Hollywood Road

From its release in April to the end of July, "Deadpool" has always been a high-profile target in the North American film market. Its steady box office performance has shocked countless people, even during the screening period. The impact of summer blockbuster films still draws a very stable and beautiful box office chart.

Due to the extremely limited number of 3D screens in this era, "Deadpool" was not shown in any 3D theaters and screens. The film’s opening box office was much lower than that of the previous film, but due to the existence of Kara-Fiss and the ink In the past four times, with his junior and broad qualifications, "Deadpool" has been valued by 20th Century Fox far more than ever.

This emphasis has brought more publicity and marketing investment, especially in traditional media.

There is also a greater investment, and that is the word-of-mouth marketing of Fox in the 20th century.

As we all know, there are many factors that affect the reputation of a film. The audience and the media are the most important aspect, and public relations can also play a role.

In this era, Hollywood has a clear concept. The word-of-mouth of commercial films is triggered by marketing. Marketing is not a derogatory term. This is a must-go experience for a film that is released on a large scale. Moreover, the most important element of word-of-mouth marketing is The quality of the film itself must be excellent, and it must be recognized and even welcomed by most viewers.

In this regard, "Deadpool" has no problems at all.

From the beginning to the end, due to the strategic downgrades of 20th Century Fox, the Cinema.Score audience rating of "Deadpool" has always stood firm on the A+ and never slipped, on the top of the two most representative data scores on the Internet. Even at the end of July, the freshness of rotten tomatoes is still as high as 85 percent, and the IMDB score is also an eye-catching 8.4.

No matter how you look at it, Twentieth Century Fox has fought a beautiful word-of-mouth marketing battle, which directly brings about the super stable box office trend of "Deadpool".

Since the first weekend, all weekend box office of "Deadpool" has never seen a drop of more than 50%. This trend is very terrible, and it also ensures that the film's North American box office has finally passed steadily. The hurdle of 300 million US dollars.

Three hundred and seven hundred and twenty-five million dollars!

The North American box office numbers that this "Deadpool" finally got, like countless absent air, instantly spread throughout Hollywood.

Three hundred and seven hundred and twenty-five million dollars! The CEO of Warner Bros. Bruce Berman was silent for ten minutes in the office. He knew that he would have one more reason for being attacked in the future. In the deepest part of his mind, he also regretted it slightly. If he had accepted the ink in the first place. Phoebe Stanton, does this kind of success belong to him?

But he would not tell anyone, nor would he admit that such a thought occurred for a moment, he would only follow his own path firmly and let "Superman Returns" clear out all doubts and criticisms.

Three hundred and seven hundred and twenty-five million dollars! Bruce Rosenblum couldn't help laughing when he saw this number. His judgment was not wrong. He was a talented young director!

Three hundred and seven hundred and twenty-five million dollars! Diego Harris, who was far away in New York, suddenly wanted to fly to Los Angeles to have a good talk with the young director and talk about how to share the great cause.

Three hundred and seven hundred and twenty-five million dollars! Harry Ellens, the CEO of 20th Century Fox, lost his eyes and brought a big-selling series for Fox, didn't he?

Three hundred and seven hundred and twenty-five million dollars! There was a sound of hard objects falling in Dave Scola's office, and the secretary could see an ashtray rolling on the floor through the crack of the half-open door.

Three hundred and seven hundred and twenty-five million dollars! CAA is redecorating Bill Rossis's office, and is equipping him with an additional assistant.

Three hundred and seven hundred and twenty-five million dollars! Robert Downey Jr., who came back from the Caribbean island, received an invitation, and the other party offered him a new salary of 13 million U.S. dollars!

Three hundred and seven hundred and twenty-five million dollars! The final North American box office number of "Deadpool" will affect many people and directly change the fate of some people, most notably Murphy himself.

Representatives of Sony Columbia and MGM directly approached him and Bill Rossis, formally invited him to direct the new "007" series, and paid a huge reward of 1000+15.

In other words, if you direct this series, Murphy can get a base salary of 10 million US dollars, plus 15% of the North American box office share!

This number represents not only money gains, but also directly reflects Murphy's current status in Hollywood!

But Murphy declined the invitation from Sony Columbia.

But it is not only Hollywood film companies that are interested in him, but also countless entertainment and film professional media.

No media will let go of any chance to win eyeballs. For a director who is only 24 years old, it is difficult to get such outstanding results without attracting attention.

The major mainstream media in North America seemed to have made an appointment, frantically reporting everything about Murphy and wishing to praise him to the sky.

"It's hard to imagine that at an age like Murphy Stanton, he can become the director of the best-selling R-rated film in North America. He is the current director and the director of the future!"

-"Los Angeles Times"

"Extreme personal style, outstanding personal taste, rich and dark pictures, outstanding rhythm control ability, handy violent scenes... No one can do everything Murphy Stanton has done at this age. Even Quentin Tarantino and Robert Rodriguez, who have the same alternative style, have not done it!"

--"New York Times"

"Murphy Stanton was a severely underrated director before. He was born for the big screen. Only the big screen can show his charm. Within ten years, he will be the next Spielberg!"

--"Washington post"

For a moment, Murphy felt that he had become the darling of the United States, but after all, he experienced an era of super explosion of information. He understood that the media were all those who fell to the ground and broke more than him, whether it was the Pacific Ocean. Over there, or on the Pacific Ocean, it is not so.

If he messed up the next film and hit the street, the wind direction and position of the media just touted would immediately turn around 180 degrees, criticizing him for being so talented and so on.

Take a look at these touts, just to entertain yourself, don't take it too seriously, let alone think that you are just like the media touted, it will only make people lose their way.

The super explosion of "Deadpool" also brought another effect. Murphy's house was surrounded by paparazzi. This young director aroused strong curiosity in the media and the public. What has he done before? Do you have a girlfriend? Have you been married yet? What do parents do? What are the family conditions? What is the level of education? Have you ever gotten involved with Robert Downey Jr.?

These are the hotspots of media attention. The gossip tabloids even dug up the fact that he beat a teacher at school at the age of 12, was rehabilitated by smoking marijuana at the age of 15, and almost committed suicide at the age of 16 because of life confusion...

Originally, these things weren't done by Murphy. He didn't have any impression of himself. The media was able to dig it out, really hard.

As for his relationship with Gal Gadot, the tabloid is almost written as a serial novel.

Warner’s gossip website TMZ described how he and Gal Gadot met for the first time.

"Once upon a time, Murphy Stanton was walking recklessly on the road, carrying something he didn’t know, like a gangster. Suddenly, when he saw a beautiful big beauty appear in front of him, Murphy Stanton hurried forward. Pretending to be a small fan, she also took the initiative to ask for an autograph. This beautiful beauty is Gal Gadot... So Gael Gadot joined the group, and Murphy Stanton began to walk freely together."

The harassment of paparazzi and gossip is not only in the United States, but even outside the scope of North America. Gal Gadot, as far away as Israel, has been harassed by entertainment paparazzi from the United States.

Just like Murphy, who was eager to succeed at the time, sometimes had to admire the perseverance of these guys.

Murphy also received a call from Gal Gadot specifically for this matter.

"My mother saw what happened to us on the news, got angry, and asked me if it was true..." Gal Gadot looked anxious over there, "I confessed to her, and my mother is very upset."

Murphy frowned and said to the phone, "Well, I'll book a plane ticket now and go to Israel right away."

"Don't, don't!" Gal Gadot hurriedly stopped, "You will only make things worse when you come here. Don't worry, I can handle it. You must not come here."

She lowered her voice a little, "My mother doesn't like my association with non-Jews."

"It's the 21st century now." Murphy had the urge to cover his forehead.

Gal Gadot said again, "I will go back on time, don't worry."

After a few more words, Gail Gadot hung up the phone, and Murphy sat in Bill Rosses' office, shaking his head and sighing.

"Gail is a good girl." Bill Rossis heard something faintly, took a glass of water, and handed it to Murphy. "But sometimes we really can't understand the Jewish thinking."

Murphy took a sip from the glass, "It doesn't matter, this is the United States, not Israel, as long as Gail can stay in Los Angeles, these are not problems."

The thinking of Jews in North America is different from that of Israeli Jews. Bill Rossis knows this. As long as Gal Gadot stays in Los Angeles, Murphy will not be troubled.

Murphy didn't take these things to heart. During this time, there are other tasks to be done, such as promoting the upcoming DVD of "Deadpool".

Twentieth Century Fox took the initiative to withdraw "Deadpool" from North American theaters when the heat never completely disappeared, also to take advantage of the opportunity to release DVDs, so that after the film is launched in theaters, more income from the window period .