A man who tried using a free discount coupon to spread it out, but was fascinated by the quick delivery of the skeleton and started using Formi.

The man who accessed the formi app to buy things he needed today looked at the new category and said.

“Formi Zone?”

A man who tried to press the formi zone with his finger in the hope of doing something.

“Is this a PB product?”

Distributor’s own product that is put out in collaboration with the manufacturer.

Of course, the attractive point of such a PB product is the reasonable price and the right quality, so the man who checked the price without thinking and unknowingly spewed out the coffee he was drinking.

“Poop!”

I expected it to be cheap, but the price was beyond my imagination.

“One thousand won for a Formie T-shirt?!”

Of course, if you look closely, it’s not that there aren’t T-shirts that cost a few hundred won cheaper than this one, but that’s a cheap product made by a very popular company and piled up with malicious inventory.

If that’s the case, it’s at least a level of quality that can be averaged.

“The manufacturer… Seron shoes?!”

Looking at the manufacturer’s name, I’m even more convinced.

“Are you completely determined?”

After that, the man continued to check other formi products.

“Formi shoes 4,900 won. Table fan 6,900 won. Wow, crazy.”

Formi products with crazy cost performance.

But what’s even more amazing is that the number of PB product lineups that have just started is staggering.

“I think there are well over a thousand?”

The man nodded his head and said.

“As expected, it’s Seron.”

A quantity offensive that only Seron, which has a huge number of manufacturers as partners, can do.

“Wouldn’t it be difficult to live just by using the things here?”

Just then, the logo attached to the formi zone caught my eye.

“In the age of high prices, protect your wallet. cancer, keep How can you refuse to give it so cheaply?”

The man who randomly put the things he needed into the shopping cart said.

“scent. Formie is the best I will become a loyal customer, so please continue to do this in the future, really.”

*

“This crazy.”

Bucks representative Kim Won-chul said with a puzzled expression.

“A thousand?”

Formi’s PB products that suddenly opened one day.

But the number was unbelievable.

The executive said in a cold sweat.

“yes. It seems that it is increasing in real time.”

Of course, Bugs was not without PB products either.

But there are only 20 of them.

That would be the case, because Bugs had to somehow get the delivery at a low price, so it took a process of persuading the manufacturer.

In the process, it is not uncommon for cooperation to be overturned due to excessive demands, so PB products were not products that could be increased arbitrarily just because they wanted to increase them.

However, to think that thousands of such PB products are being released at the same time, and even the number of items is increasing in real time.

“…are they all from a collaborator?”

“yes.”

Consumer goods, such as daily necessities, were mostly sold to China or Southeast Asia due to rising labor costs in Korea.

Then, Seron appeared and brought more than a thousand partner companies back to Korea.

All of those companies are companies that make small electronic products or daily necessities, and all of those companies have come out and mass-produced PB products, so this is the result.

Only Seron, Korea’s largest and practically only producer of consumer goods, can do it.

Kim Won-chul said with a dejected expression.

“This is why I was so wary… ha. I’m going crazy.”

Kim Won-chul, who was silent for a moment, spoke.

“Isn’t it possible that Seron created a PB product by putting pressure on its partners? If that’s the case, you could report it to the Fair Trade Commission and get in the way.”

In fact, partners who cannot do business without a taxonomy.

Of course, from their point of view, if Saeron acts forcefully, they have no choice but to cry and eat mustard to deliver the product.

Just as Bugs uses its superior market share as a weapon to pressure companies to sell products cheaply, Kim Won-cheol suspects that Saeron is also using its superior position.

Then the executive shook his head and said.

“It is not.”

“No?”

“It was proposed to develop a PB product, but there was no restraint even when it was rejected. It allowed me to sell existing products the same way. For example, all other products except for PB products are listed at the same price on our site.”

“However, the participation rate is so high?”

“I asked the employee of the Seron partner who delivered to us, and due to the nature of PB products, only one product per item is released. When it comes to hair dryers, only one type of hair dryer is like this. In addition, the increase in the share of Formie was unusual, and above all, Chairman Han Ji-hyeok stepped forward, so he thought that it would succeed unconditionally, so he participated with the thought of preoccupying it in advance.”

“As expected, you are a strong enemy.”

Bugs has been fighting steadfastly even when many large companies have participated in the war.

Among them, there were companies bigger than the Seron Group, but Kim Won-cheol was confident.

Because the Internet commerce market had a completely different structure from the existing market, I thought that a large company with a lot of funds but sluggishness could do it.

In fact, the proof is that Bugs is running in first place over such large companies.

However, even though the theory is different, it is very different.

Since it is a company that makes the product itself, there is no way to deal with it.

“Can we offer it at this price too?”

Then the executive shook his head and said.

“Impossible. Of course, there’s nothing we can’t do, but the deficit…”

“Kuk!”

After thinking for a while, Kim Won-cheol chewed his lips and said.

“We also go for the lowest price.”

“yes?”

“When was it not a deficit? To be honest, I know it won’t be easy to push Formie away with this. In the first place, how can you beat Seron, who makes things himself, with price? But not second and third.”

After fierce competition, the Internet commerce market has been solidified in a three-tier structure from 1st to 3rd.

When that happened, everyone was paying attention and adjusting the speed by improving profitability, such as gradually raising prices, but Seron took over Formi and the crazy race started again.

Of course, we have to run together in line with him, so it was Kim Won-cheol’s judgment that he would move at the risk of a deficit in order to push out the 2nd and 3rd place anyway.

“Even if the robot system reduces logistics costs, there is no way to beat skeletons in delivery. When the Formi Logistics Center is created and delivery is made nationwide, the decline in market share is obvious. Then we have to make up for it by taking share from the 2nd and 3rd place.”

The executive nodded at Kim Won-cheol’s realistic countermeasures and said.

“understand. We will proceed immediately.”

As the executive left, Kim Won-cheol wiped his face and said.

“Somehow survive, somehow. Bugs never break easily.”

*

In addition to the offensive of ultra-low-priced PB products, service area expansion following the expansion of logistics warehouses.

When these two things were added, Formie’s share began to rise steeply.

In addition, some of the PB products that I deliberately sell at the cost level really go viral, and the cost-effectiveness image of all Formi PB products is further solidified.

Thanks to this, people who came to think of proper quality at the lowest price when thinking of Formi PB products.

Formie was growing like crazy thanks to its financial power and synergy with the Seron Group, but it faced one obstacle.

“The increase in market share has decreased.”

It’s definitely on the rise.

Because the service area continues to increase.

However, the extent of the increase is markedly different from before.

“Why are you doing this? The price is cheap and delivery is fast.”

Then the president of Formie said with a bitter expression.

“It seems that the absorption of the middle class is almost over.”

“Middle class?”

“Customers who change their main trading site at any time as long as the benefits are good are called middle class. Money can cover this far, but now the problem is loyal customers. To be precise, it would be more accurate to call it the concrete layer.”

It’s a concrete layer.

You mean it’s not easy to move?

“Why aren’t you moving?”

“…it’s annoying.”

“Eh?”

“People who don’t bother changing their familiar residential trading site for a few bucks are the concrete floor. These people don’t care whether it’s advertisements or events, and they just keep using the sites they used to use. You probably haven’t even accessed our formi app.”

and.

Is that enough?

“…Honestly, our Formie has been able to survive so far thanks to that concrete layer.”

“ah.”

Fully understood.

Anyone can see that Formie has poor service quality compared to the top 3 companies.

Still, it was amazing that it maintained a 3 percent market share, but it was thanks to that concrete floor.

People who have been introduced to Formi, settled down, and don’t want to change it, so they just keep using the Formi they used to use.

“This is why once you sit down, that’s it.”

“you’re right.”

Once they settle down and get used to it, people who only use that site.

The existence of this concrete layer was the foundation of Internet commerce companies.

“Is there any way to break the concrete?”

Then the president shook his head and said.

“It is close to impossible to break it in a short period of time. Of course, over time, defectors will appear on the concrete floor, but the speed will be less than the president’s expectations. That’s why we call this competition a marathon.”

Unlike the middle class, which moves swiftly at any time, Jindeuk has to wait for a long time to come to the concrete floor.

“That’s why other merchants add various benefits to membership. When you sign up for a membership, you provide additional services such as allowing you to watch OTT for free, making it more difficult to leave by fully adapting to the benefits.”

How to hold the concrete layer even tighter using value-added services.

“Should we also do OTT service? But that doesn’t mean the concrete won’t come over here right away, right?”

“of course.”

The concrete layer is solid.

So once you pull it in, it becomes a solid foundation.

However, this reassurance comes as a stumbling block to Seron, who has just started running after taking over Formi.

I licked my lips and said.

“If you want to break the concrete, it sounds like you can’t do it the conventional way.”

Until now, Formi has differentiated itself by following the marketing methods of other companies but improving them further.

Fortunately, this operation is being eaten by the middle class and is increasing its share, but it is not enough to destroy the concrete floor.

It’s because you can’t move the heavy buttocks of people on the concrete floor who are just a little better or cheaper.

That means you need one shot that’s sure to break the concrete.

I thought about it for a while and said.

“What is there, a special service that only we can provide?”

After all, the base is the skeleton.

But what else can I do besides shipping and arranging logistics with skeletons?

I pondered for a moment, then opened my eyes and said.

“for a moment. Isn’t the point now annoying?”

“you’re right.”

“Wouldn’t it make my butt shake if I could solve something more troublesome than moving the site?”

“Uh… does that lead to that?”

As long as it’s annoying, I’m also a formidable person.

I’ve been living almost like a workaholic lately, but anyway.

I closed my eyes and started thinking.

“What bothered you the most when you were at home?”

dish wash?

cleaning?

Of course, these things are also annoying, but it is difficult to touch them because they are the domain of household chores.

It takes a long time.

“If you place an order, a skeleton will visit your door. What can a skeleton do for you then?”

After thinking for a while, I said with a sorry expression.

“okay! trash! There was trash!”

“yes? Garbage?”

“When the goods are delivered, the skeleton is empty-handed! At that time, if the customer leaves the trash in front of the front door, the skeleton will collect it!”

“uh······?”

Separate garbage collection is a long-cherished dream of every house.

Right now, when I was living alone in a studio before going to Seron, I collected garbage in a box, and if the amount was too much or flies were likely to attract, didn’t I throw away the garbage at once?

Of course, the more you throw away at once, the more you avoid throwing away, and the more you avoid throwing away, the more the garbage piles up, a vicious cycle.

I always thought then.

I thought how nice it would be if someone took out the trash for me.

But this is what Skeleton does instead.

It really solves the most annoying part of people’s real life.

I said with my eyes shining.

“We create a certain space by putting tape in front of the front door of people who have signed up for membership. Then the customer orders the item and leaves the trash in the space, and the skeleton comes and puts the item next to it and takes the trash away.”

At my words, the boss said with a surprised expression.

“Garbage collection… perfect for a delivery skeleton.”

“How about this service? Wouldn’t this be enough to move the cumbersome concrete floor?”

“…Honestly, if you go this far, I think I’ll change it too.”

“Yes?”

“Then what should we do with the collected garbage?”

“That’s it, you can take it to the separate collection point and throw it away.”

It’s a problem to collect it, but honestly, it’s not a job after that.

“Or you can bring it to the base and throw it away. Of course, it would be difficult to get the smell in the truck, so we made a separate space and loaded it there. uh? Then, the skeleton will do the separate collection, so should I tell them to put it in one place?”

This is the best way to suck up the annoying concrete layer.

I said, snapping my fingers.

“okay. Let’s introduce a separate garbage collection service.”

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