Hollywood Road

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"The freshness has dropped again!"

In the study, Kerry Mulligan, who was sitting behind the computer, raised his head, and almost all of his depression was written on his face, "Is this falling too fast?"

Holding a copy of the interview process sent by Fox searchlight, Murphy waved his hand indifferently, "My dear, has the freshness of "Chain Saw" dropped to less than 20%?"

"Of course not." Kerry Mulligan lowered his head again. "When I watched it before last weekend, the freshness of rotten tomatoes was still 60%. Now it is only 52%."

Her words seemed to be squeezed out of her teeth, "This week, more film critics have published reviews of "Chain Saw", basically negative reviews."

"Oh..." Murphy was indifferent, but still said, "Are there the latest ones? I'll read a few."

With the complete expansion of the film last weekend, "Chain Saw" naturally attracted the attention of film critics, but unlike the evaluation of horror film fans, they basically hold a negative attitude towards the film.

In fact, it’s not just Rotten Tomatoes. The IMDB score of the film is also dropping rapidly. After the expansion of the film, it will inevitably attract a considerable number of passersby. Like such a large-scale film, non-horror film fans may like it infinitely low, let alone There was a scene of collective praise after the passersby watched it.

Thinking about it with your toes, you know that there must be a lot of passers-by and viewers who left early. Even if they can finish watching, they will not have a high evaluation of the film. Among them, those who can score in IMDB will definitely not give high scores.

This is a very simple reason. After the scale and popularity of a film expand, it will always attract viewers who are not such fans to watch, and some of these people will be attracted, while others will become a source of negative word of mouth. This is an inevitable problem for large-scale screenings and extremely widespread films.

On the contrary, those niche independent films have a limited audience, and the scale of publicity is often extremely small. The mainstream audiences know that they are not their own dishes, and the possibility of entering watching is very low. The viewers are often true fans of this type of film. It is logical to get a higher evaluation.

"Chain Saw" is essentially a film with a relatively narrow audience, but after achieving excellent results, it has gradually gained the scale of public commercial films. Under this circumstance, word-of-mouth cannot continue to rise all the way.

Kerry Mulligan dragged the mouse, watching the latest film reviews, and said to Murphy, "Peter Traverse of "Rolling Stone" only gave 5 points. He said that our film is extremely disgusting. There is nothing outside. Roger Albert of "Chicago Sun" also gave 5 points. He thinks that the film has reached the effect of horror and horror, which is really scary, but the audience has suffered painful torture. It all boils down to not worth it."

She muttered dissatisfiedly, "Rene Rodriguez of the Miami Herald..."

There is a sense of anger in the crisp voice, and Kerry Mulligan is obviously not as well-trained as Murphy. "He said he only saw a bunch of shining idiots in the film. And JR Jones of the Chicago Reader He said that the sadistic nature of the film is second only to the absurdity."

"Hey, dear!" Murphy could hear the change in Kerry Mulligan's tone, and said quickly, "Isn't there any good reviews?"

"Yes..." Kerry Mulligan looked up at Murphy, controlling his emotions, "King Newman of "Empire" said that you, the director, successfully created a creepy atmosphere of horror. "New York" David Edelstein of Magazine thinks the film’s narrative is very clever..."

Probably after seeing the bad comment again, Kerry Mulligan stood up from behind the computer and walked to Murphy’s side. The small baby was still depressed. "The audience has such a good reputation, why do film critics want such a movie? What about bad attacks?"

"Because film critics never watch the film from the standpoint of an ordinary audience." Murphy put down the interview and thought for a while and said, "In their eyes, the content and depth of the film are far more important than entertainment."

Kerry Mulligan leaned on the arm of Murphy's chair, frowning and said, "But isn't the movie just for entertainment?"

Murphy shrugged, "Some people can always find a tall presence in the film."

"But..." Kerry Mulligan didn't understand Murphy's meaning, and asked, "But the narrative, rhythm and editing of "Chain Saw" have been praised by many media. Why don't film critics like it?"

"This is actually very easy to understand." Murphy stretched out her hand to wrap her shoulders, "few film critics would like this kind of **** movie."

"Oh..." Kerry Mulligan tapped his chin lightly.

She turned her head and kissed Murphy, and said, "This is the difference between professional reputation and audience reputation that you told me before."

"Yes." Murphy smiled, "The former is easier to bring awards, and the latter represents the market for a film."

"Can you take care of both?" Kerry Mulligan is still a sixteen-year-old girl after all. "If the professional reputation and audience reputation are both good..."

"Of course." Murphy shrugged slightly. "It's just very difficult."

Commercial performance is the basis for a director to gain a foothold in Hollywood, but if you want to further improve the style and force, such a film is essential.

Unless it's James Cameron, business performance can crush everything.

Kerry Mulligan kissed Murphy's face vigorously, "I believe you can do it!"

Murphy just laughed. With his current ability, even if it is cheating, he can't make such a film. He still needs to continue to hone his career as a director.

Back behind the computer, Carey Mulligan glanced at the screen and almost exclaimed, "The freshness of rotten tomatoes has dropped again, only 51%."

She looked up at Murphy, "Will this affect the subsequent box office trends."

It’s impossible for the critics to say that it doesn’t affect the audience’s choices. Murphy also walked over, glanced roughly, and said, “We’re doing commercial movies now, so don’t worry too much about it. Tomato freshness."

Kerry Mulligan was puzzled, "Why?"

"Because Rotten Tomatoes does not come from the ratings of the audience. Strictly speaking, it is not a scoring system." Murphy briefly explained to Kerry Mulligan, "The concept of the freshness of Rotten Tomatoes is based on the critics. Whether a movie is given a positive rating as a measure, for example, 80% of film critics give a positive score, the freshness of this movie is 80."

Looking into the problems of this system in detail, the freshness of a film cannot reflect whether it is really well received, because its standard is that a film review passes a pass score is fresh.

If a film has more than 80 freshness, but the average score of the filmmaker is not more than six points, is this film highly praised by professionals?

And the kind of good movies that make people love or hate, such as "Chain Saw", its Rotten Tomatoes page is obviously not easy to see where to go.

In addition, the Rotten Tomatoes website itself is also deliberately stirring up the muddy waters, giving certifiedfresh labels to movies with a freshness of 75 or more and a film review base of 40, giving the audience the illusion that Rotten Tomatoes is "rating".

After hearing Murphy's words, Kerry Mulligan nodded.

Murphy pointed to the bucket of popcorn icon behind the freshness number and said, "This popcorn index reflects the popularity of a movie among the audience better than freshness."

The freshness of rotten tomatoes in "Chain Saw" has dropped to 51, but the popcorn index is still as high as 88%.

This is also an important reason why Murphy doesn't care much about freshness.

"So isn't the freshness of rotten tomatoes important?"

Seeing Murphy nodded slightly, Kerry Mulligan scratched his face, "Where does the professional reputation look?"

She is just a young actor who has just entered Hollywood, and she is only sixteen years old. Some things are not very clear.

"Do you know the Metacritic score?" Murphy said as simple as possible. "The industry pays more attention to serious Metacritic scores than online media such as Rotten Tomatoes. And you think the old guys in the Academy of Film Arts and Sciences will pay attention to a few the Internet?"

Metacritic scores also have websites, but they are based on paper media. As the most compelling and professional college in this circle, its average age is over fifty years old. No one can expect such a group of people to be loyal Internet users. Even most of them have not used the Internet before.

But it also has its limitations. Metacritic scores are all the film reviews and scores of some established professional film critics. You can imagine its conservativeness and old school.

Having said that, all these ratings are just for reference and do not reflect the market value of a film. Films with a high IMDB score or a freshness of Rotten Tomatoes of 90 or more, box office and subsequent copyrighted products are on the street, and even a film company is devastated. , That's not a minority.

Especially IMDB, its score is mixed with a lot of water, the scoring mechanism can only limit, rather than put an end to the navy. The previous battle between "The Dark Knight" and "The Godfather" is the best example.

After briefly saying this, Murphy stuffed the information from the Fox searchlight to Kerry Mulligan, "Look at the process carefully. This is the first interview of the crew and your first media interview. Don’t engage in it. Smashed."

"Definitely not!" Carey Mulligan's face is rarely serious.

As "Chain Saw" won the second place in the North American box office chart last week, this film has also become a target of many media attention. For publicity considerations, under the coordination of Fox Searchlight, a program of Fox TV will be The entire crew headed by Murphy conducted an interview.

In the list of producers in this interview, Murphy also saw a familiar name-Carla Faith!