Hollywood Road

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"Shoot and produce in 3D format?" Murphy looked at Carla Faith and frowned. "Is that what you meant? Or is it a requirement of 20th Century Fox?"

"It's an initial idea of ​​the company." Carla Faith shook his head. "It's not shooting, but through post-production conversion to make this film into 3D format?"

Murphy's brow furrowed deeper. "Like "Alice in Wonderland"?"

Carla Faith nodded, "Many people in the company believe that "Alice in Wonderland" is a very ordinary movie. Because of the selling point of 3D, the global box office is about to exceed one billion US dollars. If your film Converting to 3D can increase the box office by at least 30%."

"Didn't they think about it," Murphy opened his hands. "The sale of "Alice in Wonderland" is just a special case and will not become a common phenomenon."

Without waiting for what Cara Fes said, Murphy continued, "At that time, James Cameron’s "Avatar" triggered an unprecedented 3D boom, and apart from "Avatar", there was no relatively good 3D in the market. The appearance of the movie, "Alice in Wonderland", just made up for the much-needed gap in the market, and this led to a box office explosion..."

Carla Faith naturally understands Murphy's words. She also believes that "Alice in Wonderland" is a product of a specific time and a special social environment. Although this film has attracted many people, its reputation is not good. After watching it, There are by no means a few spectators who scream afterwards.

But 3D movies can effectively increase the income of movies, which everyone sees very clearly.

Since "Avatar", almost all large and medium-sized Hollywood studios have put 3D movies on the agenda. As the producer and distributor of "Avatar", 20th Century Fox certainly wants to get from this 3D boom More bonuses, so Murphy, another ace outside James Cameron, is also included in the 3D plan.

However, Murphy's new film plan submitted without mentioning 3D.

So, they sent Carla Faith to test Murphy's attitude towards 3D movies.

Because from a profit point of view, Murphy is far more important to them than James Cameron.

No one knows how long it will take for James Cameron’s next film to wait after "Avatar", but Murphy’s rhythm of one film a year is completely guaranteed, and he can’t compare with single-film box office. James Cameron, but when it comes to the total profitability of the film, the less productive James Cameron is a bit behind.

Twentieth Century Fox really hopes that Murphy can join the future 3D movie plan, even if you don't use 3D shooting, it is possible to convert to 3D.

"The company is just a suggestion." Carla Faith knows very well that 20th Century Fox does not have enough ways to restrict Murphy in this regard. Hollywood does not know how many production companies are waiting for the cooperation between the two parties to break down. "You also consider a bit."

"Carla, if it's other aspects of the film, I can consider 3D." Murphy said directly, "but this film can not use 3D, most scenes of the film, especially the action scenes, will be placed at night, dark. The color tone will seriously affect the 3D imaging effect, and 3D will also make the film darker, causing an excessive burden on the human eye."

Although James Cameron’s 3D technology has advanced by leaps and bounds compared to the old 3D technology, it does not cause much problem when used in scenes with sufficient color and brightness, but the color of the film itself is dark. , The effect of 3D imaging will be greatly discounted, and even negative effects such as ghosting and blurring will appear.

Murphy does not reject 3D technology, but the current 3D technology is really not suitable for dark-toned film shooting and production.

To put it bluntly, today's 3D is a special treatment of light. Light can be polarized. The processed light has a polarization direction. Although the direction of the light itself is unchanged, it still looks like the original light.

Then there is a kind of lens called a polarizing lens. It also has a polarization direction. Lights with the same polarization direction can pass, but different lights cannot pass.

When shooting a 3D movie, it is at different angles, which are almost the angles where the eyes are separated. Two cameras are used to shoot together. During the projection, the two sets of images are processed with different polarization directions and projected on the screen.

If the audience does not wear 3D glasses at this time, it looks like the two sets of images are blurred together. If they wear 3D glasses, because of the filtering of the polarized lenses, the left and right eyes see different images, just like when people see real objects with glasses. The brain generates a three-dimensional sensation based on calculations.

However, in this simple process, the light reflects off the screen and then passes through the 3D glasses to image on the retina, theoretically losing half of the brightness.

Murphy understood these truths, and Kara Fes knew it, so the two quickly reached an agreement that the conversion to 3D was completely undesirable.

In fact, Murphy can also see that when Carla Fess started, he persuaded himself to use 3D technology to shoot. After all, 3D ticket prices are nearly one-third more expensive than ordinary movie tickets, which is very beneficial to the film’s box office. of.

And Murphy himself admits that using 3D technology, the box office of his film can indeed be higher, but this will not help the film itself, and it will also affect the overall reputation. After all, the color of the film is as dark as the theme. .

In a short period of time, it seems that the box office has increased, but it is actually harmful to the profit of the entire series.

In addition to the problem of the film itself, when Murphy watched "Avatar", he also paid attention to the word-of-mouth reflections of some 3D movies. Just like the other side of the Pacific, the dark screen also exists in North American movie theaters.

In order to save costs, many theaters reduce the brightness of projector bulbs to extend the life of expensive bulbs. This brightness is not much different in 2D movies, but it is often the difference when it is placed on 3D movies that would damage the brightness of the movie. It's obvious.

Nowadays, many fans in North America have reacted. Since "Avatar", a multiple-choice question has been particularly painful for them. Should they watch 2D or 3D? 2D movies have clear picture quality and comfortable look, but the visual impact is not strong; 3D movies are three-dimensional and shocking, but the picture is dark and difficult to watch.

The dim screen with 3D sunglasses can be said to be "dazzling and dim." After a movie, the whole person is really "fainted". The brightness of 3D movies is also darker than 2D movies, which is kind of depressing. feel.

Although Murphy is not a technical director, he is not a conservative person. He has always paid attention to the development of film technology. He also made detailed investigations on 3D technology, and then found that even in the theaters of super metropolises such as New York and Los Angeles. Inside, the brightness of the 3D screen is also different, and human factors are not ruled out. The theater is pursuing profit and will definitely think about saving costs, especially now that 3D is hot and the audience does not know much about 3D technology.

Frankly speaking, the 3D market in North America now looks a bit chaotic compared to the future, and Murphy himself doesn't want to go into the muddy water.

To a certain extent, Murphy still pays great attention to his own reputation in films. A good reputation of a director may take many years and several films to form. A bad reputation is enough for a bad film.

The widespread use of 3D technology is a good thing, but this technology must be combined with suitable films to give full play to the greatest advantage. If no matter what kind of film, such as comedy and romantic films, it is made into 3D, it is for the purpose of collecting money. And the behavior of trapping money can be said to be too bad.

The audience is not a fool. They may buy it once or twice, but how often does it happen?

That hurts the entire film market, and it may cause the film box office of the entire region to plummet.

Some things will bring certain immediate benefits, Murphy discards, not to say how great he is, but for more long-term benefits.

Besides, instead of using 3D shooting and production, he still has IMAX technology to use.

Murphy and Twentieth Century Fox quickly reached an agreement on the use of IMAX cameras to take part of the shots. Philip Raschel and another producer on the crew began to contact IMAX. However, there are now fewer than ten IMAX cameras in the world. Moreover, IMAX only rents but does not sell. The weekly rent is as high as $16,000. If you want to rent, you need to coordinate.

This aspect is not a problem. Not all of Murphy's shots are shot with IMAX cameras, and there is no time for it.

According to the plan, this part of the IMAX lens will be mainly used in panoramic shooting and some action scenes.

The rental IMAX camera that the crew wanted uses 70mm film, and the screen it displays is more than 10 times higher in resolution than ordinary 35mm film. It is currently the highest resolution camera in the world.

The scenes shot with IMAX cameras are fully presented on the IMAX screen. The audience can see about 40% more images than ordinary screens, and has unparalleled clarity and color saturation, which can present the audience truly immersive A real-world movie-watching experience.

Importantly, the IMAX technology itself will not damage the light and brightness of the film, nor will it negatively affect the dark tone of the film.

At the fastest speed, Murphy asked Philip Raschel to finalize a lease with IMAX. In the future, at a rent of $30,000 per week, two IMAX cameras using 70MM film will be leased.

After finishing the IMAX camera rental and the customization of the sub-screen script and artwork, Murphy turned to the actor audition. The hero and the heroine completed two auditions for the audition. The next audition requires his personal participation to determine the final candidate. The audition of the secondary actor who accepted the invitation of the supporting role audition also requires him to make his own decision.

The latter’s audition is the fastest. After two consecutive days of audition, Murphy has basically determined the actor he likes. Christopher Waltz, who has worked with him before, will play the role of the most important reality policeman in the supporting role, Liam Neeson. Also confirm to take the corner of the villain.

Subsequently, in the actor's audition, Murphy also saw interested candidates.