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“But if we don’t sell according to the Great-Thousand model, we can’t sell it at all!” the executive said angrily.

“What can’t be sold, we are Sony. No one in the world can reject our Sony Dafa!” Oh, yes, there is no Sony Dafa slogan at this time, but it is true that Sony people are proud of their products.

“That is, this is Japan. We Japanese know how to distinguish between good and bad things. They will not be deceived by low prices!” Another executive said confidently.

Then all the executives expressed their opinions one after another, and found that Sony executives who agreed to sell according to the traditional model actually accounted for 23 of the total.

Well, this attitude sounds a bit confusing. Even a junior high school student in China knows that no matter how good your Sony Dafa is, most people will only buy it at a cheaper price, or it looks much cheaper if the functions are basically the same. The product, it doesn’t matter what Sony Dafa is good for you.

But in the eyes of Sony people, they have this confidence.

Don’t think that this is the author who is giving Sony’s intelligence down. This is actually a common problem of large international companies. Historically, those well-known companies don’t know how much they have done the same thing. These all are facts carved in history.

These large companies always have a sense of confidence in their products.

Sony is no exception.

————–

“Well, Sony is holding a VCD strategy meeting!” Boss Jia used some special relationships to get such information.

To be honest, don’t look at Boss Jia who had so many winners before, but if they really competed against Sony, Boss Jia would really not have the confidence to win, otherwise Boss Jia would not have borrowed 100 loans of 100000000 million. , So as to seize 2 months to deploy.

No way, if Boss Jia is a flathead, a Sony VCD of 3010000 yen and a Great-Thousand VCD of 3010000 yen are placed in front of Boss Jia. Boss Jia uses his ass to make decisions, and he will sit on the Sony VCD. , After all, Sony Dafa is good.

Thinking of this, Boss Jia felt that it was impossible, and he had to bear the humiliation.

So Boss Jia found Secretary, and he wrote a letter full of his deep feelings and sent it to Sony.

At this time the meeting is still going on, Nobuyuki Idei is still sensible, he first directed at those traditional nodded, and then said to everyone, “Everyone is thinking about it correctly, it is not enough. Don’t forget, that is, selling VCD is just Secondly, what we really need to pay attention to is the market for VCD discs, which is Film Mart.”

“VCDs are all disposable consumables, but VCDs are not the same. According to our experts’ calculations, an adult will buy about 20 VCDs every year, calculated at a price of 500 yen. 110000 yen per person per year, a huge market of 10000 to 100000000 million yen throughout Japan!”

“So what we really need to win is this market, and the goal we really want to defeat is actually Film Mart! Therefore, it is the most important thing to attract too many members for our own Sony supermarket!” Nobuyuki Idei said As soon as I said it, all executives knew that Nobuyuki Idei was obviously planning to learn the sales model of Great-Thousand.

With the introduction of VCD sales, the real goal is to attract members to join, thereby establishing its own disc market.

Nobuyuki Idei is still very prestigious. When he said so, no one objected. The focus of the next meeting was on the price of VCD.

“I think our price should be less than 3010000 yen, so that we can defeat the Great-Thousand market with no difficulty!” The executive who spoke before said again.

“Kobayashi-kun, you only joined our Sony last year!” Suddenly, another executive eccentric asked.

“Yes and how?”

“So your words and deeds always show a sense of petty! Who are we? We are Sony, how can we sell cheaper than a Chinese brand? You are throwing our Sony brand into the trash. Is it inside?” the executive frigid irony and scorching satire said.

“But only when we sell cheaper than Great-Thousand can we attract more customers.”

“But then, in the eyes of customers, our Sony’s brand value is not as good as Great-Thousand, and the Film Mart formed by our Sony will be lower-end than that of any shabby light and shadow!” the executive loudly said ” Chairman, I suggest that our membership price should be set at 3000 yen a month for at least 12 years. This is our minimum!”

“Yes”

“can not be lower!”

Jun Xiaolin is indeed an executive who just joined Sony, so he looked at these people in front of him blankly. He didn’t understand things that fools could understand. Why these people couldn’t understand.

And the real cost of Sony VCD is about 1510000 yen. After all, their chip cost is only 10000 yen. Even if they are cheaper than Great-Thousand, they can make a lot of money!

In fact, Mr. Kobayashi’s colleagues don’t understand. We are Sony. Even if we can’t sell more expensive than Americans, if we sell cheaper than Chinese, are we still Sony?

“Well, we really can’t sell it cheaper than the Chinese people, so I think the 3000 yen a year membership fee is a very suitable price!” Nobuyuki Idei said in a final word.

Seeing Mr. Kobayashi’s face full of helplessness, Nobuyuki Idei said with a smile, “Nobuyuki Idei said with a smile, “You don’t have to worry about it, Great-Thousand’s is not our threat, because their chips are about to run out, and we don’t have any competitors. There is no problem with the price!”

“Every 10000 VCD produced by other manufacturers…”

“No, it will take at least one year for the decoding chip to go from pre-research to equipment preparation to mass production. I can guarantee that the whole world will not exist before June next year. Manufacturers of decoder chips!” Nobuyuki Idei said disapprovingly.

Just when Nobuyuki Idei was feeling proud of life, his Secretary quickly sent a letter to Nobuyuki Idei. Nobuyuki Idei saw the mailer on the letter and exclaimed, “Jia Yapeng, he wrote to me !”

Nobuyuki Idei quickly opened the letter, read the entire letter, and then showed a better smile on his face!

“Hahaha! Jia Yapeng is begging me for mercy!!! hahahaha!” Nobuyuki Idei laughed wildly.

“Nani?” Kobayashi-kun exclaimed, then Nobuyuki Idei handed the letter to Kobayashi-kun. Kobayashi glanced at it and couldn’t help but smile.

It turned out that Jia Yapeng Tian was very humble and apologized to Nobuyuki Idei, saying that he drank too much on the show and talked nonsense, hoping that Nobuyuki Idei could forgive himself. Anyway, it was a series of apologies.

Then the humble Jia Yapeng said that they still hope to be able to buy Sony’s decoding chip, and the price is hoped to be reduced to 1010000 yen per piece!

“These Chinese people are simply to have no shame to the extreme, and want to buy our chips, he can’t even think about it!” Nobuyuki Idei laughed wildly and tore the letter to pieces.

“Chairman, is this letter just to confuse us…”

“No, Jia Yapeng really wants to buy our chips, because he can’t get the chips anymore. I know these capitalists too well, for money, they can say anything!” Nobuyuki Idei is conceited Said.

Well, this still cannot be blamed on Nobuyuki Idei, but he really doesn’t know that Great-Thousand can start laying out VCD decoder chips a year ago!

“Okay, we don’t need to discuss it anymore. I have decided. The marketing strategy at this time is no better than before. Our previous VCD cost recovery time is as long as 12 years. If the price is not more expensive, our financial pressure will be very serious. The stockholders are not easy to explain, so the price must be set at 3000 yen!” Nobuyuki Idei said loudly, and Mr. Kobayashi stopped talking.

In this way, Sony’s sales strategy was determined, that is, selling members like Boss Jia, but the price of members is 3000 yen a month, so that after 12 years, you can earn 4310000 yen, which is indeed a very good deal. The sale!

On the 2nd day, Sony held a grand sale ceremony for impatient, and announced the price of Sony. When Boss Jia saw the price, he laughed out loud.

——–

In fact, Boss Jia’s worries were not wrong. After the announcement of the Sony VCD, more than hundreds of people registered within one day. The number of members who joined Sony is more than that of Great-Thousand on any given day. This is Sony. The charm of Dafa, even if the price is directly half expensive, buyers are also vast crowds.

“Did you see Kobayashi? The name Sony alone is worth 2010000 yen in everyone’s heart!” Nobuyuki Idei said triumphantly looking at the first day’s data.

According to this data, Sony VCD will be able to ship 30010000 units in one month, which is twice the sales volume of Great-Thousand, which is amazing!

“However, if Great-Thousand continues to sell, their price advantage will always…”

“Don’t worry, they are out of stock. At most 3 days, they will be short-selling. I don’t believe it. Where else can they buy a VCD for 1210000 yen!” Nobuyuki Idei said with a smile.


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