Losing Money to Be a Tycoon

For the current situation of the hosting gym, Pei Qian has only four words.

unacceptable!

Tong Ming has posted all the regulations at the door. He has clearly prohibited these fitness coaches from pulling guests. He has set such unreasonable prices and bundled them with Moyu Takeaway ...

连 Even the customers of the original gym have already transferred to other gyms.

Pingsha has so many customers, pingsha!

Pei Qian was very dissatisfied. He asked Guo Licheng to ask what happened.

Wu Guolicheng just finished teaching a student and saw President Pei enter the door and rushed to meet him.

"General Manager Pei!" Guo Licheng smiled.

I ca n’t help but smile. In the past, the gym was empty and nobody asked. Guo Licheng could only sit in the rest area except for his own training, which was very boring.

now what? There is work to do!

For the first time, Guoguo Licheng felt that there was work to do, which turned out to be a happy thing.

工作 When working in other gyms, his daily lessons are almost full, but this doesn't give him the feeling of fullness, but exhaustion.

疲 This fatigue mainly comes from three aspects:

First of all, the personal education mainly plays the role of supervision and companionship during the training process. After customizing the training plan for the trainees, staring at the trainees must do enough bench presses or groups of fixed moves. Personal education just stared aside, it was a purely physical work, not a technical one, without much sense of accomplishment.

Secondly, in the process of work, private teachers must always bear the mental pressure of selling lessons.

Finally, because the schedule is very full, the coach himself has no time to exercise, and can only wait for the gym to finish working for an hour or so in the evening. The diet may not be well guaranteed, and fatigue will be felt over time.

But now, the kind of fatigue that Guo Licheng used to have is completely wiped out!

This mode of hosting gym does not completely ignore the customer, but is flexible in teaching. It helps the novice to correct the movement when the novice starts. After the novice has fully adapted, the coach does not need to stand by.

In this way, the time saved by the coach can be used to coach other people, or to practice and rest a little.

At the same time, there is no need to consider how to sell lessons, and there is no too much interest relationship with the trainees. The coach can guide the customer without psychological burden, and the customer does not need to beware of the coach's promotion. The relationship between the two will be harmonious. .

加上 In addition, Moyu Takeaway provides fitness meals, hosting gyms are not allowed to work overtime, all these coaches have been fully rested, work no longer makes people suffer together, and can better enjoy the happiness that fitness brings to themselves in the work.

So, Guo Licheng and the coaches are full of energy and motivation.

没 I have nothing to do after I have finished training, naturally thinking about how to provide better service to customers, and enthusiastically guide those newcomers.

Of course, these messages Pei Qian cannot see for the time being.

He could only feel the faintness of Guo Licheng better, and his mental state also improved.

Pei Qian is now obviously more concerned about the profitability of the gym.

"Why are there so many people in the gym? Isn't it that you are not allowed to do marketing pull? Then where did these customers come from? You can't always come to your door?" Pei Qian's expression was full of vigilance.

Wu Guolicheng was at a loss: "Mr. Pei, we really did nothing. They really came to their door."

"Isn't this what you expected?"

Pei Qian faced blankly: "?"

Wu Guolicheng explained: "It's mainly because of the notice board you put out!"

"What's wrong with the notice board?" Pei Qian suddenly felt bad.

Wu Guolicheng explained with some excitement: "You are so particular about this sign!"

"We used to think that this sign would have a dissuasive effect on customers. I did not expect the opposite, not only did not dismiss, but attracted a group of people!"

"Some students from Handong University passed by our store entrance. Although they were dismissed by the price, they found the content on the notice board very interesting, so they took it to classmates after taking a picture."

"The rules of our gym make these people feel bright, so it quickly attracted the attention of a group of young people!"

当然 "Of course, the vast majority of people are out of a crowd attitude and do not intend to consume, but some customers who are not price sensitive will come to experience, that is, these customers at present!"

Pei Qian froze.

这 Then he realized that he seemed to make an empirical mistake!

Before I touched the fish Internet cafe, the notice board at the door did have an immediate effect. After a long period of time everyone saw the price and left. No one touched the Internet fish cafe.

Later, he touched the fish and Internet cafes, mainly because of Chen Lei, and Chen Lei was attracted to be a resident singer mainly because of Zhang Yuan, which had nothing to do with the notice board.

Therefore, Pei Qian has always felt that placing a notice board at the door is a good way to dissuade customers.

But now he suddenly realized that the content of the fishnet cafe and the gym's notice board are different!

The sign on the Momoyu Internet Cafe stated the price, including the price of the Internet and the price of the beverage. After seeing it, customers will only have the feeling that it is expensive, does not feel novel, and has no desire to share or spread.

But the bill for hosting fitness is written on a fee model, which is not only expensive, but also includes bundled sales of fitness meals and mandatory fitness plans.

After customers see it, the first reaction is not that the price is very expensive, but that the model is very interesting!

Because other gyms don't do that.

Such a maverick rule will of course lead to discussion, and some curious people will naturally take a look.

In other words, it ’s okay to touch the sign in front of the fish net cafe, but there is something wrong with the sign in front of the hosting fitness, and the problem is very big!

Uncle Pei, who realized that she was wrong, turned pale and said for a moment, "Remove the notice board."

Wu Guolicheng thought for a while: "Mr. Pei, do you mean that the news has been preliminarily spread, and the purpose of attracting nearby customers has been achieved, removing the billboard to further attract more customers?"

Pei Qian: "..."

Neither pendulum nor withdrawal can work. What the **** is that!

Pei Qian decided not to worry about this problem anymore, and said a little timidly: "So ... you shouldn't tell me that the gym is going to turn a profit?"

Wu Guolicheng froze for a moment, then shook his head: "Turn losses into profits? President Pei, you are too optimistic, where is this?"

"I mean, the current situation of managed fitness is good, which is an improvement from the beginning, but it is too early to say that it will turn a profit."

"You see a lot of people now, but don't forget, today is Sunday."

"Weekend Japan is the time when the gym has a high traffic flow. If it is during the day during the week, the gym will become very deserted."

When I heard this, Pei Qian breathed a sigh of relief.

Fortunately, okay, startle me!

得 I thought I was going to make a profit, really, a fright.

Pei Qian wants to drink something, but there is no tea or coffee in the gym, only pure water, so I had to take a glass of water and drink it.

If you think about it, if it ’s just a little more people on Sunday and usually still deserted, it seems acceptable.

After all, this gym is fully equipped and the coach is responsible. Even if the price is not reasonable, there will always be some customers who are not sensitive to the price.

As long as such customers are relatively small and profit cannot support expenses, then it is OK.

Pei Qian relaxed a little.

But then he was alert again.

Although it is far from profitable at present, so many people in the gym on the weekend is not an issue. It is easy to create the illusion that the gym is hot.

This is absolutely not possible!

Pei Qian feels that the current mode of dismissal in the gym is still not perfect, and it is necessary to make further efforts to establish a multiple insurance policy in order to be practical.

But how to do it ... Pei Qian himself has no good idea.

决定 He decided to ask Guo Licheng.

"Is there a way to make fewer people come to the gym on weekends?"

Wu Guolicheng said for a moment: "Mr. Pei, do you mean to optimize the passenger flow according to the carrying capacity of the gym so that resources can be fully utilized and provide a better experience for customers?"

Pei Qian was silent for two seconds: "... almost."

Wu Guolicheng showed a surprised expression: "I wanted to report this to you before. I didn't expect you to ask it."

"It seems that you also have a deep understanding of the operating model of the gym!"

其实 "In fact, this problem is also common in other gyms."

Pei Qian curiously said, "Oh? How did they solve it?"

Wu Guolicheng said: "They don't solve it. That's why I am hesitant to report this to you."

"Other gyms just ignore the actual number of people in the gym as long as the customer has issued the card. Sometimes they don't care about the actual capacity of the gym. Sometimes the whole gym is completely overcrowded, such as on weekends. Wait in line, even in the shower. "

"At this time, I totally rely on the customer 'spontaneous adjustment', take the initiative to wait in line, or choose less time. But even so, most customers have no choice but to come on weekends."

"Some customers don't want to come to the gym because they are crowded, they are even more concerned about it. Anyway, the money for the annual card has been paid, and the gym wants you not to come."

所以 "So, this is a common problem."

Pei Qian nodded: "How do you think this problem can be solved?"

Li Guocheng hesitated for a moment, and said, "To be honest, I thought of a way, the cost is a bit high, and the customer may not be able to accept it ..."

Pei Qian's eyes light up, don't you say this early?

"Come on!" Pei Qian worked hard to maintain a calm expression.

Wu Guolicheng paused and said, "A gym can only accommodate a limited number of people, and this cannot be changed. Therefore, in order to ensure the fitness experience of customers, the number of people can only be limited."

"I think it is possible to develop an app that allows customers to make appointments according to their own time every day. When the number of reservations in the current period is full, there is a certain limit on the number of people."

"This method will not work for other gyms, because everyone is an annual card. If customers are not allowed to come, customers will feel that their own interests have been lost, and they will definitely not agree."

但是 "But our gym is charged on a daily basis, and we will specify a detailed fitness plan for our customers, so when we develop a fitness plan, we can roughly divide customers into different time periods based on their free time."

如果 "If it's full on the weekend, then we can only accept customers who work out at other times."

"However, developing an app should cost money, and an outsourced app may not be reliable. If a bunch of bugs are made and it is difficult to use, it is troublesome ~ www.ltnovel.com ~ and customers may not Understand our policy, maybe we will scold us instead. "

"In addition, we must have a person responsible for coordinating and planning the fitness time of all students, and make reasonable arrangements, otherwise it will definitely cause customer dissatisfaction ..."

Pei Qian raised her hand: "Well, don't say it."

Li Guocheng thought that Mr. Pei didn't think this solution was feasible, so he shut up quickly.

However, Mr. Pei's eyes flashed: "Do it, do it now!"

"Isn't it just an app? I'll arrange it!"

Pei Qian was too satisfied with this approach that Guo Guolicheng said.

Apps can spend more money, forcing consumers to use APPs to the gym to make appointments and dismiss a group of people. They also need to be responsible for planning fitness time, arranging student fitness plans, and paying an extra salary.

After doing so much work, the final result is only a slight diversion of the peak crowd, so that customers who come during the peak period save a little time and improve a little experience.

This price is simply so low!

Pei Qian's look at Xiang Guolicheng could not help but admire three points.

This is definitely a buildable material!

I know there is no wrong person who chose you as the manager of the gym!

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