Hollywood Road

Led by a young man named Paul Wilson, Hayley Allport from Variety Show walked into a warehouse located on the outskirts of the small city of Venice. The warehouse was very large but looked a little shabby. It's not like a temporary station for the crew, it looks more like a waste storage site.

Just like Hailey Allport saw, the warehouse is densely packed with many items, clothing, weapons, props, photographic equipment, and many people are busy packing these, it seems Ready to be shipped away at any time.

Before coming, Hayley Allport knew that the crew of "Deadpool" was going to Sydney, Australia, and she estimated that she was the last person to interview the crew in North America before filming.

Although two well-known actors, Robert Downey Jr. and Jessica Alba, were encountered in the warehouse, Hayley Alport did not make any stops. Instead, he followed Paul Wilson and came directly. Go to the door of a temporary office.

The purpose of her coming here is very clear, which is to interview the film's director Murphy Stanton.

The young man in front knocked on the door, and a slightly hoarse and full of magnetic voice came from inside, "Please come in."

The door was pushed open, Hayley Allport walked in, and then saw a young tall man stand up from behind the desk.

"Hello, Miss Allport." The other party politely came over to say hello, and Hayley Allport gently shook his stretched hand, "Hello, Director Stanton."

At the same time, her professional keen eyes quickly swept across him, only to find that this was an indescribable man.

He is very young, he looks like he is in his early twenties, but he has a temperament that belongs to a mature man; his smile is very sunny, and there seems to be something hidden behind the sun; he behaves in a gentle manner with a look on his face The looming scars show that the past experience is definitely not as simple as his behavior.

It is difficult for Hayley Allport to give him a specific description and conclusion. This person seems to be a complex of contradictions.

"Please sit down," the other's voice interrupted her thoughts, "please sit down, Miss Allport."

"Thank you."

With a polite smile, Hayley Allport sat across from his desk and decided not to care about those things. She came here today for the interview. Murphy Stanton is an unusually young person to her. A film director who has achieved success again and has a promising future.

Taking out the pen and notebook, Hayley Allport asked, "Can we start?"

"Of course." The person on the other side nodded.

Hayley Allport glanced at the problem in the book, unceremoniously straight into the subject, "In the huge Marvel comics world or the X-Men world, Deadpool is not an orthodox hero, why would you choose Shooting such a superhero movie? Or R-rated?"

"Deadpool is not an orthodox superhero, all orthodox superheroes are like this."

Hearing this, Hayley Allport raised her head, Murphy Stanton put on a superman flying appearance, "Orthodox superheroes are always full of positive energy, and Deadpool looks more like a complete ruffian. Hooligans, some people call Deadpool the cheapest superhero, and show off the lower limit from time to time. I think this is a very real and street-level character, and he is the closest to the audience."

"What about R-rated films?" Hayley Allport asked. "Don't you think that R-rated films are too risky for a superhero movie?"

"Do you know Deadpool?"

Without waiting for her to answer this question, the other person gave the answer, "I won't say much about Deadpool's ability. It can't be killed no matter what, it's a pervert; no one wants to be too close to him when talking and talking. If you give more money, you can sell your life to someone, which is notorious; you are deadly opponents to Wolverine; knowing that you are a comic book character, you can talk to the audience, and take the screenwriter off; like to wander around, the most unbearable thing is that he always runs Go to other comics to kill the Quartet; although they look like Spider-Man and are stronger than Wolverine, they have no sense of responsibility at all."

"Many of the big villain characters in the film are not so out of the ordinary like Deadpool. But I have to say that he is very funny, with both a superhero side and a freewheeling side." He spread his hands. "Such a character. How can it be made without an R-rated film? And this is a film for adults. In recent years, Hollywood has made too many low-grade films for juvenile audiences, especially superheroes. Movies, adults also need superheroes. Everyone has a heroic dream in their hearts. This is a more realistic adult superhero movie."

After writing down what the other party said one by one, Hayley Allport added another comment at the end—clear goals and mature ideas!

"What about the box office?" She looked at the opposite side. "There hasn't been an R-rated comic film that has hit the market. This film has set a record since you entered Hollywood. The production cost is 60 million US dollars. If the film's box office is still like Your previous films, I am afraid it will be difficult to recover the investment."

Hayley Allport deliberately said, "Do you really think there will be a market for large-scale superhero movies?"

"Yes, I think so." The voice that sounded was full of confidence, "I firmly believe that the North American box office of this film will exceed 100 million US dollars at least!"

"If it fails, what about failure? She continued to ask.

The other side's answer was very frank, "My career as a director will be a major blow, and I am afraid that no one will come to me to make high-input films."

Hayley Allport quickly wrote in her notebook: Either subvert the box office or be subverted by the box office!

In the subsequent interview, Hayley Allport turned the question to the director's personal side as planned, asked some gossip, and finally left contentedly, preparing to return to the editorial department to write a report that was eye-catching.

This is an interview arranged by Twentieth Century Fox. Murphy knows this very well, so he has been fully cooperating.

In many cases, it is the director's business whether the film is made well or not. Whether the first shot can be fired or not depends on the marketing.

For the sake of "Deadpool", Murphy can't wait for the promotion and marketing to be the ultimate, and suggested that 20th Century Fox should formulate some publicity methods with no lower limit and no ethics in a way that fits the characteristics of the role of Deadpool.

The importance of online publicity to a film has been proven by a large number of examples in the past few years. Since the initial planning, Twentieth Century Fox has accepted Murphy’s suggestion and used multimedia such as network media, print media and television media. The cross-use and mutual influence of platforms strongly promoted the promotion of this film.

According to the pre-established plan, from the time Robert Downey Jr. posted the Deadpool makeup photos on his blog, Twentieth Century Fox used various methods in online media, animated pictures, outdoor billboards, videos and public service advertisements.

In the past, advertisements for Hollywood commercial films were everywhere. Children's TV stations, adult TV stations, daytime, night, subways, restaurants...As long as they can be advertised, you can see advertisements for large-scale movies.

But restricted movies are not allowed to do this, and relevant North American laws also do not allow it.

Twentieth Century Fox is an extremely mature production and distribution company. From the beginning, it determined the strategy of "promoting the character image without mentioning the specific plot", and decisively used its own advantages to produce the image of Deadpool, an unsuitable character for children. A large amount of TV, digital, print, blog and network promotional content.

Regardless of the current pre-publication or the subsequent pre-screening publicity, most of the content of all promotional materials is focused on promoting the role of Robert Downey Jr. of Deadpool to audiences across the United States, but it is only related to this role and will not be disclosed. Large-scale plot in the film.

As the actor of Deadpool, Robert Downey Jr. also did his best, frequently revealing himself and the cute face of Deadpool in various media. Murphy asked Philip Raschel’s photography team to He took countless photos and videos for him to post on his blog.

In addition, Robert Downey Jr. also participated in a large number of film promotion activities.

Since signing the contract to star in Deadpool, he has promoted this "atypical" superhero to movie fans and fans in various ways.

Before Murphy left Los Angeles, he specially recruited a few young actors and filmed a two-minute Halloween promotional special for Robert Downey Jr., and was introduced to many theaters, TV stations and networks by 20th Century Fox during Halloween. Play on the media.

At the end of this month, when North America is celebrating Halloween, many stars are visiting relatives and friends, wearing festive costumes to make fun of them. How can this theme be missing the famous deadpool? That night, the tireless Robert Downey Jr. once again put on his Deadpool uniform, visited the community, and led the mutant children to celebrate the festive season.

It's just this action to save the world, which is very unreliable.

Although he said that he wanted to save the world, Deadpool was not an image of being a teacher. He ridiculed the children around him, was poked at the pain point of taking drugs and went to jail, and was angry. The whole teaching process was full of all kinds of things. Swear words and corporal punishment, this superhero with its own mosaic and noise reduction effects, through this promotional video, further penetrated the image of "unsuitable for children".

This must not be a PG-13 commercial film with serious homogeneity in Hollywood. Murphy knew that if this film is to be successful, it must have its own characteristics. The entire creative team must bring a copy during the shooting and production process. Deep love, and can't be afraid of taking risks.

With this idea in mind, he led the entire crew to Sydney, Australia, and planned to start the filming of "Deadpool" in the Fox Studios where the scene was set up.

As everything went according to plan, Carla Fess who came later also brought the latest news of 20th Century Fox, and they confirmed the release time of the film.