Hollywood Road

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"Good afternoon, audience friends, here is the live report sent by Sunshine TV from Shanghai International Studios."

Although today’s Shanghai International Film City is far from being compared with the opening of this film festival, it can also be described as a sea of ​​people. Although Murphy himself is not well-known, Superman is also a well-known role here, especially Warner China invested considerable manpower and material resources for the premiere.

It can be seen that Sun TV can report the premiere live.

In front of the Shanghai International Studios, there stands a huge statue of Superman. A lot of cameras are erected on the opposite side of the statue. Female reporters from Sunshine TV are standing here.

"Half of the 10th Shanghai International Film Festival, Shanghai has ushered in another heavyweight Hollywood blockbuster. Tonight, Warner Bros. Pictures and DC Comics jointly produced the superhero movie "Superman: Man of Steel" held in Shanghai, China At the premiere, the two main creators, the director Murphy Stanton and the starring actor Nicholas Cage, visited Shanghai to promote the film. Now, in front of the Shanghai International Film City, a large number of media and fans have gathered, and the atmosphere is very good. It’s warm. Although the weather is sweltering and rain is forecast, it has never fallen, giving this blockbuster film and the two main creators enough face..."

Murphy and Gal Gadot walked through the red carpet hand in hand, which attracted the attention of many movie fans. The media reporters also focused on the two people, especially Gael Gadot, who was wearing a purple evening dress. It is not an exaggeration to describe the audience, and it is naturally the central point of this red carpet ceremony.

However, these are all clouds in front of Nicholas Cage.

As soon as Nicholas Cage made his debut, he detonated the enthusiasm of fans on both sides of the red carpet, and he was also close to the people throughout the whole process. He met the fans’ signature requirements one by one, and the media at the end of the red carpet waited for nearly half an hour before finally. Uncle Cage, who appeared to face the camera, was dressed in a suit, tall and tall, and frequently beckoned to the media, fully demonstrating the demeanor of a Hollywood superstar.

In the interview area, many Chinese reporters surrounded Murphy and separated him from Gal Gadot, asking questions one by one.

"Director Stanton," a female reporter asked in English, "is this your first time in China?"

"Yes, this is the first time here." Murphy answered in Chinese, "Although I only took a look at it, I have fallen in love with this beautiful and fashionable oriental metropolis."

As soon as these words came out, the surrounding reporters were almost stunned. No one could have imagined that a director from Hollywood could speak Chinese so fluently. Although not as good as the mountain, among the 100 foreigners who learn Chinese I'm afraid I can't find such one, right?

These reporters who can participate in the Shanghai International Film Festival are certainly not rookies. They all have considerable insights. At first they were a little surprised, but they soon reflected.

In the final analysis, this is not the previous blocked era. The existence of the Internet has brought the world closer. There are indeed fewer foreigners who speak Chinese fluently, but they are not unusually rare.

"I didn't expect it!" The female reporter of Sunshine TV handed the microphone to Murphy, and changed her mother tongue to ask questions, "Director Stanton, you can speak such fluent Chinese."

"I like Chinese culture very much." Murphy replied casually, "So I learned a bit."

The matter about Chinese was just a small episode in the interview. The question quickly returned to the film itself. Murphy answered the questions of the Chinese journalists in detail, and finally said, "I like China very much and I am very happy to come to Shanghai. ."

It is enough to release goodwill and friendship with China. Murphy knows very well that with his own directing style, the achievements of future films in the Chinese market may be quite limited.

After the routine photo session, Murphy took Gal Gadot and walked into the Shanghai International Cinema. In the lobby of the cinema, the person in charge of Warner China introduced several members of the publisher, China Film Group. He doesn't know anyone else, but he knows a little bit about the famous mountain eagle. After all, the other party is definitely a top-level existence in the movie circle here.

Different from the attitude towards the people of movie fans and media reporters, Murphy has changed to an official attitude. In any way, the two sides are now divided into two completely different circles.

This is also the most normal way of diplomacy. If you think you can speak a few words in Chinese or think you are a Chinese director, the China Film Group or Zuo Shan Diao himself will give the green light, and Murphy can enter the mental hospital.

A figure like a mountain eagle is definitely one of the human spirits.

Someone once said that most of the elites in the United States are concentrated in the business circle, while most of the elites here have entered the political circle. This is not unreasonable.

Could a mountain eagle be a fool to climb such a high position?

Frankly speaking, as a Hollywood director, it is impossible to establish an unusually close relationship with China Film Group. Not to mention Murphy himself. If he and other Hollywood companies trust China Film Group, I am afraid that they will be sold.

Before coming here, Murphy had a certain understanding. Although several major Hollywood companies are paying attention to and developing the Chinese market and actively cooperate with China Film Group, while cooperating, the contradictions between the two parties are also escalating. Trend to rise to the national level.

And all these disputes stem from interests.

Since the beginning of this year, the Hollywood Reporter and many other American media have published articles stating that China Film Group Corporation has been "in arrears" with the six major Hollywood film producers since the end of last year. The additional 2% value-added tax due to the policy change has caused a collective boycott by the six major Hollywood groups, and many of the bills have not yet been settled.

The Motion Picture Association of America (MPAA) has asked the US government to formally investigate the matter, saying that China has been suspected of violating relevant WTO regulations.

Of course, the "Hollywood Reporter" and other media reports must be based on the interests of Hollywood companies, and things are far more complicated than the reports.

But it is undeniable that more and more Hollywood blockbusters released in the Chinese market have encountered accounting problems. The six major Hollywood companies have reached a consensus and collectively confronted the China Film Group.

According to the latest news, the Motion Picture Association of America (MPAA) has come forward to request the US Trade Representative to investigate China’s alleged violation of relevant WTO agreements. If true, this will raise individual commercial disputes to a higher level.

Some people think that the entire dispute may be resolved this summer, while more people take a negative stance.

After all, this is a dispute of interests after all. This dispute will not change due to individual differences. China Film Group will not compromise with Hollywood just because the director of a certain Hollywood movie is Ang Lee or other Chinese directors. That is ridiculous. As for the mountain eagle himself, who thinks he can change the WTO agreement between the two countries?

Just as Warner Bros. and China Film Group continue to cooperate, this kind of disputes based on commercial interests must be resolved through negotiation. The six major Hollywood companies are also negotiating with China Film Group, but there is little progress. The biggest problem is here. The film market is still in its infancy, and there are many ambiguities in related policies.

According to Murphy's understanding, the biggest difference between the two parties lies in the 2% value-added tax after the tax reform.

The Wall Street Journal previously reported that the six major Hollywood companies refused to bear the 2%, on the grounds that in other countries, the value-added tax was deducted from the total box office revenue before the film production companies and movie theaters split the accounts, while the operation of the China Film Group This way they will lose tens of millions of dollars in China in the next few years.

Although there is a regulation on the transfer of film copyright, the definition of film copyright income is very vague. It depends entirely on how China Film Group operates. In a conventional sense, it is called transfer of copyright if Hollywood company sells the copyright to China Film Group. , But does publishing count as a transfer of copyright? Does authorized screening count as a transfer of copyright?

There is no clear definition of relevant policies, and at the same time, it leaves a vague operational space.

There is another point that makes Hollywood companies angry. At present, the domestic film production company that cooperates with China Film does not pay the 2% tax.

Therefore, Murphy believes that the words of a Chinese film industry expert are very reasonable: "Due to the lack of clear regulations, how much taxes and fees foreign filmmakers need to pay depends on the ability to negotiate with the China Film Group."

No one should underestimate the capital's pursuit of profit, even if the capital comes from the national level.

Fortunately, it is impossible for Murphy to deal directly with the China Film Group, and his Stanton studio does not have this kind of strength, and relatively speaking, he does not have to participate in these troubles.

When the time came, Murphy invited everyone into the theater.

Before the screening, there was a small ceremony. Now that the contract was signed, Murphy followed the procedures established by Warner Bros.

In addition to the three main creators of the crew, Warner China also invited some Chinese movie stars to help out. One of them was a handsome actor who stood on the stage before the screening and listed the seven best stories of "Superman: Man of Steel". !

One "most": "most" handsome and stylish; two "most": "most" ruthless villain; three "most": "most" luxurious team; four "most": "most" sadistic plot ; Five cases of "most": "most" refreshing vision; six cases of "most": "most" heat dissipation energy; seven cases of "most": "most" superman.

As for the darkness, seriousness, heaviness and depth praised by the media and movie fans in North America and Europe, there is no mention here. Warner obviously knows the market conditions here, and these are not selling points at all.

Not mentioning it does not mean that it does not exist. "Man of Steel" is deeply branded in Murphy's style. Even if the big scissors move several scissors, it can't change this.

Therefore, it can be expected that after the release of "Man of Steel", the response in the Chinese market can only be said to be average.