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On June 1995, 6, in another world, it was an unremarkable day. At best, it was a happy Children’s Day for children. But in this World, this day has attracted worldwide attention and everyone will look at it. Betting on the Hawaiian ocean.

The Fox TV station in the United States will broadcast a world-famous moment to the entire world population of 20100000000 million.

For this moment, Fox Television has been preparing for nearly a year.

This is not the first global live broadcast in history, but it is definitely the most difficult global live broadcast in history.

Although the entire world has had 1000 global live broadcasts at this time, 99.99% of the global live broadcasts are global live broadcasts of sports programs. All TV shots are concentrated on a small venue, even if it is With such a huge venue as football, only 7 or 8 mobile boom cameras and a dozen auxiliary cameras are needed to easily achieve global live broadcast. There is no technical difficulty.

But in a huge open venue for global live broadcast, this is a huge difficulty.

There is only one such global live broadcast in history. It was the wedding broadcast of the century 14 years ago. The wedding held by Princess Diana and Charles Prince of the United Kingdom was used by BBC TV in 33 languages ​​to broadcast to more than 100 countries in the world, 7.5100000000 million. The population is broadcast live worldwide.

This is also the record of the number of simultaneous TV viewers until now. Since then, there has never been any global live broadcast that can attract 7.5100000000 million people to watch at the same time.

But now, this record is about to be broken, because another unprecedented global live broadcast is about to begin, which is the global live broadcast of the sinking of the Titanic.

Since Boss Jia and 20th Century Fox put forward this creative proposal, the entire Fox Group has been deeply attracted by this proposal.

Because this proposal is a sugar bomb that Fox Media Group cannot refuse.

Not to mention how vital this time the live broadcast will be for the promotion of “Titanic”, it is a huge advertisement for Fox Media Group itself.

Although Fox Media Group owns the movie giant 20th Century Fox, what Fox Media really values ​​is actually Fox Television.

After all, no matter how many movies are shot, there are only 2-3 each year, and there is not much publicity for Fox Media.

But Fox TV is a TV program that all viewers can see everyday, and the annual advertising revenue and political benefits that TV stations can bring are even more unimaginable.

Prior to this, Fox TV had become the TV station of Ranked Third in entire America.

But this is not enough for Fox TV. They still dream of moving towards the No. 10 TV station in the United States to launch a charge. Unfortunately, this is too difficult. Fox has been fighting for 3 years and is always the third in the country.

In fact, after the next 25 years, Fox will still be No. 3 in the country, and it has not been able to go any further. From this, we can imagine how deep Fox TV’s obsession to improve its ranking is, and now an unprecedented global live broadcast. It appeared, how did you make Fox TV give up.

So after Boss Jia’s global live broadcast proposal was put forward, 20th Century Fox did not say much. Instead, Fox TV immediately responded strongly and immediately contracted the entire global live broadcast work.

But soon, Fox TV found that, in terms of difficulty, this time global live broadcast is many times more difficult than the last wedding of the century.

Although the wedding of the century involved most of the area of ​​London, the whole process was filmed and broadcast live on land.

But the sinking of the Titanic at this time has nothing to do with land. The whole process takes place on the ocean, which means that all live broadcasts must be conducted on the ocean.

For this reason, Fox TV station worked hard and finally solved this problem after conducting countless experiments and spending a lot of money.

First, they got in touch with NASA in the United States. After repeated communication, NASA finally agreed to lend a satellite to Fox TV for live broadcast.

Apart from this, Fox TV also specially modified a small cruise ship, transforming it into a relay station that can receive a large number of wireless video signals, and then directly transmit them to satellites in outer space, and then spread them all over the world through satellites.

Apart from this, more than 10 speedboats and cruise ships were renovated. A total of 31 cameras were installed on these ships. In addition, 5 helicopters were obtained to broadcast the sinking of the Titanic in all directions from the sea to the sky.

Fox TV has done this for this live broadcast, so the publicity must be even more crazy. First of all, Fox TV itself, almost every day, must instill the news of this century live broadcast to the audience.

Apart from this, I also used almost all of my own media resources, a non-stop promotion of the news of the sinking of the Titanic in various media magazines and even games.

After more than half a year of publicity on Fox TV, now basically the world has a very clear understanding of the sinking of the Titanic.

And to be able to see the sinking of a huge ship weighing 10000 tons on the TV, completely restore the picture of the sinking of the Titanic 100 years ago. This is a wonderful picture that all viewers cannot resist. So Fox TV actually There is no need to use that many resources at all, and the audience is interested enough to watch this live broadcast.

As for whether Fox TV will lose money… Well, how can I put it, in fact, before the start of the global live broadcast, Fox TV has already paid back.

The first is in the United States. With the continuous promotion of global live broadcast at this time, major companies in the United States have smelled the taste of business opportunities. A large number of brands and merchants have begun to spend huge amounts of money to buy Fox TV advertising spaces during the global live broadcast.

According to internal sources from Fox TV, the cheapest price for a 15-second advertising space is as high as $1010000.

That’s not to mention. In the two minutes advertising time before the Titanic hit the rocks, the average advertising fee per second was as high as $2010000. The final advertising fee charged by Fox TV alone was as high as over 6000. 10000 dollars.

Apart from this, Fox TV also sells broadcast rights to other TV stations around the world. After all, Fox TV can only cover the U.S., but not other countries. This requires other local TV stations to broadcast.

In order to be able to obtain the broadcasting rights, almost all the TV stations have done their best and spent all their funds. For example, the BBC, in order to obtain the broadcasting rights in the UK, finally offered a price of up to 160010000 pounds.

The TV stations in other developed countries are no exception. The average price is around 50010000 US dollars. Anyway, Fox finally collected the broadcasting fees of various TV stations and earned nearly 800010000 US dollars. In this way, the net income of Fox TV has reached 1.4100000000 million US dollars. Far more than their $400010000 for live broadcast.

And this time China’s CCTV also obtained the right to broadcast. At first, CCTV sent a team to negotiate with Fox. As a result, Fox TV set a sky-high price of US$50010000.

In fact, in the eyes of Fox TV, this price is not too high. After all, this is the average price of TV stations in developed countries. Although China is not a developed country, they have a large population base and prices must be higher.

But the problem is that CCTV can’t afford to buy a broadcast rights of 50010000 US dollars anyway. Seeing that things are going bad, CCTV suddenly thought of our Boss Jia.

Then CCTV took the initiative to ask for Boss Jia. With his good relationship with CCTV for so many years, Boss Jia must definitely help. So Boss Jia said in a word, the price of the broadcast rights was reduced from 50010000 US dollars to 10010000 US dollars. Boss Jia this time The master planner of the live broadcast of the sinking of the Titanic, Fox TV still wants to sell Boss Jia for a face.

However, the fucking people of CCTV didn’t even want to pay the $10010000. Finally, after discussing with Boss Jia, they decided to give the Great-Thousand Group a free advertisement worth 100010000 Renminbi, and Great-Thousand Group helped CCTV pay the 10010000.

Anyway, CCTV has made a lot of money, and its relationship with Boss Jia has improved.


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