I am reborn and just want to concentrate on my studies

Chapter 415 Green Plum Boiled with Wine (Part 2)【5.5K】

If a person is already well known, it is not surprising to predict his future achievements.

It was precisely because he had never heard of the name Zhang Yiming that his interest was aroused.

However, it is impossible for Yi Yang to just say the name and make him think that the other person is really a great person.

"Zhang Yiming... I have never heard of this name." Lu Dingsheng said casually after pondering for a moment.

This is not surprising to Yi Yang. At this point in time, Zhang Yiming is actually quite famous in the Internet technology innovation circle, but ByteDance's milestone product Douyin has not yet come out, so naturally his fame outside the circle is not very high.

Yi Yang did not talk about Zhang Yiming directly, but slowly asked a question: "Uncle Lu, where do you think the trend has been in the past ten years?"

Lu Dingsheng looked at Yi Yang with interest and said to Hou Lin next to him: "Old Hou, can you answer this question?"

This question is actually very simple. A middle school student can probably answer it. The answer is naturally the Internet industry.

In the past two decades of development of the Internet industry, business miracles have been born one after another. Whether it is the business miracle created by two old horses, or the melee between the second-tier Internet companies such as JD.com, Baidu, NetEase, etc., it will all happen in the future. China's business history has left a mark of great significance.

The reason why the Internet industry is a hot topic is because miracles can really be born from scratch here!

And it’s not an exaggeration to say that he became rich overnight!

In contrast, the physical industries they do are not so exaggerated. Although they can expand rapidly, in general they still have to do it step by step.

After all, a building cannot be erected at once.

Hou Lin smiled: "Probably the Internet industry."

Yi Yang took over: "Yes, but if we divide China's Internet industry into a period, then I think there has been a division between 10 years ago and 10 years later."

Lu Dingsheng's eyes moved slightly. He was in the real industry and didn't know much about the Internet industry. He was a little curious at this time and said, "Boundary?"

Yi Yang nodded: "The trend of this division is that Internet users have experienced explosive growth since this year."

"To access the Internet, you need terminal equipment. In the past, terminal equipment was what we often call PC, which is a computer host. Whether it is a home computer or a public network place such as an Internet cafe, the equipment is limited and there are not many people who can use it. "

"Even now, the number of computer hosts in China is very low, so in the past, most people had no way to access the Internet."

"But 10 years later, real smartphones appeared."

Yi Yang's words made all three of them look thoughtful.

"The milestone event is the release of Apple's 4S mobile phone."

"It turns out that the Apple 4S mobile phone at the end of 2011 caused a sensation. Consumers lined up in long lines on the street just to buy a mobile phone. That year was a breakthrough year for smartphones, plus smartphones from other manufacturers , the number of smartphone users in China increased by 110 million units in just one year!"

Lu Dingsheng was silent for a while.

In fact, he was aware of these news, but he did not delve into the value behind the information. Yi Yang seemed to be aware of something, but when he thought about it carefully... well, he still couldn't think of anything specific.

As expected of a science student, these are supported by data and my views are clear-cut.

Yi Yang smiled and continued: "So since 10 years ago, we have actually entered the second stage of the development of the Internet industry... I think it can be called the mobile application stage!"

"Whether it is the country's major policies or the laws of the market, it indicates that the domestic mobile phone industry will inevitably enter a period of rapid development."

Several people nodded, this was obvious.

Domestic manufacturers such as XOVH continue to launch cheap and cost-effective smartphones, and foreign mobile phones such as Apple and Samsung are also continuing to make efforts.

The mobile phone industry is showing a scene where a hundred flowers are blooming.

Nokia is gradually being eliminated...

The changes are quite big.

Yi Yang continued: "Nowadays, the country's economy is booming. At the same time, with the localization of various supply chains, the manufacturing cost of mobile phones is also declining. The two go hand in hand, and more and more ordinary people will be able to afford smartphones." Mobile phones...even with the development of the national 4G project"

"This wave will change people's living habits."

“The biggest role of the Internet is to obtain information, and the emergence of smartphones will change the way ordinary people obtain information.”

“In fact, we are all witnessing tectonic changes in the way people access information.”

The things Yi Yang talked about were too advanced. Although they were nothing to people of later generations, after all they had experienced them, they were difficult for people of this era to digest.

Lu Dingsheng was silent for a long time.

He is thinking.

Yiyang was very confident in his judgment of the future trend, and while talking and laughing confidently, he touched on the mobile phone industry, the country's hardware construction, national policies, and even the development of the domestic and foreign chip industries.

The correlation between these pieces of information is not very large. In fact, if one does not pay special attention to that field, it would be difficult for ordinary people to understand one piece of it thoroughly, let alone connect, integrate, and infer them...

How terrible acumen does one need to be able to integrate this information and think out the patterns in it from a connected perspective?

For a moment, he couldn't help but take another look at the young man.

At this moment, he seemed to suddenly see the man he called "big brother" before.

Then, he smiled and said: "According to the theory you mentioned, do you think that in this trend, the person named Zhang Yiming will use this wave to become a banner figure? Who is he?"

Yi Yang smiled sadly.

"Yes, what makes Zhang Yiming different from others is that his technology and services are aimed at ordinary people's information acquisition."

"The company founded by this person is called ByteDance, and it currently has an application called Toutiao... Let's put it this way, it only used it for 90 days last year and gained 10 million users."

In the previous life, he used Douyin. Even with his cultural level, he knew Zhang Yiming and knew that ByteDance had gradually grown to beat Baidu to death in vertical search, rival Taobao in the e-commerce industry, and seize a large number of original content in the entertainment industry. A giant that belongs to Tencent.

In this life, since this semester I started to really search for some information about Zhang Yiming, I realized that any success is traceable.

Unfortunately, he has missed the opportunity to invest in ByteDance.

At this point in time, ByteDance has completed Series B financing.

After Series B financing, ByteDance’s valuation has reached US$500 million, which is not far from being a unicorn company with a valuation of 1 billion.

Now, he is really not qualified to invest in ByteDance anymore.

But now that things have happened, Yi Yang won't think too much about it. After all, as the saying goes, opportunities are everywhere and all the time, even for investors. It is impossible to make all the money.

Lu Dingsheng thought for a while, "That is to say, it sounds like... a news mobile application? Can you become an Internet giant with this?"

Yi Yang shook his head and said seriously: "No, this application is just a carrier. Their core lies not in the form of the application, but in the push of information!"

"This is what changes people's living habits."

"Why is it a product that can change the times? Just imagine, if a farmer goes online, will he be interested in the same information as a business elite?"

"The fundamental thing about ByteDance is that for different groups of people and preferences, the information they obtain on the same application is different and customized. Anyone does not need to actively search, and there will be a steady stream of information that interests them. The information is pushed over.”

Afterwards, Yi Yang carefully analyzed ByteDance's core technologies for them, namely preference analysis, algorithm push, and the huge potential of this algorithm in the field of short videos in the future.

Short video...is a new concept again.

This conversation seemed a bit too advanced for Lu Dingsheng, but he could barely understand it, while the other two couldn't understand it at all.

Needless to say, Hou Lin, and Xiaoman is the "life secretary" after all.

According to Yi Yang, this company, which he has never heard of so far, might become a giant in the future?

It's really incredible.

However, despite what Yi Yang said, Lu Dingsheng still maintained a clear mind.

If Yiyang's grasp of future trends goes wrong in one step, the results will go in a completely different direction.

For example, what if the development of the mobile phone industry does not iterate as quickly as he said?

Will the price of mobile applications always remain in this range?

Or can something as strange as a short video mobile app really be as popular as he said?

Or maybe the country’s 4G network cannot be spread beyond first- and second-tier cities during the construction process?

There is also the issue of traffic. Are there really so many people willing to use their mobile phones to access the Internet at any time?

Or maybe many people who have never been exposed to computers will not actively obtain information when they get a smartphone?

Or...

In short, the more certain he is, the bigger the loopholes are.

Thinking of this, his mentality became somewhat calmer.

Young people are always overconfident. He has also experienced that period and understands.

But when the topic came to this point, although Lu Dingsheng was not so sure about Yi Yang's analysis, he was convinced that this young man was indeed different from Hou Lin, and he was not naive at all.

His analysis, vision, and knowledge are indeed far beyond those of ordinary people his age.

Seeing that it was still early, he also knew that Hou Lin and Yi Yang were looking for him, hoping that he would take over the industrial park renovation project in the north of the city.

I had done this to Hou Lin several times before, but it became boring after doing it too many times.

And he was also curious about how the young man in front of him planned to convince himself.

Then he smiled and said: "Lao Hou came to me and hoped that I would do the project in the Valley Industrial Park. You can help me analyze it. How is that project?"

Hearing this, Yi Yang and Hou Lin looked at each other.

Hou Lin's originally drunken eyes even seemed to become clearer in an instant.

But he said nothing.

Yi Yang collected his thoughts for a while before speaking slowly.

A core skill in persuading others is to put yourself in the other person's shoes and analyze the pros and cons.

On this point, Yi Yang has already done enough homework.

"Dingsheng Group is one of the top large companies in Hanning City. It can be said that there are too many small businesses downstream that rely on your survival. To be able to achieve this step is already a success in the eyes of many people."

Lu Dingsheng had no expression, but he did feel a little proud in his heart.

At this time, his status was what his eldest brother Yi Hongyao was constantly pursuing, but in the end, he got to where he is now step by step.

But he also knew from his experience that Yi Yang's opening remarks would definitely have something to follow.

Sure enough, Yi Yang paused and changed the topic: "But Uncle Lu, this is probably the limit for Dingsheng Group in Hanning City. Judging from the current urban development situation in Hanning City, high-quality projects will either Those who don’t succeed will either need to further expand the territory of Dingsheng Group’s small projects that are like useless ones, or expand to other cities, or further optimize the existing asset structure..."

Compared with established giants such as Wanda, Vanke and even Longfor, Dingsheng Group's influence is only limited to Hanning City.

Lu Dingsheng was silent, but there was a smile in his eyes.

He doesn’t have great ambitions. Too much money actually turns into numbers, and the bigger the money, the higher the risk. Don’t look at big companies like Wanda, which have unlimited success and are dozens of times bigger, but have less cash flow. It may not be as abundant as his.

Expanding a company outwards requires more energy on the one hand, and on the other hand, if the company becomes too big, it will become an officialdom. After all kinds of abuses occur, it will be difficult to turn around.

He is familiar with history and has his own value system and methodology.

The current size of the company is just right. It is flourishing in Hanning City, and I can control it as well as my arms. If it gets bigger, it will become a bit difficult.

Rather than becoming a bigger boss, it is now more satisfying for him to have some romantic affairs and talk about history with some female college students.

What he has to do now is to gradually reduce liabilities and optimize assets.

Yi Yang looked at Lu Dingsheng and said: "Recently, Uncle Lu has been actively reducing debts, and on the other hand, he has been investing in some asset-light projects, such as milk tea chains, Internet technology startup companies, and game companies. This shows that... Dingsheng Group is going It’s the second way.”

Lu Dingsheng smiled but did not respond.

As Yi Yang said, he indeed pays more attention to asset-light projects now.

Because the money earned must always be spent, and the instinct of a businessman is not to save money.

But if he expands the company, he needs to increase leverage, which defeats his original intention.

Therefore, by investing in some asset-light projects, you can see results in a short period of time without increasing the burden. The money is also spent, and you can achieve multiple benefits with one stone.

Lu Dingsheng interrupted Yi Yang: "Since you know the strategic direction of our group, you should understand that the project in the north of the city is not suitable for me."

Yi Yang smiled slightly.

At this time, Lu Dingsheng simply said that he would invest in as many projects as he had.

The renovation of the industrial park in the north of the city was a multi-billion dollar project, so Lu Dingsheng was unwilling to touch it because doing so would inevitably increase leverage and debt.

After a slight pause, Yi Yang said: "Actually, that project... you may not need to invest as much money as you think."

Lu Dingsheng raised his eyebrows slightly.

Yi Yang recalled similar successful cases that he had personally experienced in his previous life, sorted out his thoughts for a while, and spoke slowly.

"According to the government's plan, the equipment and facilities left over from the Soviet era in the old industrial park must be retained. On this basis, most areas cannot be transformed for commercial purposes. The companies undertaking the construction must transform those areas into A public park..."

Lu Dingsheng nodded. Most of it was for public welfare, and only a little area was left for commercialization. For them, the income-output ratio was too low.

Yi Yang paused and said seriously: "But, the government did not say that commercial activities can only be carried out after the entire park has been renovated."

Lu Dingsheng was slightly startled, and then his eyes moved.

"You only go to the park after it has been repaired. This is the mentality of repairing the park... The older generation is like this, but this is not how the cultural industry is done, and this is not how young people nowadays play."

Lu Dingsheng felt a little weird when he heard Yi Yang say that he was from the "older generation".

"Xigu Park has subways and buses, and transportation is convenient. There is a university town just a few kilometers away. The total number of students in those university towns is hundreds of thousands, if not hundreds of thousands. In fact, it has a unique location advantage."

"Uncle Lu only needs to invest a small amount of money in the early stage to repair the roads, deal with the debris of the old facilities and equipment, and make the scene neat and clean. The next step is to carve out a large open space in the commercial area. Get it right and you can start making profits.”

Lu Dingsheng's expression was a little strange, "How can we make money like this?"

Yi Yang smiled: "Don't position this place as a park, but position it as a cultural activity center for young people! Hmm... let me think about it, how about using this gimmick... to create the largest park in the southwest Youth subculture center? That’s what it means.”

"How to do it specifically, for example, find some animation media companies to cooperate, choose a day or a few days, and create the largest comic exhibition festival in the southwest. For example, cooperate with companies like Bilibili to create the largest cosplay festival in the southwest. , or practicing various underground bands, folk singers, and holding the largest music festival in the southwest..."

"There are also hip-hop festivals, skateboarding festivals, rap festivals... these entertainment projects for young people that sound niche, can actually gather vertical audiences, and the number is quite large!"

“And they often have extremely strong spending power!”

"These activities do not require much space. They purchase a batch of stages, speakers and other equipment for rental, and the event organizers do not need to spend much energy on setting up the venue."

"It will definitely take some effort and money in the early stage, but once it is done, not only will the bored students from nearby university towns come to join in the fun, but it will also easily spread to the entire Hanning city... and with the size of the Xigu Industrial Park , it is not impossible to make it the most famous cultural park in the country."

"In the future, after the scale formation process is established, we can fix it, such as the date of each month for the Comics Festival, the date of the music festival, and the date of the rap festival..."

"The final ideal form should be that when young people in the neighborhood don't know where to go to play on weekends, they think of the Valley Industrial Park and go shopping there. Today is Comic Expo, tomorrow is a certain music festival, and the day after tomorrow is Streetball games, anyway, college students are very free and like to join in the fun... Of course, the new name of the industrial zone will also have to be carefully considered."

"The next step is to increase the flow of people. Isn't it easy to monetize it? Shops in the commercial district can start to be built. I believe they will sell well. At the same time, the parks outside the commercial street can also be slowly repaired and perfected. When the facilities are gradually improved, , the group attracted will gradually expand..."

"More importantly, this is in line with the cultural rejuvenation strategy proposed by the government in recent years. It also solves the government's pain points. The government will definitely support it. If it succeeds, Uncle Lu, you can say that you will gain both fame and fortune..."

"Taking a step back, even if you don't succeed, because it is not a one-time investment, you can stop the loss in time."

After Yi Yang finished speaking, he breathed a sigh of relief and picked up the tea next to him to moisten his throat.

Lu Dingsheng was silent for a long time, looking thoughtful.