Hollywood Road

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When I came to Cannes, there was still some time before the opening of the movie. What Murphy saw was a quiet and beautiful seaside town, not the noisy movie capital. He entered the reserved hotel, checked in, and spent the day. During the jet lag, he did not continue to rest. Instead, he followed Erica Steinberg, a well-known producer, to go through the final exhibition procedures for Planet Terror.

This is not the job of a film director, but Murphy willingly accompanies Erica Steinberg to do these tasks, which can bring him valuable experience.

The two first went to the film festival organizing committee to apply for the film festival pass. With the certificates, it will be much easier to handle many things.

After paying a fee of 2,000 euros, receiving two certificates, and walking out of the office, Murphy looked at his blue pass, and then leaned over to look at Erica Steinberg's. His was pink.

He guessed that the certificates of different professions would be different. On the way there, I could vaguely see people leaving. The media ID, photographer ID and the ID of industry insiders hung on the neck were different.

"The color of our pass is different?"

Walking out of the small building where the organizing committee's office is located, and on Binhai Avenue, Murphy looked at Erica Steinberg curiously, "Yours is a producer pass?"

He picked up his blue pass and looked at it. It was only written with the credentials of an insider, and there was no title such as director.

"The color represents the certificate level," Erica Steinberg looked down at his pink pass, beckoning Murphy to walk to the rented car, and explain as he walked, "Your certificate fee is only 800. U.S. dollars, mine is 1,200 dollars."

Murphy is even more weird. Miramax can't stingy enough to save these four hundred dollars, right?

"Industry IDs are not something you can get if you want to apply. The organizing committee has a special evaluation." Walking to the side of the car, Erica Steinberg took the lead in the back seat and waited for Murphy to get on the other side. The car, made a driving gesture to the driver, and continued, “The document fee is also one of the sources of income for the festival. Take the Cannes Film Festival as an example. The registration fee for the general pass is 399 euros, and the producer exchange meeting and The certificate for the producer’s workshop requires a basic registration fee of 460 Euros, and the fee will increase with each level of increase."

"That's it." Murphy nodded slightly, "No wonder Bill told me that big film festivals are still money games."

Erica Steinberg smiled approvingly, and then said, "Different fees bring about differences in the level of credentials."

He pointed to Murphy's blue pass, and then to his pink pass. "The color of the pass from high to low is white, pink with dots, pink, blue, and yellow. The long-term activities are in movies. Everyone in the festival knows that the color of the Cannes pass can tell how high this person is. Generally speaking, the pass color is divided into the lowest level of yellow, a little bit higher blue, the dream pink and the color of the pass. It's white that most people don't even think about."

"I attended several film festivals," he laughed rather self-deprecatingly, "I only got pink last year."

As for the media pass, there is not so much attention to it. It is basically determined according to the amount of payment, which is also an important source of income for the Cannes Film Festival.

The importance of money to the success of the Cannes Film Festival is self-evident. According to Erica Steinberg, although the French National Film Center, the Provence-Côte d’Azur region government and the Cannes city government will bear part of the finances The film festival costs, and private and corporate sponsorships are also a lot, but the film festival needs to have its own hematopoietic function to maintain it every year.

This kind of passport that reflects the status is one of the hematopoietic links.

Don't underestimate the color of these certificates, they allow the holder to enjoy a completely different treatment during the film festival.

For example, the participating films of the Cannes Film Festival will usually be screened in priority on the day before their premiere on the red carpet, so that people with pink and above certificates can see it first.

For other normal screenings, people with yellow or blue IDs must line up outside early in the morning or even early in the morning; when the screening time is approaching, people with pink IDs will queue up next to the theater. Usually this line is relatively short; and when the screening time is about to begin, people with white certificates will enter the venue directly without queuing, and then those with pink and blue certificates will be released in turn, and finally the yellow certificate holders By.

Therefore, for those who hold blue and yellow certificates, it is very likely that they will not be able to enter the venue for a long time and end up in nothing.

In addition to these general certificates, exhibitors such as Murphy and Erica Steinberg can also receive black certificates representing filmmakers on the day before the start of the festival, but these certificates can only be found in the "Planet of Horror" The screening venue is only valid.

After running with Erica Steinberg for a day, Murphy's biggest emotion is not to feel the artistic atmosphere, but to participate in the formal exhibition of the film festival, which requires a lot of money.

Compared with the Saint-Denis Film Festival, which is still in the development stage, the cost of a participating film at the Cannes Film Festival is too much.

After receiving the documents, Murphy and Erica Steinberg did two main things.

One is to sign a formal public relations agreement with a local media public relations company.

This company was negotiated when Miramax confirmed that "Planet of Horror" will participate in the Cannes Film Festival, and is part of the contract with the film festival sales agent.

The role of marketing and public relations in a film’s word-of-mouth is not to mention Murphy knows, he is not so stupid to think that as long as a film is good enough, it should be a good media word-of-mouth after the screening, this business society has too many things to cover up Under the brilliance of the surface.

The public relations company can handle the topic marketing of the film for the crew of "Planet of Horror", media interviews during or after the film festival, and the invitation letters for various events during the film festival.

Then there is the production of promotional materials during the film festival.

According to the regulations of the Cannes Film Festival Organizing Committee, many promotional materials for participating films need to be submitted to the merchants designated by the Organizing Committee for production. The cost is considerable. According to Murphy’s observation, it is about ten more expensive than those produced in North America and shipped here. To fifteen percent.

However, if you want to participate in the exhibition, you must follow the rules of the film festival organizing committee. Since you choose the film festival to show, you must face the marketing link. The crew needs to develop a complete marketing strategy and corresponding materials to assist in the The promotion of the film, such as business cards, movie posters, media releases, and press conferences.

Similarly, in the links of poster posting, media announcements, and press conferences, a certain fee is basically required.

This is also the practice of large-scale film festivals. Basically, large-scale film festivals will charge participation fees and hospitality fees for participating filmmakers and teams. If you want to have a booth in an international filmmaker gathering, you will also have to participate in the cost, which can be described as an inch of money.

In addition, the box office revenue generated by the film during the screening period has basically nothing to do with the crew.

There is a screening link, and naturally there is a box office. The films shown at the festival are different from ordinary movies shown in theaters. There is no box office share. All the box office income is under the control of the organizing committee.

"So, the film festival does not rely on the red carpet to generate income to make a living,"

Sitting on the balcony of the hotel room, Murphy was holding a cup of green tea. After taking a sip, he said to James Franco and others on the opposite side, “Go to the open red carpet to be upright and bring out good works. , Or in-depth cooperation with the film festival in the corresponding links, you earn me, everyone earns, it’s more than the embarrassment of being a teacher. After all, even if you rub the red carpet, no one will necessarily buy it."

Robert Downey Jr. was not used to drinking green tea. After tasting it, he placed it on a wooden table surrounded by a few people. Envy and jealousy here."

"I'm a director," Murphy shrugged. "It's not a star to be exposed."

James Franco looked disdainful, "Who said that the director doesn't need exposure?"

"You are envious and jealous, just say it," Jonah Hill poured directly into half a cup of tea, "We won't preach it everywhere."

Seth Rogen nodded hurriedly, "I will keep the secret."

These guys are accustomed to messing around, and Murphy didn't care, too lazy to pay attention to what they said to him collectively, slowly sipping tea, sometimes looking in the direction of the Festival Palace, there would be noise from there from time to time.

Today is the opening day of the 55th Cannes Film Festival. Murphy and others have not received an invitation to the opening red carpet, nor are they bored to buy the invitation letter and rub the red carpet, so they simply sit here and have a cup of tea.

"Have you heard?" Jonah Hill suddenly changed the subject. "Monica Bellucci has a ten-minute blast scene in the new film "Irrevocable", which is said to be challenging the limits of humanity. !"

Challenge the limits of mankind?

Hearing these words, Murphy and the others almost squirted tea out of their mouths.

"Europeans like to play these flashy ones," Robert Downey Jr. has never been interested in literary films. "Does she think she can get the best actress by doing a strong show?"

James Franco shook his fingers, "Maybe it's possible!"

"Hey, Jim," Jonah Hill opened his eyes and said curiously, "Don't you like little girls? When is the taste so heavy and you are also interested in this kind of big and strong woman?"

"Jonah!" James Franco looked like a cat with a guessed tail. "You don't talk and no one will treat you as a rock!"

Robert Downey Jr. didn't care about these two pranksters. Instead, he asked Murphy, "Have you seen the list of participating films? Who do you think is most likely to get Palme d’Or?"