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What Honda Ichiro didn’t know was that when he thought that Boss Jia didn’t know all of this, Jia Yapeng had actually received a report from Japan, and Boss Jia knew the situation in Japan very clearly.

Natsume Haruko returned to China directly by plane and asked Boss Jia for advice on how to change the situation.

At that time, two people were sitting in Boss Jia’s office. When Natsume Haruko told about the situation he faced in competing with Gongcha, it was obvious that Natsume Haruko was still quite anxious.

Because at that time, Yu-Gi-Oh!’s number of stores was much ahead of Gongcha, but the sales of both parties were flat. This shows that the single-store sales of Gongcha far exceeded Yu-Gi-Oh!’s single-store sales.

This means that Yu-Gi-Oh! Milk tea is about to lose to Gongcha in competition.

Natsume Haruko is very anxious, otherwise he would not fly to China by himself and come to our Boss Jia for advice. In Natsume Haruko’s eyes, the only one who can solve the problem right now is probably our Boss Jia.

What Natsume Haruko didn’t know was that an hour before she came, it was the General Manager of Great-Thousand Entertainment who also came to our Boss Jia to discuss how to deal with the competition from emerging brands such as Iduo VCD, and then made 3 suggestions. , And then almost scolded Boss Jia angrily.

When Natsume Haruko came to Boss Jia, Boss Jia was thinking all about VCD, thinking about the price reduction of Iduo VCD and competition with him.

So when Natsume Haruko asked Boss Jia for help, Boss Jia blurted out and said, “Then lower the price!”

“Nani!” Natsume Haruko didn’t say how shocked he was at this idea, but felt that this idea was simply too ordinary. Ordinary simply didn’t look like a resourceful, matchless in the world Boss Jia.

Shouldn’t Boss Jia come up with a startling heaven and earth, ghosts and gods weeping conspiracy, just like getting along with the franchise system that let Natsume Haruko prostrate oneself in admiration?

How did the current method turn into a price cut? This method is a bit more common!

“Do you think this trick is too common?” Seeing Natsume Haruko’s expression, Boss Jia broke free from the VCD thinking, and then said with a smile.

Although the price reduction strategy was a faint and brought it from the Ado VCD, Boss Jia thought about it again and thought it was really an excellent idea!

“How can there be that many miracles in this world!” Boss Jia said with a smile “Those seemingly ordinary strategies are regarded as ordinary by people because they have experienced countless actual combat tests. They are all The most effective method recognized by people. The most effective method is naturally used the most, and in the end it becomes the most common method.”

“Just like Honda Ichiro asked Noriko Sakai to be a spokesperson, this seemingly most common strategy is actually the best and most effective method.”

“Price reduction is the same. As long as your price can be lowered, you will be able to attract a large number of customers. This is the truth that will not be broken, so hurry up and do it!” Boss Jia said.

“But what if the price of tribute tea is also reduced with us?” Natsume Haruko is still a little unwilling, how come such a simple solution finally comes.

“Follow us to reduce the price…then I will reduce it a bit harder!” Boss Jia touched his nose and said, “Our cheapest original milk tea, how much does a cup cost?”

“It’s 150 yen a cup!” Natsume Haruko replied.

“Then how much does our cup of milk tea cost?” Boss Jia asked again.

“If the cost of materials is pure, the purchase cost of pure ingredients for a cup of milk tea is 10 yen! The price we provide to franchisees is 80 yen!” Natsume Haruko said.

Look at how dark Great-Thousand is. The 10 yen material was sold to franchisees for 80 yen, and 70 yen was directly earned, which is simply too dark!

“If you count the franchisee’s own operating expenses, the cost of the franchisee to sell a cup of milk tea is about 100 yen!” Finally Natsume Haruko said.

A cup of milk tea, the franchisee can actually make a profit of 50 yen, although there is no Great-Thousand black, but it is also black enough.

“Do you know the cost of tribute tea?” Boss Jia asked again, squinting.

“I know, they produce a cup of original milk tea, all costs are about 80 yen!” Natsume Haruko said quickly, don’t ask why Natsume Haruko knows the cost of tribute tea, because the business model of tribute tea is actually Yu-Gi before -Oh!’s direct-operated store model, the cost is basically the same, so Natsume Haruko knows very well how much the price of Gongcha’s original milk tea is.

“Then tell all franchisees that, in order to meet the challenge of this time, we will sell the best original milk tea with a big price reduction promotion.”

“Isn’t the original milk tea 150 yen a cup? Now the price is reduced to 120 yen a cup!”

“As for this ratio, we and the franchisee platform will reduce our material supply price by 15 yen, and they will also have to bear the 15 yen price reduction!” Boss Jia said.

“This, will the franchisees agree?” Natsume Haruko asked subconsciously.

“They do not agree, but they have to agree. Our franchise contract is clearly written. In order to meet the company’s overall marketing needs, the company has the right to require all franchisees to uniformly reduce or increase prices!”

“It is enough to ensure that the price reduction does not exceed 50% of their profits!”

“They could make 60 yen for a cup of original milk tea, but now they are reduced by 25%. They have no reason to refuse. If they refuse, it is a breach of contract!” Boss Jia said disapprovingly. There is a contract in hand, so I am really not afraid of joining Quotient jumps back.

They quit joining if they have a seed. In this case, the initial fee they provided in the early stage and the decoration fee are all lost. After all, Boss Jia has added Yu-Gi-Oh to all the decorations! Milk tea Name, this decoration can only be used by Yu-Gi-Oh! Milk tea, others can’t use it at all.

Therefore, Boss Jia is not worried at all. Those joining Chamber of Commerce rejected Boss Jia’s request.

“Of course, you have to comfort them, you tell them directly, this is to compete with Gongcha, we can reduce the price, we can attract more customers, they will not lose!” Boss Jia added.

“Yes!” Natsume Haruko nodded, but asked questioningly, “Boss, if we only drop it to 120 yen, the impact will not be too great, because as long as the price of tribute tea is reduced to 120 yen, it will do. Their cost is 80 yen for a cup, and they can still make money.”

“So, not equal to me, they lowered the price to less than 80 yuan, so we can still make money, but the tribute tea won’t make a penny!” Natsume Haruko suggested.

“That won’t work. It will be reduced to 80 yen. This is destroying the market. Now we have reduced the price to 80 yen. It will be difficult for us to go back up in the future. Isn’t this a problem with money!”

“but……”

“It’s nothing good, if tribute tea doesn’t cut prices with us, then he is smart, but if he dares to cut prices with us, I can make a prediction for him, he will not survive in 1995!” Boss Jia said with A smile, directly issued the prediction to Honda Ichiro.


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