Losing Money to Be a Tycoon

Chapter 1323: Pei’s promotion of Fatianke Popularity Marketing Method!

   He Desheng's understatement made Yan Qi dumbfounded.

what? Has President Bae seen it?

   And also highly recognized?

   Yan Qi was originally shocked by Li Yada's energy, but after thinking about it, this may not have much to do with Li Yada.

   Even if Li Yada and He Desheng have friendship in private, but such a large investment involves hundreds of millions of funds, He Desheng can't be the master, so he must ask Mr. Pei for advice.

  In other words, Li Yada and He Desheng are both microphones. They can't decide anything. In the end, it depends on Mr. Pei to make the final decision.

   The boss behind Yuanmeng Venture Capital is President Pei. This is something everyone knows, so it is not unusual for President Pei to see this design draft.

   What shocked Yan Qi was that President Pei didn't even laugh at it. Instead, he watched it seriously. Not only did he highly approve it, he also offered to increase the budget!

   What kind of trust is this!

   After all, Yan Qi and President Pei have never met at all, and they don’t know each other at all. Just relying on a game design draft, how can they trust?

   Yan Qi felt a romantic spirit in this way.

   Just like ancient times, although two poets are thousands of miles apart and do not know each other, they will naturally feel a sense of sympathy after reading each other's verses.

   And in this matter, it is obviously the romance of the game designer!

   It can be said that Mr. Pei, who gave this investment, is not an investor at this time, but a big-time designer who cares for his younger generations, and has a feeling of “achieving to benefit the world”.

   Isn’t Mr. Pei using this money to develop games himself?

   In terms of the super high success rate of the game developed by President Pei, it is more cost-effective than giving it to a small studio.

   But President Pei didn't do this, instead, he generously handed over the money to Yan Qi, showing full trust and expectation.

   Although Yan Qi didn't see Mr. Pei when he made this decision, he can roughly make up for it.

   President Pei must have a warm smile on his face, like a **** overlooking the world.

   To the domestic gaming circle, Mr. Pei is the savior!

   Yan Qi couldn't help but be encouraged, and immediately expressed his determination and said: "He can rest assured, even if I save my life, I will definitely make this game a good one, and I will definitely not disappoint Mr. Pei's trust and expectations!"

  ……

  In the afternoon, advertising and marketing department.

   Meng Chang continued to look at the online reaction to the promo.

   Three days have passed, and the online controversy over this promo is basically finalized.

   can barely achieve the effect Meng Chang wanted, but it is still far from the best effect.

   First of all, this promotional video seems to be how hard and difficult it is to promote the intermediary staff, but it is actually difficult for most people to empathize with this.

  Secondly, because Meng Chang deliberately used some special techniques when shooting this film, the audience will always feel a little uncomfortable after tasting the film.

   The current public opinion on the Internet can be said to be a little curse.

   Many people are analysing why the film feels wrong, which has led to all sorts of chaos in the intermediary industry, but it is not to the extent that it is really cursing.

   After all, the content of this film is quite satisfactory, and it has not yet caused public outrage.

   But Meng Chang didn't have a good way. Now this delicate balance can't be broken by his side, because that would be too deliberate and it would easily be counterproductive.

   At this moment, Yu Yao suddenly said: "Brother Meng, look at it, the Home Group has also posted a promotional video!"

   Meng Chang was taken aback: "Huh?"

   He just clicked on the link from Yu Yaofa and found out that Zhujia Group had indeed posted a video, and it was even longer than the one he made!

   "Home Group is committed to providing young people with a high-quality rental life..."

   "The professional intermediary team created by the Home Group is always on standby, analyzing the actual needs of tenants, providing a large number of real housing, so that countless young people who come to big cities to work hard find a place to live..."

   Accompanied by the usual clean and tidy background images of the promo, a low, elegant male voice uttered.

   The whole video is quite long in the promotional video, it's more than seven minutes, roughly divided into three parts.

   The first part is about the growth rate, market share, number of tenants and landlords contracted by the home group. As one of the largest groups in the industry, the data in this area is obviously very good-looking.

The second part is about the young people’s rental experience in the housing group, especially the "An Xin Fang" project. From selecting a house, viewing a house to signing a contract, affirming that their home is a real house and providing patient service, whether it is an intermediary or a housekeeper. It is a professionally trained team that allows young people to work outside without any worries.

The third part is similar to the promotional video shot by Meng Chang. It focuses on the emotional card, focusing on some trivial things in the daily work of the intermediary and housekeepers of the home group. After hard work, they are not understood by others, but still maintain positive energy. This kind of uplifting attitude.

   After seeing the promotional film made by Meng Chang, the Home Group directly called Lin Wan, the studio of Chixing. After being rejected, he did not entangle him any more, but chose to shoot the promotional film himself.

   Obviously, the Home Group is also very clear that the heat is fleeting, and the opportunity must be seized, so I rushed to work day and night and produced this promotional video in a short period of time.

   But Meng Chang didn't know that the Home Group had sought cooperation with Chixing Studio, so it was a little surprised to see this promo at this time.

   Meng Chang frowned slightly: "Coincidence?"

   "No, this is clearly prepared!"

   Meng Chang is smart, and instantly understands the intention of the Home Group.

During this period of time, Meng Chang has already smashed a huge amount of publicity funds for his own promotional video, and he has shown his presence in front of netizens. However, this promotional film did not directly promote "Real Estate Agent Simulator" or sloth apartment rental companies. , On the surface, it has nothing to do with any brand, it simply reflects the life of the intermediary.

   So, this heat is equivalent to unclaimed heat.

   Zhujia Group obviously saw this opportunity. In this state of enthusiasm, if you also take the opportunity to promote it together, wouldn’t you be able to absorb the enthusiasm to yourself?

   After all, the promotional video shot by Meng Chang looks quite pure, harmless to humans and animals, and there is no danger in it.

   As for being scolded, the household group is scolded too much, and they are not afraid of being scolded.

   As long as a lot of propaganda funds are dropped and arouse enthusiasm, it will always increase the popularity of the home group.

   Sure enough, not long after the video was released, there was a quarrel below, and it was far more noisy than the promo by Meng Changfa!

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   "Damn, the whole scam advertisement!"

   "Is it really ironic to yourself? Real listings? Patient service? You ask yourself which one you are involved in?"

"Haha, the Home Group has created a professional intermediary team that is always on standby, distorting the actual needs of tenants, using beautiful photos to deceive tenants, using massive garbage listings to make up the number, monopolizing the rental market, telephone harassment of landlords, causing countless The young people who came to the big city to work hard took the first lesson and felt the sinister society..."

   "The formaldehyde house matter was turned over so quickly? To me, the fine is too small and the punishment is not strong enough. In this way, the company that ignores the life of the tenant should be closed on the spot!"

   But the comment area is not one-sided, and there are still many people speaking for the household group.

"It's almost done. It is said that the local branch company did the work of the formaldehyde room. Now the penalty has been fined, and the rectification has been rectified. At least the service of Anxinfang has been brought up, and it is still too dark. ?"

   "Seriously, in the rental companies I met, the Home Group is pretty good, at least the intermediary is considered serious and responsible. Those small intermediary companies are really tricky and not discussed. I want to eat your bones and wipe your bones!"

"It's just a normal promo, isn't it so hostile? The keyboard guys are stunned. You can also go directly to buy a house or find the landlord. Who is forcing you to rent the house of the Family Group? There is a platform for you. To provide services, but still pick and choose?"

   I can see that there are signs of criticism and naval activities here, and many comments with high praise and high scolding disappeared in a blink of an eye, but anyway, the popularity of this video is growing very fast.

   The video posted by Meng Chang before, many people think the taste is not right, but because the young lady is very cute and the video has no excessive content, it has not been output with all its strength.

   But this time the video was posted by Zhujia Group, so it's different!

   The backlog of anger before was all drawn out.

   But the Home Group obviously doesn’t care. The higher the heat, the better. Anyway, I control the comment and add the navy to guide the wind direction. The negative heat also increases my popularity. A few netizens scolded me on the Internet. What kind of climate can it be?

   Meng Chang looked at the message below the video, his eyes suddenly lit up.

   Good cooperation!

   When the enthusiasm was not enough and the topic was not enough, Hujia Group intervened and relieved the urgent need!

   In Meng Chang's view, this decision of the Zhujia Group is actually not wrong. If he was the previous one, standing in the position of the Zhujia Group, he would choose this way.

   After all, at that time, he believed that the so-called marketing of UU Reading www.uukanshu.com was to use the least amount of money to get the most popularity at all costs.

   But now, after Meng Chang has studied Pei’s propaganda method in depth, he no longer thinks so.

  Even Meng Chang suddenly realized that the Pei’s Propaganda Act seemed to be a marketing method to treat this kind of desperate craze?

   will not only take back all the heat in the end, but also form a dimensionality reduction blow from a higher dimension, so that while gaining fame and fortune, it also makes the other party lose everything!

   At this time, Meng Chang suddenly felt something.

   Now he is just like the former President Pei;

   And now the Jiajia Group is just like him.

   "It turns out that I used to be so vulnerable in front of President Pei. I didn't even take the initiative to attack. I just laid a very simple trap and the other party plunged in..."

  Meng Chang suddenly became energetic, because he realized that this was not only a major benefit for this propaganda plan, but for himself, it was also an excellent opportunity to practice the technique of Pei’s propaganda method of “killing all”!

   Now that the Jiajia Group has taken the bait, the next question is how to be stable, accurate, and ruthless enough to catch a big fish as much as possible when the hook is collected!

  

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