I am reborn and just want to concentrate on my studies

When we returned from Hope Primary School in Banshan Township, it was getting late, and we finally returned to the car in the dark.

The driver didn't care. After all, he was chartered and charged on a daily basis. Although he was boring, his personality seemed to be that of a person who could tolerate boredom, so he could just sleep.

When we went back, everyone made summaries in the car.

Lu Hao and Cai Naizi both admired Jiang Lili and praised her constantly along the way.

Yi Yang raised the corners of his mouth slightly when he heard that they spoke highly of Jiang Lili. Sometimes it was more satisfying to hear the people he liked being praised than to be praised himself.

Jiang Lili blushed a little. She really felt that this matter was nothing.

However, when I was praised by others, I felt like I was putting on a show and said, "Okay, don't praise me anymore. If you continue to praise me, I'll be embarrassed."

Yi Yang noticed that Huang Shanshan, who was still sitting in the front row, didn't say a word, so he asked: "Shanshan, are you motion sick again?"

Huang Shanshan suddenly turned around from the front row, stared at him, and said, "No!"

Yi Yang saw something unusual in her eyes. He was stunned for a moment and nodded: "Oh... I have to tell you if you get motion sickness."

"Um."

Huang Shanshan smiled and turned back.

Everyone was very tired from today's trip, and then we took a night road. The car drove slowly, and we didn't arrive at the hotel until after nine o'clock in the evening.

Jiang Lili had fallen asleep, and when she woke up in a daze, she suddenly realized that she was hanging in the air, and she was shocked.

It was only when I smelled the familiar and reassuring breath at the same time that I settled down.

It turned out that he was actually carried out by Yi Yang.

Jiang Lili snorted: "Put me down...you, what are you doing!"

The legs shook slightly.

Only then did Yi Yang see that Jiang Lili was awake and coughed lightly, "I originally wanted to wake you up, but I wanted to try hugging my sister like this..."

Yi Yang's words made Jiang Lili even more shy. She looked around and saw that she was already in the hotel lobby, and others were on the sofa in the distance.

Jiang Lili hooked her wrist around Yi Yang's neck, touched the back of his head, and said, "Okay, put me down and tell you something."

After Jiang Lili got off the ground, Yi Yang was still immersed in the soft and fragrant touch just now. Even just holding Jiang Lili was very refreshing.

Yi Yang said: "What's wrong?"

Jiang Lili hesitated for a moment, then said seriously: "This summer vacation, my father wants to meet you and choose a formal occasion."

Yi Yang was startled for a moment, then smiled: "Oh, okay."

…

After returning to Tunghai University, it was a new round of intense review.

For many college students, learning is most efficient in the last minute of the semester, and it can take just a few days to complete a semester's worth of content.

Yi Yang also had to devote himself to intense review.

Fortunately, he is not a person who doesn't learn at all, and he doesn't find it particularly difficult.

Tunghai University's finance major courses are more focused on laying foundations in the freshman year. Courses on various basic theories and tools are relatively boring, but become more interesting in the middle and later stages of the course.

Every day is spent in review day after day.

Of course, besides studying, Yi Yang didn't have nothing to do.

Ma Wenwu's new company put all the procedures into place and named it "Xiaofeng Information Technology Co., Ltd."

This time, Ma Wenwu was already very experienced and could do things with ease.

According to the agreement, the equity ratio between the two is 90% for Ma Wenwu and 10% for Yi Yang. The company has a registered capital of 5 million and Yi Yang contributes 500,000.

However, this equity ratio has some additional provisions.

Yiyang's equity will not be diluted before the transfer.

Because the "Company Law" does not make relevant arrangements for whether shareholders' rights are diluted or fixed, this clause can be realized based on the principle of no prohibition and self-proprietary laws in the field of civil and commercial law.

In other words, no matter how the company raises funds, as long as Yi Yang's 10% is not sold, he will always account for 10% in the company.

It’s just that if he sells his equity in the future and cashes out, the people who later occupy his equity will no longer enjoy this clause.

At least for now, this clause is beneficial to both parties.

What Ma Wenwu wants is absolute control over the company, and for future financing convenience, he needs more shares.

Yi Yang, on the other hand, is from the perspective of equity investment. He does not want to get too involved in the company's operations. This setup allows him to exchange extremely low costs for higher returns.

Of course, everything is based on the development of the company.

Regarding the company's development direction, Ma Wenwu was not arbitrary this time, but listened carefully to Yi Yang's suggestions.

He is now able to recognize his limitations.

In terms of technology, he is confident that he can definitely be called a master, but in terms of business vision and grasp of the market, he is not as good as Yi Yang... by a lot!

Yi Yang was very happy that Ma Wenwu could be so humble, but the first words he spoke made Ma Wenwu a little suspicious.

"We want to be the Kingdom of Shu."

Ma Wenwu frowned. He instantly understood what Yi Yang meant. Did he mean that the food delivery industry would be three pillars in the future?

At present, Ele.me’s food delivery has started, but Meituan, which was established less than three years ago, has not yet started to get involved in the food delivery industry.

Ma Wenwu has done market research and analysis before. He believes that in the future, the food delivery industry should be between himself and Chu Han of Ele.me. However, according to Yi Yang, this does not seem to be the case.

"Why?"

Ma Wenwu asked seriously, "Besides us and Ele.me, who else is there?"

Yi Yang did not answer the question immediately, but asked instead: "Let me ask you a question, do you know how Kodak died?"

Ma Wenwu frowned. He didn't quite understand the meaning of Yi Yang's question.

"Well... Kodak is the leading company in film cameras. Both its film and cameras are the pinnacle of film cameras. It can be said that in the field of film cameras, Kodak almost dominates the market."

"But alas, digital cameras came along."

Yi Yang nodded and said: "Yes, Kodak is not wrong. It was not another film camera company that killed Kodak. It was the dimensionality reduction attack of digital cameras on film cameras."

"Dimensionality reduction strike?"

This term is still a relatively new concept in the past two years. He tasted it and found it quite interesting.

Yi Yang continued: "Back to the topic of the food delivery industry, we have to think about not only the traditional food delivery industry, but also the dimensionality reduction and dimensionality reduction of high-dimensional enterprises."

Ma Wenwu's eyes brightened a little, and he understood what Yi Yang meant, and asked: "Well... I probably understand. Are you saying that there will be a company that can easily change careers and get involved in the food delivery industry?"

Yi Yang nodded.

Ma Wenwu thought for a while, "Then which company do you think it is?"

Yi Yang smiled and said: "In the food delivery industry, which aspects do you think are the most important?"

Ma Wenwu has been using campus food delivery applications for such a long time, so he is naturally familiar with it. He said: "There are three elements of food delivery: merchants, food delivery staff, and customers."

Yi Yang nodded: "Yes, it is these three links. So if there is a company that has users and also has channels for users to communicate with merchants, then for them, doing takeout is nothing more than adding a delivery link..."

Ma Wenwu was stunned for a moment, lost in thought, and then said after a moment: "The company you are talking about is..."

"Apps like Meituan and Dianping."

Ma Wenwu frowned. Through Yi Yang's words, he suddenly thought of a lot. When he looked at Yi Yang again, his eyes became a little complicated.

At this moment, Ma Wenwu couldn't help but admire the other party from the bottom of his heart. No matter what, he seemed to have no way of seeing him that far away.

Ma Wenwu nodded, "Meituan... In other words, do you think we, Meituan, and Ele.me will be the three companies competing for supremacy in the future?"

Yi Yang shook his head and said, "No, to be precise, Meituan and Ele.me are competing for supremacy. It is difficult for us to compete with them head-on."

Ma Wenwu was slightly startled, "Why?"

Yi Yang said seriously: "Meituan has formed a scale, has traffic, and has obtained financing from Alibaba. It has channels and backers, while Ele.me was founded in 2008 and has been deeply involved in management and distribution for a long time, and has entered mobile applications. , it’s just a transformation, the advantages of both are not something we can catch up with in the short term.”

"In the future, these two companies will be the dominant ones, and most of the other food delivery companies will not be able to survive."

After listening to Yi Yang's words, Ma Wenwu frowned, "Then our advantage is..."

Yi Yang smiled, "Our advantage... the campus."

"campus?"

“Whether it’s Meituan or Ele.me, they are actually oriented towards society, and it is difficult to get rid of them in colleges and universities.”

"If you can order takeout, that means anyone can enter the school, then the school will be very chaotic and complicated."

"In addition, there are usually small shops in schools, especially in universities, where there are all kinds of shops. If students can order takeout, it will directly affect their business, and they will not do it."

Ma Wenwu thought for a while and said, "You mean, we just focus on campus takeout?"

Yi Yang nodded, "There are many part-time students, and there are also many students who are too lazy to live in the dormitory. Campus merchants are also happy."

"Currently, the total number of students in colleges and universities across the country exceeds 30 million. Although the market behind this number is much smaller than the outside market, it still cannot be underestimated."

"Although there are many people in society, except for the large number of people in rural areas, the number of people at the bottom who have no tendency to order takeaways and can really form a market is only a few times this number."

"As for college students, their consumption level is above the average consumption level of society."

"As long as we can completely capture this market and form a private territory, we will be very full. To say the least, it is not impossible to expand in the future."

Ma Wenwu thought about it seriously, "I understand, but I still have a question. If Meituan and Ele.me also enter our campus during this period... After all, they can also let students order takeaways and let students be riders. We How to deal with it?" "So in the field of campus, whether Meituan transforms into food delivery in the future or Ele.me enters it, its advantage over us will be gone."

"Because the internal management regulations of the university do not allow external battery scooters to enter at will, and it is difficult to fix the riders, their delivery advantage is gone."

"Although Meituan has stores, in addition to facing the same problems as Ele.me, their advantages in merchants and customers are gone. After all, they have not segmented them yet. Students have to choose among all merchants. Being a campus merchant is a time cost in itself.”

"Competition in the early stage is inevitable. The first point is that we must be fast, the second point is that we must be specialized, and the third point is that we must be precise!"

"Quickly, before Ele.me and Meituan have reacted, they will spread out quickly and form a scale. The focus is to develop customers' habits. Once they form a habit, there will be a moat. In the later stage, they can only burn money to rob Users, the cost is very high, and when they find that the gains outweigh the losses, they will give up.”

“The purpose is to specifically cater to the internal environment of the school, the pain points of student riders, students ordering takeaways, and school merchants to design the UI, delivery process, and rider certification, delivery, etc., to cater to the school’s management... … This is because the seniors are far ahead of them in terms of their algorithmic skills and the experience they have accumulated in making curriculum, so I believe there will be no problem.”

"Then the essence is to further deepen and solidify the service and continuously optimize it on the basis of the above two aspects. Compared with the other two potential competitors, our target audience is different, so there are many places that they cannot think of and cannot do. Yes, this is our advantage.”

After listening to Yi Yang's words, Ma Wenwu nodded and said: "I originally thought of waiting for Donghai University to introduce off-campus shopping vertically to society. After listening to your words, I decided to do as you said. Concentrate limited costs, focus on solving the problem of takeout delivery within the campus, and focus on spreading it horizontally in colleges and universities!"

Yi Yang smiled: "The original campus network failed. A big reason was that it blindly expanded and transformed into a human network, abandoning its original basic base."

After a pause, Yi Yang said: "Tens of millions of college students are still the group of people in society who are most receptive to new things. You must know that many countries don't really have that many people. As long as they are well served, it will be enough." The company has grown to a certain scale!”

Ma Wenwu laughed loudly, "Yes, you are right, you must treat them with a serving mentality, and the market will reward them!"

Ma Wenwu was in a very good mood at this time. He would be a senior after this semester and basically had no classes, so he could free up his hands and feet to do something big.

But Yi Yang still had some thoughts that he had not expressed.

Taking out food requires bicycles or electric scooters. When Ele.me and Meituan were initially promoted within many universities, they asked students to provide their own bicycles.

And if they can provide vehicles to those students from the beginning, they will be a long way ahead of their competitors.

in addition……

When customized bicycles are put into universities, not only riders can use them...

No deposit is required, just ask Ma Wenwu to get a student certification, and you can use the bicycle without deposit...

Shared bikes...

This area is also a private plot...