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“But having said that, don’t you feel a little strange today?” After Ni Guangnan calmed down from his excitement, Boss Jia suddenly said.

“What’s the strange place?” Ni Guangnan asked stupidly.

“It’s nothing, but ASLM is very good to us!” Boss Jia touched his nose.

“You have a problem. They are kind to us and the hospitality is so courteous. If you say they are strange, I think you are strange!” Ni Guangnan said angrily.

“Of course it’s weird. At first, I think it’s just that he was so good to us because he didn’t buy his equipment. But I didn’t feel right afterwards. When the vice president asked the Teacher to visit their factory casually, I I feel the problem!”

“Because this vice president didn’t put us in his eyes at all, and he never looked at me directly when he talked to me, and most of the smiles on his face were dealt with!”

“More importantly, he never talked to us about prices from start to finish, and he didn’t even mention anything about the product itself. This simply doesn’t look like he really wants to sell something!”

“Because if I plan to sell something to others, then I will desperately brag about the various advantages of my product. At the same time because there is only such a 70nm device in the world, it is a unique product! So I It will pretend that there are many people who like it. If you want to buy it, you can buy it, and if you don’t buy it, you can get out of it. This will in turn stimulate buyers’ desire to buy!”

“But none of these are available. The other party seems to be visiting to show us around. It seems that he simply didn’t expect us to buy his machine!”

“What you said seems to make sense!” Ni Guangnan was also a little confused. “I remembered that when I visited the factory, I had talked to many workers, but none of them knew that there would be a Chinese visitor. Things in the factory. This is indeed a bit abnormal. If it were me, I would definitely tell the workers in advance so that they would be prepared and perform better!”

“That’s right!” Boss Jia nodded “There must be a problem here!”

“But what can be wrong with this? I can’t find a suitable reason!” Ni Guangnan and Boss Jia were confused at the same time. Yes, they really can’t find the reason for ASML to do this.

What Boss Jia and Ni Guangnan didn’t know was that in another hotel one kilometer away from their hotel, two people were also having a meeting.

“Mr. Minister, the matter has been cleared up. There was indeed a group of buyers who came to visit today, and the vice president of ASML personally received them. The standard of reception was very high and it was very grand. They even invited them to the workshop. Many, it seems that our opponent is here!” said a younger white guy.

“There are people who really want to buy this equipment. Besides our Intel, who else needs such a high-precision lithography machine!” The minister muttered to himself in amazement.

That’s right, these two white men are the head of purchasing department and his assistant from Intel Corporation of the United States.

As the world’s highest computer CPU manufacturer, Intel is naturally at the forefront of the times. After the birth of 70nm lithography technology, Intel immediately dispatched a team to negotiate with ASML and buy all these 2 lithography machines at a suitable price. go.

At this time, Intel was very confident, because the two previous competitors AMD and Apple are not in good shape now. AMD is said to be short of funds and has reached the point where the capital chain is about to break, and there is no money to buy the latest lithography machine.

However, Apple is due to serious internal conflicts and the market is squeezed by Microsoft. More importantly, Apple, which has always insisted on taking the route of self-developed chips under the leadership of Joe Boss, has been under the control of the new board of directors. All vacillate.

And now, in order to save research and development expenses, Apple has even put forward the idea of ​​abandoning self-developed chips and buying chips directly from Intel, which not only saves money, but also saves worry.

In the past, there were only two companies that competed with Intel for high-end lithography machines, because other companies simply did not use such high-end lithography machines. After all, the 2nm lithography machine can basically meet the needs of all other companies.

Now that these two competitors have all given up their purchases, there is only one buyer left for this machine, Intel. Would you say that Intel will obediently and honestly accept ASLM offers?

In the past, I purchased the latest lithography machine from ASLM. Because of the competition between three companies, the price of ASLM was not only high. Finally, because of the competition between the two parties, the purchase price was often higher than the price, which made ASLM earn a lot of money. This has long made Intel very upset.

Well now, the competitors are gone, and no one else buys your machine at all. Intel will naturally lower the price unscrupulously.

For example, at the first negotiation, Intel representatives directly lowered the price of 1 million US dollars to 1.5100000000 US dollars, which made the ASLM madness jumped up. This little money can not even make the capital.

Of course, Intel is just paying back that’s all. They also know that 500010000 USD is impossible to buy, so the two sides competed and bargained with each other after you and I had a round of discussions. Now the price is stuck at the price of 800010000 US dollars. on.

Intel proposed that $800010000 is the highest price they can accept, no matter how high it is.

And ASML said, don’t talk about it below $1.2100000000 million, they won’t even be able to make money back.

Because according to Intel’s calculations, the cost of this lithography machine is only US$600010000, and US$800010000 is already a very generous price. Therefore, Intel’s price this time is completely deadlocked, but it is not willing to let go. The two sides have been deadlocked. It’s almost a week.

To be fair, ASML is already a little out of support. A huge amount of money has been invested in the development of this 70nm device before and after ASML. Now the company’s capital flow is about to break. If you don’t quickly sell these two machines If you give the company some blood back, then ASML might really starve to death.

But the price of 800010000 is really unacceptable to ASML. Although this price is more than enough in the cost of production materials, it is not worth mentioning in the research and development costs. After all, ASML has already invested US$5100000000 million in research and development funds.

If a machine can make a profit of 900010000, it will soon be able to earn back R&D funds.

But if a machine only makes a profit of US$200010000, it will have to sell 25 machines to pay back. According to ASML’s calculations, if you want to sell 25 high-end models, you will probably have to wait at least 5 years. With.

Therefore, both parties are stuck at a price that neither of them can accept. Intel relies on being the only buyer to keep the price down. ASML was on the verge of collapse because of the cash flow problem, so it had to agree to the request of the other party. When the price dropped further, the Chinese appeared.

Although I don’t understand how Chinese people have the money to buy a lithography machine, they did offer to buy a lithography machine, which gave ASML a huge help.

You see, it’s not just what Intel wants, there are others who want to buy the machine, so if Intel can no longer insist on the price of 800010000, you have to raise the price!

This is why ASML has such a good attitude towards Jia Yapeng and the others, because whether Jia Yapeng and the others really want to buy equipment, ASML must maintain absolute enthusiasm, create signs of hot negotiations between the two sides, and let Intel endure Can’t help raising prices.

As for whether Chinese people will really pay for their own lithography machine, ASML thinks that this is mostly nonsense. They came to watch the excitement, but there is such a news that they want to buy it. This is the sound of nature for ASML. .


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