Hollywood Road

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Just at work on Monday morning, various data and statistics about "Batman v Superman" were on Bruce Rosenblum's desk. The Warner Bros. CEO took a look at North American and global In the first weekend's box office statistics, eyes quickly shifted to some market reactions and predictions.

"The CinemaScore of "Batman v Superman" is'B-', which is far less than the'A+' of "Man of Steel"; the film’s popcorn index is 63%, and the audience’s reputation is average. At the same time, it was criticized by most media and film critics. Of the 263 media included on the Rotten Tomatoes website, only 24% gave the film good reviews. The freshness is only 24, and the average rating is only 4.3. Authority. Media review MetaCritic included 50 media with an average score of 41 points, which is far below the 85 points of "Man of Steel"."

Seeing this, Bruce Rosenblum grabbed his hair hard, because the good mood brought by seeing the good first week box office numbers disappeared instantly.

Later, he saw CinemaScore's box office forecast for "Batman v Superman".

"The film's audience's reputation is average, and the box office is showing a clear trend of going high and low. The North American box office will fall between 300 million and 310 million U.S. dollars. It is difficult for the global box office to exceed 800 million U.S. dollars! "

Bruce Rosenblum’s face was gloomy for an instant. According to the expectations of Warner Bros. and DC Comics, the box office of "Batman vs. Superman" would not exceed the box office of "Man of Steel", which is hailed as a superhero movie by countless people. However, it should not be difficult for North America to exceed US$400 million and the world to exceed US$1 billion.

After all, this is the first time Batman and Superman have appeared in the same movie, and under the name of the sequel of "Man of Steel", "Man of Steel" has created such a good situation for the entire series. This is a little bit expected. Not too much.

But CinemaScore's prediction was much lower than expected...

Bruce Rosenblum suddenly felt that his heartbeat was quickening and his chest was very uncomfortable, so he quickly adjusted the rhythm of his breathing and hinted to himself that CinemaScore's prediction might not be accurate...

It's just that such a hint just appeared, and he himself rejected it. CinemaScore's predictions did miss some time, but it was a small production with a limited audience. There has never been a precedent for a super large production to predict a difference of 10 million US dollars from the final box office.

After adjusting the breathing rhythm, Bruce Rosenblum glanced at the negative statistics.

"Because Warner Bros. has interrupted the cooperation with Murphy Stanton, DC can only choose to squeeze both Superman and Batman into the important layout of "Batman v Superman: Dawn of Justice" after "Man of Steel". A giant, but also introduced Aquaman, Flash, and Steel Bone. The introduction of so many characters in the second work of the movie universe is very risky for film creation, and it is also the helplessness of losing Murphy Stanton. Lift."

"It can be seen that Warner Bros. and DC Comics want to work hard to get rid of Murphy Stanton's influence, so "Superman vs. Batman" did not try to dig into the various social and political issues in the story in order to comprehensively layout and establish a world view. It is important, but it is undeniable that the image created by Murphy Stanton’s "Man of Iron" in the hearts of movie fans has become a kind of subconscious, that is to have depth, and some ordinary viewers will use Marvel's "Iron Man." Looking at "Batman v Superman: Dawn of Justice" according to the standard of entertainment, the film is obviously not as entertaining as Marvel. This really becomes a film that lacks both depth and entertainment."

"For future considerations, Warner Bros. and DC Comics should once again invite Murphy Stanton back to continue their previous plans!"

Will Murphy Stanton come back? Bruce Rosenblum’s steady breathing rate has accelerated again. It was because he was unwilling to pay a higher price and chose to interrupt his cooperation with Murphy Stanton. Now he is invited back. It’s not a slap in the face. ?

This bad reputation and evaluation, as well as the box office numbers that are likely to be less than expected, have embarrassed him. Is it even more embarrassing?

From the perspective of his own feelings, Bruce Rosenblum said that he didn't want to invite Murphy Stanton back. Besides, the DC superhero series might not be without him.

There was a knock on the door, and after Bruce Rosenblum said to invite in, Diego Harris, the CEO of DC Comics, walked in.

"Sit anywhere."

Bruce Rosenblum pointed to the chair opposite the desk, and Diego Harris sat down and said directly, "The situation in "Batman v Superman" is not very good."

"Yeah." Bruce Rosenblum nodded.

Although the film’s first weekend box office results are pretty good, anyone who has a little knowledge of the industry can see that the future will inevitably be a situation of serious shortage of box office stamina, and even the North American box office will see a dive in the second weekend. The plunge.

Diego Harris looked serious. "The marketing department just made a prediction that the next weekend's box office decline in North America will probably exceed 70%!"

"What?" Bruce Rosenblum stood up suddenly, seemingly unable to believe what Diego Harris said, "more than seventy percent?"

"Yes, more than seventy percent!" Diego Harris said with great certainty.

Bruce Rosenblum was silent, and sat down slowly, seeming not knowing what to say.

"The box office of this film is based on the overdraft of the brand effect established by "Man of Steel" and the appeal of Superman and Batman." Diego-Harris said seriously, ""Batman vs. Superman" not only lost word of mouth, but also It affects the entire series of brands, if there is another one..."

He shook his head vigorously, "The consequences are disastrous."

Bruce Rosenblum didn't understand what he was saying. After thinking about it, he asked, "Diego, do you have any ideas?"

"Yes." Diego Harrison said directly, "I think we should ask Murphy Stanton back!"

Bruce Rosenblum was silent and his face was not very good.

Diego Harris didn't seem to see it, and continued, "Zach Schneider can't replace Murphy Stanton at all. Compared to Murphy Stanton, his dark style is still on the surface."

"Yeah." Bruce Rosenblum nodded slightly, which was obvious in "Batman v Superman", but he didn't want to invite Murphy Stanton back, and said, "Zack It’s okay. Comic fans think highly of him."

"But, Bruce, have you ever thought about it?" Diego Harris could vaguely guess Bruce Rosenblum's thoughts, and said, "How many DC comics fans are there? We shoot and make DC comic superhero movies, Is it just for manga fans? If the film cannot attract ordinary audiences, how can such a huge investment be recovered? We invest in these films for fans, not for the film to separate comic fans from ordinary audiences! "

Bruce Rosenblum was silent again, how could he not understand such a reason.

"Zach Schneider is a loyal DC comics fan, which is very good!" Diego Harris did not stop. "His film is completely based on comics, not like Murphy Stanton did to abandon the original comics. , But the wide circulation of Murphy Stanton's films is beyond him!"

Hearing these words, Bruce Rosenblum remained silent.

Diego Harrison finally couldn't help it, stood up to support the table, and said in a low voice, "Bruce, is your face important, or is your current position more important?"

Bruce Rosenblum was surprised, as if he was woken up: Yes, if the DC superhero series rot, he can only step down. This is Warner Bros. with a complicated shareholding structure, not his family business. !

It's just that it's really hard to say those self-sufficient words.

"Bruce, what are you thinking?" Diego Harrison's voice was anxious. "Are you going to wait for DC's superhero series to completely overdraw your credibility? What good is that for you and me? We only Was driven off from the current position by Warner Group!"

Bruce Rosenblum slowly stood up, walked a few steps back and forth behind his desk, pondered the pros and cons, and finally figured out one thing, compared to the benefits that can be gained by sitting in this position. , One's own face can also be given up appropriately.

He turned back to the desk, sat in the chair again, looked at Diego Harris on the opposite side, and said lightly, "On behalf of me and Warner, we will first meet with Murphy Stanton and his agent Bill Rossis. Contact, if he can make a slight concession on remuneration, we can work with him again."

"Bruce!" Diego Harris reminded, "In this case, we still don't work with Murphy Stanton!"

"Good!" Bruce Rosenblum gritted his teeth and said, "Murphy Stanton's last price is our bottom line!"

Diego Harris nodded, "Don't worry, I know what to do."

Bruce Rosenblum waved his hand to Diego Harris, "This matter is up to you. As long as you can reach an agreement with Murphy Stanton, I will promote cooperation with him again on the company's board of directors. ."

Diego Harris stood up, "I'm going to contact CAA and Bill Rossis now. We have a lot of cooperation with CAA, and I think they are also happy to see us continue to cooperate with Murphy Stanton."

Bruce Rosenblum waved his hand again. Diego Harris turned and walked out of the office. Instead of going to DC Comics, he went downstairs and got in the car to let the driver leave Burbank for Century City, and then called Bill. -Roses' phone call, he arranged a meeting time and place, and hurried over directly.

Diego Harris knows that it is not easy to move Murphy Stanton. It takes real money.