Hollywood Road

Chapter 549: Word-of-mouth effect

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With the widespread dissemination of negative word-of-mouth, the film itself has a limited degree of excitement. In addition, there was a competitor of "City of Chaos" during the same period, and "Fast and Furious 5", which was released last weekend, was only screened for one week. Starting from six in the morning, the attendance rate of "Thor" began to slip quietly and slowly.

Moreover, the momentum of the decline is very obvious, and it has attracted the attention of many theaters. ,

In New York, the AMG theater near Times Square has always been famous for its high passenger flow and high attendance rate. When it comes to the weekend, it is even more crowded. Now it is the summer weekend. The audiences coming and going make the spacious theater lobby look a little bit. Crowded.

When he was busy until nearly 3:30 in the afternoon, the duty manager Wilshere had lunch, and simply cleared his desk, went to the ticket window and the sales department for a circle, and then walked into the theater. In the server office, I turned on a monitor and checked today's data.

This is Saturday, whether it is box office revenue or sales, the data is very eye-catching.

Regardless of the movie’s most profitable sales, he opened a statistical table and clicked on the real-time statistics. The statistics of all the movies shown in the movie theater today appeared on the monitor in front of him.

The No. 1 box office revenue is no longer yesterday’s "Thor", but has become Murphy Stanton’s new film "City of Chaos", which has sold close to $30,000 at the box office since morning. Taking into account that the passenger flow may be higher at night, this film will achieve a single-day income of 50,000 US dollars + in a single theater in its own theater!

If I remember correctly, this is the best single-day income from a single movie so far this year.

Wilshere looked down and couldn't help but shook his head slightly. "Thor" didn't seem to be very competitive.

By this time yesterday, the film had already earned more than 20,000 U.S. dollars in revenue. Now it doesn't even have 18,000 U.S. dollars. The decline is a bit severe.

This half-day box office revenue of less than US$20,000, put in more than 95% of the theaters in North America, is a super-popular single-library performance, but the AMG theater where he is located, but the overall attendance rate in the United States One of the theaters with the largest passenger flow. Such results are placed in the summer period. It can only be said that the performance is very average.

Marvel’s superhero movie is probably much worse than "Iron Man"!

Having been in this work for many years, Wilshere, with his wealth of experience, is not difficult to come to the conclusion that if Thor can not achieve the overtake of "City of Chaos" tonight, this weekend's box office leader may be...

As a New Yorker, starting from the feelings in his heart, he doesn't want to see a film produced by a Los Angeles director defeating a New York company.

It is a pity that things were not fulfilled. When approaching ten o'clock in the evening, Wilshere walked into the server office again, opened real-time statistics again, and sat high on the top of the box office revenue list of his own theater in a single day. Yes, it is still "City of Chaos", and it also widened the gap with "Thor".

Unsurprisingly, "City of Chaos" broke through the $50,000 mark in a single day, and "Thor" barely surpassed the $30,000 mark.

Today, the positions of the two movies are directly changed. "Thor" has fallen a lot from yesterday.

Wilshere is very clear that this is the difference between the quality of the two films and the reputation of the audience. The reputation of "Thor" and "City of Chaos" completely shows a trend of ice and fire.

The telephone ringing suddenly rang, Wilshere picked up and said a few words, quickly got up and left the office, and walked towards the office of the theater manager Christian.

He is just a duty manager, and the real person in charge of this AMG cinema is Christian.

When he walked to the office door, he knocked gently on the door, and when the sound of ‘please come in’ came from inside, he opened the door and walked in.

"Boss?" Wilshere knew his boss's work style and asked directly after entering the door, "What's the matter?"

Christian pushed a fax to the front of the desk and said, "The head office has just issued a notice that starting tomorrow, the timing of several films now being screened will be adjusted appropriately, specifically here."

"That's it."

Wilshere took a step forward and took a look at the fax. The most conspicuous thing above is the adjusted theater that requires the various theaters of AMG to adjust the filming rate of "Thor" by about 5% according to their actual conditions. And the screen to show Murphy Stanton's "City of Chaos"!

"Shall we adjust?" Wilshere asked tentatively.

"Of course it needs to be adjusted!" Christian said without hesitation, "According to today's trend, "Thor" will continue to decline tomorrow, and continue with the current rate of filming, investing so many theaters and screens, it is simply a waste. "

Standing up from the office chair and walking back and forth twice, Christian said again, "In this way, after zero o'clock, Hall 5 and Hall 6 where Thor was originally screened were all vacated, and changed to "City of Chaos." "Thor" will be screened temporarily in Hall 12 in the morning. If the attendance rate does not improve tomorrow, we will switch to "City of Chaos" in the afternoon!"

"Uh..." Wilshere hesitated.

Christian is not a New Yorker. He doesn't care about the mess between New York and Los Angeles. He emphasized and asked, "Do you think it's inappropriate?"

Wilshere was immediately alert and said quickly, "No, I'll make arrangements now."

After speaking, he immediately left this office, contacted his staff, and adjusted the screening plan for tomorrow according to the arrangements of the AMG head office and Christian.

Early on Sunday morning, Murphy received the good news from Carla Fess that "City of Chaos" was fully improved in mainstream theaters such as AMG, Emperor Entertainment, and National Artists. It was delivered with this news, and Zhou Six box office statistics.

"How?"

Just after Murphy hung up the phone, Margot Robbie, who was sitting to the left of Gal Gadot, couldn't wait to ask, "Have we got the game back?"

Gal Gadot did not ask a question, but looked at Murphy with concern.

"Of course! Our "City of Chaos" was yesterday's one-day box office champion!" Murphy did not sell off, and ordered the driver to rush to Times Square, saying, "There is a slight increase from the day before yesterday. Yesterday we got about 24.5 million US dollars. The exact figures are still being counted."

"Awesome!" Margot Robbie hugged Gal Gadot and deliberately kissed her on the cheek, "Celebrate."

"You..." Gal Gadot reached out and pushed her away, "I'm going to spoil my makeup."

Today, I have to participate in two publicity announcements. If the makeup is applied, it will be quite troublesome.

Margot Robbie chuckled, "I'm going to kiss again, Murphy should be jealous."

Murphy shook his head and was too lazy to say anything. He knew that the friendship between Gal Gadot and Margot Robbie was not so good. It was no less than that between him and James Franco and Robert Downey Jr. Several people.

"That's right..." Margot Robbie asked again, "What about Thor? Has the box office slipped?"

"The decline is not particularly large. "Thor" had a box office of about 15 million US dollars yesterday." Murphy said quietly, "However, today's decline in the filming rate, coupled with the poor word-of-mouth effect, is expected to decline even more. "

There is another point that he didn't say, "Thor" basically consumed the enthusiasm of comics fans in the first two days. For passersby, the film was affected by the widespread word-of-mouth, and the appeal was not very large.

Compared to "Thor", "City of Chaos" should maintain a more stable trend.

"Do you know?" Margot Robbie said suddenly, "The heroine of Thor is Natalie Portman."

Murphy pretended not to hear, and leaned on the seat of the RV to relax. Gal Gadot and Margot Robbie, who sat opposite, seemed to be very interested in the topic of Natalie Portman. .

"Do you know her?" Gal Gadot asked caringly.

Margot Robbie nodded, "I saw it once, but just said hello."

"You need to be more mindful to contact her." Gal Gadot said without shy. "When I first met Natalie Portman, I regarded her as a good friend. Who knows what she did behind the scenes? thing……"

Speaking of this, Gal Gadot could not help but shook his head. If Hollywood women, including her, are inconsistent, then Natalie Portman is definitely the top master in this regard. .

"Our film will definitely beat her film." Margot Robbie suggested. "When I see Natalie Portman next time, how about we laugh at her together?"

Gal Gadot rolled his eyes. "Are you so bored?"

Margot Robbie reached out and took one of Gal Gadot's arm and said, "Aren't we bad guys? Aren't bad guys all like this?"

She also winked at Murphy deliberately, "Right, Murphy?"

"Well, we are all bad guys." Murphy smiled and said deliberately, "Bad guys should do bad things."

The three people laughed at the same time.

The black RV quickly arrived in Times Square, where a large number of movie fans and media reporters gathered. Because there were too many people on the scene, Murphy and the trio accepted media interviews and fan interactions in accordance with the arrangements of Twentieth Century Fox.

The most important thing for this kind of activity is to accept interviews with media reporters and create news to attract more audiences.

"Director Stanton..."

Since Murphy stood in front of reporters, various questions have not been broken. "Will "City of Chaos" win this week's box office champion?"

"Yes!" Murphy said with certainty, "I never doubted this!"

"What do you think of "Thor"?" another reporter asked.

Murphy shrugged, "I haven't watched this movie yet."

A female reporter put the microphone in front of him and asked, "During the event, Miss Gadot said that you wrote the theme of this film many years ago. Is that true?"

"Yes." Murphy thought for a while and said deliberately, "I wrote it for another movie at first."

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