Losing Money to Be a Tycoon

When he first heard the news, Yu Fei felt very happy, but soon a melancholy expression appeared on his face.

"No, right? This paper does not seem to be able to change public opinion, and it may even be a disservice."

"Handong University must have a good intention, but this may be used by the Anti-Tengda Alliance."

Cui Geng was not clear, so he asked, "Why do you say that?"

Yu Fei explained: “Undergraduates’ graduation thesis, the requirements are not high, no matter how advanced it is, can an excellent thesis still be worthwhile?”

"Not to mention the graduation thesis of undergraduates, just show the doctoral or even post-doctoral thesis to ordinary people, what can they understand? The problem is still the same."

"The Anti-Tengda Alliance is only looking for a few experts and scholars at this time, pick out the faults in Pei's general paper, and look for problems with a magnifying glass, and they will always find some breakthroughs."

"After that, they can take these flaws, and logically continue to attack Mr. Pei's academic level, and even attack the fairness and rationality of Handong University's selection of excellent graduation thesis."

"In other words, President Pei's thesis was only written to the level of an excellent undergraduate, which is completely insufficient."

"Previously, the Anti-Tengda Alliance, although there have been many attacks on President Pei, they only caught President Pei’s passing most of his test scores. Although these have an impact, the impact will not be very large. If you are busy with work and do not have any important exams, a passing score will not damage Mr. Pei’s image."

"But the thesis is different. The graduation thesis is a concentrated expression of a graduate's thoughts. If some clues are exposed in this respect and caught by the other party, it will be difficult to do!"

Cui Geng smiled upon hearing this: "So you are worried about this?"

"Your worries are indeed reasonable, but rest assured, after reading this paper, you will know that your worries are unnecessary!"

"This paper, it must be difficult for those with ulterior motives to spot the fault."

"Don't underestimate the professor of Handong University. Who is Mr. Kong? Academic master! Is the paper he nodded to be a mediocre paper?"

Now Yu Fei is even more curious. What kind of papers are the papers that make it difficult for the sunspots to pick out the faults?

Yu Fei seems to want to achieve this, three conditions must be fulfilled.

First, this paper cannot be too esoteric or too difficult to understand. Ordinary people must be able to understand it, otherwise they will naturally fall into a situation of high and widowed, and will also fall into the predicament of arguing with some scholars with ulterior motives about complex theories.

Only when ordinary people can understand it, will there be a broad mass base.

Second, he must be very constructive and have a certain depth. He must put forward concepts that others have not put forward, so that everyone feels bright.

Otherwise, some people must say that this paper is to pick up people's teeth and copy the experience of previous people. More seriously, some people may directly accuse it of imitation and plagiarism.

Third, this paper still has a lot of empirical evidence, using facts to make those who want to find faults can't speak up.

Theories without empirical evidence are just castles in the air. Many liberal theories are justified by you and what I said are reasonable. No one can convince anyone. Once you enter this situation, you won't have any advantage.

And if one party has very successful examples to support his argument, the situation will be completely different.

But Yu Fei also knew that this requirement was too high, and it was definitely not what an ordinary undergraduate could do.

The first two points are inherently contradictory. How can the paper be understandable by ordinary people while being constructive and in-depth? It is not so easy to share both the refined and the popular.

The third point is even more difficult. The combination of theoretical research and practical results is to achieve the unity of knowledge and action.

For ordinary undergraduates, this is simply an impossible task! But if this person is President Pei, there may be real hope.

Yu Fei couldn't help but look forward to it, and immediately clicked on Mr. Pei's paper to view it.

The title of this article is "The Creation and Dissemination Theory of Popular Literary Works in the Internet Age".

Seeing this title, Yu Fei couldn't help taking a breath.

The question is too big.

President Pei is indeed President Pei, a tall building, and he wrote such a big title as soon as he came up. A feeling of strong confidence is simply rushing to the face.

The structure of the article is very clear, there is not much foreshadowing, the beginning of the article is directly cut to the topic after the abstract and keywords.

The first part of the article is analyzing the dilemma faced by popular literature and art works in the current Internet age.

There are three main dilemmas: the separation of traditional literary works from ordinary people, the invasion of Western cultural works, and the impact of fast food culture and placebo entertainment.

The so-called popular literature and art works are meant to meet the demands of ordinary people and express the aspirations of ordinary people. At least they should be works that ordinary people like to see and hear, and pass on the simple and excellent values ​​of the people at the bottom.

However, the authors of many traditional literary and artistic works have been separated from the social trend for a long time, and it has been difficult to understand the true cultural aspirations of ordinary people, especially young people. Their content is still stuck in the past, and to some extent there is even a tendency to divorce from the masses.

Many intellectuals think that they are superior, that ordinary people are ignorant and difficult to teach, while art is elegant and superior.

As a result, these traditional works are increasingly separated from the demands of ordinary people.

At the same time, the invasion of Western cultural works has made ordinary people more and more influenced by Western values ​​and gradually deviated from the traditional Chinese culture.

Relying on its strong cultural industry production capacity, the Western world has produced many seemingly excellent works. But are the values ​​contained in these excellent works necessarily correct? Must be flawless? Not necessarily.

In recent years, more and more people have realized that the values ​​contained in the so-called Western blockbusters have become more and more distorted and deviate more and more from the simple and true feelings of human beings, especially incompatible with the traditional cultural heritage that has been passed down from the country.

And the communication of such values ​​often contains some ulterior secrets.

In addition, the impact of fast food culture and placebo entertainment mode has also constituted a huge obstacle to the development and dissemination of popular literature and art works in the Internet age.

The so-called fast food culture was originally a neutral term, and people should take in nutrition, but fast food can also provide people with convenience and cheap satisfaction, which is a normal cultural phenomenon.

But when fast food culture develops excessively, it becomes an unhealthy state.

It's like a person who is tired of home-cooked food and occasionally eats a fast food, which is harmless. But if it completely replaces the daily food and eats fast food every meal, then various diseases will come to the door sooner or later.

The same is true for the cultural industry. It is of course okay to take a look at fast food culture occasionally and get some simple pastimes. But if a person's spiritual life only has fast food culture without deep thinking, then his spiritual world must be barren, and his thinking will definitely have problems over time.

Even more frightening is that the continuous development of fast food culture has become a placebo model!

The makers and producers of these placebo cultures fill people's lives with recreational entertainment and products full of sensory stimulation, and use direct, fast and cheap entertainment modes to divert their attention and dissatisfaction, and let them indulge in low-level happiness. I can't extricate myself from it, and gradually lose the ability to think about real problems, and even completely lose the ability to learn and long-term planning!

These three situations are obviously the content that must be avoided and confronted in the process of creating popular literary works in the Internet age.

If this series of problems are not resolved, then there will inevitably be greater and greater fragmentation in the cultural field.

Literary and artistic creators began to separate from the masses, and the content of their creations only played a role in a small range of spiritual life, and could not have a positive impact on the world and social reality.

With the continuous invasion of Western values, traditional values ​​are subverted, and those who defend traditional values ​​and those who accept Western values ​​have become increasingly incompatible.

Even fierce frictions will erupt in many areas, and ideological conflicts will evolve into conflicts in reality.

And those low-level entertainment and placebo entertainment will gradually sweep the entire cultural and entertainment market at the bottom, making the people at the bottom lose their motivation to think and move up.

As a result, different groups of people will become more and more fragmented due to various factors such as class, environment, values, etc., and become groups that cannot understand each other, thus further strengthening the information cocoon effect.

This will obviously induce very serious and terrible consequences.

So based on this dilemma, the paper immediately put forward the necessary factors for the creation and dissemination of popular literature and art works in the Internet age.

The first is the connotation rooted in the foundation of traditional culture and the cultural aspirations of the general public.

In the Internet age, popular literature and art works cannot be completely separated from the foundation of traditional culture, nor can they deviate from the cultural demands of the people. It must always create from the perspective of ordinary people. We must not fall into the predicament of being high and widowed, blindly complacent, nor can we become an accomplice in the invasion of Western values ​​and severing the inheritance of traditional culture.

Only by meeting the requirements of the times and satisfying the demands of ordinary people can the mission entrusted by the times be fulfilled.

Secondly, the work itself must have a certain era, trendy, and even foreseeability.

Merely reflecting the times is not enough. Excellent literary works must have a certain trendiness. UU Reading www.uukānshu.com is even predictable. It is necessary to predict in advance the problems that may occur in the future and make warnings.

This is not just unreasonable worries, but to take precautions!

Finally, in terms of expression, these works must be compact and eye-catching enough.

The reason why many literary and artistic works with profound connotations are difficult to exert a wide range of influence is because the expression of emotions is long and difficult, and it is difficult to arouse ordinary people's interest in reading, and even attention is difficult to achieve.

If a work cannot attract as many people as possible, how can its influence be improved?

For serious works, this is certainly not a problem. Because serious works are naturally high and low-quality works. To understand them, you need to have high literary attainments.

But for popular literary works in the Internet age, if they can’t do this, they cannot be regarded as excellent works.

Because of the popular literature and art works in the Internet age, its mission is to spread positive value to ordinary people. If others block their ears and don't want to listen, how can you accomplish this mission?