Hollywood Road

On Monday morning, Daisy walked into the office on time. Since her work was relatively idle, her location was in the corner of the big office. She turned on her computer and looked at her work email, and then posted the mandatory request from her boss on Twitter and Facebook. I forwarded a few messages, and then silently entered the names of'Murphy Stanton' and'Wolf of Wall Street' on the Google website.

Pressing the Enter key on the keyboard gently, a large piece of related content appeared in front of Daisy's eyes, many of which were comments on "The Wolf of Wall Street", both good and bad.

Seeing those comments that scolded ‘bad movies’, Daisy gritted her teeth with anger, wishing to drag those guys in front of her through the Internet and screens and beat them violently.

Beating them is not enough. They should be hung on big hooks and baked in an electric oven. When they are slightly burnt, they should be pulled out and covered with oil and salt, and then continue to bake.

It must be grilled eighteen times in a row to let those guys breathe out, and finally make them burnt on the outside and tender on the inside, and drag them to the market to sell barbecue!

Eyes moved away from the comments, and Daisy was caught by the bottom line of headlines on the page.

""The Wolf of Wall Street" hit the box office in the first weekend, and Murphy Stanton's new film topped the North American weekend box office without any suspense!"

Daisy only glanced at this line of headlines and clicked on the link, which was obviously the first weekend box office statistics for "The Wolf of Wall Street".

This is the latest North American box office newsletter. Daisy temporarily put other thoughts aside and looked at it seriously.

""The Wolf of Wall Street" landed in North American theaters early on Thursday night and earned US$9.4 million that night. This achievement not only surpassed Murphy Stanton's last film "Inglourious Basterds", but also created a new North American R-rated film. Advance the box office record, and then expanded to 3960 theaters on Friday, winning the box office title of the day with an income of 31.6 million U.S. dollars without any suspense."

"This film received another US$27.4 million on Saturday, which is higher than the box office of the first day of Friday after excluding the advancement. It showed a good box office trend. Then it received another US$20.25 million on Sunday. The film opened three days The North American box office will reach $79.25 million, easily winning the North American box office champion. Murphy Stanton continues to show strong box office appeal!"

"In the first week of the film, men accounted for 77% of the audience, occupying an absolute dominant position; 58% of the audience in the first weekend of the film were over 25 years old, showing that they are relatively distinct in age; Forty-six percent of the audience came in to support Murphy Stanton's brand, and 31% of the audience identified themselves as fans of the starring Robert Downey Jr."

"In terms of word-of-mouth, "The Wolf of Wall Street" has a cinema audience score (Cinema.Score) of'A+', and its popcorn index is also 93%. The audience's word-of-mouth is overwhelming. According to the audience's word-of-mouth response, the film is expected to be in North America. The impact is 250 million U.S. dollars."

"The Wolf of Wall Street's media evaluation is also mainly positive. Ninety percent of the 225 media included in Rotten Tomatoes gave the film good reviews, with an average score of 8.2; the authoritative media MetaCritic included 49 media with an average score. With a score of 81, the professional reputation is good."

Seeing this, Daisy was slightly in a daze. Murphy Stanton is still the same Murphy Stanton, and her talent in film is really amazing.

She shook her head suddenly, thinking of the protest at the Los Angeles Police Department, some dissatisfaction with Murphy Stanton rose in her heart.

They supported him so much and launched a massive protest. What happened? The sheriff was only dismissed by the Los Angeles police and accepted an investigation into whether he was involved in an official crime, which was far from what she expected.

How could you let the sheriff off easily? Daisy shook her head straight and muttered to herself in a low voice, "It turns out that Murphy Stanton is not as tough as his film shows, just a soft egg!"

The sheriff should be picked up and cut his flesh piece by piece with the smallest scalpel until the skeleton is left!

Thinking of this, Daisy made a decision, went back to find out several "Chain Saw" at night, and then watched it from beginning to end, maybe she could think of a better way to torture those bastards!

Well, that's it! She took out her mobile phone and added this to the itinerary.

With the opening of the box office of "The Wolf of Wall Street" in the first weekend, disputes between the media and the Internet have become more lively. There are a lot of people who hacked this film, and more people spoke good things about this film, and some were watching. People are cheering, and watching the excitement is not a big deal.

Although dozens of Oscar judges are still lashing out at this film, the core group of old men in the academy remained silent. People like them are all Hollywood celebrities. Hollywood has mixed up in the past decades. If you haven't seen anything messy, where can you easily show your position.

In fact, all these disputes are for Oscars.

No matter who the person who blacked "The Wolf of Wall Street" is, and no matter how loud the praise is, these disputes for Oscars can be summed up in one sentence: raise yourself and demean your opponents!

From a certain department, this is like the US presidential election. Similarly, Oscar propaganda and public relations are also allowed to defame opponents to a certain extent.

In the past Oscars, there have been many more exaggerated situations. Compared with those unscrupulous slanders, the criticism of Murphy and "The Wolf of Wall Street" is nothing at all.

Long time ago, Hirst, a media tycoon in the 1940s, was angry with Citizen Kane’s innuendo of himself. He not only mobilized all his propaganda machines to block the film, but also gave the studio money to try to destroy it. After the failure, he even took a personal attack on the director Orson Wells, and he did not hesitate to arrange a minor **** in the latter's hotel room in an attempt to ruin the director Orson Wells.

Thanks to the well-intentioned police in advance, Orson Wells was able to retreat, but "Citizen Kane" was not so lucky, and finally hated the Oscar of that year.

As for the nearest ones, there are more, and the most typical one is Harvey Weinstein, whom Murphy has worked with before.

In fact, Harvey Weinstein has been known as the "most unscrupulous promoter" in the Oscar games for nearly two decades.

It can be said that from the time he joined, the relatively calm Oscar evaluation process has become bloody.

"Shakespeare in Love" is undoubtedly Harvey Weinstein's most classic record and his most notorious "black public relations".

At that time, the most popular "Saving Private Ryan" was Spielberg's "Saving Private Ryan", but at the critical moment of the second vote to determine the award, there were many reports on "Saving Private Ryan" in the media. Negative news, such as through the British World War II veterans, questioning the untrue depiction of the Omaha Beach scene in the opening scene of the film, etc.

In the end, "Shakespeare in Love" was upset and won the best film, but later became the object of ridicule in the test of time.

In all fairness, Harvey Weinstein's public relations strategy is not as excessive as Hirst's. The most common tactic he uses is to reveal his opponent's black material to the media, and use the media to hold back his opponent.

For example, in 2003 when Harvey Weinstein was still at Miramax, Rob Marshall directed "Chicago", PK was the powerful "Pianist". According to Hollywood standards, "The Pianist" is undoubtedly Occupy an absolute advantage in the best film.

But during the award season, many media began to hype the personal history of "The Pianist" director Roman Polanski, and finally "Chicago" won the best film.

So far, Harvey-Weinstein is not the most criticized "Shakespeare in Love", but he did everything he used to "black" "Beautiful Mind". For a while, he said that the film deliberately concealed the homosexuality of the protagonist prototype Nash Tendency, and later said that Nash was "anti-Semitic" back then.

Considering the Jewish influence in Hollywood and even the United States as a whole, the latter's "distortion of facts" can be described as particularly vicious.

However, Harvey Weinstein couldn't cover the sky at all, and the Oscar was not a game of the Weinstein family. There were also strong producers and distributors behind "Beautiful Mind", which eventually won the best film.

In order to avoid an unnecessary war, Harvey Weinstein had to call Universal Pictures, the publisher of "Beautiful Mind", to apologize.

Compared with other rumors, this has also become the only confirmed "black PR" by Harvey Weinstein.

It is true that the academy can properly discredit opponents by default, but it is not unlimited black. The Academy of Motion Picture Arts and Sciences is not a display. Now, including Harvey Weinstein, Hollywood studios have learned from the "Beautiful Mind" incident. After learning the lesson, the "black" has to be more cautious, just like Murphy this time, it is difficult to see who is really behind the scenes.

"The problem is that the public relations behind the Oscars have a long history and are no longer a secret to the American media or the public."

Sitting on the plane returning to Los Angeles, Gal Gadot asked curiously, "Why does the college allow it to exist?"

"This is also the same as a political campaign.'Public relations' represents the will of the campaign and the spirit of winning."

Murphy has enough understanding of this aspect, "Although there may be deviations in the application process, the lack of public relations shows that there is no even the most basic competitive posture; in this country that advocates free competition, it will be regarded as unqualified. competitor."

According to his judgment, in the foreseeable future, the public relations behind the Oscars will continue to be the same as the presidential and parliamentary elections, and will continue to provide gossip talks for the people after dinner.

Bill Rossis has already flown back to Los Angeles ahead of schedule to work with 20th Century Fox to prepare for the "Wolf of Wall Street" awards season PR. Murphy is still increasing his exposure, which can increase the box office. It can also attract the attention of the judges of various awards.

After arriving in Los Angeles, Murphy received a good news that could stimulate the film's box office.