Losing Money to Be a Tycoon

　　 July 18, Wednesday.

　　 Advertising Department.

　　 Meng Chang looked at his computer screen thoughtfully.

　　 This is his own summary, Mr. Pei’s whole set of publicity plans, and the effects of this set of plans.

　　 As the saying goes, live and learn.

　　 Meng Chang originally thought that he was already proficient in playing with heat and promoting products, but after meeting Mr. Pei, he realized that he was still far behind.

　　 This time I have the opportunity to observe Mr. Pei’s propaganda operations up close. Of course, I have to look carefully and carefully!

　　 Just as he was thinking, the phone rang a "di di" beep.

　　 Meng Chang picked it up and took a look, he couldn't help but raised his eyebrows, and he was overjoyed.

　　 Bank card arrival notice, two thousand yuan!

　　 These two thousand yuan is obviously the guarantee for this month!

　　 Because the publicity plan has been released for two weeks, even Meng Chang can see that the publicity effect is indeed not good.

　　 The publicity plan made by Mr. Pei this time is aimed at VR glasses. So far, the reputation of this VR glasses on the Internet is still very ordinary.

　　 Although the people who bought the hands gave praise, the question is, how do the players who didn't buy it tell whether these are real praise or the manufacturers bought the navy?

　　 In addition, "Animal Island" has not been released yet, and these glasses do not carry any particularly awesome VR game masterpieces, so although a lot of publicity has been carried out, the results have been minimal.

　　Tengda’s work efficiency is so fast. Just two weeks have passed, and the guarantee has been achieved.

　　 And considering that there is still a basic salary of 4,000 yuan at the end of the month, this means that Meng Chang’s income this month has been properly increased to 6,000!

　　 Of course, 6000 is not too much, but for Meng Chang, this is already a historic breakthrough.

　　 "I didn't expect President Pei to do what I can't do easily."

　　 "This VR glasses project is a dead project no matter how you look at it. I didn't expect Mr. Pei to be able to reverse propaganda successfully under such difficult circumstances."

　　 "I have to say that a genius is a genius, no matter what you do, it is a genius."

　　 Meng Chang is completely convinced.

　　 This time, he stared at President Pei’s propaganda plan. Originally, he was worried about whether Mr. Pei would engage in some black-box operations to make the propaganda plan of the VR glasses project an "unreasonable" success.

　　 If that were the case, then Meng Chang would never agree.

　　 But Mr. Pei's series of methods made Meng Chang an eye-opener, and it seemed that there was no black box operation at all, and it was done entirely by hard power.

　　 So, Meng Chang conscientiously summarized and studied, hoping to use these skills demonstrated by President Pei in future publicity plans.

　　This feeling is like in many anime or movies, the master reluctantly says to the apprentice who is stuck in a bottleneck: "I only do it once, you are optimistic."

　　 Such a presentation is too precious!

　　 If you can learn the technique of President Pei, how difficult is it to work hard to get 200,000 commissions every month?

　　 Now Meng Chang has summarized all the techniques used by President Pei and listed them in the table.

　　 But he still has the only question.

　　 What is the benefit of President Pei doing this for Tenda Group?

　　 For Meng Chang, he made the counter-propaganda plan for his own commission, but for Pei, letting Meng Chang counter-propaganda and reduce the visibility of the project would not reduce Tenda's income?

　　 This problem has been plagued Meng Chang.

　　 Before, Meng Chang had been thinking about commission all his mind, so he didn't go into it.

　　 But now, in order to keep him, Mr. Pei even personally demonstrated the method of reverse propaganda, which intensified Meng Chang's suspicion.

　　 Is it necessary for Bae to do this?

　　 What kind of purpose and motive is driving him?

　　 This is extremely confusing to Meng Chang.

　　 However, after sorting out and listing all of Mr. Pei’s counter-propaganda plans, Meng Chang suddenly felt that he seemed to have grasped that little direction.

　　 It seems that as long as you carefully study the counter-propaganda plan given by President Pei and carefully figure out the deep meaning of it, you can find out the true motivation of President Pei!

　　 Thinking of this, Meng Chang once again turned his gaze to the computer screen and checked the "Pei's Propaganda Law" that he had summed up after careful observation.

　　……

　　 The first article of the Pei’s Propaganda Law: Selected items, detailed cutting.

　　 Meng Chang looked at his previous failures, a very important reason is that he did not separate the different projects.

　　Although Meng Chang can choose the propaganda project himself, he has not been aware of this, making propaganda more difficult.

　　 In contrast, President Pei, after being designated by Meng Chang to promote the VR glasses project, he immediately separated the VR glasses project from the game "Animal Island".

　　 only promotional glasses, absolutely not involved in "Animal Island".

　　 You must know that Tenda's projects are highly connected, and there are natural linkages between many departments. If these related projects cannot be separated, the probability of failure of back promotion will naturally increase.

　　 Conversely, as long as the segmentation is completed, the reverse promotion of a single product will be easier to succeed.

　　 Of course, this kind of division cannot be done casually, the second point must be done.

　　 Article 2 of the Pei’s Propaganda Law: In-depth understanding and comprehensive control.

　　 Before, Meng Chang only managed to understand these projects, but did not control them.

　　 In order to promote the VR glasses project, President Pei forcibly delayed the launch of "Animal Island", which obviously provided a guarantee for the first point of "segmentation".

　　 This means that if Meng Chang wants to be successful, he can no longer just propagate as before. He must deeply participate in project-related projects and even ask for a delay in the project launch time, so that the success rate will be higher.

　　 Article 3 of the Pei’s Propaganda Law: Word-of-mouth cutting and relationship separation.

　　 Tenda’s reputation is so good that after a single project is put on Tenda’s aura, netizens will naturally have a good impression, and reverse propaganda will naturally not succeed.

　　 Therefore, we must find a way to separate the reputation of this project from the reputation of the entire Tenda Group, so that netizens can look at it objectively and impartially, instead of subconsciously thinking that this is definitely a good product.

　　 Article 4 of the Pei’s Propaganda Law: If you want to restrain yourself, raise your expectations first.

　　 Raise the expectations of netizens, so that after the real thing comes out, netizens will feel lost and feel that this thing is not worthy of its name. Even if it is a good product, the response will be poor in the short term, and counter-propaganda will naturally be completed.

　　 Article 5 of the Pei’s Propaganda Law: Limited purchases are restricted to guide word of mouth.

　　In order to keep this bad rumors going, it is necessary to limit purchases in the initial stage, and then guide public opinion through the navy.

　　Most netizens can’t buy products because they are anxious because of the restrictions on purchases, and they can’t tell whether those who speak good things on the Internet are trusting them. This kind of bad reviews will naturally continue.

　　 Article 6 of the Pei’s Propaganda Law: Time breakdown and precise planning.

　　 No matter how concealed it is, it is impossible to hide it forever, so you must plan your time accurately. Let this state last for two weeks, and then continue until the end of the month. The response at each time node is accurately calculated to ensure the ultimate success of the plan.

　　……

　　 Meng Chang found that as long as he did these six points like President Pei, he could indeed complete the reverse propaganda stably.

　　 Even if the last point is not perfect, and there are some problems in the control of time, it is not a big problem to insist on getting the guarantee commission for two weeks, and I will not get nothing like I did before.

　　 In other words, President Pei’s propaganda plan really showed him an efficient and feasible counterpropaganda method.

　　 As long as I do it seriously, practice more, and imitate constantly, Meng Chang can also get the commission steadily, and even after proficiency, he hopes to hit the high commission.

　　The most critical question is, why did President Pei do this?

　　 If Meng Chang learns, every plan will be reverse propagated in the future, the project will not be popular, and Tenda will not make money, what good will it do to Mr. Pei himself?

　　 This makes Meng Chang very confused.

　　 He vaguely felt something, but the feeling was still a little vague, not sure.

　　 After these six articles of "Pei's Propaganda Law," there seemed to be other things that he didn't summarize.

　　 This kind of thing is very important. It can even be said to be the core and essence of the entire "Pei's Propaganda Law", and it is also the ultimate answer to all questions of Meng Chang.

what is it……

　　 Meng Chang frowned, thinking hard.

　　……

　　 At the same time, Pei Qian exhaled in the office.

　　 After confirming that the guarantee has been paid to Meng Chang, I can rest assured!

　　 exhausted all his efforts, the counter-propaganda was finally a big success!

　　 Although it seems relaxed and cozy~www.ltnovel.com~, Pei Qian is actually a little bit insecure in his own heart, and it takes great pains to persist in the counter-propaganda plan for two weeks.

　　 even hired the navy out of his own pocket, which can be said to be at no cost.

　　 Fortunately, all contributions are rewarded.

　　 Two weeks have come. According to the previous agreement, Meng Chang will definitely not leave.

　　 As for what Meng Chang will realize from this demonstration...that's not what Pei Qian could predict or control.

　　 Anyway, a good brother Eric is gone, and another good brother Meng Chang cannot be lost.

　　 After understanding this matter, the big rock that had been hanging in Pei Qian's heart finally fell to the ground.

　　 "Okay, the game can be posted."

　　 Pei Qian used the internal chat software to send a message to Chixing Studio, telling them that "Animal Island" could be officially launched.

　　 In order to ensure that the counter-propaganda plan is foolproof, Pei Qian deliberately found many reasons, such as testing "Animal Island" more, fixing more bugs before going online.

　　 just dragged on for more than a week.

　　 Now that Meng Chang's guarantee commission has been obtained, and there are only less than two weeks left before the settlement, it is almost possible to sell the game and cancel the purchase limit of VR glasses.

　　 In just two weeks, I wouldn’t be able to sell many copies. It is absolutely impossible to recover the cost.

　　 Of course, the profitability pressure will continue into the next cycle.

　　 But the next cycle time is so long, let's talk about it then.

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