Hollywood Road

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With the end of the day’s screening, the number of people who watched "Planet of Horror" increased, and the film audience’s word-of-mouth trend became more and more obvious. In a live audience survey report received by Miramax in the early morning, the total number of praise It was mixed with some bad reviews, and the number of bad reviews was obviously more than that of "Chain Saw" that was just released at that time.

This film is absolutely magical in the eyes of B-rated film lovers.

"Cool to silly, blood to laugh, beautiful to dirty, miserable to sad. CULT is so beautiful, Murphy is the most troublesome!"

"It's so cool, this is the coolest movie I've watched this year!"

"Unparalleled Cult film, wonderful, just cool to watch!"

These people, without exception, rated the live audience of the film A+.

But for non-B film fans, especially those who are attracted to the theater by uniquely shaped beauties, most of them have a bad impression of "Planet of Horror".

"Playing more than an hour of zombie shooting games is more interesting than this movie."

"The film is rough enough and disgusting."

In contrast, the evaluations of these people B- and C are also their true feelings.

But unlike the polarization of the audience’s word-of-mouth, "Planet of Horror" appeared on the commentary pages of many media the next day. The negative comments were far less than Murphy had imagined. It seems that the North American media and professional film critics who have already seen it, They all bought the film very much.

Among the 37 North American film reviews collected by Rotten Tomatoes, there are 30 positive reviews, and the freshness of Rotten Tomatoes is as high as 84%.

In a more authoritative media rating, MetaCritic included 35 media ratings, with an average score of 77.

Obviously, the media and film critics agree that "Planet of Horror" is a masterpiece.

However, the media and film critics can only influence the market to a certain extent, but cannot determine the future of a film. It is the market that really determines the future fate of Planet Horror.

One day on Friday, "Planet of Horror" was screened in 2000 theaters in North America, and the final report was $6.85 million!

This also gave Murphy and Bill Rossis a sigh of relief.

Especially the latter, "Planet of Horror" is the first project that he is responsible for. If the North American box office fails to meet expectations, it will definitely have a lot of negative effects on the future.

"Miramax's expected box office for the first week is between US$12 million and US$14 million."

In CAA’s independent office, Bill Rossis looked at Mike on the opposite side, “The film has now reached half of the lowest expected box office, and the box office pressure in the next two days will be much less. As long as there is no cliff diving today, it will definitely be possible. Exceeded expectations!"

"Yeah!" Mike looked in a good mood, "I finally have a client who starred in a film with a North American box office of more than tens of millions of dollars."

The look in his eyes towards Bill Rossis is a bit complicated, and the feeling in his heart is more complicated. On the one hand, he hopes to see this film meet expectations, so that his Jessica Chastain's position in the industry will rise sharply, and at the same time Drive him, this agent has also risen.

On the other hand, I don't want to see the film succeed. If the film succeeds, Murphy Stanton will inevitably climb towards a higher director position, and Bill Rossis's weight in CAA will naturally become more and more important.

Now that Bill Rossis has fallen behind him for a long time, Murphy-Standeau's continued success will make the distance between the two people farther and farther, and in the end it may be too far to catch up...

Bill Rossis looked at the time, stood up and said, "Let's go, let's go to the event site in Santa Monica."

Santa Monica Commercial Plaza is one of the famous commercial centers in the Los Angeles area. Many media or film promotional activities will be placed here. When the "Horror Planet" crew appeared on the square in front of the commercial center, it attracted many people. attention.

In particular, Robert Downey Jr. is the center point of media reporters.

In Miramax’s publicity and marketing plan, Robert Downey Jr. is an extremely important publicity point. From a few days ago, some media and websites began to appear similar to "Robert Downey Jr. The Prodigal Son" and "That The talented Downey is back again" "Robert Downey Jr.'s latest masterpiece from drug addiction" and many other news.

The star standing in front of the screen is always the focus of media attention. Although Robert Downey Jr. passed away before, but with the support of Miramax’s planning and the various relationships that the old Robert Downey secretly initiated, In addition, the previous screening of "Planet of Horror" at the Cannes Film Festival created a certain momentum, and the rising star of that year seems to have really returned.

"Yes, I can appear in the film because of Murphy."

In the interview area delineated on the square, Robert Downey Jr. stood among the reporters and talked freely. Compared to Murphy, who was also being interviewed on the left, he was more suitable for this kind of occasion. "The day I was released from prison, Murphy personally took me back from prison to Los Angeles and gave me this opportunity."

"Are you grateful to Director Stanton?" A reporter extended the microphone.

Robert Downey Jr. did not answer. Instead, he made a gesture to let the reporter on the left move away, then walked towards Murphy, came to Murphy's side, and immediately embraced his shoulder.

"Hey, brother!"

Hearing this, Murphy stopped her words, turned to look at Robert Downey Jr., and smiled at him.

A large number of reporters surrounded the two people and pressed the camera shutter in their hands to take pictures of Murphy and Robert Downey Jr. who looked extremely close.

At this time, another reporter asked loudly, "I heard that you used to serve sentences in the same prison?"

Murphy didn't speak, and Robert Downey Jr. said something that would be more effective.

"Not only are we in the same prison, but we also lived in the same cell." Robert Downey Jr. released the hand that was holding Murphy's shoulder, pointed to his side, and said, "Do you know how much Murphy has helped me? I can't quit drug addiction without him! I won't stand up again without him! I won't be here now without him!"

He was very emotional and excited, "He is the dawn I encountered when I fell into darkness! He is the angel who saved me from hell! He is my God..."

The reporters all around looked at Robert Downey Jr., Robert Downey Jr. retracted his hand and slumped forward. "He's still my brother!"

As he said, he stretched out his arms and hugged Murphy tightly. Although Murphy was not an actor, he knew what to do at this time, and he also reached out and hugged Robert Downey Jr.

The shutters sounded in succession, and the flashing light seemed to cover up the June sunshine in Los Angeles. This brotherly picture instantly murdered countless film reporters.

This is another propaganda point set by Miramax-deep brotherhood!

Murphy let go of Robert Downey Jr. and waved to the other side, "Jim, Seth, Jonah, come here!"

James Franco, Seth Logan, and Jonah Hill all came here. Robert Downey Jr. pointed to them and said, "Since I was released from prison, they have given countless help and made me feel When it comes to family affection and friendship, they are also my brothers!"

"Stand in a row." Murphy whispered to James Franco next to him.

The five people each embraced the people around them, standing in front of the media reporter's camera, like brothers.

They almost attracted the attention of all the reporters present. As the heroine Jessica Chastain, under this touching picture of brotherhood, there was little attention.

Standing in the corner of the interview area, Jessica Chastain turned to look at his agent Mike, who really looked at the five people, frowning.

Jessica Chastain sighed, but didn't say anything. Anyway, through this movie, her path to Hollywood has been opened.

The difference is that Murphy Stanton’s Hollywood road is leading to a high place, and her road is still chaotic.

Although this kind of publicity cannot make the film hit the box office like "Spider-Man" which opened last weekend, it is still possible to attract some people's attention, and the elder Robert Downey is also launching his network of contacts to help his son. In the Hollywood circle, there are very few people who give charity in the snow, but there are many people who are icing on the cake.

Robert Downey Jr. is obviously not the old Robert Downey Jr., and there is also a film that has a good response at the Cannes Film Festival. If you don’t have to work hard to push it, someone is still willing to give it to the old Robert Downey. Face-saving.

Miramax’s North American promotional and marketing expense for "Planet of Horror" was only 4 million US dollars, but it created a lot of momentum during the first week of its release, and even faintly kept up with the "007" which was also drawn in North America this weekend. : Die Another Day."

Of course, Murphy and Miramax are very sensible, knowing that this kind of B-level film with a limited audience is in no way comparable to James Bond, who has spent decades to create a golden signature.

The box office on Friday also proved this point. The box office champion of the day was the second week of the release of "Spider-Man", which was nearly 20 million US dollars; the second place was "007: Die Another Day", single The daily harvest is more than 16 million US dollars; "Terror Planet"'s 6.85 million US dollars ranks third behind these two films.

The rankings of the two days after the weekend also maintained this ranking. The difference is that "Spider-Man" has a strong reputation and its single-day box office continues to rise; "Planet of Horror" viewers have become more polarized, and the single-day box office has continued to decline.

However, this is also the normal pattern of B-level movies, and the decline is not too large, especially since there was no cliff diving. In a single day on Saturday, the single-day box office was only reduced by less than 1 million US dollars to 5.92 million US dollars. Report to receive.

On Sunday, the box office of all films will shrink, and the attendance rate of "Planet of Horror" will continue to decline, but the decline is healthy.

When Sunday passed and the new week arrived, the latest North American box office statistics were released, and "Planet of Horror" also achieved box office numbers exceeding Miramax's expectations.