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“Chairman, you are so amazing, you have calculated it!” In the office of the chairman of Great-Thousand Group, the BiliBili 3-member group looked at President Jia with 10000 points admiringly.

When BiliBili first went public, these three people were very puzzled and raised such questions to Jia Yapeng.

“Boss, I don’t understand why you have to delay the release of all game cartridges? And we have not allowed us to sell BiliBili directly. We have to create a subsidiary company and tell those Boss that this is not a genuine game cartridge. It’s a pirated copy. Why on earth?”

At that time, our President Jia did not answer, let them realize it for themselves, and now they finally understand that Jia Yapeng’s intentions.

President Jia’s intention is very simple. In Early-Stage, Bookworm Jr.’s purpose was to be recognized by parents. Must give all parents the impression that this is indeed a computer typing learning machine, so Wang Xuan proposed, When all the game cassettes were put on the market directly, President Jia simply rejected them all. He only allowed typing or games with obvious learning purposes to be sold with Bookworm Jr., and all other games were suspended.

The purpose is to completely reduce the resistance of parents and make all parents believe that this is a tool for learning. Playing games and so on is also a tool for practicing typing, creating the best impression for parents. come out.

As for the second question, in fact, the answer to the first question is the same as it is to maintain a good impression in the minds of parents. After all, Bookworm Jr. is not sold for one or two months, but for one or two years or even several years. , Then it is very important to maintain a good impression in the minds of parents for a long time.

So game cassettes and so on are definitely not produced by BiliBili. BiliBili is a company that loves to learn and strives hard for the future of children. They will not do any game cassettes. These game cassettes are all Unscrupulous pirates steal BiliBili’s decoding technology secretly, and then produce pirated game cassettes, which have nothing to do with BiliBili. BiliBili is a conscientious enterprise, and it is the purest and purest white lotus.

Although the pirate named Hammer, his controlling rights have been changed hands at various levels, and in fact it is firmly controlled in Jia Yapeng’s hands, and in the end all the profits are also in Jia Yapeng’s wallet, but this is not the same as BiliBili In any case, it has nothing to do with President Jia.

Our President Jia is kind, anyway, there will be pirated cassettes in the future. Instead of letting unscrupulous pirates make this money, President Jia made it by himself, so I can give it to more children in the future. People, create more fun games, these all are beneficial!

However, in the office of the Great-Thousand Group, Wang Xuan still raised a new question, which is why the pirated game cassettes produced by Hammer Games are sold at a higher price than the genuine game cassettes. There is also the morale of pirated game cassettes. ?

“Anyway, the cost of our game cassette is 30 yuan. The cheapest is to sell for 40 yuan to make a profit. For players who are willing to pay for a game cassette, there is actually not much difference between 40 yuan and 80 yuan. It’s better to take advantage of the fact that there are no real pirates for piracy, let’s sell it more expensive, and drink the soup first!” President Jia said with a smile “In addition, pirated editions are more expensive than genuine ones, which is obvious. It’s out of our BiliBili’s conscience, and it can also accumulate some good impressions for our company.”

The meaning of President Jia is very simple, 1000 wrong 10000 wrong are all piracy mistakes, Tian Guo 10000 pot is the pot of pirated games, BiliBili is a good company that loves learning and does not like to make money.

“But President Jia, the game cassettes are so expensive, so the sales on these cards will definitely not be too good. Will it affect the promotion and sales of Bookworm Jr.?” Wang Xuan asked with some concern.

“Don’t worry, as long as things are valuable and profitable, then the market will solve the problem on its own!” There was an interesting expression on the corner of President Jia’s mouth.

Beginning on December 1992, 12, at this point one month before the winter vacation, President Jia finally issued an order to prepare 10 boxes of various “pirated” games produced by Hammer Games. The cassette was put on the market.

Although this is a pirated game cassette, it still uses the Great-Thousand channel. This is very interesting. Many smart people have thought about some unusual flavors. However, BiliBili and Great-Thousand also deny these pirated games. What is the relationship between the cassette and them? It is a good thing for some boring dealers. They will severely criticize and educate these dealers, and try to make fewer mistakes in the future.

Well, anyway, a mouth is all on BiliBili’s face, everyone has nothing to say, and the smarter the person, the less this tacit understanding will be destroyed. They just quietly stuck these pirated games on I put it on my counter and sold it publicly.

At first, because the prices of these pirated games are too high, the sales are actually not very good. Then the distributors of Great-Thousand gave the commissary boss an idea, that is, to put a Bookworm Jr. in the store. Then let each child try it free for about 5 minutes.

At first Boss people are opposed to this opinion, because it would cost 348 to buy a Bookworm Jr. and a few 100 yuan to buy a game cassette. The cost is simply scary.

Therefore, the distributors of Great-Thousand expressed very great that after buying a Bookworm Jr., Boss can have a one-month trial period. If Bookworm Jr. is found to be of no use within one month, at the same time Bookworm Jr. If it is damaged, Great-Thousand can be refunded in full, even the game cassette can be refunded in full.

At this moment, all the commissary bosses were relieved, and then everyone held a Bookworm Jr. and put it at home, just like the situation Li Xiaofeng met before.

Then the situation was out of control. The charm of video games was stronger than that of 4WD. In the face of all kinds of fresh, interesting and fun game cassettes, these students fell.

A small number of wealthy students bought game cassettes on the spot and even bought a Bookworm Jr.

These wealthy students were not interested in Bookworm Jr., and felt that this was something to learn, and learning cannot make me happy.

But when it was discovered that Bookworm Jr. could also be used as a game console, the study became extremely happy at that moment. When their parents saw their child actively buying school supplies, they jumped up happily and lamented their own The son has finally learned well, and the future is promising!

This is a student with good family conditions and average family conditions. They began to buy Bookworm Jr. at home. They began various tears offensives. They swear to God that they love learning, want to learn English, and want to practice typing. To become a useful person in the future.

Then give various examples, which classmates in the class bought Bookworm Jr., and then the language performance advanced by leaps and bounds and so on, even the typing has become extremely fast, skills such as 4 seats.

Faced with such children who want to learn, which parent can handle such a request, starting from December, the sales of Bookworm Jr. have increased dramatically.

Originally, in the two months of October and November, Bookworm Jr. sold 10 units.

As a result, in just one month in December, sales reached 12 units, which was more than three times that of the first two months. The more terrifying months were January and February, because these two months were winter vacations. The students have nothing to do at home, and have all day to play in their classmates.

And those students who have Bookworm Jr. in their homes became the focus of all classmates gathering. They also have the reputation of studying together and making progress together. This makes parents unable to refuse, and take the initiative to send their children to the classmate’s home every day. type.

In this way, the winter vacation allows more children to experience the charm of Bookworm Jr., and many children who were strictly controlled by the family when they were in school have also had the opportunity to contact Bookworm Jr. and have the opportunity to play games. , And then they went home and started clamoring to buy Bookworm Jr.

This makes countless parents sigh in their hearts that they can’t even meet the child’s needs to make progress, and they are really in vain. So he gritted his teeth and bought a Bookworm Jr. back home.

As a result, the sales breakthrough of the small journal in January reached 1 units, and in February it reached 20010000 Peak units. After 2 months, a total of 25010000 units of Bookworm Jr. were sold. The original inventory of Bookworm Jr. was sold out. , And it’s still out of stock everywhere. The pick-up price in some places has even reached a price of 3 yuan a unit, which makes all the employees of BiliBili stunned. This fuck isn’t this too ridiculous.


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