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Jia Yapeng didn’t know that there was such a national-level think tank in the back seat of the plane. He took Zhu Qiushui off the plane and saw Chen Liren who came to pick him up. This guy had a good conscience.

“Old Jia, let me tell you that I will see 5 boxes of 5WD within 200,000 days at most, have you heard me quickly?” As a result, as soon as I got into the car of Chen Liren’s house, this guy was in Jia Yapeng’s ears. Bian talked about it.

“Let me go down, and I will hire myself!” Jia Yapeng said with a grin.

“Don’t Old Jia, but you are really stingy this time. For the entire northern market, you gave hundreds thousand boxes of goods. I sold them all in one morning. Now a bunch of children come to the canteen every day to ask questions. , When can I have 4WD, you can give me a word now, and when will I get the goods!” Chen Liren yelled.

“In ten days, I will send you a hundred thousand boxes!” Jia Yapeng groaned, then said.

“What, just hundreds thousand, too few, it must be 2010000!!!” Chen Liren shouted louder.

“Why do you shout, I have just completed the transformation of the production line now. The maximum production capacity in one month is 500,000, and it is 150,000 in ten days. I will give you hundreds of boxes, which is 2/3 of the output, what else do you have? Satisfied!” Jia Yapeng kicked Chen Liren’s seat back vigorously. Distressed Chen Liren hurriedly said, “Don’t kick, imported leather seats!”

“Che, don’t I kick my big run?” Jia Yapeng said disdainfully, but he also took his feet back.

“By the way, I heard that you gave a full 50000 boxes of goods to Jiangsu and Zhejiang this time. I only have 1010000 boxes in the entire north. No, you can’t ship to Jiangsu and Zhejiang this time. This is not fair!” Chen Liren complained again. stand up.

“Fuck off, that was what people wanted at the beginning. I asked you to report the numbers yourself. As a result, you, a dignified northern general agent, only reported 210000 boxes of numbers. You almost didn’t piss me off. You are not ashamed of me. You are embarrassed. This is why I will not only send him 50000 boxes to Jiangsu and Zhejiang Province, but I want everyone to understand that the smart, the courageous, and the rules should make money. Those who don’t understand this. Just leave me aside, I’ll be an eye-catcher for saving!” Jia Yapeng casually said.

“Okay, you are domineering, but the one called Xigua is really powerful, otherwise you will transfer him to me, I will let him be the general manager of the northern branch, and I will be liberated!” Chen Liren said Guy, actually started to greet He Xigua’s body.

Mean.

“But Old Jia, your 4WD doesn’t make money!” Chen Liren was suddenly whispered.

“Hmm…” Jia Yapeng un’ed, surprisingly did not refute, because Jia Yapeng knows that 4WD does not make money.

Although all 300,000 boxes of goods across the country are sold out in one day, the dealers only make one dollar per box, which is 3010000 in total, and after deducting various costs, at most 2010000 are left.

The 2010000 were redistributed to various provinces. Each province may not earn a few 1000 yuan in the end. Chen Liren, the northern general agent, made a total of just over 610000.

This money seems to be a lot, but compared to Pokémon Crisp Noodles’ profit of just 1000000 a month, it is really scary.

“There is also Old Jia. Although it sells well this time, it is because the cartoon has mobilized children’s interests and bought them together. When the children all have a 4WD, our 4WD can I can’t sell it!”

“Now there are a total of more than 100000000 million teenagers in the country. Even if 110 can buy our 4WD, it will be the best. In other words, we will sell 100010000 boxes and make 100010000. And once these 100010000 are earned, the rest will be very much It’s hard to sell anymore. Your business is not as terrifying as you and me at the time, with an output value of 100000000 million. It’s not as bad as Pokémon Crisp Noodles business by many times!” Chen Liren usually looks pretty unreliable. But this analysis is really reliable.

After all, China is not the China that will be developed in the future. China’s consumption level is still very low. Chen Liren’s sales of 100010000 are already super optimistic.

After Chen Liren finished speaking, he looked at Jia Yapeng anxiously and worried for his friend. Jia Yapeng had already spent 4 of the capital in order to make 100010000WD animations. Chen Liren really didn’t know, this Jia Yapeng Will you lose your money?

“What you said, in fact, I understood it a long time ago. This is my strategy!” After Chen Liren finished speaking, Jia Yapeng didn’t say nodded slightly. He did even get to this step a long time ago. After all, Chen Liren can figure it out for such a simple calculation, and he can also figure it out by Jia Yapeng.

In history, when 4WD first appeared in the Chinese market, the price was as high as 100 yuan per box. It was a high-end toy not just in name only, but also in reality. Later it couldn’t be sold, and it slowly dropped to 50 yuan per box. In 2000, the price was 20 yuan a box until a large number of copycat manufacturers emerged.

So the reason 4WD was extremely profitable at the beginning was not because it sold too much, but because it was expensive. A car can make 90 yuan. The theory is 90 times that of Jia Yapeng. Of course, it makes money.

However, Jia Yapeng directly suppressed the price to 5 yuan per box, reducing the profit to a total of only 3 yuan, one for the seller, one for the distributor, and one for the manufacturer.

Even if Jia Yapeng can compress the limit of production cost to 1 yuan, he will only make a profit of 2 yuan, which is simply a model of conscientious entrepreneurs.

In fact, Jia Yapeng can set the price at 30 yuan a box, so many children can afford it, and Jia Yapeng and dealers at all levels can also make a lot of money.

However, Jia Yapeng has squeezed the price to RMB 5. The reason for this is actually very complicated.

Part of it is Jia Yapeng’s personal reasons, because of his childhood experience, because 4WD all children can afford to play, and will not become a toy for the rich.

The second reason is Jia Yapeng’s strategy.

“What strategy do you have? Deliberately let yourself make less money?” Chen Liren curiously asked.

“Brother Liren, do you know our Water Margin Card brand, why are there that many cottages?” Jia Yapeng suddenly asked.

“Because of the high card profitability, the combined cost of your 108 cards is less than 1 yuan. As a result, children need at least 54 to make up these 108 cards. The pirated version only sells for 5 yuan a box. Earn money!” Chen Liren replied without thinking.

“That’s right!” Jia Yapeng smiled and nodded “My 4WD, there are many exclusive technologies in it. Even if those pirated manufacturers want to pirate my 4WD, their cost is impossible less than 3 yuan, such a 4WD exile When it comes to the market, the price is at least 5 yuan. Impossible is lower than ours!”

“Do you think that when children face the same value of 5 yuan, but it is genuine and high-quality 4WD, what choice will they make?”

“Your purpose is to suppress piracy!!” Chen Liren suddenly realized. However, the reason why piracy can make money is because piracy has no marketing cost and can keep the price very low. When the time comes children, they will naturally choose the lower-priced pirated 4WD.

But if the price of the genuine 4WD is the same as the pirated version, or even lower than the pirated version, then children will of course choose to support the original.

To give a simple example, if Microsoft enters the China market and sets all genuine CDs to 5 yuan a piece, 5 yuan can install the genuine Microsoft system, then who will buy pirated copies? BUG systems are all genuine Microsoft systems throughout China.

Similarly, if a game disc for a stand-alone game was originally priced at RMB 5, or even directly free, then I believe there would be no pirated games in China.

Of course, for stand-alone game manufacturers, this is impossible. Their research and development costs are there. Unless players across the country buy one and the sales volume is as high as 100000000 million, then a genuine game of 5 yuan will make a profit. No money.

But then the big players of China’s online games wanted to understand the mystery. All online games have become free models, and then China’s game market has completely developed.

“But your behavior is undoubtedly hurting the enemy by 1000 and hurting yourself by 800!” Chen Liren sighed, “You 4WD, even if piracy is eliminated, you can still make hard money at best, why bother?”

“Who said that?” The corners of Jia Yapeng’s mouth suddenly turned up. A few years later, those online game giants mastered the skills that Jia Yapeng could not learn.

Tremble, children, an era of free online games called the devil is about to arrive ahead of schedule!


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