Losing Money to Be a Tycoon

It's still a familiar video style, but the content of this video does not seem to be confined to a certain game, but as a kind of popular science, for all audiences, the past life of the "lottery" gameplay in the game industry this life.

　　 From the earliest games where lottery games appeared, to the prevalence of lottery games in domestic games, finally I talked about why game designers, especially domestic designers, favor lottery so much.

　　 Obviously, there is only one biggest driving force, which is to increase revenue!

　　 Lottery draws take advantage of the weakness of human psychology to some extent. It is precisely because the vast majority of people like to gamble on luck and the feeling of getting something for nothing, so lottery draws are so popular and enduring.

　　 In other words, the reason why lottery draws make people feel happy is not all because of how precious the prizes are drawn. This is just one aspect; more importantly, the psychological satisfaction that lottery draws bring to people.

　　 In other words, this is a feeling of getting something for nothing.

　　 I used ten yuan to withdraw a hundred yuan. For most ordinary people, it is a strong emotional stimulus. It is the mentality of taking advantage of it.

　　 Qiao Liang's words changed: "Actually, there are many similar situations in commercial activities."

　　 "Many businesses take advantage of consumers' mentality that they want to get something for nothing and want to take advantage of it, and they come up with some activities that seem to be cost-effective but actually routine consumers."

　　 "It's just that in commercial activities, the supervision of relevant departments will be stricter, and the punishment will be more severe when it involves false propaganda and consumption-inducing marketing cases, so similar situations occur less frequently."

　　 "The game field has gradually become the hardest hit area."

"Because games are not purely commercial activities after all, they are more inclined to cultural and entertainment activities. The value of virtual items has not been clearly defined. The supervision of relevant departments is relatively weak, so lottery in many games has actually become Game companies’ money-giving tools and lottery rules are also varied and chaotic. It is difficult for players’ interests to be guaranteed after charging up..."

　　 Here, Qiao Liang also criticized several games by name.

For example, a certain mobile game broke out a scandal some time ago. In the official lottery activities, the prizes were all drawn by several trumpets that were repeatedly renamed, and interested players discovered that these trumpets only need to participate in the lottery. You must win.

　　 Seeing this, Pei Qian finally took a sigh of relief.

"so far so good."

　　 "I thought Old Joe would harm me again!"

　　 "It looks like it has nothing to do with me, and it has nothing to do with Longyu Group."

"Although the Longyu Group also organized a lottery, they should not be able to draw prizes to their own trumpets. As long as their lottery is completely legal and compliant, they should not get wet by Qiao's video. Give it to AOE."

　　 Pei Qian is also scared. Every time he sees Qiao Liang’s new video, he feels like he is coming to him.

　　 However, not two minutes after he was happy, he heard Qiao Liang's conversation turn.

　　 "Then some audience fathers may want to ask, if it is a lottery that is legal and compliant and does not engage in black-box operations, is it okay?"

"of course not!"

　　 "I have said before that the reason why businesses are so keen on lottery is because they take advantage of the players' psychology that they want to take advantage and get something for nothing."

　　 "Even if it is a lottery that does not engage in black-box operations, no matter how cost-effective it looks, it can be summed up in one sentence: You may make a small profit, but the business will never lose!"

　　 "Because you have to be sure, the business will always understand probability better than you."

"Especially for game companies, any design of a lottery system must be done by the company's high-level numerical planning, which will definitely ensure that the entire lottery event is positive for the game company's revenue. Please bear in mind that luck can never beat the data. "

try{mad1(\'gad2\');}catch(ex){}　　" What's more, the lottery probability in the game is never a true probability, but a false probability with countless conditions attached. Although the results are similar, The inner workings are very different."

　　 "The player is actually participating in a game where the expected return is negative and you never know the real, specific rules."

　　 "You think the ‘burst rate 20%’ is the rule, but in fact there are countless subtle rules behind this one, written in the lottery program code, you have no way of knowing."

　　 "For some individuals, the actual benefits obtained are very high, but if it is averaged to everyone, this is a game of steady loss and no profit."

　　 "As long as the sample is large enough, it must be a loss from the perspective of the entire player community, and the game business does not need to operate in the dark, and it must be profitable."

　　 "It's just that everyone thinks they will be the lucky one, so they will be deceived again and again."

　　 Qiao Liang cites in the video, showing off his knowledge of games and probability.

　　 includes the difference between "false probability" and "true probability" in the game, the internal logic and operation mode of "false probability" and so on.

　　 The core argument is: lottery is actually just a disguised promotional activity. In fact, it takes advantage of people’s desire to get something for nothing, and through probability, some players bear the losses of another part of the players, and the game business profits from it.

　　Any lottery event, no matter how cost-effective it looks and how big the discount is, as long as it still meets the basic characteristics of traditional lottery rules, then its final result must be player damage and business profit.

　　 The barrage on the video is a sound of wonder.

"FK U!"

　　 "Brothers put the protection on the public screen!"

"As a former practitioner in the game industry, I can say that what Old Qiao said is true. In fact, the lottery is nothing more than making money from people's desire to get something for nothing. Whether you are the European emperor or a non-chief, in fact, the final profit must be games. Quotient. And the real rule of lottery is never purely true probability, but false probability calculated by layers of numerical designers to ensure that the final result of most players is within expectations. It really is the sentence: you may Make a small profit, but I will never lose!"

　　 "Old Qiao, is this going to offend the game dealers across the country? There are still a few games that don't have a lottery? Everyone knows that the lottery comes quickly. This is a way of breaking people and money!"

　　 "After watching this video, I decisively held down the hand that wanted to draw a lottery. There is a saying that is right. In fact, people who like lottery don't like the prizes inside, but the feeling of getting good things."

"Indeed, even if the best items are drawn, the moment they just drew is actually very good. Playing for two or three days, at most a week, is tired. But the idea of ​​wanting to draw good things will always exist. So the next time the lottery draws, I will still be unable to control my hand. Before I know it, I don’t know where the money is spent..."

　　 "Old Joe is really bold, and I dare to do this kind of insider video."

　　 seems to have foreseen the possible response of the barrage. In the video, Qiao Liang's words turn: "Actually, this video is also sent out of feeling."

　　 "It is not me who really stood up to expose this unspoken rule, but President Pei of Tenda Group!"

"As everyone knows, there are two other big hot spots in the gaming circle recently: one refers to the lucky draw jointly organized by the head company and Longyu Group. The special prize is a car that attracted a large number of players; the other is the new Tenda Group The game "Fitness Fight" adopts a brand-new lottery mode, with free refunds."

"Right now, the former is significantly more popular than the latter. Many players also feel that the discounts offered by Finger Company and Longyu Group are so large, and if they draw a car, they will definitely be more than the "Fitness Fight" lottery. conscience."

try{mad1(\'gad2\');}catch(ex){}　　 "This is obviously wrong!"

　　 "Because the lottery activities of Zhitou Company and Longyu Group are actually the lottery activities I described before. On the surface, the products are rich, but the actual wool is on the sheep."

　　 "If you don't believe it, you can let the local tyrants share the lottery records, and after deducting the junk skins they don't want, you can probably calculate the actual income and see who earned it."

　　 "Of course, compared with other black-hearted sweepstakes, this sweepstakes may seem conscientious, but compared with the "Fitness Fight" sweepstakes, it's far worse!"

"Because the lottery of "Fitness Fight" actually completely broke the original conventional model, because players can refund at will and only keep the contents of the lottery that they are satisfied with, so in fact, the expected value of this kind of lottery is no longer a negative number. While retaining the sense of surprise brought by the lottery, it did not let the players become slaves of probability."

　　 "Of course, "Fitness Fight" is all virtual items, so no matter how low the price is, it will still be profitable."

　　 "But the important thing is not the specific price, but the idea conveyed by Tenda Group through the lottery model of "Fitness Fight"!"

"Raffles can indeed bring surprises and happiness to people. This is human nature. But more and more businesses and game companies are taking advantage of this psychology and actually turning the lottery into a tool for collecting money. Normalization and rationalization make players actually lose their interests without knowing it."

"On the other hand, the shopping mall model of "Fitness Fight": all items can be purchased with calorie coins to encourage players to exercise more. Even if it is a lottery, a full refund can be given, so that players do not have to be reduced to desire-driven consumer machines. Don't use human inferiority to accumulate money."

　　 "Compared between the two, make a decision!"

　　 "Considering the 515 Game Festival activities again, Tenda Group has been tirelessly sending benefits to players~www.ltnovel.com~ and it is a real ‘send’, not a ‘discount’, not a ‘disguised profit’.”

"Tengda has been working hard to create a harmonious relationship with the players: to make value-for-money products, to ensure that you get what you pay for, and do not play various complicated rules and twists and turns. The crooked ways to coax the players, but tirelessly guide them to re-establish a healthy consumption concept!"

　　 "On the other hand, Zhitou and Longyu Group, from ioi mobile games to sweepstakes, no matter how much profit they seem to make, there is still a trace of their inner urge to make money."

　　 "This difference in philosophy is the biggest difference between the two companies!"

"That car will definitely be taken away by a certain local tyrant in the end, and this local tyrant will definitely be able to charge far more than one hundred thousand. After this local tyrant drew the car, Zhitou and Longyu Group will definitely make a big splash. Using the topic to hype, use this case to demonstrate how conscientious my own lottery is."

　　 "But in fact, this is a regular process that has been arranged: use a small portion of the European Emperor with a lot of money to stimulate most players, let the non-chiefs pay for the European Emperor, and the game company will profit from it."

"At the end of the video, I would like to remind everyone of the audience fathers: lottery draws are risky, and you need to be cautious about recharging. This is not empty talk, because as long as it is a regular lottery, it must be an investment behavior with negative expectations. This is not wise. Lift."

　　 "If you have to smoke, you should come to "Fitness Fight" to smoke the props and enjoy yourself. After all, you can get refunds here without any loss!"

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