Losing Money to Be a Tycoon

Ye Zhizhou couldn't help being surprised: "Oh? Is there such a thing?"

Ye Zhizhou also heard about this Stefer car.

Although the name sounds very foreign, in fact it is a native company founded in 1996. It is a high-tech enterprise specializing in new energy, battery, IT and automotive technologies. There are seven large-scale enterprises in the country. Production base.

In the field of domestic new energy vehicles, Stefer's technical accumulation is second to none, and its market share is fairly good.

But the problem is that it sounds like a copycat and low name, which seriously drags its hind legs.

For this name, the official interpretation of Stefer Motors is "STF", and STF means "Seizethefuture", which means "seize the future."

As a new energy car company, the meaning of this name can be considered appropriate.

But the problem is that everyone didn't buy it, because this explanation was after Stefer Motors really grew stronger and realized the brand problem, and then forcibly found an explanation far-fetched.

In fact, as early as several years ago, someone had interviewed the founder of Stefer Motors. The founder's answer at the time was that the name was only because the two and four characters originally thought were used. It has already been squashed, and the three-character name is easier to pass, so the name was finalized.

To put it bluntly, the founder of Stefer Motors didn't even think about the brand at all.

This is also very normal. There are so many startups in China every year, and there are a lot of bankruptcies. As a new company, the primary goal is to survive. Who can think so far and foresee that they will develop into one in twenty years. Top big companies, plagued by brand problems?

Just like many online writers, when they gave a pen name, they tried one but it didn't work, and tried another one but it didn't work. They tried to get angry and just lost a name, and the result passed.

Many years later, I became famous, and my fans were fixed. I couldn't change my pen name. I could only participate in various activities under some weird net names. It was really sad for those who heard it, and tears for those who saw it.

And many people speculate that there is also a hidden reason that the founder didn't feel embarrassed to say.

Stefer Motors was established in 1996. At that time, the company liked to give itself a more foreign name and pretend to be a foreign brand.

Because the atmosphere of the entire market was like this at that time, consumers generally believed that foreign brands were good, reliable in quality, and excellent in technology. Therefore, many companies at that time deliberately gave a name that looked like a foreign brand, saying that this was a deception to consumers. Well, no matter if this is to adapt to the market environment, it is all about the initial survival problem anyway.

It’s just that with the rise of domestic products in recent years, domestic consumers have gradually ceased to be superstitious about foreign brands, but are doing their best to support excellent domestic products. Changes in the environment have made the brand problem of Stefer Motors its biggest shortcoming. .

In the past, there were indeed many consumers who had a good impression when they heard that the name resembled a foreign brand, but now, a domestic brand that is similar to a foreign brand will only give people a strong sense of copycat, becoming low. synonym.

Although Stefer’s boss is a pragmatist, his bragging ability is not very strong, and the products he launched are relatively cheap, which leads to the fact that he has strong technical strength and good market share, but the brand has not been able to build for a long time.

The cooperation with Shenhua Group this time obviously also took a fancy to the brand power of Shenhua Group.

Although Shenhua Group has no brand appeal in the automotive field, it has a strong brand appeal in the Internet and smart hardware! One of the two companies is good at hardware and the other is good at software, and the best combination is the autonomous driving technology of new energy vehicles!

Ye Zhizhou didn't expect that this time he would really encounter unexpected joy.

Obviously, the in-depth cooperation between Stefer Motors and Shenhua Group has not been publicized with great fanfare, so many people in the outside world are not clear.

But in terms of the strength of the two companies, once the research results are released, many people will definitely be shocked.

Ye Zhizhou was very happy: "Well, if the new car built by Stefer and Shenhua can also take the initiative to enter the "Safe and Civilized Driving", it is obviously a very competitive catfish!"

Lin Wan took out his mobile phone: "I'll push you the contact information of the person in charge....Well, let's just ask the person in charge to come over, let's talk in person."

"As far as I know, although the two cars are about to enter the mass production stage, they have not fully reached an agreement on the name, brand positioning, marketing strategy and other aspects of this model. A particularly suitable plan."

"If it can be launched with Tenda, the dual blessing of Shenhua and Tenda, the brand value of this new car will inevitably soar again. This cooperation will definitely become a win-win-win."

Upon hearing the words "marketing strategy", Ye Zhizhou came to his mind: "Isn't it just a publicity plan? I'm good at it!"

"Meng Chang has taught me all the Pei's propaganda methods that he has carefully summarized. "Safe and Civilized Driving" is a small test, and the effect is not bad."

Lin Wan was stunned for a moment: "Pei's Propaganda Law? Is there such a thing?"

She felt a little confused, because she had worked in Tenda Games and Wangyang Games for so long and had never heard of this concept.

Ye Zhizhou nodded: "This concept is only recent, and it was summed up by Meng Chang in the process of Tenda's long-term propaganda work."

"But in fact, Mr. Pei has used it many times a long time ago. It's just that we are inert in this aspect and didn't understand it. If you think about the publicity plans of so many projects at the beginning, which one does not look weird? , The result was unexpectedly good?"

Lin Wan suddenly said, "That's it!"

"Then I will contact the project leader over there now, but their work there is also relatively busy, after all, they are nearing the release, and there are still some details that need to be adjusted. Then, I will discuss with them, let them be next week at the latest Come to Jingzhou!"

…

…

Wednesday, January 30.

Suffering travel on the unknown island.

Qiao Liang was the last one to climb the cliff on the island and lay directly on the ground with exhaustion.

Looking at the other people, the situation is not much better, all of them are twisted and twisted, and they feel that their bodies are hollowed out.

After a whole month of wind and sun, everyone was tanned a lot.

Although this group of people should apply sunscreen and suntan lotion to their faces and bodies when they have the chance, sunscreen is not a panacea. In this environment, the skin is still inevitably closer to the bronzer.

It is Bao Xu, although he has been tanned a little bit darker, but he can't see it anymore. After all, he has already experienced a lot of battles.

Seeing Qiao Liang also successfully climbed up, Bao Xu pressed the timer in his hand: "Okay, that's it for today's training program."

"I announce that the second phase of Suffering Travel has ended successfully!"

As soon as this statement was made, everyone on the scene felt relieved and came back to life in an instant.

it is finally over!

People like Qiao Liang, Yu Ping'an, and Chen Yufeng, who are relatively weak, almost cried on the spot.

One month, do you know how we came here this month? what?

This uninhabited island really suffered so much that they instinctively forgot that there was actually another month before the island was training indoors. Looking back now, training indoors is as easy as a vacation!

Sa Ziran took out the medals and certificates that he had prepared long ago.

Bao Xu looked sacred: "Now the Ascetic Medal is awarded, please stand in a row."

Before everyone was tired and slumped on the ground, not wanting to move, but when they heard that the medals were about to be awarded, they hurriedly got up from the ground and stood neatly in a row.

Sa Ziran and Li Yaling helped Bao Xu to hold the medals and certificates, while Bao Xu took the corresponding medals and certificates in a pretentious manner, and awarded them one by one.

Qiao Liang's face was full of expectant expressions.

A very important reason why he was able to persevere in the arduous training of suffering travel is that he is full of expectations for the title of ascetic and the benefits that it brings.

Of course, the more important reason is that this is an uninhabited island, and he can't run even if he wants to.

But anyway, this is an honor!

"Thank you!" After Bao Xu shook hands with Qiao Liang, he took the medal and certificate from Sa Ziran, handed it over to Qiao Liang, and then went on to send the next person.

Qiao Liang played with the Ascetic Medal happily.

The workmanship is very exquisite and very collectible!

This is an irregular medal with three layers of patterns embossed on it.

The bottom layer is a huge shield. Below the shield are many long swords, with the hilt facing up and the tip of the sword facing down, forming a shape similar to the opening of a peacock;

The shield is embossed with a layer of patterns, the mountains and the turbulent rivers rushing into the sea, in short, it reflects the extraordinary craftsmanship of nature;

And at the top level, on the cliffs of the lofty mountains, a little man is climbing hard, representing the image of an ascetic.

Qiao Liang simply loves this medal.

Absolutely!

I have to say that Tenda is Tenda. This commemorative badge is so exquisite and has a memorable value because it has profound cultural connotations.

Seeing it, you will naturally think of the prosperous years that you have spent in suffering and travel!

Qiao Liang decided that this medal must be a permanent collection of heirlooms, so that he can brag about it with his sons and grandsons.

Do you know suffering travel? This is your dad/grandfather's military medal!

Then, he turned his attention to the certificate.

The cover of the certificate is also specially made, and the metal engraving process is used, which is heavy in the hand.

The pattern on the cover, UU Reading www.uukanshu.com is also related to the pattern on the medallion.

Open the certificate, these lines of words written in it also make Qiao Liang infinitely useful.

"Ascetic Qiao Liang, in the second phase of Suffering Travel (December 2012-January 2013), he worked bravely, persevered, and demonstrated an indomitable spirit of hard work. He was specially awarded the title of'Tough Ascetic'!"

There are also signatures, time and stamps below, which are very formal.

Qiao Liang couldn't help but feel good, and at the same time he let out a sigh of relief.

Fortunately, fortunately, I thought the final title would be "bottom member" or something!

Tough ascetics? This title is very good, very well demonstrated their excellent quality!

Qiao Liang couldn't help but look at Ruan Guangjian next to him: "What is your title?"

Because the previous announcement said, the results of this period will be recorded. If this rule is not cancelled, then everyone's title should be different.