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Chapter 79: Wang Laofu’s Marketing Counterattack!!

Wang Laofu headquarters.

After learning that Gaduo’s market share in the first quarter was directly as high as 31%, the entire company’s employees were fried.

As the leading boss in the herbal tea industry, they have always had an absolute hegemony in the herbal tea industry.

Even other brands of herbal tea are never put in the eye. But now.

Jiaduo has only been on the market for just over three months, occupying 31% of the market share, such a rapid momentum, but they feel a kind of unparalleled pressure.

This pressure comes from the development momentum of Jiaduo, of course, more from Jiang Chen.

As the saying goes, the name of a person is the shadow of a tree. Jiang Chen’s current name is really too big.

Especially since he was exposed on the money-making show, the investment myth that all investments are profitable has been like a mountain pressing on their heads, making them breathless-.

At this moment, he is facing a man whose investment has never failed, and he is competing with such a person for the market.

Not sure why.

They always feel a little less confident. Time.

The entire headquarters of Wang Laofu was shrouded in a sense of depression.

And this depression is much stronger in the high-level conference room. Large conference room.

Wang Jiangping looked gloomy and sat on the main seat of the conference room without saying a word. In front of him.

It is the top management of the company with a solemn face.

To be honest, after the sky-high advertising space rental broke out, Wang Jiangping actually knew about it.

But at that time, he only felt that this was an eye-catching, sensational thing, purely a hype event, and did not pay attention to it.

Later, the advertisement for adding more herbal tea was placed on the sky-high advertising space, and he still disdained it.

I think that if the herbal tea market is so easily muddied by people, then for so many years, Wang Laofu will not occupy more than 80% of the herbal tea market and become the leading overlord.

So even later, the top marketing master Fu Minde said that Jiang Chen’s marketing plan was worth 20 billion yuan, he smiled and didn’t pay attention to it at all.

I feel that the so-called top marketing masters are a bit exaggerated.

This self-confidence comes from Wang Laofu’s market dominance for so many years. Let Wang Jiangping mistakenly feel that Wang Laofu’s hegemonic position is unbreakable.

But now.

When he saw that adding more than a quarter, he snatched 30% of the market share from him, and the sales reached several billion dollars.

Wang Jiangping was directly confused. Moment.

He realized that his position as the hegemon of the herbal tea world was not unbreakable.

In the past, he was able to hold Wang Laofu’s market share, not because of how sticky Wang Laofu’s consumers were, but because his opponents, those who wanted to snatch market share from Wang Laofu, were all too dish.

None of them succeeded.

In other words, it’s all about peers.

But Jiang Chen is different, Jiang Chen’s vision, business operation, or marketing ability, decision-making ability, are not comparable to those of his previous opponents.

Time.

Wang Jiangping felt the ability like a mountain pressing down, and now that he has gained a firm foothold, if he can’t stabilize the situation, it is very likely that he will have to face Jiang Chen’s fierce market expansion.

Blame…… Wang Jiangping took a deep breath, and the nerves of the congregation were immediately tightened by this inhalation sound.

Wang Jiangping said: “In three months, we have lost about 30% of the market share, let’s talk about it, how to deal with it”?

His voice was calm, but anyone could hear it, and this calm was suppressed.

Wang Jiangping must be holding a stomach full of anger in his heart.

At this time, if anyone opens his mouth first, if he can say one, two, three, it’s okay, and if he can’t say it, he is definitely the first unlucky.

Therefore, everyone present bowed their heads and did not dare to answer.

Wang Jiangping couldn’t help frowning: “How?” Aren’t you usually very good at talking? Can’t even let out a fart now? ”

“Marketing department, you first say, what is the countermeasure of your marketing department?”

Wang Jiangping directly named names.

The person in charge of the marketing department who originally wanted to pretend to be dead and fooled through, could only say stiffly: “Mr. Wang, I don’t think we need to be too nervous, the reason why we can sell so well in these three months is completely because of the heat brought by Jiang Chen, and when the heat passes, they will appear prototypes!” ”

“You mean, we don’t have to do anything, just wait?”

Wang Jiangping asked rhetorically.

“Yes!”

The head of the marketing department said.

But before he finished speaking, Wang Jiangping interrupted him directly: “It’s your mother, according to the current development momentum of Jiaduo, wait any longer, not to mention 30% of the market, it is estimated that 50% of the market share will be robbed by them!” ”

“Waste, why did you go blind in the first place and recruit you as a waste!”

“Now, immediately pack up Lao Tzu and go to the personnel department to leave!”

Originally, when the company encountered difficulties, Wang Jiangping did not want to get angry, thinking that the company would work together to get through this difficulty.

But after hearing what the head of the marketing department said, he couldn’t control his emotions.

Directly storm on the spot.

“It seems that you have been comfortable for too long and have no sense of crisis, I tell you, if we can’t hold on to our market share this time, we will be added to expand wildly, and finally squeezed out of the market, and then you will all be unemployed.”

“So, don’t feel like it’s the same as usual, just mix it up, can’t come up with effective and feasible suggestions, and give Lao Tzu to get out.”

Wang Jiangping said with a serious face.

Everyone present suddenly realized that this time was really different from usual. It’s really time for life and death.

Otherwise, Wang Jiangping would not have even opened the person in charge of the marketing department directly.

“Marketing department, what do you think?”

After a reprimand, Wang Jiangping looked at the person in charge of the marketing department. The person in charge of the marketing department is called Zhang Chao, who is quite famous in the industry. It is also a person with real skills.

It can be said that Wang Laofu was able to occupy more than 80% of the market share before, and it has an indelible relationship with the marketing campaign he planned.

At this moment, seeing Wang Jiangping looking at him, the rising tide stood up directly and said: “I have analyzed that the reason why Jiaduo can occupy 30% of the market share in such a short period of time is that marketing occupies an absolute factor. ”

“That’s right!”

“This plus more, relying on the popularity brought by Jiang Chen’s sky-high advertising space marketing, sold so well.”

“Otherwise, how could a new brand sell so well and grab 30% of the market from us.”

After Zhang Chao spoke, a sound of echoing immediately sounded in the conference room.

Wang Jiangping nodded: “I also know that Jiaduo is a market situation opened by marketing, but the key is, how should we deal with it?” ”

“It’s simple, only marketing can beat marketing.”

Zhang Chao said.

Wang Jiangping couldn’t help but feel embarrassed.

“I also know that only marketing can beat marketing, but the key is how to use marketing to defeat Jiang Chen?”

Today’s Jiang Chen, but a hot figure in the marketing industry, marketing cases have been compiled into college textbooks, and even Fu Minde, a top marketing master at home and abroad, has stood up to applaud Jiang Chen.

Such a character sits in Jiaduo, and wants to beat Jiaduo through marketing, Wang Jiangping inexplicably feels a little lacking in confidence.

Not only him, but other high-level officials involved in the meeting, thought the same way.

Don’t look at them agreeing with what Zhang Chao said, but this does not mean that they agree that Zhang Chao has the ability to do a good job in marketing.

After all.

Although Zhang Chao’s ability is also good, he has not yet reached the level of being recognized by the entire industry like Jiang Chen.

Zhang Chao naturally knew what everyone thought, but he didn’t care, but said: “Marketing, is a protracted battle, I don’t deny Jiang Chen’s sky-high advertising space marketing planning is a very perfect classic, but a marketing plan, can not say what the name, if in the follow-up marketing, Jiang Chen’s inspiration is exhausted, can not continue to play a super marketing ability, then everything is empty.” ”

“That’s right, the continuous hot sales of a product, in addition to product innovation, must also rely on continuous advertising and marketing.”

After listening to what Zhang Chao said, everyone couldn’t help but regain some confidence. Wang Jiangping also bowed his head slightly: “What do you want to do?” I fully cooperate with you! ”

Zhang Chao thought for a while: “First, the company increased online advertising investment, micro-scale product popularity, to ensure that the existing market share does not collapse. ”

“Good.”

Originally, after seeing Jiang Chen’s sky-high advertising space marketing case, knowing that Jiang Chen only spent about 10 million advertising expenses and spent more than 20 billion yuan, he was a little resistant to the method of relying on money marketing.

HE THOUGHT IT WAS TOO LOW.

But he also knows that in this situation, if you don’t throw money, it will definitely not work, don’t throw money, without online advertising, Wang Laofu’s market share will only lose faster.

So even if he didn’t like it in his heart, Wang Jiangping could only agree.

Zhang Chao added: “Second, I need to recruit a few more top advertising designers. ”

“Yes!”

“Third, I need a professional photography team to shoot a video commercial!”

“No problem.”

Wang Jiangping gladly agreed, “Are there any other needs?” ”

“There is no other need, next, just wait for my good news!”

Zhang Chao said, when Wang Jiangping heard this, he couldn’t help but be shocked.

Wait to hear the good news.

Tone.

It’s full of confidence!

“You have an idea?”

Wang Jiangping stared at Zhang Chao with burning eyes and asked.

“Hmm!”

Zhang Chao nodded.

“How?”

Wang Jiangping looked curious.

Zhang Chao said: “Crack down on the market image of Jiaduo. ”

The purpose of marketing is to sell their own company’s products. But there are many ways.

Some are through positive promotion of their own products, achieve big sales, seize market share.

For example, Jiang Chen’s sky-high advertising space marketing is like this. And there is also a kind of marketing.

It is to seize market share by hitting competitors. This time.

He chose the latter.

As long as it can hit the market image of Jiaduo, then the sales of Jiaduo will definitely fall, and then Wang Laofuofu’s market share will return.

“Okay, I don’t ask about the specifics, I’ll leave it to you, I hope you don’t disappoint me!”

Hearing that Zhang Chao wanted to help the company seize market share by attacking opponents, Wang Jiangping didn’t say anything more, and directly announced the end of the meeting.

After the meeting, Zhang Chao was busy working overtime with the company’s advertising designers and marketing personnel every day, studying how to combat the market image of Jiaduodian.

Finally. Ten days later.

A complete marketing advertising plan is finalized. Zhang Chao hurriedly asked a professional photography team to shoot.

Another dozen days passed.

A video of less than two minutes was completely shot.

After waiting for the news, Wang Jiangping immediately called a high-level meeting, and in the conference room, Zhang Chao played the video.

“Spicy and spicy!”

“It’s spicy!”

The voice sounded.

A little boy appeared in the picture, the little boy was dressed cool, his expression was exaggerated, his mouth was spicy, and he constantly fanned the wind with his hand on the side of his mouth, looking so spicy that he couldn’t do it.

Then he rushed to a refrigerator. The boy opened the door.

Directly raised his hand towards Wang Laofu herbal tea, but because he was not tall enough, he couldn’t hook anything.

So he glanced at the lower position of Jiaduo herbal tea, and directly took two cans to recognize.

See this scene.

Wang Jiangping couldn’t help but change his face with the high-level officials present, can’t get Wang Laofu, go and get more?

Are you an undercover agent with more shots?

“If you want money to give money, you want people to give people, it took more than a month, you gave me such a thing?”

Wang Jiangping raised his eyebrows, and he was about to attack.

But the next second.

When he saw that the boy got more herbal tea, he actually put it on the ground, stepped on the jar of Jiaduo herbal tea, reached out and took two cans of Wang Laofu, and left with a bitter drink, the words that had already reached his throat were forced back by him.