Hollywood Drawing

Carl didn't look good after hanging up the phone, but he still patiently called his secretary. "You inform the publicity department to cancel the follow-up publicity plan for "Ambition of the Earth" and stop losses in time."

After the secretary went out, he slammed the table hard. Although this project was decided by his predecessor, the follow-up announcement was all his attention.

It is now possible to announce the failure of the film in advance, and it will take a few years for the investment to be recovered, which will seriously affect his trust in the board.

Time flew by, and when Wayne sat down at the dining table early on Friday morning, he saw a magazine on the table and the box office statistics sent by Warner Bros.

Facts have proved that no amount of small tricks can change the enthusiasm of fans. After winning the championship last weekend, "Escape from the Dead" continued to maintain a high box office.

The new week started. The film made $6.5 million at the box office on Monday. On Tuesday, due to the discounted movie tickets, the box office rose quietly to $6.75 million, $6.42 million on Wednesday and $6.31 million on Thursday.

In four working days, the film grossed a total of $25.98 million at the horror box office, plus $49.64 million in the first weekend. In just one week, the North American box office was as high as $75.62 million.

Looking at the above statistics, "Get Out" will definitely break through 100 million at the box office this weekend. Beginning next Monday, the film will begin its overseas screening tour. The success at the North American box office has given Warner Bros. great confidence.

And Wayne also discovered one thing, that is, after Universal Pictures saw that there was no hope for the box office of "Ambition in the Land", the gossip tabloids slandered him significantly reduced.

From his point of view, Universal should have basically given up on "Ambition of the Earth", and even the follow-up publicity momentum has dropped, and the fans who still insist on entering the theater to watch this film are basically directed at Tom Kerr. Ruth went.

Every summer in North America, it starts in May and ends in July, with a three-month box office battle in between. This is the most important film period of the year in North America, and every week, films that strive for high commercial gains are released.

As long as this schedule starts, it will not give any film a chance to gather high box office for a long time. "Get Out" was lucky because other studios' films deliberately avoided Tom Cruise, and there wasn't a big release at all this weekend.

Being able to have no strong competitors for two consecutive weeks in May is an opportunity for the film to sprint the box office in a short period of time.

Since a few years ago, a film released in the summer will get one to half of the film's total North American box office within a week or even ten days.

Because they face strong challenges every week, production companies eager for quick success will use publicity methods to send fans into theaters as quickly as possible, and whether a film can be successful can only be observed by looking at the box office results in the first weekend.

"Get Out" has been in theaters for a whole week, and the total box office for the whole week has successfully exceeded the $70 million mark. It can be said that this film's breaking of 100 million is definitely not its end.

Even if it is limited by the short screen time of the thriller and the fierce fighting in the summer, Warner Bros. can foresee that this film will generate a large amount of revenue for them.

"You seem to be in a good mood." Harry-Berry walked into the dining room with a yawn in his pajamas, watching Wayne staring at the fax with a smile on his face.

She sat beside Wayne, tilted her head and glanced at the data on the fax paper. "Congratulations, the film was a huge success."

"Thank you, Harry." Wayne put down the statistics in his hand and took a sip of milk. "I can't say anything yet. What the film will achieve in the end depends on the box office this weekend."

Although the audience's reputation for "Ambition of the Earth", which was released at the same time, has seriously declined, no one dared to underestimate Tom Cruise's appeal. Even if the results in the first weekend were not satisfactory, the sum of the four working days still created a good box office, with one week box office. The addition also reached $39.67 million.

"The film will definitely exceed 100 million yuan this weekend, and now no one can stop the film's progress." Jimmy walked in suddenly. He smiled and took the coffee that Hela handed him, and sat down at the dining table.

"Warner Bros. communicated with me. This weekend is the last period of Warner Bros.'s high-intensity promotion of the film, Wayne. From next week, they will put their main resources on other films in the summer."

"It's okay, I understand Jimmy, this is the summer vacation." Wayne had long thought of it, he knew that the agent was afraid that he would feel uncomfortable.

Starting from this Monday, the promotion of "Escape from the Dead" can be seen to be obvious. TV stations from HBO to TNT, abc, paper media from gossip tabloids to the three major newspapers in North America, various gossip magazines to Vanity Fair, The Hollywood Reporter Such professional magazines can simply see the report information of the film everywhere.

Warner Bros.'s approach is very crude and simple, that is, before the film's popularity subsides, in the second weekend with few competitors, as much as possible to get better box office numbers.

Such a scale of publicity cannot be given to "Get Out" forever, and Wayne understands that this is the rule of the summer season.

"They shot you so well, it's like a star." Jimmy saw the magazine on the table. This was the latest issue of Vanity Fair. The cover was Wayne looking down at the camera with his head down. :

"Wayne Greenberg! Miracle Maker!"

He opened the magazine, found the exclusive interview with Wayne in it, looked at it and nodded. Although there were some discrepancies in the questions posted on it, there was not much controversy.

After breakfast, Jimmy led Wayne to get busy again. The main creators and main actors of the crew were still promoting throughout the United States, and Los Angeles became Wayne's main front.

In the morning, he had just finished an exclusive interview with the Los Angeles Times with Harry Berry. In the afternoon, he was about to participate in the recording of a local TV station. The busy publicity activities were lined up for the weekend.

Originally, Warner Bros. arranged for him to have another Oprah talk show, but in the end he gave up this opportunity because of coordination problems with the other party.

He himself had no feelings for Oprah Winfrey, nor did he like her warm embrace. Since it was all propaganda, he didn't feel a pity to give up.

Wayne's work in Los Angeles has been very effective. The constant reports from various media outlets have always attracted the attention of the public, prompting those movie fans who took a weekend off to buy tickets into the theater with curiosity.

When the first ray of sunshine in the early morning in Los Angeles entered the manor and another working day came, Wayne looked at the freshly released weekend box office statistics, and a large pile of newspapers brought by Nina, which brought him an unparalleled sense of accomplishment. .

All the media in North America seemed to be waiting for the weekend box-office statistics, until they saw the exact numbers, and then they burst into great enthusiasm. The overwhelming praise for "Get Out" and the director Wayne was overwhelming.

Statistics from Warner Bros. show that "Get Out" earned $12.6 million at the box office on Friday. More people walked into the theater on Saturday, and the attendance rate increased significantly. It won another $19.56 million on Sunday. The next day was a working day, and the box office fell back to $15.6 million…

A total of 57.16 million U.S. dollars was collected over the three days of the weekend, and the total box office has successfully exceeded 100 million U.S. dollars, reaching a terrifying 127.36 million U.S. dollars!

After seeing the accurate box office statistics, Wayne instantly felt that the mental exhaustion brought about by the endless publicity work in the past few days was swept away.

At this time, not only was Wayne looking at the box office statistics, but Tom Cruise was also staring at the newspaper in his hand in another mansion on Mulholland Drive.

At $7.98 million, Ambition's dazzling weekend box office made him want to smash everything on the table.

"Tom, don't pay too much attention to the box office numbers. Since this film is doomed to fail, we have to plan for the next project."

Pat Kingsley also stared at a newspaper that reproduced a Vanity Fair cover of Wayne looking down at the camera.

Black and white newspapers are completely different from white magazines. At first glance, it will give people a signal that this is a successful person.

"This director is in his prime creative years, Tom," said Pat Kingsley, putting down the newspaper and looking at his client.

"Pat!" Tom Cruise heard what she meant~www.wuxiamtl.com~ This made him feel like he was offended. "You don't forget, just last week, we just contacted the media to discredit him."

"That's just a normal means of competition. You have no personal conflict! Now the matter has passed."

Pat Kingsley's words made Tom Cruise ponder, yes, they have no personal conflicts, these things are too normal in Hollywood.

No one expected the failure of his own film. He needs to regain success as soon as possible. Participating in that director's new project is indeed a shortcut.

"You're staring at the director's new project through CAA." Tom Cruise took a deep breath, glanced at the newspaper on the table, and instructed his agent.

"I will, Tom. Wayne Greenberg's first two films were almost seamless productions, and I believe that a young director like him will be planning his next project soon.

A director who has been successful in a row like this is far less likely to miss out. I believe that no one can refuse to work with a superstar, which makes the film naturally have commercial appeal. "

Seeing that his client understood what she meant, Pat Kingsley explained patiently.

The failure of a film is not the end of the world. Stars at the level of Tom Cruise are a scarce resource in Hollywood. As long as the participating films do not hit the streets continuously, it will not be too difficult to maintain their own coffee position. .

And as Wayne Greenberg's rival, no one knows the director's abilities better than Pat Kingsley. The main problem is how to convince his clients that it is not easy to get Tom Cruise to let go of his proud personality.

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