Instant Noodles Millionaire

You can search for “Miao Bi Ge, the richest man in instant noodles” in 100 degrees to find the latest chapter!

The manager of the advertising and marketing department of Sony Corporation didn’t know how to deal with this advertising problem in his dormitory. The Great-Thousand conference was taking place in Sony’s highest Conference Hall.

This is not an ordinary meeting, but a Sony board meeting. Basically all of Sony’s directors and shareholders were present at the meeting, and it was our poor Great-Thousand Group that was discussed.

The meeting was hosted by Nobuyuki Idei, Chairman and CEO of Sony.

“Dear directors, we are gathering here today, one is to answer the directors’ questions about the company’s operations, and the other is to consider how to deal with emerging competitors!” Nobuyuki Idei made the opening remarks. “First, Mr. Yoshihiko Miyauchi, representative All directors ask questions!”

“Everyone!” Yoshihiko Miyauchi stood up, and then looked at the dozen or so director representatives present who opened the mouth and said “Today I questioned most of the directors of the board of directors. That is why we, Sony, as the inventor of VCD discs , And took the lead in commercialization. In 1982, Sony was the first to launch the world’s first digital optical disc player CDP-1. It actually lags behind on VCD. The market has begun to be madly bitten by a Chinese company. What is going on!”

“Why did Sony, as the founder of CD-ROMs, not be the first to develop a VCD, but let a Chinese company take the lead?”

Yoshihiko Miyauchi’s voice fell, and many directors present showed serious dissatisfaction.

Indeed, Sony is indeed the first to explore the commercialization of VCD.

When the optical disc was first developed, it was born as a container for music CDs. Since 1975, Sony has been researching optical discs and their storage and playback equipment. In 1982, Sony was the world’s first cd player. Leading the trend of the world.

However, what Sony’s directors did not expect was that, as a pioneer of optical discs, they lag behind in Vcd. Now the entire VCD market is actually occupied by Great-Thousand.

You know, according to the information obtained by the directors, the number of Great-Thousand VCD users has broken through 15010000, and people are still moving towards 100010000. You must know that Sony Corporation has sold a lifetime cd player. So far, I haven’t sold more than 100010000 units. This is too terrifying.

“The situation is like this. In fact, as early as 1991, when the RM agreement was just launched, our Sony had already started pre-research on VCD, and even a fairly mature design draft was released!” Nobuyuki Idei stood up, Looking at the angry shareholders of a Conference Hall, they could only sighed.

At the same time, a machine drawing similar to the design of modern VCD appeared on the projection instrument behind it.

“Only after our market research, the colleagues in the marketing department at that time believed that VCD not at all development value, so the group temporarily put aside the VCD research and development work until now!”

“Hehe, this is weird. Why does the marketing department think that VCD is such an epoch-making attribute product that it has no development value? Is it because the people in the marketing department all eat shit?” Yoshihiko Miyauchi asked angrily.

“No, the marketing department came to the conclusion after a detailed investigation!” Nobuyuki Idei said. “At that time, the marketing department conducted a very detailed market survey with a total of 210000 person-times.”

“They interviewed 210000 consumers and asked if they were willing to buy a VCD at a price of 2010000 yen. At that time, more than 98% of the interviewees clearly rejected the suggestion to buy a VCD!”

“Because our market has long been occupied by video recorders. Every household uses video recorders. Although the picture quality and sound quality of VCD will exceed that of video recorders, there will not be too big a gap, and video recorders have VCD not. Video tape burning function.”

“The video recorder can directly burn the program being broadcast on the TV to the video tape, but VCD can’t, because adding a recording function requires an additional cost of 12010000 yen, which is obviously unacceptable by the market!”

“At the same time, the price of a video recorder is also expensive. The price of an ordinary video recorder is as high as 2010000 yen, and the price of a high-end video recorder can reach the level of 4010000 yen. You can make families who have already bought a video recorder spend another money. Money to buy VCD is obviously something that cannot be accepted by consumers!”

“Finally, and the most important point, our Sony is one of the world’s largest video recorder manufacturers, occupying 28% of the entire Japan video recorder market. If we forcefully push VCD, we will inevitably lose a certain amount of video recorder market. So the market at that time The Ministry believes that there is no need to replace VCDs with VCDs, because we can also rely on the sale of VCRs to make this part of the profit!” After Nobuyuki Idei’s words, the Conference Hall was much calmer.

In fact, this last one is the most important, who would be willing to smash their own jobs!

Those who can sit here are not idiots, on the contrary, they are all human beings, so they are all very understandable in Nobuyuki Idei’s explanation.

It is understandable, and reality is reality. The reality is that Sony is an idiot. It is a big mistake, because Great-Thousand has asked 15010000 Japanese to replace their video recorder with a VCD.

“Then why did the Great-Thousand Group do what we couldn’t do?” Yoshihiko Miyauchi asked again.

“I think this is mainly because of their marketing policy, which is really a genius, bold, and frightening policy!” Nobuyuki Idei exclaimed. “According to our survey, the price of Great-Thousand’s VCD is as high as 3010000. One Japanese yen, but they use the plan of paying the 2000 yen membership fee every month to sell. In this way, the consumption becomes insignificant in the consumer’s perception, and it is no different from buying a game cassette Now, there is no huge replacement cost problem.”

“At the same time, Great-Thousand is very active in promoting their CD content strategy, burning a large number of CDs, which contain rich and interesting content. Unlike TV stations, you can broadcast and watch them. After you have VCDs and CDs, viewers can be anytime, anywhere. Watch, the content you want to watch, and the cost of CDs is much lower than that of video tapes, allowing viewers to buy CDs in large quantities to get more content.”

“The combination of these two points has led to the VCD’s best-selling. So I must admit that in the marketing strategy, it is our leadership’s mistake. We have not developed such a creative and battle-strength marketing policy. This is our Huge mistake! I am willing to take responsibility for this mistake!” Nobuyuki Idei took the responsibility very bachelor.

“Mr. Chairman, please don’t get me wrong. Our meeting at this time is not to determine responsibility, let alone who should be held responsible. We just want to clarify the situation of the whole thing!” Yoshihiko Miyauchi said quickly.

Sony is still thriving under the leadership of Nobuyuki Idei, and the data in various financial statements are also very beautiful. Directors like Yoshihiko Miyauchi will not be confused and dismiss Nobuyuki Idei. This is very important. They still Clearly divided.

“Then Mr. Chairman, do you think that if we don’t care about Great-Thousand and don’t interfere, how far can Great-Thousand’s VCD market develop?” Yoshihiko Miyauchi asked.

“Gentlemen, after 3 days and 3 nights of deduction and estimation, our leadership finally came to the following conclusion!” Nobuyuki Idei cleared his throat and said, “We think that under ideal circumstances, Great-Thousand should not be carried out. In any case of interference, Great-Thousand’s VCD will eventually replace the VCR. All the VCDs in the 272310000 households in Japan will be replaced with more advanced VCDs, and Great-Thousand will occupy the TV sets of all 272310000 households. “

“Then what are the consequences of this?”

“Among them, the profit gained from selling VCDs will not be discussed. More importantly, Great-Thousand will firmly control the TV sets of all families.”

“Because Great-Thousand promoted the Film Mart project along with the VCD, and in the eyes of those of us, the value of the Film Mart project is still above the Great-Thousand VCD itself. This is the most important thing. One link!”

“According to our investigation, Great-Thousand has reached cooperation with 78% of domestic cultural companies. These cultural companies have begun to burn their cultural products on the discs, and then put them on the shelves through Film Mart, and then cooperate with Great-Thousand. Thousand is divided.”

“In this way, Great-Thousand will be able to firmly control the national cultural market through Film Mart and form a complete monopoly!”

“For a simple example, you can imagine that if there is only one brand of supermarkets in Japan, and also only one brand of convenience stores, this brand and company control the nation’s supermarket retail platforms, and all manufacturers in the country must It must be approved by the company before it can be sold on the shelves! So how terrible is this company?”

“When the time comes, this will happen. With just one word from the president of this company, a food company with a capital of more than 100 to 100000000 million yen will instantly cut off all sales and then close down!”

“As long as the president of the company says a word, a toy company that has just been established for no more than two days will become a leading company in the country.”

“Even in the end, if the president does not like to eat green peppers, and then he orders supermarkets and convenience stores across the country not to sell green peppers, then the people of the country will all follow him and have to change their eating habits, even a mouthful of green peppers. Up!”

“How horrible such a company is, I believe everyone here can understand it!” Nobuyuki Idei’s words made all the directors present involuntarily shudder.

Although they don’t like eating green peppers, their children must eat green peppers!