Let you make games, you directly shoot blockbusters?

swim.

meeting room.

"How is it? Is the sales data for the first day out?"

The man at the head of the table rests his fingers crossed on the table.

"It has been counted."

An employee at the bottom stood up and looked at the report in his hand: "In the first 24 hours of the game's release, our new game sold a total of 52,170 copies, 4.3% higher than the expected 50,000 copies."

"very good."

The man's tense expression gradually eased: "We have invested nearly 300 million yuan in this game, and it is expected to pay back in two months. Now it seems that one month should be enough."

"It's mainly due to the good work of the Publicity Department that we were able to achieve such results on the first day." Another person followed up.

"We did a good job in publicizing and releasing, that's because your production department is high enough, otherwise no matter how good the game is announced and released, it won't work."

"That is, thanks to everyone's solidarity and cooperation this time, such a feat was created."

Everyone in the office spoke one after another, complimenting each other.

The originally tense atmosphere became much more lively because of this news, and everyone had smiles on their faces.

Paying back the cost in one month is not too fast in the entire stand-alone industry.

But their investment in this game is larger than that of ordinary games, and the payback cycle is already longer.

Sometimes it may not even be possible to pay back.

So this news is undoubtedly a shot in the arm for them.

"By the way, what about the situation in Huanhai? Have you investigated it?"

The man sitting at the head spoke again.

When the others heard the words, their faces turned cold, and they looked at the employee again.

As their sworn enemy, Huanhai's news is naturally very important.

The reason why they released it early this time is to catch Huanhai by surprise.

After all, it's about their company's stock price.

As the first battle for capital to enter the market, it must be fought well.

Only in this way can shareholders know the strength of Changyou.

At that time, you will be able to get more capital injection, so why worry about not having money to occupy the market?

"That's right. I've already investigated. Although the new games on Huanhai are of high quality, there are too many competing products in the FPS game market recently, and the response doesn't seem to be very good."

The employee quickly replied.

As soon as these words came out, everyone's eyes lit up.

"Okay! I just said that the FPS market is too competitive, and if we continue to do it, there is only a dead end."

"Blindly conservative, not knowing how to adapt, will only be eliminated by the market."

"This time, Huanhai has indeed given a big boost. Although it is their field of expertise, the people who work underneath are not very good at it."

"Indeed, I heard that several of them got up through relationships, and there have been problems with the internal structure."

Their words were full of disdain for Huanhai.

The former Huanhai may have the strength to compete with them for the market.

but now.

It is no longer a cause for concern.

At least not until they restructure and make changes.

"That. Director."

At this time, the voice of the reporting employee sounded again.

"Apart from the two of us this time, there is actually a new game worth noting. Its sales have exceeded 10 million from yesterday to now."

Another one?

Everyone was taken aback when they heard the words.

You must know that there are only two major manufacturers that released new games at the beginning of the year, and the others are basically still under development.

Except them.

There are still people who can reach the score of 10 million on the first day?

"Which company's game is it?" asked the director.

"Sekiro: Shadows Die Twice" by Honghuang Studio." The employee answered truthfully.

"It turned out to be them?"

The others couldn't help being surprised.

They all know about this studio that has been rising rapidly since last year.

Especially the VR games and movies at the beginning of this year, even if they watched them, they were envious.

He has a small studio, He De He Neng.

Actually made a movie that broke 100 million at the box office in the first week?

certainly.

Jealousy is one thing.

But it does not prevent them from judging the situation.

If Huanhai's downfall is due to internal structural and strategic issues, then Honghuang undoubtedly contributed to igniting the fuse.

Because as far as they know.

Since last year, Honghuang's games have basically been released in Huanhai, and they are extremely popular.

Invisibly, many players who were supposed to play Huanhai game were diverted away.

If it's not a coincidence, it's kind of intriguing.

Maybe it can be a big help for them to defeat Huanhai.

As for whether they will lose to Honghuang in this competition, they are not worried at all.

Because of the publicity and distribution resources in their hands, and the reputation they have accumulated for more than ten years, they are not comparable to a small studio.

Besides, their game isn't much worse.

"boom!"

Suddenly, the door of the conference room was pushed open brutally.

A figure holding a report hurried in from outside.

"Director! Something big happened! The sales of our new game have been surpassed!"

"Exceeded?"

Inside Hong Huang's studio.

Chen Lin looked at Lao Song in surprise.

"Yeah, there was still a gap of a few thousand copies when the 24-hour sales were counted at noon today, but after two hours, the sales suddenly exceeded."

Lao Song said in disbelief.

Just as Changyou executives thought.

No matter in terms of publicity resources or fame, they are temporarily unable to compare with Changyou's more than ten years of experience.

Say nothing else.

During this period of time alone, the carpet-style announcement bombing and hot search terms of Changyou have already let most players know about their game.

In this case, they should be at a disadvantage for the first few weeks of the game's launch.

But the fact is just the opposite.

It only took a little more than a day, and their sales directly surpassed that of Changyou, and the further they fell, the further they fell.

Now it has reached 60,000 copies!

After deducting the platform share, almost 10 million was accounted for!

If this momentum continues, it will only take a few days to pay back.

After all, their publicity investment is not as exaggerated as Changyou.

"It seems that my guess is right. This year's game market has begun to develop faster, and the compatibility is much greater than before."

For this result, Chen Lin was only surprised for a moment, then lowered his head and pondered.

"Indeed, I can feel that the daily sales of the previous games have started to increase." Lao Song nodded.

"This is a good thing, it shows that players are more willing to pay for games to play."

"So what do we do next? Do we need to increase our publicity?"

"Plus! Now that you've made money, you don't have to be reluctant to spend it. By the way, let's promote the previous games."

Because they didn't have much money at the beginning, they tried to save as much as possible in their announcements.

Nowadays, with the support of the movie box office, it is natural that money in this area cannot be saved, and the publicity still needs to be publicized.

So soon.

A large number of advertisements for "Sekiro" and several prehistoric games began to appear on the Internet, and even the popular searches followed and bought two.

#草狗: Die Twice Again#

#Have you hit the iron today? #