Losing Money to Be a Tycoon

The other data are all good, only two data have big problems.

From clicking ads to logging in to the game, there are too many players lost, basically six or seven times more than other page games!

In addition, players pay a high rate in the game, but the total income is very low.

The reason is simple.

The former is because the installation package of the micro-end is too large, the installation package up to 370M does not meet the habits of most page game players, so they simply give up without downloading the game or trying it out.

The high player payout rate is due to the conscience of this game's payment model, which only sells physical potions.

But the high payment rate is useless, because the gold ceiling of the game is too low, and the rich have no place to spend, so the total recharge amount cannot be raised.

Pei Qian's estimate is completely correct. Although the advertisement of "Enhanced Edition of Blood War Songs" was well shot, the target group was completely wrong.

Most of the ads attracted players from traditional page games. The 370M micro-end download dismissed the vast majority of people, and the gold ceiling also dismissed a large number of local tyrants.

And those who pursue fair games, most of them are playing terminal games.

They don't mind the 370M micro-end installation package, but these people have deep stereotypes about page games. They were dismissed by this advertisement from the beginning, lest they avoid it, and won't click in.

So it became the dead end now.

After reading the data, Pei Qian leaned on the chair, feeling more comfortable than ever.

That's right!

The script should be so reasonable!

Finally, one thing developed as I expected!

Pei Qian felt unprecedented satisfaction.

Some time ago, the sudden popularity of Mingyun's private chef caused Pei Qian to be badly hit. The whole person was a bit anxious, but now that he saw the state of "Enhanced Edition of the Bloody Warsong", he was finally relieved.

Because according to the model of page games, the start collapsed like this, it is almost impossible to turn around.

Most of the page games are fast-money. At the beginning, they smashed advertisements and asked celebrities to endorse, and instantly became popular. In just a few days, they became popular on the entire network and attracted a large number of players.

But this enthusiasm will soon dissipate, the income will decline sharply, and the money will start to burn out.

Therefore, the hot start of the page tour may still be violent in the middle;

Not to mention the page tour that is not hot at the beginning, let alone, it is definitely a dead end.

The data on the first day of "Blood War Songs Enhanced Edition" is so sparse, and there is almost no possibility of a comeback later.

The key to most page game players being dismissed is the 370M micro-end installation package. How to solve this problem?

I can't cut off all the 370M micro-ends, and then re-run the open and play mode? Isn't that tossing?

Therefore, from any perspective, Pei Qian is very optimistic about the "Blood War Song Power Enhanced Edition".

Of course, he also knew he couldn't be taken lightly.

There were too many examples of good start and rollovers in the past, but now it's only the first day of the "Enhanced Edition of Bloody Warsong". It can't be too optimistic.

Still have to observe carefully for a while to be completely at ease.

...

...

At the same time, Yanyang Games.

The emotions of everyone are very low, it can be said to be sad and wild.

Ye Qianzhou, Wang Xiaobin, and Lin Wan can all see the data that Pei Qian can see. Ye Zhizhou and Wang Xiaobin can naturally find the problems that Pei Qian can find.

But there is no way to solve it!

Ye Zhizhou and Wang Xiaobin both sat silent at the station, frowning.

370M micro-end, this is a design proposal put forward by everyone, and Pei nodded and approved.

But now, the terrible facts are severely smashed. Such a big micro-end does not work in the circle of page games at all, and players do not accept it!

The old players of "Blood Warsong" are more acceptable. After all, they already have feelings for "Blood Warsong", and the 370M micro-end brings a big leap in graphics, game fluency and other aspects, and they really play better. .

But "Blood War Song" was originally a cool game that was almost impossible to run. How many old players can there be?

With regard to their recharge, let alone recover R & D costs, it is difficult to get even the company's daily operating expenses.

So, this is deadlocked.

Wang Xiaobin knows best how bad the current situation is.

If something is not important, it can be remedied.

For example, if the player's retention the next day is too low, and the first day of play is not online the next day, then you can do a function to log in and send items the next day, which can effectively improve the retention the next day.

But this situation can't be remedied at all!

Most people did n’t come in to play games after they clicked on the ads. They just ran because the 370M micro-end was too big. How can this be remedied?

Wang Xiaobin and Ye Zhizhou glanced silently at each other, knowing each other's thoughts.

But it's not an issue to wait for it, you have to think of a way.

Mr. Pei is not mean to everyone. At this time, he must brainstorm more and help him.

Ye Zhizhou considered for a moment and proposed: "Wang brother, otherwise, let's subdivide the micro-end and make an initial micro-end of about 5M, so that players can click and wait to play first.

"Wait for players to play for about ten minutes, and then prompt them to download the resources, or download the remaining resources in the background while they play."

"Will this be better?"

This is the only way that Ye Zhizhou can think of.

Wang Xiaobin shook his head: "The idea is good, but there is no operability."

"Our initial design is to allow players to go to King City shortly after entering the game, to feel the prosperity of King City in advance and improve their first impression of the game, so many important resources are placed at the beginning of the game flow. Now. "

"To do the initial micro-end, there are a lot of resources that need to be loaded. The scene models of our characters, monsters, and King City are all 3D, which takes up a lot of resources. In addition, the game program must also be the initial micro-end. Is that right? "

"Calculating this way, such an initial microend would ideally be compressed to seventy or eighty M, and it is impossible to compress it to 5M."

"Although there is a big difference between 70M and 370M in terms of value, but for page game players, they ca n’t play immediately, and they take a long time to download, and the difference is not so big."

"If there is no better way, try it, but ... I'm afraid it won't work well."

Ye Zhizhou had nothing to say.

The root of this problem is that everyone did not consider that micro-ends would bring such a strong dismissal effect to traditional page game players when developing!

At that time, everyone was thinking about changing 2D to 3D and mosaic to high definition, and they were too optimistic about the prospects of the "Enhanced Edition of Blood War Songs".

Therefore, regardless of the previous game flow or scene settings, the possibility of splitting the client has not been considered.

If you want to forcibly divide the client into two parts, you can only make major changes to the game. It takes time and effort, and the consequences are difficult to predict.

Ye Zhizhou feels very embarrassed, this looks like a situation without solution!

However, Pei always agreed to this plan.

Could it be that Mr. Pei also miscalculated the situation?

President Pei did not expect to fail in micro-end?

Ye Zhizhou, who has always respected Pei's design philosophy, is hard to accept this fact.

Wang Xiaobin sighed and comforted himself: "For the best, the game will not affect our bonus too much."

"From this month, our company's bonus will be distributed according to the word of mouth of the game ~ www.ltnovel.com ~ Blood War Song Power Enhanced Edition" Although earning money is not good, the word of mouth is still very good. "

"Based on the bonus of this game, the bonus of each of us should be paid a lot."

Ye Zhizhou shook his head: "It is true to say so, but the game does not make money, no matter how good the word of mouth, I also feel that my face is dull."

"Furthermore, there are not only internal ratings and player ratings, but also netizen ratings on TPDb. Many people who haven't played the game because of our advertising score are also very likely."

"If the netizen score is too low, the total TPDb score will also be pulled down."

"Maybe in the end of the game, there was neither money nor word of mouth."

Wang Xiaobin was speechless for a long while, and then whispered, "Hey ... it seems like this ..."

()

Full text