Hollywood Road

In late August, the official website of "Dark City" was updated again. Under the poster of the district prosecutor of Jay Rachel, played by Margot Robbie, there was an additional mobile phone registration option, and netizens could enter themselves. Her mobile phone number and e-mail, and then will receive a Jay Rachel’s campaign declaration, she hopes people will pay attention to this website.

The next viral marketing will still be carried out around Jay Rachel.

The official website of the "Dark City" was subsequently updated again. Jay Rachel encouraged people to download promotional materials with the words supporting her and take photos and upload them to the Internet. The website also announced her campaign tour in the New York area. The road map of the speech.

In addition, some derivative websites have also been opened one after another, such as websites like'Jay Rachel Campaign Prosecutor's Website' and'New Yorkers Support Jay'.

At the same time, a physical publication called "The New York Justice" also appeared in newsstands and newsstands on the streets of North America. Although the circulation is limited, fans who bought it can get a gift in addition to the physical publication. A badge with the head of Jay Rachel. The badge came from a mysterious organization that opposed the election of Jay Rachel. However, the back of the badge was pitch black, which seemed to have a special meaning.

The download section of the official website has also been updated. Netizens can download the latest makeup photos and campaign posters taken by Margot Robbie for Jay Rachel as the desktops of their computers and mobile phones.

A website opposing Jay Rachel also appeared at the right time. The website issued a series of articles claiming that Jay Rachel was actually a corrupt and degenerate guy.

Almost at the same time, the magician was also in action. He sent an email to many fans, saying that he wanted to get a big vote in New York and Manhattan. He also called some specific users and gave everyone a letter. , These letters are connected to kill Chris Dann.

This is not over yet. On September 1, a mysterious website called "Magician Travel Agency" appeared. There was only one box on the homepage of the website. Clicking on this box, you might get a messy gift. 128 cities around the world each left a large bag of "surprises" for those who like chaos, and these 128 mysterious gift packages were swept away overnight.

The next day, someone bid $1,000 for this thing on Amazon, but it didn't get any results.

Fortunately, the winners soon published this mysterious gift package on Twitter, and what people did not expect was that the person who made the gift package turned out to be Real Madrid football superstar Cristiano Ronaldo.

He first tweeted the pictures of the gifts in the big gift bag he received. They were a gypsy fortune-telling poker with a magician printed on it, a color ball and a mobile phone.

Below the picture, Cristiano Ronaldo also attached a text description.

"Received a very mysterious gift, a gift that was delivered to Madrid by someone from a foreign country, and was directly escorted to me. I opened the bag with a little nervousness, and what appeared in front of me was a color* *Skill balls, and a mobile phone, and what surprised me most was a playing card, a gypsy divination poker with a magician printed on it! Of course I immediately associated it with Murphy Stanton’s new movie "The Dark City" The villain magician!"

"Look again, there is a broken note asking me to register my name on the dedicated website, and then I get an email reply, and then ask me to use the attached phone to press a number. At this stage, of course I have known it a long time ago. This is a wonderful promotion for the filmed "Dark City", very special and impressive promotion!"

"I was very excited to get through the phone, and it was the magician who answered! He said, ‘I know who you are!’ and hung up."

"But the matter is not over. Later, I followed the note and logged in the information again. In less than ten seconds, the phone suddenly rang, which absolutely frightened me! After answering, the voice of the magician was still heard, calling I chose to go to New York with him to cause chaos or to suffer on his behalf, and then I hung up again... I don’t know if this "game" has ended, but I have to admire this kind of movie promotion, which is definitely the power of the communication network. It also makes me fully feel the magic of the'magician'!"

When Murphy promoted "City of Chaos", he visited the Real Madrid Club and the Bernabéu Stadium. He also chatted with Cristiano Ronaldo and his agent for a while. According to Cristiano Ronaldo himself, he What I want to do most after retiring is to become a film actor.

Therefore, when 20th Century Fox and CAA, together with Murphy, a super director, jointly sent an agent to find him, Cristiano Ronaldo only briefly discussed with the agent and agreed to this. Ingenious "viral marketing".

This kind of promotion has aroused widespread attention, especially some fans who received the gift package, and added further supplements to the instructions on the Cristiano Ronaldo blog.

"The magician wants everyone to destroy the'Acme.Security.Systems' security system! Click to enter, enter your name, phone number, and email address... After submitting the information, the phone next to me rang immediately. This is passed by'AcmeSecuritySystems' The voice recognition system confirms the identity of the visitor. At this time, it is necessary to'speak' the password provided by the magician to pass the authentication."

"But the computer screen suddenly appeared'identity locked' prompt, saying that my name, email, and IP address have been recorded. A man's voice came out on the phone-it should be Christopher Waltz, who plays Sergeant Lynch, He warned that if I did not cooperate with the police in the hunt for the magician, I would face bell and jail..."

These special publicity and marketing promotions have aroused widespread heated discussion among movie fans. Many people in the United States and some entertainment media are discussing the threat of magicians to New York and Jay Rachel's campaign.

Especially Jay Rachel, the information revealed in viral marketing all show that her future may have a major turning point.

At this stage, Jay Rachel and Margot Robbie are the focus of the crew's publicity.

In early September, a declaration by Jay Rachel’s father of a parliamentarian supporting her campaign appeared on the Internet and was widely reprinted.

In the statement, he stated why he supported Jay Rachel and condemned the active criminals in New York City. They were afraid that Jay Rachel, who had always been merciless to criminals, would come to power in order to discredit Her reputation has been flooded out.

However, he also said that their actions will not affect Jay Rachel's ongoing campaign to eradicate crime in New York City.

The official website also released a video of Jay Rachel’s campaign speech recorded by Margot Robbie. In the video, Jay Rachel said powerfully, "Jay Rachel believes in both. Things, justice and New York City!"

Her congressman father also supported, "This is why I trust her, and why I want you to trust her too!"

Some people support it while others oppose it. An opinion poll published by an authoritative survey company shows that Jay Rachel’s approval rate in New York has dropped to a record low of 11%, and several opposition organizations that imitate magicians Members expressed their opposition to Jay Rachel in the video.

Later, this opposition organization released a video on the Internet, re-editing the content of Jay Rachel’s campaign speech that the crew had previously released, and it became: "Jay Rachel believes in two things. Crime and corruption."

There is no doubt that this is also a great way to promote the film.

"Hi, Hans."

"Hi, Murphy."

Murphy welcomed a special visitor to the warehouse studio in Venice. Hans Zimmer, a famous Hollywood commercial soundtrack master, came to the filming site. He will serve as the soundtrack for "The Dark City".

Murphy also needs a soundtrack master who can create a dark epic sense. No matter how you look at it, Hans Zimmer is the most suitable candidate.

Hans Zimmer had already signed a work contract with the crew. Murphy was not polite at this time. He walked over and shook hands with Hans Zimmer and said directly, "The plot of "The Dark City" is better than that of "Chaos." "City" is darker, and my requirements are not complicated. The soundtrack follows the style of "City of Chaos", but some new elements must be added to make the whole not only more intense and exciting, but also not lacking in fashion."

Although his fans are not mainly teenagers, the overall age is slightly older, but young people are ultimately the main consumer group in the film market. Such a large investment in commercial films cannot at least not disgust mainstream audiences.

This is also the most normal thing, "Dark City" cannot be as niche as "Diego Rose".

"I've seen the script of "The Dark City"." Hans Zimmer also knew that Murphy's filming work was very busy, and he was not verbose at all. He also said directly, "The impression that the role of a magician gave me. It’s particularly profound. I want to use extremely restless electronic sound effects as the theme of the magician’s music to show the panic and anxiety he brings to the entire city."

Frankly speaking, Murphy is not very proficient in music. At best, he only has some understanding. After thinking a little bit, he nodded and said, "I think it is possible. After you have the sample, you can talk to me in time."

"No problem." Hans-Zimmer knew very well that in this crew, his soundtrack must meet the requirements of the director Murphy, and said, "At the latest next year, I will come up with the first samples of all the soundtracks."

This speed was enough to satisfy Murphy. The two sides exchanged for a while. Hans Zimmer didn't wait much, and soon left the warehouse set.

Murphy has no time to waste, James Franco has joined the crew, and the shooting has entered the most important stage.