Instant Noodles Millionaire

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“By the way, I think the Great-Thousand mobile phone has three new functions, namely caller ID, phone book, and time display. Can our mobile phones realize these three functions?” Ollila asked again .

“The time display function is not a big problem. Our latest mobile phones already have the time display function. As for the caller ID, this function actually depends on the communication operator. As long as the communication operator can provide the corresponding convenience, our mobile phones also The caller ID function can be realized immediately!”

“As for this phone book function…” The technical director hesitated, and then said, “Technically we can also achieve it, but we need to add a part of the storage component, which will increase the manufacturing cost of the mobile phone a lot!”

“No matter how much the cost is increased, the phone book function must be implemented on our new product immediately!” Ollila said without the slightest hesitation. “The mobile phone is a large object, expensive, and only has as many functions and beautiful appearance as possible. In order to attract customers to buy!”

“Customers who can afford a mobile phone will not mind spending dozens of dollars to add a phone book function, so the 3 new functions of Great-Thousand this time, on our next mobile phone, I must see them all , There can be no omissions!”

“Yes!” Everyone in the Conference Hall is nodded. This is true. The president is still very wise.

“Then the last question is left!” Olila touched his beard and sighed. “Great-Thousand announced that their Great-Thousand mobile phone has a benchmark price of $1199, but our latest mobile phone is 880. The global benchmark price is as high as US$2100.”

“Great-Thousand mobile phones are nearly half of ours. In terms of price, we don’t have any advantage. How can this be good! Should we reduce prices with Great-Thousand mobile phones?” Olila asked The most worrying issue in his mind is the price of mobile phones.

In the past, whether it was Nokia or Motorola, the price of the mobile phone was never lower than US$2100, and the market accepted this price. After all, the current mobile phone is still extremely tall, which belongs to the exclusive use of successful people and luxury. The product is almost the same, and the price of more than 2000 US dollars will not arouse any doubts from customers. The difference is that some people can’t afford it.

But now, the Great-Thousand mobile phone has directly reached the price of the mobile phone to 1200 US dollars, almost cutting the price of the mobile phone in half, which makes Nokia sit on the wax, should they follow this price?

“President, I think this is not a question of whether we should follow or not, but a question that we simply can’t follow!” Nokia’s production director stood up and said with a bitter smile “The actual cost of producing a Nokia 880 mobile phone is At $1300, even if we don’t make a penny, the price can only be reduced to $1300, which is basically impossible to drop to $1199. We can’t keep up with this price!”

“This is strange to me. As far as I know, Great-Thousand Group is a company that started with cards and children’s toys like Instant Noodles. They made mobile phones halfway through. How could such a company reduce the cost of a mobile phone? , To $1199? Shouldn’t the cost of producing a mobile phone be higher than those of us who have been operating in the mobile phone industry for several decades? How can they reduce the price to this level? For every cell phone sold, how many 100 dollars will you lose?” Ollila asked all the executives in the Conference Hall. Faced with this question, these executives closed their mouths because they didn’t. Knowing the answer to this question, Great-Thousand is able to sell mobile phones at this price, which is really too terrifying.

“President, we are absolutely impossible to keep up with the price, so I think that the price of our mobile phone remains unchanged at the original price, and we simply should not fight a price war with our opponents on the price!”

“We should give full play to the advantages of the Nokia brand. Nokia has been operating in the mobile phone industry for more than ten years. We have a full reputation and brand effect. These all are recognized by our customers.”

“So we should use this to build the image of high-end products, and make Great-Thousand mobile phones such as the 1200 US dollars cheap goods, so as to widen the gap between the two. Only in this way can we wipe out the price. “The influence of the marketing director!” And as the president said just now, people who can afford mobile phones are celebrities and elites from all walks of life. For them, $2 is only one hair from nine oxen that’s all, they will definitely buy Brands are more high-end, more famous mobile phones, and will not touch the bargains of Great-Thousand mobile phones, so as not to lose your status!”

“It’s reasonable!” Ollila nodded vigorously. Although he felt that there seemed to be something wrong with the marketing director’s words, the price could not be lowered. After all, the current selling price was already lower than Nokia’s cost price. , This price war cannot be fought at all, so Ollila can only accept this suggestion of pulling apart the high-end and low-end grades, and start to build Nokia’s high-end image.

“In fact, you don’t have to worry so much. At least in Europe, Great-Thousand mobile phones are definitely not our opponents!” Seeing the atmosphere at the scene was a little dull, the president suddenly laughed and said, “It’s not bad for us to engage in GSM for so many years. The latest communication base stations in Europe are all GSM format communication base stations. Without a CDMA format communication base station, Great-Thousand mobile phones are just a piece of scrap iron when they arrive in Europe!”

“They are just developing in a country like China that has not yet established a second-generation mobile communication system, and now we have very good discussions with the relevant Chinese authorities. The relevant Chinese authorities have decided to purchase our Nokia GSM base station, when the time comes his Great-Thousand phone can’t even keep their own chassis, the day is so big, there is no place for his Great-Thousand phone! hahahaha!” Ollila laughed, everyone else also laughed , The atmosphere in the entire Conference Hall instantly became cheerful.

In this way, Motorola and Nokia, the two traditional mobile phone companies, have all reacted to the emergence of Great-Thousand mobile phones. Next, we will look at the grievances and grievances of the three mobile phone companies for about 2 years in the future.

———-

But now Boss Jia, not at all interested in knowing Nokia and Motorola’s response, he is now sitting in the office of China Mobile Communications Bureau, doing his final work.

Sitting with Boss Jia is Leng Zhengfei, chairman of Warwick.

The two of them are working on the final persuasion of the China Mobile Communications Bureau, that is to say, serving the China Mobile Communications Bureau to use the CDMA communication base station produced by Warwick as the national communication base station.

This is a very important job, even related to the survival of Great-Thousand mobile phones.

Because in order to bypass the patent fortress that Nokia and Motorola spent more than 10 years creating, Great-Thousand mobile phones can only work on CDMA, a brand-new communication standard, and establish their own patent fortress.

But CDMA appeared ten years later than GSM, so that now all the mainstream communication base stations in the world are GSM base stations. The world’s major communication base station manufacturers, their second-generation communication base stations are all GSM. Base station.

At this time, there are no China Unicom and China Mobile. The entire mobile communication business in China is handled by China Mobile Communications Bureau. Therefore, the fate of Great-Thousand mobile phones is decided in the hands of China Mobile Communications Bureau. China Mobile Communications Bureau decided to use GSM format base stations when laying out the second-generation communication network. Then Great-Thousand mobile phones were directly killed on the street and there was no need to sell them. No, buy a woolen thread then!

On the contrary, if China Mobile Communications Bureau decides to use CDMA base stations, then Nokia and Motorola will be dead in China, and mobile phones will also become scrap.

But the problem is that the attitude of China Mobile Communications Bureau has been very swaying. Great-Thousand had already negotiated with China Mobile Communications Bureau last year. At that time, the attitude of China Mobile Communications Bureau was still very supportive, even in In Dongguang Province, more than 100 CDMA communication base stations of Warwick Group have been purchased and installed.

But the problem is that in February of this year, the China Mobile Communications Administration changed the director, and then his attitude became ambiguous. I heard that the director was born in Europe and he trusted European products very much. He focused on globalization and wanted peace. Globally, he is more inclined to Nokia and the GSM communication system, so the whole situation is deadlocked. Even now the Great-Thousand press conference is over, the China Mobile Communications Administration has still not made a decision. Boss Jia forbears I couldn’t help it, I took Leng Zhengfei and ran directly to the China Mobile Communications Administration to force the palace to come, and the other party must give an answer.

In the end, Boss Jia got a reply of 2 words: “Tender”