Hollywood Road

Chapter 642: Leverage

"Fifty Shadows of Gray" where is the project?"

Gal Gadot said early on that he would run this project, and Murphy agreed. Now, hearing her mention it, he couldn't help asking, "Is the script complete?"

He remembered that he just gave Gal Gadot a script written at random, and then he acted as the shopkeeper.

"I have hired a screenwriter."

Because of the subject matter, Gal Gadot is very interested in the adaptation of "Fifty Shades of Gray". "I hired a three-person screenwriter team to start writing the script based on the original work and your script outline."

"Yeah." Murphy nodded. "You can do it as you see fit."

Due to the early acquisition of the copyright, the copyright fee of "Fifty Shades of Gray" is not high, and the type of the film is determined not to be a big investment and large production. It is more appropriate to hand it over to Gal Gadot.

Frankly speaking, if the two of them appeared in this film in person, they would undoubtedly be the most suitable actors.

Of course, Murphy is just thinking about it this way. It's their own business how two people play in private. If you run to the screen and mess around, it would be laughable and generous.

"Don't you give me some advice?" Gal Gadot asked.

"First of all, the actors." Murphy deliberately instructed, "This is a story about Mary Su and the overbearing president. The actress must be **** and beautiful, and the male actor must be handsome. This is very important."

The former heroine, no matter her appearance or figure, is so different.

Gal Gadot nodded, keeping this in mind.

"Right, dear." Murphy asked, "Do you have a suitable director candidate?"

The director's role in the film is self-evident, even this kind of commercial film is no exception.

"There is a potential person I think is more suitable." Gal Gadot didn't hide it, and directly said his thoughts. "What do you think of Sophia Coppola?"

"Female director?" Murphy shook his head without hesitation. "This candidate is not good."

Without waiting for Gal Gadot to say anything, he added, "I think it's best not to use female directors."

Hearing Murphy's last sentence, Gal Gadot couldn't help frowning, "Honey, you are sexist."

Murphy spread out his hands quite innocently, "This has nothing to do with sexism. If you want to run an independent film, I will definitely not object to your use of female directors, but "Grey's Fifty Shadows" is a typical example. For commercial films, it’s better not to use female directors."

Although Hollywood has no shortage of successful examples of female directors directing commercial films, it is one of the few cases. After so many years of development, Hollywood has long reached a consensus that female directors are more suitable for independent films rather than mainstream Hollywood commercial films. .

Seeing Gal Gadot still a little bit confused, Murphy simply said a few words to her, Gal Gadot also gave up the idea of ​​using a female director.

This is definitely not Murphy's prejudice.

After more than 130 years of development and many changes, generations of filmmakers have also witnessed technological progress: from Edison movie cameras to Blackmagic movie cameras to IMAX3D cameras; from exhibition event movie projectors to smartphone exhibitions and so on.

However, there is still a phenomenon in the film industry that has not changed-the presence of female directors is not so strong.

There is no doubt that there are not a few female directors. Murphy is sure that many people have also heard of several famous female directors such as Catherine Bigelow and Sophia Coppola, but the larger number of female directors is unheard of, let alone such World-renowned directors like Martin Scorsese or James Cameron.

Compared with Hollywood experience, it is easier for female directors to find a sense of existence in independent films and achieve "relative success".

Murphy has seen a statistics, from 2002 to 2012 in the 10 years, the Sundance Film Festival has nearly 24% female directors, but in the top 100 movies at the box office, female directors Only accounted for less than 3%.

Looking at Hollywood as a whole, the proportion of female directors was 9% in 1998, 7% in 2010, and 5% in 2011.

Even though the feminist movement is booming, there are fewer and fewer women in the film director industry.

Besides, Oscars, who favor independent films, have been nominated for best director Oscars only 4 times in the past 85 years.

Although some statistics may not be completely accurate, the general trend has not changed, and there are very complicated reasons for this situation.

On the one hand, most famous films are shot by well-known male directors. In particular, well-known male directors have inherent advantages in breaking conventions and adapting scripts; on the other hand, many female directors are not able to perform the shooting, which invisibly drags down female directors. Competitiveness of the director.

In fact, every year half of the male and female directors graduated from the major film academies in North America, this means that something seems to have happened from the graduation ceremony to the shutdown celebration, causing such a large gap in the number of male and female directors. One of them is the industry. There are many people who have "misogyny", they think that women can't do filming at all, and they will cause a lot of trouble.

In addition, for female directors, the hardest thing about filming in Hollywood is not in filming, but constantly dealing with outside factors such as **** discrimination and sexual harassment.

I believe everyone knows that these are some of the common little troubles in Hollywood.

Although the data shows that as a woman, she will definitely encounter more rejection and less respect than her male counterparts if she wants to directly shoot a movie. It takes a long time to walk on a road full of thorns, but the emergence of independent films makes female directors begin to become More and more open.

A large number of female directors have also joined the independent film circle.

According to Murphy, when Catherine Bigelow won the Oscar for Best Female Director in 2010, she inspired countless female directors, and even many female directors had tears in their eyes after learning the news, saying, "God, we done!"

In short, whether it's Sofia Coppola or Catherine Bigelow, if they are going to make a standard commercial film and want to invest in Stanton Studios, Murphy will definitely retreat. That kind of risk is really true. too big.

Conversely, if it is for an independent film during the awards season, Murphy will definitely invest.

The "Fifty Shadows of Gray" was basically done by Gal Gadot afterwards, and Murphy continued his post-production work.

In the Fox Tower studio, Murphy stood in front of the monitor and looked at the camera. The first shot was a big distant view, and then the glass of a building was suddenly shattered. Looking from the outside to the inside, two figures were revealed. .

"Stop!" Murphy said very decisively, "All the back part of the second lens is cut off. After the window is broken, the lens must be switched to the indoor close-up immediately, and it must be clean and neat."

Jody Griffith immediately edited according to Murphy's request. After a few minutes, the screen continued to play. Murphy kept asking his own request, "Hook the gun and shoot it out. Don't wait for it to land. To switch to the back of James, the camera will continue to push, using the same technique to mobilize the rhythm and emotion of the film."

Without letting other assistant editors help, Jody Griffith did it himself, completing Murphy's requirements one by one, and the two exchanged a few opinions from time to time.

"Murphy, I think you can break into the car next to James Franco and break the rhythm of the mirror."

Looking at the picture, Murphy rehearsed the picture that might appear in his mind, and finally nodded, "Good idea, the next shot can be handled in the same way. When James just got into the car, switch immediately. The gangster on the other side got up."

Switching from an unfinished action to another just-started action is not in line with the editing logic, but it is a good way to speed up the rhythm of the film.

While Murphy was busy with the post-production of "Dark City", the publicity of this film was also going on, especially viral marketing, and it never stopped.

Before Thanksgiving in November, all the people who had registered their mobile phone numbers and email addresses on the website also received an email from the magician. The magician stated in the email: "My friends, our goal is not just New York. , But all!"

The email also included an attachment with the heads of previous US presidents, but all the presidents had **** daggers in their eyes and a colorful magic ball in their mouths!

These promotional materials also show the madness of the little magician step by step.

On the other hand, the previously announced Jay Rachel election website began to accept votes. The specific voting results will be announced in April next year, and it will be announced whether Jay Rachel can be elected as the chief prosecutor of New York City.

The magician is also acting, sending messages to all phone users, claiming that if Jay Rachel is elected, he will take immediate action against her.

Although there are always many viral marketing activities in "Dark City", they are generally based on two basic points. One is the magician played by James Franco, and the other is Jay Rachel in the film. Participating in the casting of New York City prosecutors.

A major social hotspot in 2012 is the US presidential election. All the media and Americans are paying attention to these four-year events. Everything related to the election has become a hot cake. It is in this social atmosphere. The marketing staff of "Dark City" took out the part of the New York City prosecutors election in the film, and wrote a lot about this virtual election.

They have produced no fewer than 20 websites, including the elector’s website, the prosecutor’s election website, and Jay Rachel’s personal website, etc., each of which is informative and accurate enough to be fake.

In addition, the marketing staff also specially produced Jay Rachel’s campaign advertisements, with pictures and videos, creating an election atmosphere as intense as in reality, giving movie fans a strong sense of participation.

"Dark City" closely follows social hotspots to do viral marketing, which can be said to be a smart move that leverages its efforts to get twice the result with half the effort.

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