Instant Noodles Millionaire

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“Your father is the one who discovered Transformers!” Boss Jia’s eyes shined.

This is a story that has been talked about in the history of Transformers. Although the first “Transformers” animation premiered in the United States, this industrial wonder is actually an imported product from Japan, and it is also something that Japan’s Toyama toys regret for a lifetime.

Tokyo Toy Fair is one of the most famous toy fairs in the world.

At the Tokyo Toy Fair in 1983, when an agent of the Hasbro Company was wandering around 100 boringly, he was suddenly attracted by two small toys: the Japanese Toyama Toy Company’s booth was exhibiting their new company. The MSI Superman and Diakron series toys developed.

This savvy agent instantly discovered the business opportunities in these two 2-ribs, so he immediately called Hasbro headquarters, and after obtaining permission from the headquarters, he talked with Toyama Toys for more than half a year, and finally spent 1000 US dollars. Price, bought all copyrights and design patents of these two games.

Immediately afterwards, Hasbro registered the toy trademark Transformers, and then combined with Marvel to jointly launch a transforming robot toy: Transformers related Manga/Comic, and later specially produced 3 episodes of the Transformers series of cartoons.

However, there were only 3 cartoons, but they detonated the entire American market in an instant. Later, 3 episodes became 30 episodes, 60 episodes, and 95 episodes.

This animation also became the highest-rated TV animation in the U.S. before the birth of the Simpsons, reaching 280010000 viewers during the peak period.

In 1984, Transformers set a terrifying record of over $15 million in 1100000000-day orders, setting a national toy sales record.

There is also a very interesting story about Transformers and China.

It was in 1988 when Hasbro established the China branch. They believed that as a country with a population of 10100000000 million, China must have an extremely open toy market, so they sent sales specialists to try to open up this market.

After careful analysis, they believe that Transformers are the most suitable stepping stone to open the Chinese market, so they sent two marketing specialists to China.

After analysis, these two marketing specialists believe that blindly promoting a product with no reputation in China is impossible to succeed. The best way is to play the Transformers animation first, and after the animation has brought huge popularity, It’s a great time to promote Transformers toys.

I have to admit that these two marketing specialists have very vicious eyes, and they have almost the same eyes as Boss Jia. They have long understood that cartoons are the best tool to drive toy sales.

Like Boss Jia, he directly used cartoons as a stepping stone to open the market. If Boss Jia didn’t spend a lot of money, he vomited blood to buy Royal and produced a series of TV animations. Now, Great-Thousand is probably only a small town in Xijiang It’s just a toy company.

Like Boss Jia, these two marketing specialists directly focused on China’s largest and only one TV station that can cover the whole country: CCTV.

Three years ago, when Boss Jia went to CCTV for the first time, if it hadn’t happened to be led by Chen Liren and met Director He, otherwise “Water Margin Heroes” would also be impossible to log on to CCTV.

The most important thing is that when Boss Jia was in the review, he fought against the experts one by one, and put the big hat of each and everyone on their heads. I am afraid that “Water Margin Heroes” has nothing to do. Showed on CCTV.

This was the case in 90, let alone in 88 when two foreigners came to promote animation.

At that time, after taking a look at the Transformers animation, the audit department of CCTV said lightly, “This animation is too violent and is not conducive to establishing a correct screen culture”, so it directly rejected the two foreigners.

But the two foreigners were not reconciled, and they found the Shanghai TV station, which China was considered the most open at the time.

When the leaders of Shanghai TV station learned that they had been rejected by CCTV once, they all seemed a little worried and were unwilling to take the risk to approve them.

These 2 foreigners were immediately anxious. They couldn’t return without success, so without directly consulting the head office, they directly expressed their willingness to broadcast the animation to Shanghai TV station for free, without charging a penny.

The Shanghai TV station agreed to try it out, and Transformers successfully appeared on all TV screens in China in 1988.

The next plot is just like Dacha in 90 years. In just 1 month later, the topics discussed by the children in the streets almost all become Transformers. They began to collect a whole set of pirated Transformers cards, boasting “Optimus Who is the strongest “Prime” or “Megatron”. There are always a few male children sitting in the Transformers area in the toy counter of 100 goods and refusing to leave. In the era when the monthly basic salary was only a few dozen yuan, they could have their own Transformers and become every boy. dream.

[PS: Some of the above texts are plagiarized in 100 degrees, 100 subjects]

This is quite a classic animation marketing. If you think about it carefully, you will find that Boss Jia’s starting point is almost copied from the way Hasbro promoted Transformers.

Unexpectedly, these two marketing specialists who have not left a name in history, one of them is actually the father of the youngster in front of him. To a certain extent, this father is also the teacher of Boss Jia.

“You father made such a great contribution to Hasbro, why are you still a marketing specialist in China?” Boss Jia asked a little weirdly, let alone, just discovering the Transformers set of toys, Henry Orens made the least money for Hasbro 20 A few hundred million US dollars in profit, this is enough credit for any company to directly promote the company’s top management, why is it still only China’s marketing specialist?

“Hehe…” Jack Orens laughed embarrassingly. “I originally had my father promoted to the president of the Asia Pacific region, but because of the failure in China, I was beaten back to the original by the company.”

“What does this mean? Transformers are not quite successful in China? When I was studying, all my classmates were proud of buying a Transformer toy!” Boss Jia asked puzzled.

“Then your classmates must not buy genuine Transformers!” Jack Orens said with a bitter smile “My father said that his actions back then were indeed very successful in China, but he did not expect the strength of China’s copycat enterprises to be too powerful.”

“Our Hasbro set of genuine Transformers toys will sell for more than 150 yuan in China. This price is too expensive for China, and only a few thousand sets have been sold in a year.”

“But in two months, various copycat versions of Transformers appeared in China, the price is only about 2 yuan, our genuine products can not compete with them at all. I went to the court to sue them, but in the end it was nothing, the company The marketing expenses spent in China were more than all sales, so my father was dismissed and I became a marketing specialist in the Asia-Pacific region again!”

“Eh…” Boss Jia was a little embarrassed. The situation in China at the time was indeed the case. If it weren’t for Boss Jia’s Little Racoon cards that were suitable for Instant Noodles to be sold together, they later fought a century lawsuit with pirated manufacturers, which was completely shocked After all the companies that tried to pirate Little Racoon, they barely managed to maintain sales of genuine copies.

Later, 4WD directly used the method of dimensionality reduction to reduce the price of the genuine version to a level lower than the cost of the piracy. Naturally, no piracy can compete with Boss Jia.

So, Henry · Orens didn’t understand China at the time, so he had no choice but to sink into the sand.