Losing Money to Be a Tycoon

After sending Zhang Zuting away, everyone in the game started to cut this material into suitable advertisements.

Advertising on web pages, video sites, and some other places requires different forms and durations. For example, the advertisement in some places can only be a banner or a pop-up window, while the advertisement in some places is a short video of several seconds or ten seconds.

Therefore, the same material must be changed into many different forms.

Chopping tens of seconds of advertisements into seconds, it is natural to find a way to keep the best part of the advertisement.

At this time, everyone began to discover that Mr. Pei was forward-looking.

The recorded video is just a perfect page game advertisement!

Because these lines by Zhang Zuting are basically short sentences, and the amount of information they contain is not small. After random cutting and merging, it will not affect the original intention too much, which will give great play to the later cutting. space.

If in the future some advertisers are tired of watching, a little cropping is a new advertisement.

"Mr. Pei, Zhang Zuting's Mandarin is not very good, I feel a bit embarrassed, or should I find a voice actor to dub it? Anyway, the current dubbing is not expensive," Ye Zhizhou suggested.

Pei Qian immediately shook his head: "No, that's it! You have to believe in the acting skills and lines of the film emperor. Besides, this natural feeling can close the distance with the audience. If you find someone to dub it, you will lose your soul. ,Understand?"

"Uh ..." Ye Zhizhou vaguely felt that Pei Qian was a bit problematic.

But then I thought about it, I have already finished shooting such awkward videos, do you still care how to cut it?

According to the guess of Director Lin, the reason why Pei deliberately brought in Qi Gangxing to make such awkward videos is to attract as many traditional page game players as possible to play the game.

In this case, this advertisement has nothing to do with being tall, and it seems reasonable to cut it awkwardly.

Thinking of this, Ye Zhizhou didn't say anything, but just prepared the promotional materials honestly, and after the game development was completed, these advertisements were directly spread out.

"Blood War Song Power Enhanced Edition" has been developed so far for about a month and a half.

Although this game is made from scratch, the gameplay is basically the mature gameplay of "Blood Warsong", and the needs of many art resources are also very clear, as long as it is updated.

The main workload is in the arts, and the art in the game is outsourced to several companies, and the resources are quickly released.

According to estimates, the game should be developed in early September, slightly faster than expected.

After the game is developed early, you can spend a little more time testing, fine-tuning specific game data, and grabbing time with other competing games ...

In short, there are many advantages.

Now that the promotion has been done, Ye Zhizhou intends to devote all his energy to research and development so that this game can meet the players as soon as possible.

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On the other side, Pei Qian is also busy.

While watching the development of Tenda Games, he was alert to the situation at Feihuang Studio.

The development of "Turning Back to the Shore" is still quite smooth, and the completion rate so far has reached about 60%. According to this progress estimate, plus the time for testing, adjustment, and optimization, the game will be officially released to mid-October.

Pei Qian asked Li Yada to present a demo that can be played in the near future, because he has to experience it for himself.

On the one hand, it is to see if the difficulty of the game has reached the level you expected, on the other hand, to find an opportunity to secretly insert the exclusive weapon of President Pei into a place that no one can imagine.

The system requirement is that Pei Qian must get through this game with his own strength.

In all fairness, Pei Qian is not a special dish, of course, not particularly strong.

He is an ordinary player, the kind that can be slightly carried in the patient board.

The system set such a requirement, mainly to prevent Pei Qian from getting into the air.

For example, Pei Qian has set the mobs just up to the first level to be N times stronger than the player's basic attributes. No matter the attributes such as attack power, attack frequency, movement speed, etc. all crush the player, even if the more powerful players enter, You can only lie down for a second, or only a few great gods can barely pass.

In this case, it is tantamount to maliciously dismissing the player, which is actually very unreasonable.

Now, the system puts forward such a requirement, which means that an ordinary player with a medium or higher level can successfully complete the game after understanding the game (Pei Qian can fully understand the game mechanism) and trying many times.

In this way, although the game may still be difficult, at least give the majority of players a chance to persist.

However, Pei Qian is so smart that he can come up with corresponding countermeasures.

He mainly considers from three aspects:

First of all, the system asked me to clear the customs, but did not say how long I cleared the customs!

I played this game a hundred times, and started playing it from the demo, and played until the game was cleared the day before the game was released, which was also considered a customs clearance.

Secondly, the system did not require me to clear the customs in any way.

I secretly hid a particularly powerful weapon in it, the kind that most people can't find. I took it all the way to chop melon and chop vegetables. This is also considered a customs clearance.

In the end, the system didn't ask me which ending to clear.

There can be many endings to this game, and one of them only needs to play about 30% of the game content in the game, so as long as I get through the shortest ending in this process, is it different?

Therefore, Pei Qian was ready to wait, as soon as the demo of "Back to the Shore" came out, he would arrange his exclusive weapons and practice them.

Maybe just two or three days later, the game's demo can come out, and Pei has to be busy.

It sounds a bit bitter, but as the saying goes, you have to eat hard and suffer hard, and you want to lose money. How can you not work hard?

The investment in "Back to the Shore" is nearly 20 million, absolutely not to be missed!

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In addition, Pei Qian considered slightly changing some corporate systems.

At present, Tenda Games has project bonuses and dividends, and 15% of the game's net profit is distributed as bonuses to all employees.

Feihuang Studio is similar, and 30% of the profit is distributed to the studio members as a reward.

The original intention of Pei Qianding's system was to send as much money as possible, so that he had less system funds on hand.

But after thinking about it for a while, Pei Qian suddenly felt that there was a big problem with this system!

The project dividend is so high, of course, all of the employees are all thinking about making money!

Just like Feihuang Studio, the last time I made a documentary, I didn't make any money, so Huang Sibo and Zhu Xiaoce still got the basic salary and no bonus.

Although Pei Qian also gave them a high base salary, for them, although the documentary gained a lot of word of mouth, their income actually fell.

Therefore, this time they decided to do a program of digital evaluation + short video, and increased their efforts to make it right. Is it also related to this?

Of course, they certainly hope that they can live up to President Pei's hopes and make Fei Huang Studio more profitable. Don't always ask President Pei to fill the hole.

But making more money for yourself should be part of the motivation.

So the more Pei Qian pondered, the more wrong.

This bonus distribution system seems to be a bit of a drink to quench thirst!

Although more money was sent out in the short term, it greatly stimulated the enthusiasm of employees to make money and made those evil money closer to Pei!

Therefore, this system must be changed!

Of course, it's impossible to deduct these bonuses, that's not what people do.

Moreover, all these bonuses are in their own hands. Isn't it the pressure to trouble themselves and increase their losses?

Therefore, Pei Qian needs a best of both worlds.

Not only giving out money, but also making employees less enthusiastic about making money.

After some consideration, Pei Qian quickly came up with a good solution.

Under the premise of ensuring that the employees' benefits are generally unchanged, or even slightly increased, the standard for bonus payment is changed from profit to word of mouth!

In other words, in the past, bonuses were paid according to how much money the project made, and now they are paid according to the word of mouth of the project!

The better the word-of-mouth of the project, the more the bonus will be, even for projects that lose money, such as the documentary "Broken Cocoon into a Butterfly".

For example, the word-of-mouth rating for each project is divided into four SABC ratings. According to the input of the project, each different word-of-mouth rating can receive different percentages of bonuses and be distributed to project members.

Specific to different projects, the allocation method will be different.

For example, game projects are basically long-term profitable projects, so the cycle of bonus distribution will also be longer; and the popularity of video is mainly concentrated in the first three months ~ www.ltnovel.com ~ then these rewards will be issued at one time.

In this way, employees are gradually guided to turn their eyes from profit to word of mouth.

We must encourage everyone to do more unprofitable but word-of-mouth projects. In this way, Mr. Pei can not make money, but also gives employees a large bonus. It is not bad to win two birds with one stone.

Of course, there are certainly projects that are both profitable and well-received.

But such projects are few in the end.

In most cases, good word-of-mouth and making more money are conflicts, and it is difficult to balance both sides.

Therefore, Pei Qian intends to give some consideration to the feasibility of this approach and come up with a specific rule to try to implement it before the new game goes live.

As long as such a rule can be established and recognized by all employees, the impact will be very far-reaching, and it can be said that it will be beneficial.

The thought of Pei Qian as if all the employees would be brainstorming for word-of-mouth instead of thinking about how to make a profit in the future!