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At this time, history is known as the Hasbro Overlord Clause Incident. This event was huge and shocked the entire America. It lasted for a full half a month, and finally caused the 100 Americans to eat a big mouthful of melons.

After waiting for a mess, let’s look at the ending of the many forces involved in this event.

The worst was naturally Hasbro, which became the focus of all public opinion attacks. In the end, it suffered a bitter loss. Vice President Medea was fired, the President retired early, and the company’s top management experienced large-scale changes.

But this is nothing. Hasbro’s original stock price of $100100000000, after the incident, there are less than 40 of 100000000 left, and it has fallen by more than 60% of its market value, which is simply horrible.

But this is still nothing. After that, Hasbro had to sign a settlement with major shopping malls totaling US$8100000000 million.

these all are visible losses, there are many invisible losses.

The most important of these is the loss of Hasbro’s reputation. After this incident, Hasbro has become an extremely domineering company in the eyes of all Americans. It has a notorious reputation. Many parents buy toys for their children. , Naturally avoid Hasbro’s toys. .

Although with the help of many well-known IPs, Hasbro can still sell a lot of toys, but the sales are far less come out first than before.

Apart from this, Hasbro has a window period of about half a year in major shopping malls across the country, all products cannot be put on the shelves, and the equivalent to is blocked by printing brushes for half a year.

This is why Hasbro finally had to agree to an out-of-court mediation. After all, if his toys are not yet available for sale, the loss is not as simple as $8100000000 million.

Finally, and most critically, Hasbro’s absolute dominance in the toy industry was shaken. Taking advantage of the six months that Hasbro was sealed, many game manufacturers took advantage of the situation, and the entire game industry seemed to have returned to the competition overnight. State.

Hasbro is one of the most bad luck. The second bad luck is probably the national shopping malls. According to their calculations, the major shopping malls in the country lost at least US$2 million in income due to the dispute this time, and they ended up with only 20100000000 million. In the US dollar compensation, they lost 8100000000 million US dollars in the end.

Of course, this is just a calculation based on the data provided by the shopping mall, and no one else will admit it.

And those who benefit, in fact, not at all.

Although Great-Thousand took revenge and let the goods enter the market, many conspiracy theories have been circulating in the United States at this time. Some people gradually began to analyze that Great-Thousand is the secret mastermind of this time world. Yes, the reputation of Great-Thousand itself has been lost anyway.

If you have to find a pure profit person, then the profit person is probably Blizzard Entertainment, and his Warcraft.

After all, the entire incident at this time was caused by Warcraft. Although the final focus was on Hasbro, Warcraft, the source of all this, has received a lot of attention. At least many players in the United States have heard of it. Warcraft is the game, this is the beginning of a Tianhu.

However, if you know that you know, if you can’t make players have the desire to buy, then it’s obviously not enough.

Fortunately, this time Medea helped Warcraft. After Medea was expelled, a reporter finally found Medea for an interview. Of course, for many questions about Hasbro, Medea was not allowed to answer any questions about Hasbro after he resigned because of the original president contract.

But Medea can answer things about EA, and now Medea hates EA to death, if it wasn’t for this damn guy to instigate himself to engage in Warcraft, where would there be such a thing today.

So Medea simply stated that he secretly received EA’s commission, because EA thinks this Warcraft game is too fun and poses a threat to their game, so he hopes to borrow his own hands to kill Warcraft.

Good guy, when this news was broadcast, EA was naturally scolded, and then the players started to be really curious about Warcraft.

No matter how perfect Warcraft’s ad is, most players will not believe it.

But if it can make EA feel threatened, and then actively jump out to block, then Warcraft is a good game properly! !

So when Warcraft was back on the shelves, players began to go to the store to buy, and at this most important time, Blizzard Entertainment suddenly announced a new sales policy, which is the 7-day return policy.

According to Blizzard Entertainment, in order to thank all American people and players for their support and solidarity with Blizzard Entertainment in this time event, Blizzard Entertainment decided to give back to all players for free.

The first is half discount on the price.

In the United States, the price of a computer game is generally around US$49, which is similar to Pokemon. Then Blizzard Entertainment directly announced that its price was adjusted to US$24.

Then this price only lasts for 7 days, and after 7 days the price will return to the normal price of $49.

This is not the case. Blizzard Entertainment announced immediately that their works are welcome to be tested by all players. After purchasing Warcraft, as long as the player feels that it is not fun within 7 days, he can immediately return the goods to the merchant.

As long as you ensure that the game tape is not damaged, you can get a full refund without incurring any costs!

The two-pronged approach of these two policies produced a terrifying effect. On the first day of Warcraft’s re-sale, 2 copies of the game were sold in one go.

This number sounds a lot less than that of Pokemon, but you must know that in this era in the United States, a home game console is only 199 US dollars, but a home computer costs 1000 US dollars.

So even in the United States, the ownership rate of home computers is only about 110 for home game consoles. In other words, if it is placed in the console market, this is equivalent to the sales of 30010000 copies on the first day.

In the next three days, the daily sales of Warcraft reached Peak on the third day, and 3 copies were sold in one day.

After that, sales began to fall, but even on the sixth day of the lowest sales, there were 6 sales.

In the final 7 days of statistics, Warcraft sold a total of 31210000 copies of the game, which directly topped the computer game sales list, surpassing the 12010000 sales of the succeeding Warcraft, which was sold for a full year.

Of course, starting from the 7th day, a large number of players began to return goods, but the final statistics found that the total number is actually not high, only about 3510000 copies, equivalent to 12% of the total sales.

Later, someone did a survey and asked those players who chose not to return the goods because they were very satisfied with the game.

As a result, 65% of the players answered that they were satisfied on the spot, and another 35% said that they were too lazy to return the goods and had to go through various procedures, which was too troublesome!

All in all, in the first 7 days, Warcraft achieved a terrifying sales of 27710000 copies. This is only the sales of the first 7 days. I believe that with the further fermentation of the game quality, the future sales will have this great prospect.


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