Hollywood New Century

At Beijing International Airport, Simon Parker puts Sarah Bradna on a flight to Berlin.

Sarah Bradna's family needs to go home, so she can't stay in China, which is a pity.

In this session of the Beijing Olympics men's basketball game, of course, the most attention is the US team consisting of Kobe Bryant, LeBron James, Dwyane Wade, Chris Bosh, Carmelo Anthony , Dwight Howard and others led the dream team.

Kobe Bryant, in particular, is so popular in China that almost every appearance can cause a sensation.

As the owner of the NBA Nets, Simon certainly gets up close and personal with these Dream Team players, especially Kobe Bryant and LeBron James.

However, at present, these players have contracts with their own teams, and there is no possibility of trading for a while, Simon is powerless.

The office of Xinghai Pictures in Beijing is located in the CY district, where there are many cultural and entertainment companies!

As a Hollywood upstart, of course Simon Pike will attend some business banquets for Sino-US film and television exchanges.

In the banquet hall of the Beijing Ritz-Carlton Hotel in the CBD business center of CY District, a grand entertainment reception is being held. Not only many Chinese stars are present, but also the heads of various film companies are also participating.

It is not a secret that Xinghai International Cinema Company, a subsidiary of Xinghai Entertainment, has invested heavily in the cinema market in mainland China, and it entered the market after Warner Bros. has completely withdrawn. The Chinese side attaches great importance to it.

"Mr. Parker, many local governments in China now have compensation policies for multiplex cinemas in local cities. For example, Beijing has preferential tax rebate support!" Han Sanping, chairman of China Film, and Simon were sitting on the sofa talking.

Simon's Chinese is very good. Basically, he speaks the same as the Chinese, and it is very convenient to communicate.

"I know that Ms. Zhou has already reported the situation to me. Currently, there are two cinema plans in Beijing. The North Star International Cinema, which cooperates with Beijing Film, and the Double Star International Studio, which cooperates with Xingmei, both have 12 cinemas. There is a large multiplex cinema in two halls, and the North Star International Studios even has an iMax giant screen hall," Simon said and took a sip of wine, then said,

"Like Shanghai, Guangzhou and other places, we are also negotiating with Shanghai Film Group and Huaying Group on the movie city plan. By the end of this year, we will participate in the investment of at least 10 multiplex movie theaters;"

"Not only that, we also have cooperation with private companies here, such as Wanda, Jinyi, etc. are also negotiating to form a joint venture cinema company to invest in the Chinese cinema market."

Whether it is Beijing Film, Shanghai Film or Huaying, etc., it can be said that it belongs to the China Film Department. Several major cinema companies in China basically have the shadow of China Film at present, directly or indirectly holding shares.

Foreign capital cannot enter the cinema field, so Xinghai International Cinema can only form a joint venture company to manage the cinema.

For example, North Star International Cinema is managed by Beijing Xinghai International Cinema Company, a joint venture established by Beijing Film Company and Xinghai International Cinema Company. Xinying United Cinema is also a joint venture theater management company of China Film and Star Entertainment.

Another example is the Shanghai Film United Cinema Line, which is also a subsidiary of Shanghai Film Group Holdings. The flagship studio is Shanghai Yonghua Cinema, which was previously cooperating with Warner Bros.

Han Sanping nodded with a smile, looked at the crowd around him again, and said with a smile: "Today there are many directors of domestic film companies, Chinese films need to go out, and at the same time, China is also vigorously introducing overseas films. The development in the past few years has been very good, and we are very much looking forward to in-depth cooperation with Hollywood in terms of film, whether it is film management or shooting technology, Hollywood does have a lot to learn from."

Simon also smiled and said: "It is good to strengthen cooperation with Chinese films. Last year, the total box office of mainland Chinese films was 3.4 billion yuan, and there is still a lot of room for growth."

Now Hollywood really doesn't pay much attention to the Chinese market. After all, it is too small, and the number and proportion of split films are too low. Otherwise, Sharon Stone's outrageous remarks at the Cannes Film Festival would not appear.

"China is developing, and now the country is also increasing its support for the entertainment industry. At the end of last year, there were more than 1,450 mainstream theaters in China with more than 3,500 screens. According to the development speed of theaters, at least more than 110 screens can be added this year. As the chairman of China Film, Han Sanping has a good understanding of the domestic film market, and is also actively promoting domestic films to go abroad. Hollywood is an indispensable threshold.

"The film industry needs to accumulate, and technical talents in all aspects are indispensable. The film industry in China started late, and with the accumulation of time and economic development, it will definitely improve. There is still a market for mysterious oriental culture," Simon laughed. It is said that the entry of Hollywood films into the Chinese market cannot avoid the giant China Film. After all, the only institutions qualified to have the national distribution rights of imported films are China Film and Huaxia Films, both of which are state-owned enterprises in China.

China Film Group and its hundreds of subsidiaries, the Big Mac, is an inescapable partner for foreign films. Huaxia Films is also the film distribution company for each group of more than a dozen state-owned film companies, including China National Film Corporation and China Film.

"That's right, now we also have a lot of tax rebate policies for overseas film production, and we welcome different films to come to China to shoot." Han Sanping is very thoughtful about this Hollywood upstart, who currently has its own distribution network in North America. And more importantly, the other party also understands China very well.

"If there is an opportunity, Xinghai Films is currently exploring overseas markets. In terms of Asia, China is an important part, and the Asian branch of Xinghai International Films is preparing a plan for an Asian Film Fund to support and excavate excellent Asian films. Xiang International," Simon does have this idea at the moment, but as for the co-production, he doesn't think much about it.

At present, Chinese film companies mainly focus on directors and stars. Film companies have their own artist brokerage departments, and the film industry of the star system.

As the current helm of Starsea Entertainment in Hollywood, and a top rich man, Simon Pike is of course very popular.

Moreover, many of the stars present are people Simon knows. Of course, many stars know that if they can befriend him, they can open the door to Hollywood.

Not only that, the boss of the film company is not stupid. If he wants to enter the international market, it is more effective to have a person like Simon Parker to help.