Hollywood Road

After hanging up the phone call with Gal Gadot, Murphy walked into the event site and was immediately surrounded by countless reporters. The continuous success has already enveloped him with a halo, which will naturally attract media attention.

This is a meeting between media and movie fans in the San Francisco area, and it is also one of the many North American promotional activities for "The Lost Lovers".

Attending this kind of event is unavoidable to be besieged by reporters.

"Director Stanton, "The Lost Lover" has a typical black style."

When Murphy left, a reporter struggled to his side and asked loudly, "All the films you shoot and produce have a distinctive black style. Why is this? Is it really like what some media said? In that way, your unfortunate life before entering Hollywood affected your creative style?"

"All my films are never about the sweetness of society, but reflect some practical problems."

Since he came out to make publicity, Murphy will of course give the media something that can promote the hype. He turned to look at the reporter and asked, "Don't you think film noir is very beautiful?"

He didn’t need a reporter’s answer, and continued, “Film noir is the most beautiful black pearl in the crown of film art. The main control idea of ​​film noir is to explore the darkness and evil in the depths of our human nature, and to explore how the alienated society puts humanity in it. The good side overwhelmed and swallowed. Billy Wild’s "Sunset Boulevard", John Houston’s "Malta Eagle", Roman Polanski’s "Chinatown", Coen Brothers’ "Absent-Minded Barber", David Fincher’s "The Seven Deadly Sins" are all classics, and I also want to make such a classic noir film."

Murphy then threw out another sentence, "Film noir allows us to see the darkness of reality, the ingenuity of storytelling and the beauty of visual impact, and discover and reveal the evil of human nature and the darkness of society. For me, this It's kindness."

In fact, now, he has also discovered that the person who used to be on the other side of the Pacific has taken a completely wrong direction in studying filmmaking. At the beginning, he only considered personal hobbies and interests, but ignored that film noir had almost no room for survival there. .

These answers not only failed to meet the needs of the reporters, but made them even more crazy.

Another female reporter asked, "As far as we know, many couples have problems after watching movies. Are the views on love and marriage that you preach too negative?"

"Those who said that they didn't believe in marriage or love after watching "The Lost Lovers", how fragile is your love?"

The film has already been released. Of course, Murphy will not say anything about "breaking up 15 million couples in North America". This kind of gimmick is suitable for pre-screening publicity, but not suitable for the present, so he changed his tone, "Isn’t this a promotion of ordinary couples? Is it a positive energy movie of happiness?"

Having said this, Murphy stopped answering reporters' questions and turned to walk to the car.

This is all part of the entire post-screening publicity plan for "The Lost Lover."

As the film passed the hottest first weekend, Twentieth Century Fox promoted a series of publicity and marketing programs, and used the Internet as the main carrier.

Any hot topic that can arouse attention is the focus of the 20th century Fox and the Internet navy.

For example, on blogs, there is a topic that is difficult to distinguish between true and false.

"It is reported that Twentieth Century Fox and Murphy Stanton are advancing the sequel of "The Lost Lover". The theme of the sequel will be Nick Dunn-Counterattack Amy. If the protagonist is you, how to counterattack the black girl the Lord?"

Twentieth Century Fox is not aimless. Such interactive topics can arouse the greatest enthusiasm of movie fans.

On any webpage that reproduced this topic on the Internet, you can see a large number of replies from fans, racking their brains and actively participating.

"Improve my insurance limit, pretend to be a fraudulent death in an accidental car accident, wait until my wife gets the insurance money and appear secretly everywhere-deliberately find someone to take pictures and expose it, and it is best to spread some wives who have a grudge against his affair. Unable to let go of the gossip that forced him to compensate for it, the gossip was furious, but it did not allow people to find evidence of deception, so he kept himself incognito for a lifetime. He could use public opinion to avenge and avoid his wife, but the difficulty coefficient is so high, Nick- Dunn's lazy little head can't hold it."

"There are two best ways for a male protagonist to counterattack. The first is to become a boy who has disappeared, so that she can never find it again. You continue, I don’t care if you are ruined. If you write about your own experience, there will naturally be people in Hollywood who will take his autobiography. So this is not a question of counterattack, but he didn't even want to counterattack at all."

Whether it's Charlize Theron's performance or the setting of the character itself, Amy is even more impressed, and Nick Dunn's mediocrity is really inspiring, and not many people are optimistic that he can counterattack.

"Actually, I want to say: counterattacks are risky and you need to be cautious when you act. The male lead's lawyer has finally stated that there will be nothing to do with his wife in the future. Mortals want to counterattack the Ivy League schoolmaster, really, usually only think about it. Not a high IQ genre, I really want to be a wit..."

"Where is there a counterattack? The female protagonist is proficient in psychology and sociology, and grasps the male lead's psychology and the direction of public opinion. How can such a scumbag male lead have the ability to counterattack, and can only pay half of his life for one mistake. Happily, go on living in harmony with the heroine who has long been unloved, and raise the calculated child."

"Why counterattack? Their marriage was originally a combination of a **** and a dog. The husband had an affair, and the wife had a spare baby. It was originally a match made in heaven. Don't blame anyone. They are perfect match. They experienced such a match. After this tossing, the two of them restrained each other and controlled each other. Isn't that bad? Why did they counterattack?"

"The Lost Lovers" is backed by a strong media and audience reputation, but if you want to maintain a certain degree of popularity, this kind of participatory propaganda method is indispensable.

Twentieth Century Fox has a mature operating system. When this system is functioning normally, the energy it can exert is quite amazing.

The first week of the film's box office also convinced them that Murphy could once again become a big winner.

The Internet is full of various topics related to "Disappearing Lovers", as well as various so-called analysis, which is just like the grand occasion of "The Matrix" that year was released.

"The related doubts of "The Lost Lover" ask experts to help explain..."

"Why does Amy hate Nick so much and come back to him?"

"On Murphy Stanton's three views different from normal people in "The Lost Lover"!"

"Who is the real victim of Nick Dunn and the magical Amy..."

"Is the marriage really like the one in "The Lost Lovers"?"

Such topics are circulated on the Internet. Everyone makes analysis based on their own opinions. One hundred people will have one hundred Hamlet in their hearts. Most people think that they are the most correct one and want to convince those opinions. Different people, in order to list and search for evidence, some people will re-enter the theater.

Different from pre-screening propaganda, this is the widespread use of the Internet in North America, especially since the success of film propaganda relying on the Internet in the late 1990s, some of Hollywood's usual propaganda and marketing methods have been used.

This method may not be so clever, but it is quite practical.

Since the early propaganda created enough topics, no special methods were used in the later propaganda.

However, there are also criticisms on the Internet, many of which are aimed at Murphy, which is inevitable for any film and director.

But some remarks point directly to Murphy's educational background.

"Throughout all the films directed by Murphy, Murphy's plot structure and camera feel are great, but there is too little reading, the vision is empty, and the skills are poor but enough. It is just'too little reading and too much thinking', which is a typical example. The American-style directors from the bottom line lack sufficient cultivation."

Someone even dragged Murphy out and compared it with another dark wind director, David Fincher.

"After watching David Fincher's movie, I will first lower my head and pretend to be forceful, without showing my face, and feel that I am very cool. I will go back to secretly watch the film critics and study the plot, and tell others how **** the movie is the next day. "

"After watching Murphy Stanton's movie, I don't need to bow my head. I feel very excited. I immediately start discussing it with my friends, and my face is full of excited smiles."

This comparison has aroused the dissatisfaction of many David Fincher fans. How can a director like Murphy be compared with David Fincher?

A movie fan who had watched "The Lost Lovers" was asked this question when he left the theater, and the answer was sharp. "Murphy's problem is that there are so many people he likes, which makes literary and artistic youths feel that they are not high enough."

Whether it's the argument about "The Lost Lovers" itself or the discussion about Murphy, these have kept the film's popularity, especially after the beginning of the working day, the box office trend is unusually stable.

On the first working day of Monday, it was only 45 percent lower than that on Sunday, with a steady harvest of 6.9 million U.S. dollars, and a slight increase on Tuesday, with 7.15 million U.S. dollars.

After the traditional North American theaters were discounted, the box office continued to maintain a steady decline, with a closing of US$6.75 million on Wednesday and US$6.6 million on Thursday.

"The Lost Lover" was released in North America for a week, and easily earned $77.3 million.

For a feature film with a production cost of only 45 million US dollars, it is quite difficult to get such a box office figure in a week.

After all, this is not the kind of super giant system that sells special effects, nor does it have fans as a basic audience. Murphy is also very satisfied with such results.

Subsequently, "The Lost Lovers" ushered in the second weekend after the opening of the North American painting. During this weekend, the film's decline was so small that it shocked many people.