Hollywood Road

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In early April, after adding the soundtrack and finishing the sound editing, all post-production of "City of Chaos" was completed, and the film also entered the stage of publicity before the release. In the last three weeks before the release, Murphy and Carla Fis has worked hard to attract more attention.

Publicity at this stage is no longer limited to media platforms.

Whether it is Murphy or 20th Century Fox, it is clear that "Thor" may be a soft persimmon compared to several other popular movies, but the brand that Marvel has gradually established should not be underestimated, especially "Thor". "There is still an audience basis.

The Easter eggs of Marvel Pictures are now gradually becoming well-known, and they are also a topic often discussed by fans and the media. Just before the summer vacation is about to come, Marvel Pictures officially announced to the public that the first big collection of Marvel superheroes is the film "Vengeance". "League of People" will be released on the first weekend of May next year, and Thor is one of them.

Such news has undoubtedly stimulated many movie fans, especially those who are attracted by comic fans and several Marvel superhero movies, and it has also effectively increased the attention of the movie "Thor".

Compared with Thor, which has a certain foundation, "City of Chaos" is completely out of the halo of the master, and the foundation will undoubtedly be weaker. Anyone who knows Hollywood and the film market will know that the level of attention received by original movies is simply not comparable to that of the original film. Compared with the adapted film and the sequel film.

The simplest example is that even now in Hollywood, there has not been any non-sequel original film and non-adapted film whose first weekend box office in North America can exceed the $100 million mark. The highest North American first weekend box office score for an original film so far is still James Cameron's "Avatar" brought more than 70 million US dollars.

Take a look at the first weekend’s box office rankings, Yishui’s adaptations and sequels.

This is the reality of Hollywood. Even if Murphy and Carla Faith look down on "Thor", they know that each other is not a super soft persimmon.

In the propaganda after the Super Bowl midfield advertisement, Twentieth Century Fox used TV platforms as the main platform and supplemented by other media, using more common methods.

"City of Chaos" entered the weekend when "Thor" was released, which gave Marvel Pictures and Walt Disney a certain amount of pressure, forcing them to use the "Avengers" big trick; following the hot discussion of the Avengers, Murphy and Carla Fiss also felt the pressure, and also used publicity methods other than conventional methods.

There were many movie advertisements in New York in April, especially the billboards in Times Square, which were occupied by many upcoming Hollywood blockbusters.

Edmund-Princeton is an ordinary office worker. The company is near Times Square, and he has to pass through Times Square every day to work. Those colorful advertisements will inevitably fall into the eye.

"There are no good movies this month."

Like many Americans, Edmund-Princeton has the habit of going to the theater to watch movies. He passed by Times Square that day and said to a colleague who met on the road, "I haven’t been to the theater for several weeks. I’m just waiting for the movie in May. It's summer vacation."

The colleague put the briefcase in his hand on his shoulder and said, "Me too. There are a lot of blockbusters this summer."

"There are two blockbuster movies in the first weekend!" Edmund Princeton looked at the electronic screen on Times Square. One of them was playing a trailer for "City of Chaos" on the billboard on the roof of the Times Building. The muscular Henry Cavill and the **** and capable Margot Robbie are particularly conspicuous against the night.

The colleague also looked over there, looked at the man standing opposite to the earth holding the hammer high like a god, drooling and said, "And "Thor", Marvel's superhero blockbuster is my favorite. "

As if they were released on the same weekend, the huge commercials of "City of Chaos" and "Thor" stood opposite each other, and no one was left behind.

"I still like the realistic movies made by Murphy." Edmund Princeton said as he walked.

"His movie? I admit that Murphy's movie is good, but it's far worse than Marvel's superhero movie!" My colleague kept shaking his head, "His movie is too cruel, or is Marvel's movie more entertaining?"

Hearing what he said, Edmund-Princeton couldn’t help turning his head and taking a look, and said, “Entertaining? Come on, Dirk, you’re not an underage kid anymore. The children are watching, don't be so naive!"

"It's no way." A colleague named Dirk opened his hands and said, "I like superhero movies. Who makes Murphy Stanton's newly released "City of Chaos" not a superhero movie? If it's "Steel" For a film like "The Body", I will definitely buy a ticket."

Edmund-Princeton can only shake his head. After all, everyone has different preferences. He is fanatically obsessed with Murphy Stanton's movies, and naturally some people will not like it.

When the two walked through Times Square, Dirk suddenly said, "By the way, there is still a good movie at the end of April. Go watch it?"

"What movie?" Edmund Princeton couldn't remember that there was a blockbuster before the summer.

Dirk made a gesture to turn the steering wheel, "Van Diesel and Paul Walker's "Fast and Furious 5"!"

"That bald head." Edmund-Princeton shook his head directly, "I don't like him, so I won't go to watch his movies."

Speaking of which, Edmund-Princeton saw a distorted poster posted on an advertising stop in front of it, which seemed to be a handwritten copy of the poster. Many people gathered there to look at it and couldn't help but take a look.

It was not only him who was curious, but Dirk, who also followed.

Because the poster is relatively large and the font on it is relatively clear, Edmund-Princeton can see the content clearly without squeezing into the crowd. This seems to be a battle statement.

"In recent years, New York's public security has been chaotic, gangs have been rampant, and serious crimes have been committed one after another, causing drugs, firearms and crimes to ramp up. Countless people have become their victims..."

Although living in a world-class metropolis like New York, Edmund-Princeton has always lived in Queens in the early days. He is very clear about the other side of the city’s prosperity. The various things listed on the poster are not just false rumors in his eyes. , Is far from describing the evil of New York.

"I am here to warn all criminals that the night in New York is no longer yours. My eyes will be fixed on every corner of New York, and I will use the harshest means to combat crimes in New York!"

Edmund-Princeton was a little dazed. This guy was so good that he seemed to be going against the **** all over New York.

"Here, I declare war on all crimes in New York!"

Seeing this, Edmund-Princeton didn't know what to say. He just felt that this person was so loud that even the New York City government and the police could not solve the problem. Can he do it?

Looking further back, it is the inscription, with a person's name written in Swash English-Chris Dann!

"Who is this Chris Dann? Is there a problem with his head?" Dirk was completely puzzled. "He declared war on the gangs all over New York!"

Edmund Princeton stared at the name for a while, then turned his head to look at Henry Cavill and Margot Robbie standing tall on the billboard. The name of "City of Chaos" behind them was quite eye-catching.

He has watched the trailers of several versions of this film more than once, and of course he knows that the actor in it is called Chris Dan!

His head just turned a little, and Edmund-Princeton thought about it. This is the film's propaganda for "City of Chaos". This kind of alternative propaganda method is really interesting. One person dares to attack the gangs and crimes in New York. The declaration of war by the elements, no matter what the starting point, will certainly arouse the curiosity of some people.

For example, this colleague named Dirk next to him.

When they entered the company, the two offices were close together. Edmund Princeton saw that Dirk took advantage of his free time before going to work, opened the Google search page, and typed in the name "Chris Dann". Then a lot of pages about "City of Chaos" were displayed.

Seeing Dirk clicked on one of them with great interest, Edmund-Princeton stopped paying attention to him and opened the booking website to take a look. Today is a new Monday, and tickets for "City of Chaos" are now accepted. Book!

Log in to the website, find the "City of Chaos" area, glance at the movie theater, and find a suitable one. Edmund-Princeton didn't hesitate to book tickets for the movie for Thursday night in advance.

Although I can’t go to the Lincoln Center for the premiere due to work, it’s okay to go to the early stage after get off work.

"City of Chaos" opened the North American film ticket pre-purchase service three weeks in advance. At the same time, in the New York city and the Internet, a Chris Dann's declaration of war appeared at the same time. This declaration caused many people to be like Dirk. The same aroused curiosity, and then inquired and looked up who Chris Dan is really...

This draws quite a lot of passersby to a certain extent.

"Thor" is also not weak. With the support of the topic and halo of "Avengers", it has also begun to accept reservations, and the results are quite good. Marvel has accumulated a large number of comic fans in decades, even Thor My reputation is not obvious, but many fans of other heroes buy it because of the Avengers.

In late April, Murphy and Gal Gadot came to New York to deal with some matters related to the premiere. The first week of "Thor" was scheduled for nearly 10 million US dollars, and "City of Chaos" was scheduled to be an original film. It's lower, but it's more than 8 million dollars.

Getting closer and closer to the release, "City of Chaos" held two media and audience screenings at the same time in New York and Los Angeles to create momentum for the film's release.

Not to be outdone, Marvel Studios also held a trial screening for "Thor". Fans and Disney's media were applauded.

This situation continued until the first weekend of May.