Hollywood Road

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The rise of the Internet can be said to have profoundly changed the movie review industry. No matter how weak individuals and humble audiences are, they can express their opinions on the Internet. Now, in this era of the complete rise of social networks, many people It’s no longer enough to comment on a movie. If a movie is interesting or terrible, they are likely to actually participate in the entertainment frenzy caused by this movie.

This is an era of entertainment to death, and an era in which you can participate as long as you want.

For public figures, this is the best time and also the worst time.

The former means that you can easily appear in front of anyone with the help of pervasive social networks, even in the most inconspicuous corners; the latter also means that you will be stared at by countless people, as long as there is any place they think can be entertained. All may become the object of ridicule and even ridicule.

At this time, the mentality of being a public figure is very important. There are some things just to smile, not to be too serious.

For example, on the Twitter that Murphy saw, some people stared at him with the poster P of Emma Watson's sledgehammer, borrowing the spoof of the movie plot.

On the PS picture, Emma Watson raised a sledgehammer and stared at Murphy, and the following are the words added by netizens themselves.

Hermione: Say! Who of you wants to strengthen me?

Behind the psychological activities added by netizens, Hermione’s acting skills are so great, she severely suppressed her desire to be strong by Murphy...

This is not over yet, he has another sentence next, why didn't Murphy strengthen Hermione?

The man responded with a picture—a close-up of Murphy falling from the sky at the end.

God doesn't love you, punishing you to continue to engage in foundation in the world! This is added by netizens themselves.

After Murphy finished reading it, apart from shaking his head and smiling, he didn't say anything special, that this kind of spoof will happen in the future, and more and more.

From these spoofs, it can actually be seen that the "End of the World" he invested in and starred in has considerable entertainment value and has caused a certain degree of topic on social networks.

Murphy has invested tens of millions of dollars in real money. In addition to supporting his good brother, he naturally wants this film to bring enough returns. Of course, the more discussions on the Internet, the better.

He looked through it for a few more minutes. Although there were some critical voices, it was a typical **** comedy. Those who watched the premiere and advance show last night were undoubtedly fans of this aspect. "The End of the World" was obviously right. Their appetite.

""The End of the World" is a collective outbreak of Stanton's party members, vowing to turn'vulgarity' into a magical force that destroys the earth. Although the essence of this film is still a slightly absurd goofy comedy, it is nothing more than a group of big men resisting the long Big, unwilling to mature, but it is a mixture of more trivial and mixed elements, with the blood brain of "horror comedy" and the gossip of "buddy comedy". Therefore, "The End of the World" has more space to come. Unscrupulous, both visible and entertaining, plus it puts the theme of'friendship' in the first place, taking both spoof and sensationalism into consideration, and easily crossed the passing line of being good-looking and resonating with the audience."

This comment on Facebook has been widely reposted, and there is no shortage of relevant information on Twitter.

"The good feeling brought by the movie "The End of the World" is short-lived. I don't know when the next group gathering of the Stantonists will be the high carnival. Therefore, "The End of the World" is actually Noah's Ark. The two forced years together, with friendship, survived."

On IMDB, various fancy short comments emerge in endlessly.

"Too much, Murphy wanted to strengthen Hermione, but in the end Hermione carried a sledgehammer to steal it!"

"The young Stanton party members, long live the messy friendship. The image of Murphy Stanton can't bear to look directly at it. It turns out that the big director has no bottom line in spoofing. If you think about how Xiaopang was possessed by the devil, I am completely It leaves an indelible psychological shadow, and you can no longer take exorcism films seriously in the future!"

"In fact, as far as the plot is concerned, it is basically weak, but the interaction between the stars is too unethical or even has no lower limit. I have to praise the Stanton members for playing too high, your unscrupulous me Will always remember."

"The plot is indeed a bit weak. If I were a screenwriter, the latter part of the plot should be like this: Five faceless guys in Stanton were in the same room with Emma Watson, and then the thing Emma longed for most in the movie happened. After that, the men threw her outside and left her to fend for themselves. They continued to **** and **** off. They didn’t want Emma to survive, but they also learned something from Hogwarts School of Witchcraft and Wizardry. They came back to get revenge, and killed the Stanton Party one by one. Torture."

Murphy had to admire that now these fans are getting stronger and stronger, and their brains are getting bigger and bigger.

In fact, a short comment from a fan is the most representative.

"Popular stars and directors, drugs, **** jokes, evil spirits, idiots, and R-rated scales. Putting these things together has become the best comedy this year!"

In the latest reviews, some also talked about Murphy's new film. At today's official release, Twentieth Century Fox posted an ad for "Diego Rose" on "The End of the World."

"Murphy's new film seems very depressing."

"This is a movie about drug dealers? Is it the one that has been rumored with Murphy and Robert Downey Jr.?"

"From a short commercial, it seems to be a very serious movie."

In fact, there are not many specific things that can be seen in the ads of tens of seconds, but Murphy and 20th Century Fox are very clear that the similarity of "Diego Rose" is destined to not be very optimistic, so some borrowing Promotion is a must.

And compared to TV commercials, movie patch ads have their own advantages.

Movie screens are wider than TV screens, and the displayed advertising pictures feel more real and clear. Coupled with powerful sound effects, it gives viewers more direct visual and auditory shock.

This kind of patch advertisement is usually played before the film is officially screened. At this time, the surrounding environment of the audience is relatively dark and closed, and the attention of the eyes is mainly concentrated on the screen, with less interference information. In addition, the movie media gives viewers a single "channel", and viewers cannot freely switch channels, change layouts, and avoid advertisements like watching TV, listening to the radio, and reading newspapers at home.

Another point is that the price of movie patch ads is relatively low, which is more in line with the low investment situation of "Diego-Ros". Its advertising price per unit time is much lower than that of other media, especially movie patch ads. When launching in urban communities and fringe towns, the scope of movie patch advertisements will expand, and the cost of advertising per thousand people will also decrease.

However, there are also shortcomings in the patch ads, the biggest one is forced viewing.

Movie patch advertisements are forced to watch when the audience spends money to buy tickets to watch a movie. The audience has a psychological resistance. Relatively few viewers spend money to watch the same movie twice in the theater, so although the patch advertisement can be watched by the number of times It is shown in a loop, but the possibility of repeated transmission to the same audience is small, almost zero. This puts high demands on the patch advertisement, seize the only opportunity to achieve one's own information dissemination purpose, "the opportunity cannot be missed, and the loss will never come."

What is more favorable to "Diego Rose" is that "The End of the World" is a movie created by Murphy's important role and built around Stanton's party members. The possibility of the patch ad causing audience resistance is much reduced.

"It's time for breakfast."

Don’t know when, Gal Gadot walked behind Murphy and reminded, "Go and rinse."

Murphy went back upstairs, washed up briefly, and entered the dining room. Breakfast was already on the table. On the plate, there was a document.

Pulling the chair away, Murphy sat across from Gal Gadot, glanced at the file, and laughed, "It looks like we should be able to make a lot of money this time."

"It's funny that you even went on stage in person," Gal Gadot put down the skim milk. "Movie fans will definitely buy it."

This is a document faxed by Twentieth Century Fox. Last night, in the premiere of "The End of the World" and more than 3,000 advance shows, a total of more than 6.3 million U.S. dollars was collected in North America.

This number really cannot be compared with the super production of the summer file. After all, "The End of the World" is a **** comedy, and with the R-rated classification, it can have a harvest of more than 6.3 million US dollars, which is quite good.

In addition to the positive reviews on the Internet, which accounted for most of the audience's reputation, the evaluation of "The End of the World" in the media and professional is also good.

After breakfast, Murphy read several newspapers, and the positive rate was close to 80%.

"Entertainment Weekly" believes that this is the most unscrupulous and powerful comedy film on the screen for a long time; "Hollywood Reporter" praised the film for adding many elements of other genres to the genre of comedy, which is very innovative "Variety" evaluated the story of this film quite cleverly. It can be seen that the editors and directors have high comedy IQs. In addition to Murphy Stanton, there has been an excellent commercial director.

The column on "Rolling Stone" claimed that the audience would definitely be amused by the film. Seth Rogen decisively showed his trump card in his second work directed by him, blending joy and terror into one, and its lethality is from beginning to end. Not weakened.

"The New York Post" even praised it without hesitation. "The End of the World" made me laugh so much. My pancreas kept undulating, my bile ducts were about to split, and my body was about to fall apart.

The "Los Angeles Times" pointed to the essence. Murphy Stanton made another good deal. The profits from "The End of the World" will make him count the money softly!

"If this film can really generate huge profits..."

After breakfast, Murphy and Gal Gadot went for a walk in the garden and said as they walked, "We can buy a private jet."

Gal Gadot just wanted to speak, but the phone rang, frowned immediately after being connected, and soon hung up and said to Murphy, "The butler just notified me that Father Marquez Costello is coming to visit you. ."