Live broadcast to make money, ten dollars to build a money empire

“It’s really the same as Little Brother Ma said, an activity centered on beer price reduction.”

Looking at the content of the activity on the poster, Su Fei’s face couldn’t help but change slightly, she knew that the little horse brother analyzed correctly.

Jiang Chen really planned to use beer as a drain.

Only, can this really turn the barbecue restaurant into a profit?

Su Yu was still a little suspicious.

But at this moment, Teacher Ma’s voice sounded: “This activity is well done.” ”

“Yes.”

Little Brother Ma nodded, although he had guessed long before that Jiang Chen was going to use beer as a drainage to attract guests.

But after seeing the event poster made by Jiang Chen and Niu Meng, he was still dazzled.

“It’s really good, much better than I thought.” The Great Hadron also sighed in admiration.

Su Qiu couldn’t help frowning: “Isn’t this just an ordinary beer price reduction advertisement?” ”

An ordinary beer price reduction advertisement?

You’re so naïve.

Little Brother Ma glanced at Su Qiu and said, “This is not an ordinary beer price reduction advertisement. ”

“Ordinary price reduction advertising, Jiang Chen only needs one sentence to tell everyone how much a single beer costs, but he is not like this.”

“He gave two choices, one is to buy alone, two dollars a piece.”

“The second is to buy a hundred at once, and the price is one dollar.”

“That’s the essence of this approach.”

“He didn’t directly mandate that you must buy 100 beers at a time to enjoy the discount, but cleverly added an option for a single purchase of two dollars each.”

“This choice can not only reduce the customer’s rejection of the event, but more importantly, subtly let the customer compare, so as to choose to buy 100 beers at once.”

“This is the psychology of consumption, guiding consumption, I don’t force you, I let you make your own choices in the direction I need through price comparison.”

This Jiang Chen’s grasp of consumer psychology can be said to be very thorough.

Little Brother Ma said, and the audience in the live broadcast room was suddenly shocked.

Before they looked at the poster, they were still wondering why there was an explanation for buying a hundred beers at a time for only a hundred yuan, and an option to add a single two pieces.

Now after listening to Brother Ma’s analysis, they understand that this is a psychological guidance.

Let customers have a sense of psychological satisfaction that they can save the wool of the store, so they choose to buy 100 beers at once.

“Not only that, but customers buy 100 beers at once, which also lays the foundation for subsequent consumption.”

Little Brother Ma continued.

The audience couldn’t help but be slightly stunned, at first they didn’t react, but after thinking for a while, they immediately reacted.

Just imagine, buying a hundred beers at once, either you are a god of wine, or you have a lot of people, and you will definitely not be able to do it all at once.

And if it can’t be finished, it will be stored in the store.

The next time these people still want to eat barbecue, they will naturally come to Jiang Chen’s barbecue restaurant again.

There is no other reason.

Because there is still wine in it.

To go to other places, you have to buy wine again, and in Jiang Chen, you only need to order a barbecue.

If it were you, what would you choose?

There is no doubt that 100% of people will choose the latter.

Suppose a group of people can only kill twenty bottles at a time.

A hundred beers can bring five opportunities to spend in the store, and if you drink less, maybe even more.

In this way, the money lost by beer is earned back from these 1+n barbecue consumption.

“How tall!”

“If Brother Pony doesn’t say it, I really don’t see that Brother Dust still has this hand.”

“This is simply the way of consumer psychology and marketing, touching the hearth!”

After carefully analyzing the content of Jiang Chen’s event, the audience in the live broadcast room all admired it one by one.

Even Su Qiu opened her mouth, revealing a shocked look, if Brother Ma didn’t analyze it, she really didn’t expect that this small event poster had so many details.

“This Jiang Chen, when he wasn’t hip-hop, he didn’t expect it to be quite powerful.” Su Qiu muttered in a low voice.

“It’s not like words coming out of your mouth.” Little Pony quipped.

Su Qiu rolled his eyes: “Can you blame me for this?” To blame Jiang Chen’s previous actions is really too confusing!”

From beginning to end, Jiang Chen did not show that he wanted to play seriously, and Su Qiu just wanted to be optimistic about Jiang Chen and couldn’t find a reason.

It seems to be too.

Little Brother Ma nodded, this point really can’t be blamed on Su Fei, because at the beginning, he almost looked away, feeling that Jiang Chen wanted to withdraw from the competition.

But fortunately, in the end, he still didn’t look away.

Although Jiang Chen’s performance was not good in the early stage, he is now getting more and more stamina.

“Next, it depends on the effect of drainage at night!”

Little Pony said.

Da Qiangzi nodded with Teacher Ma, showing a look of expectation, and they also wanted to see how far Jiang Chen could run this barbecue restaurant.

“We’ll see.” Big Hadron said lightly, and the director also switched the camera to other contestants.

It’s just that when night fell, he cut the big screen back to Jiang Chen.

Jiang Chen’s popularity among all the contestants was already high, and now he has entered the top ten as a dark horse, winning the unanimous optimism of several business bigwigs, and his popularity is even higher.

Plus there is also Niu Meng, as long as you are not a fool, you know which contestant to broadcast.

“Inform the camera crew that the drone locks the area near Jiang Chen BBQ restaurant, and all hidden cameras are also turned on, continuously broadcasting the situation in Jiang Chen barbecue restaurant.”

The director took the walkie-talkie and gave the order.

All the hidden cameras that can photograph the situation in Jiang Chen’s store are all turned on at this moment, and the situation in Jiang Chen’s store is completely presented on the large screen of the studio.

“Old cow, you can hang up the poster!”

Glancing at the time, at ten past seven, Jiang Chen said to Niu Meng.

This point in time.

It’s almost time to have guests.

The old cow hurried to hang up the poster.

Jiang Chen looked at Yang Xiaoli again: “Xiaoli, go and take out the speakers I bought, it’s time for you to perform next!” ”

Okay.

Yang Xiaoli hurriedly dragged the speaker outside, then changed into her waist tunic and hot pants, and began to dance to the music.

The long legs of the white flower, the small waist like a water snake, the eyes of the audience in the live broadcast room who immediately watched it were straight.

Even Jiang Chen couldn’t help but swallow.

What a grinding little goblin.

However, this is exactly the effect he wants.

When he took over the barbecue restaurant before, he had investigated the business of several barbecue restaurants nearby.

One of them is called Fresh Breeze Grill.

Because there are young people singing.

Divert the vast majority of passenger traffic.

At that time, he was thinking about how to solve this problem, until he met Yang Xiaoli dancing on the street in the Oriental Plaza in the morning.

Just this small waist twist, a little dance, is definitely a king explosion, try to ask how many men can resist.

And it turned out that Jiang Chen’s decision was right.

Pedestrians passing by were quickly attracted by Yang Xiaoli and stopped.

Taking advantage of this opportunity, Jiang Chen quickly picked up the loudspeaker and shouted: “Handsome guy and beauty, don’t just stand, there are activities in the store, quickly come in and order some barbecue, and watch while eating!” ”

Shouted by this, passers-by who stopped noticed the huge event poster posted outside the barbecue restaurant.

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PS: Kneel for flowers, tips, tickets.

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