Hollywood Road

With the premiere of the first episode of "A Song of Ice and Fire: Game of Thrones" and two subsequent rebroadcasts, it has accumulated more than 7 million viewers, setting a new record for the premiere of TV series on Fox Radio in the past five years. In order to ensure The second episode of the next airing day will continue to be hot. Stanton Studios and Twentieth Century Fox not only collected the opinions of the audience during this week, so that Murphy could fine-tune the content of the second episode, but also increased the intensity of publicity and hype. .

The first episode has been successful, and the audience's reputation and media reputation are also quite good. These are all effective publicity points.

A large amount of content related to "A Song of Ice and Fire: Game of Thrones" has appeared in both Internet-related websites and reviews and reports of traditional media.

"Although the first episode of "Game of Thrones" is only the tip of the iceberg, for an entire hour, whether it is the taste of medieval history or the artistic conception of its magical and magnificent poetry, it is enough to make this drama show its beauty and atmosphere. In addition to the exquisiteness, it fully matches the epic label. I have to say that this is definitely a perfect start. The so-called Murphy product must be a fine product. This cowhide is really not blown out."

At the same time, Murphy held a press conference on behalf of Stanton Studios and Carla Faith, who represented Twentieth Century Fox, and officially announced that in view of the excellent ratings of the first episode, Stanton Studios and Twentieth Century Fox have decided to Produced the second season of "A Song of Ice and Fire: Game of Thrones."

"The second season is ten episodes in total." Facing the reporter's camera, Murphy talked freely. "The total investment is currently estimated at 70 million US dollars, which means that the production cost of each episode is as high as 7 million US dollars! What? Will I? Directing? It’s hard to say now, I haven’t made a decision yet."

In fact, Murphy has made a decision that he and Carla Faith will continue to serve as producers, and the directorship will be handed over to Paul Wilson.

How long can "Game of Thrones" be filmed, and will it end with a tragedy with no end? This is the final situation faced by many American dramas, and it is also a concern that many viewers will have when following the show.

Some media have also asked this question, and Carla Feith, on behalf of Twentieth Century Fox and Stanton Studio, gave them a reassurance.

"I hope the audience can rest assured that Fox will not chop the show before the conflict is resolved. We told the author George Martin that as long as he insists on writing, we will stick to it."

Karafes vowed to say, "I can guarantee that we will not give up this show midway, I hope it can last for 20 years. Fans are very interested in this show, and we are very happy about it. We have never seen it before. A little movement in any drama can attract so much attention."

Murphy added, "In order to ensure the high quality of the series, "Game of Thrones" will not have more than 10 episodes per season."

Externally speaking, it is to ensure quality, but internally, there is another layer of consideration. Even if those large-scale war scenes are cut off, the production cost of this series is still too high. Each additional episode also means that the risk will increase exponentially.

Announcing such news during this time period will undoubtedly add another boost to the drama that has received much attention, but this alone is not enough. Stanton Studios and Twentieth Century Fox are still trying their best to make news. In order to attract more attention.

After the new week came, Fox News and quite a few websites revealed a gossip about "A Song of Ice and Fire: Game of Thrones."

"The latest news we got from Stanton Studios. The screenwriter George Martin of "A Song of Ice and Fire: Game of Thrones" mailed Murphy Stanton the two episodes of the first season of the play from New York to Lost on the way to Los Angeles."

"This very popular fantasy novelist published a blog on Sunday afternoon, declaring the scripts of the last two episodes of the first season of "Game of Thrones", namely the two episodes of "Baylor" and "Fire and Blood." The filming script was lost on the way to Los Angeles."

"It is understood that George Martin originally planned to mail the two scripts autographed by Sean Bin and Jessica Alba to Stanton Studios and entrust Murphy Stanton to attend an animation exhibition this week. At the charity auction, he said that these two scripts will be sold at very considerable prices."

This incident immediately attracted the attention of countless people who followed "A Song of Ice and Fire: Game of Thrones", and George Martin's personal blog surged in traffic for a while.

In the publicity of any film and television drama, even if there is no news, news points must be created. After a movie or TV series is shot, it just waits quietly to be discovered and watched. Even if the quality is outstanding, it will often end up with nothing in the end. Return.

Anyone who knows the industry a little knows that, whether in movies or TV series, the quality of itself is the foundation, but excellent publicity and marketing are the key to success.

As stated in the report, George Martin also actively stood up and wanted to become Tolkien of the United States not only for the praise of the media, but also for the spread of his works.

"I confirm that the script has been lost." George Martin wrote in his blog.

In his blog post, he speculated that the thief might be a U.S. postal worker, and he has sought help from relevant people to prevent the thief from profiting by selling scripts.

"The U.S. Postal Service wrapped the envelope in a plastic bag when delivering the script. The plastic bag had the words'Sorry for the damage caused to your package.' These words were pre-printed." George Martin They also gave a detailed description, "but they did not give any explanation when they submitted it to Stanton Studio. One end of the envelope was opened and both scripts were lost. Although a letter I posted in the script was still in."

George Martin also asked his fans on his blog to contact him as soon as the script surfaced.

"I have thousands of eyes, that's my fan." He wrote, "So let's wait quietly."

This incident attracted the attention of many fans of the original book and other viewers. Some people even called the U.S. Postal Service to question it.

In short, with the fermentation of time, the heat caused by the first episode of "A Song of Ice and Fire: Game of Thrones" successfully continued to the airing day of the second episode.

Under the active operation of Twentieth Century Fox, a new issue of "Vogue" magazine published in May featured three important male characters in "A Song of Ice and Fire: Game of Thrones" as the cover characters, each playing the role of Nye. De Stark’s Sean Bing, Jon Snow’s Hahn Choote, and Peter Dinglucky as the little demon Tyrion Lannister.

"Vogue" magazine also praised the service design in "A Song of Ice and Fire: Game of Thrones", and believes that on the basis of recreating the medieval style, the crew has also formed a unique style belonging to the mainland of Westeros... …

Entering the first Friday of May, the second episode of "A Song of Ice and Fire: Game of Thrones" started on time at 21 o'clock in the evening. The prologue in the Los Angeles branch of Fox Cable TV has just finished playing, and real-time data is monitored. The staff of the company sent good news to Murphy and Carla Faith who were standing at the back.

The broadcast has just begun, and the number of viewers has reached 3.5 million. When the official content of the second episode began, the number of viewers continued to overlap with more than 10,000 per minute, and it quickly became the same as the first episode. 3.9 million people at the peak.

Like this kind of TV series with a certain fan base and the participation of celebrities and celebrities, the first episode often has hits, but if the quality is not good, the second episode will have a corresponding decline in ratings.

"From the current situation," Carla Faith's face is already full of smiles, "The ratings of the second episode will not be a problem."

Murphy nodded, "It depends on whether we can break through the 4 million mark."

"Definitely!" Carla Faith said confidently.

It’s May now, and the North American summer season has kicked off. Dave Scola’s "X-Men 3: Last Stand" will be released on Memorial Day at the end of this month. It’s a comprehensive experience from all aspects. According to the news, the quality of the film is worrying. It is very difficult for North America to achieve the expected box office of US$300 million to US$350 million. It is not bad that the North American box office can reach the production cost of US$210 million.

Dave Scola's future can be said to be tied to this film, but it is not a matter of course that Kara Feith wants to replace it, and outstanding performance is needed.

If "A Song of Ice and Fire: Game of Thrones" can maintain such a huge audience, it will inevitably become an important capital for her competition.

Carla Faith looked at Murphy next to him. Compared to himself, Murphy was still calmer.

"Good news!" The voice of the staff in front was uncontrollable excitement, "The latest statistics show that the ratings have exceeded 4 million!"

"Okay!" Carla Faith nodded heavily. When she turned around, Murphy had already stretched out a hand. She patted it heavily, and the crisp high-five was like the joy of success. Feel happy.

The number of four million is not the end. The audience is still slowly increasing. When the second episode is about to end, it has reached the highest peak-close to 4.3 million!

Fox Cable has only about 17 million users in North America. This number represents close to a quarter of users who watched "A Song of Ice and Fire: Game of Thrones."

The subsequent rebroadcast at 11 o'clock and the rebroadcast during the day on Saturday, the popularity of the second episode continued unabated, and again received nearly 3.5 million viewers, and the total number of viewers of the second episode was also close to 8 million!

This figure was quickly disclosed by Twentieth Century Fox, and with the corroboration of a professional ratings survey company, everyone has realized that a phenomenon-level cable TV drama is about to be born!