Hollywood Road

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During this period, more films are accumulating energy for the awards season. Films targeting awards will hardly be drawn on a large scale. As the representative of fan movies, "Twilight Saga: New Moon" is being released. In the first seven days, the enthusiasm of fans was basically consumed. Without the support of fans, the attendance rate of this kind of film will inevitably drop.

"Shameless Bastard" does not have to face the intense summer competition like Murphy's previous film "Man of Steel", on the contrary, there is no strong competitor. In North America, there are relatively no summer files from Thanksgiving to Christmas. The competition is so fierce.

This past weekend, "Inglourious Basterds" ranked first in the North American theater market in terms of word-of-mouth and evaluation, as well as attendance and filming rate.

"Only the market appeal..."

In the living room, Quentin Tarantino put down the newspaper in his hand, shook his head and said, "I am far inferior to Murphy."

The tall Uma Thurman put a glass of water on the coffee table in front of him, Quentin Tarantino added, "Even if I am not injured and direct this film personally, the box office results in the first week will definitely not reach. To this height."

Uma Thurman poured himself a cup of coffee, sat next to Quentin Tarantino, and said, "It's more unfair. Your films are never good at the box office."

When it comes to the knowledge of Quentin Tarantino, the ruffian director, few people in the United States can match her.

Quentin Tarantino’s films have never been particularly good at the box office. Even the best box office in North America so far, "Pulp Fiction", is only after two screenings in the 1990s and the new century. Break through the 100 million U.S. dollar mark.

As for other films, no North American box office has exceeded 100 million.

Despite thinking so, Uma Thurman had taken the newspaper Quentin Tarantino had just read. There was the North American Box Office Express from last weekend, and she scanned it as quickly as possible.

"This week is the most cheering week for fans of film noir since November. The thousands of fans who have gradually cultivated "Fruit Candies" in 2000 have once again witnessed the success of style director Murphy Stanton. : "Inglourious Basterds" topped the North American box office chart with a score of $57.6 million for the first three days of its first weekend. This achievement not only set the record for the highest weekend box office opening in the fourth week of November in North America, but also a Weinstein movie. Among all the films that the company has invested in and produced in the history of the company, the one with the highest box office in the first weekend."

"At the same time, "Shameless Bastard" has also become the highest-grossing R-rated movie released in November in film history. Because the "Shameless Bastard" film has a distinct Murphy-Stanton style, and has received excellent reputation and evaluation, the film Both the box office potential and DVD distribution potential of the company are considerable."

"The male audience in the first week of the film accounted for 68%, and 75% of the audience were over 25 years old. Adult men who like noir films accounted for the vast majority of the audience in the first week of the film. The movie’s movie theater audience rating has A+ Cinema.Score and a popcorn index of 91%. The audience’s reputation is very good. The movie should have good stamina. The final box office in North America is likely to be around US$200 million. ."

"The media evaluation of "Shameless Bastard" is also excellent. Eighty-two percent of the 139 media included in Rotten Tomatoes gave the film good reviews, with an average score of 7.8; the authoritative media MetaCritic included 44 professional media with an average score of 76. The score is slightly lower than that of Murphy Stanton’s last work "The Body of Steel."

Close the newspaper, Uma Thurman looked at Quentin Tarantino, "Don't think about it so much. The quality of a movie cannot be measured by box office performance."

This is very reasonable, and it is true, but Quentin Tarantino shook his head, "Box office is the most intuitive assessment."

Having said that, he somewhat regretted it. He himself found the director who helped him complete the contract, but he did not follow his ideas. Apart from being named on the screenwriter, this "Shameless Bastard" actually has nothing to do with him at all. The tail is clearly marked with Murphy Stanton.

If he could choose one more time, he would definitely not choose Murphy Stanton to help.

But now, there is a contract here, in addition to watching, Quentin Tarantino can still only watch.

The box office revenue of "Inglourious Basterds" is unmatched by all his previous films, whether in North America or overseas.

Also this weekend, "Inglourious Basterds" also appeared in theaters in 39 countries and regions outside of North America. Although it was not the box office champion of the week in many places, it also won a total of more than 45 million US dollars. Overseas box office, let "Shameless Bastard"'s global box office easily pass the 100 million dollar mark.

Such box office results are also something Murphy is happy to see. Stanton Studios, Twentieth Century Fox and Weinstein Films did not relax their promotion and marketing of the film at all, and divided the promotion and marketing work into two parts, one for ordinary The second is to face the awards season and Oscars.

Especially Murphy, he needs to accumulate qualifications for his future.

No matter how you look at it, Murphy knows that he is not a director like Sam Mendes, who is naturally liked by the Academy of Motion Picture Arts and Sciences. His work and style are mixed with too many commercial elements, and he is bound to be affected. The most conservative and core group of old people rejects it, and it is difficult to easily get a best director.

Just like the academy’s rejection of directors from commercials, never underestimate this rejection, otherwise the two big directors Ridley Scott and David Fincher have not won the Oscar for Best Director. The little golden man.

One more thing, even Murphy himself cannot ignore that the value orientation of his films is always not so mainstream and not so politically correct...

These will affect his Oscar journey.

Although it is only the end of November, the ultimate goal is that the Oscar rush has already begun.

Every year at the end of August and beginning of September, Hollywood’s summer commercial blockbusters are closed, and Oscar contestants will appear one after another. In the next six months, major studios and production companies will intensively support this event. Preparations for the prize-winning campaign-a series of carefully planned activities such as advertising, opening screenings, DVDs, media dialogues, etc. will follow one after another. The overall planning and complexity of this process is by no means inferior to that of the US presidential campaign. Even some event planners themselves are the public relations leaders for presidential and parliamentary elections.

Due to the natural advantages of "Inglourious Basterds", the public relations team with the Weinstein brothers as the core did not hire some special personnel at a high price. It is not difficult for this film to be nominated because of the subject matter, and it is basically necessary to win heavyweight awards. impossible.

Even so, in order to be nominated, a considerable amount of money is required.

An old publicist in the team who participated in the Oscar campaign for more than 20 years once told Murphy that Oscars cannot be bought with money, but none of the films that have won Oscars have not been done. A costly campaign.

So Oscar can't be bought with money, and it's even more useless without money.

Although this statuette weighing 8.5 pounds and gilded with 24K gold actually costs only 900 hundred dollars, which is the price of a pair of Valentino orange shoes at the feet of many women, but delusional to directly spend money to "buy" it, in the current Oscar selection rules In front of him, it was almost an impossible task.

The complexity of the Oscar selection process and the detailed rules of the game are completely different from those of other international film festivals. This is also the reason that the former has always been relatively fair and difficult to manipulate.

Most of the international film festivals in the world adopt the jury system-find a few big coffee judges, and according to the different themes of the festival each year, the big coffees will discuss and choose a more favorite film.

Some small film festivals are like Hollywood Golden Globes. There is not much pressure from the media, and it is very convenient to have a good relationship with the judges.

But the Film Arts and Sciences has more than 6,000 members belonging to 17 different departments, including directors, photography, editing, costumes, props, etc., all of whom have worked in Hollywood for many years.

In the first round of voting, each of these more than 6,000 members voted through their own department. Everyone can vote for the awards corresponding to their department and the best film award. The college will not lobby for any films. , And will not disclose the list of members to third parties.

Therefore, wanting to directly spend money to buy it is just a delusion.

It’s impossible to spend money directly on buyers, but it’s even more useless to spend money on the right channels during the reconstruction process. During the election process, money must be spent on a series of publicity activities. After the quality of the film is basically guaranteed, how can many contestants How to stand out from the crowd and be nominated, and how to compete for the champions to win the statuettes? At this time, a series of standard actions and creative actions of Oscar public relations played a key role.

Those who believe that the fragrance of wine is not afraid of the deep alleys, or companies that are not familiar with the Oscar competition routines, basically after signing up, they silently become sideline spectators and stand sadly on the side. In the world of society, all kinds of selections need money to make noise, not to mention such a world's most dazzling vanity fair.

Every year, the six major studios and small studios will hire a group of professional Oscar campaign planners or public relations personnel to develop a series of activities for their participating films. They will kick off the entire public relations from the Venice Film Festival at the end of the summer, and then to At the Toronto Film Festival in September, they will choose the most suitable time for publicity based on the film’s genre, characteristics, cast, story, etc.

In these respects, "Inglourious Basterds" has slightly lagging behind its competitors.

However, Murphy and Twentieth Century Fox and Weinstein Pictures will also spend a lot of money in a series of activities.