Losing Money to Be a Tycoon

Li Shi went back to the conference room with a bit of embarrassment.

However, when he entered the conference room and saw the investors, his face was already stunned.

Other investors have arrived one after another, and Chen Kangtuo and Hao Qiong were also present.

According to the current progress estimate, Jingying Hostel can officially start operations early next month, so the promotional plan for Jingying Hostel must be finalized as soon as possible.

After all, a lot of preparation work is needed before the publicity work is officially launched, and the production of various publicity materials also takes some time.

The top position of the conference table was empty, but Li Shi did not sit, but instead sat in the first empty position on the left-hand side of the top position.

Obviously that position was originally intended to be reserved for President Pei.

Li Shi looked around and said, "Everyone, there is good news and bad news."

Everyone: "?"

Li Shi explained: "The good news is that Mr. Pei was just wandering around the hostel just now, but he deliberately avoided us, which shows that he still attaches great importance to this project."

"The bad news is ... he had an excuse and didn't want to participate in our discussion about the propaganda work."

Everyone: "???"

Obviously, most of the investors have also been tampered with by this trick that President Pei has vainly shot.

Mr. Pei, you do n’t come, you do n’t come here. You did n’t expect you to come, but you have already come, but you are not here for a two-step event. What does this mean?

Seeing the blank response, Li Shi knocked at the table.

"You haven't figured out Mr. Pei's attitude yet?"

"How clear is this attitude!"

"Pei always came to the hostel to check the progress of the hostel, which shows that he still attached great importance to this project, but did not want to be too obvious."

"If you don't come to this meeting, obviously it depends on what kind of sincerity we can show in our propaganda work!"

"If we are full of sincerity, Mr. Pei will definitely see it in his eyes!"

The other investors thought about it, and they all showed stunned expressions.

Seems like this!

Before that, President Pei had always acted carelessly, but everyone proactively proposed to raise funds to build a shopping mall and share half of the profit of President Pei, and then he took it seriously and set up a golden maze.

It seems that the same is true of propaganda, and Pei is always waiting for our performance!

Thinking of this, President Pei's behavior became understandable.

After uniting the mind, Li Shi said, "Okay, everyone has any publicity methods. Take them out openly, don't hide them."

Investors soon spoke in turn.

"I consider buying advertisements on the buses and platforms in Jingzhou, and by the way, charter a car and drive a special line from a nearby bus station to Jingying Hostel."

"I can go to major shopping malls in Jingzhou and university campuses and organize handouts to distribute leaflets. Young people should be more interested."

"I consider ... advertising online? But we have to think about how to advertise, otherwise the effect may not be guaranteed."

"Isn't Mr. Li knowing President Wang of the National Comment? It should be possible to have a preferential ticket purchase activity on the National Comment?"

Everyone, you say a word to me, and soon, the publicity plan has spread to all corners of Jingzhou.

Everyone is used to this way of working.

After all, when they first determined that they were in charge of supporting industries, they once had a skinny, and they were forcibly twisted into a rope by President Li.

Now everyone is a grasshopper on a rope, and each of them has invested a lot of money. If this project is yellow, it will be impossible to talk about the violent scene and the rooftop line, but it will definitely bleed.

Li Shi nodded: "I will go to Mr. Wang for all the people's comments."

"The problem now ... It seems that all the propaganda is concentrated in Jingzhou, and at most it is in Handong Province."

"Well, there's nothing you can do about it, and now you want to spread it across the country, the steps are still a little too big."

Everyone knows that the main passenger flow of the early surprise hostel is still from Jingzhou, and it also radiates to Handong Province at most.

I want tourists from all over the country to come to Jingzhou deliberately, just to get frightened at the hostel hostel, which is unrealistic.

What's more, how much does it cost to advertise across the country?

Either it is to advertise on some large variety shows or TV stations watched all over the country, or it is to spend a lot of money to promote it in various cities. No matter how you think about it, this price is very low.

Therefore, this can only be the case for the time being.

It can only wait for the surprise hostel to hit the scene, it is very popular, and its reputation has slowly spread, and then it will be publicized nationwide.

Li Shi looked at Chen Kangtuo: "Brother Chen, President Pei ..."

Chen Kangtuo was helpless: "General Manager Li, you also know what Pei's personality is all the time, and it's unlikely that my speech will affect Pei's planning."

Li Shi nodded: "Yes, I understand, just that everyone is doing their best."

Chen Kangtuo: "That's for sure."

Li Shi looked at the finalized publicity plan, but still felt a bit unreliable.

But with the current strength, it can only be achieved to this extent.

...

A motion capture studio in Jingzhou.

Zhang Zuting is presenting in English to a group of motion capture actors.

Because these actors are all dragon actors of "Better Tomorrow" and they all know Zhang Zuting, they all listen very carefully.

Zhang Zuting is not tangled in the details of each scene, but is talking about the overall performance ideas.

"Based on my understanding of President Pei, since he has decided to make the character's profile, he definitely hopes that everyone uses more exaggerated acting skills. That is, every subtle expression should be enlarged as much as possible, and the performance is more biased towards drama and stage drama. . "

"On the stage of the drama, because the audience is far away, they cannot see some subtle expressions. In order to enhance the expressiveness of the stage, the performance must be exaggerated."

"This game can be seen as an interactive movie, in a sense it is connected. Using Facebook characters and exaggerated performance can well strip the players' sense of substitution. Although it will not look so real, but It will also strengthen the symbolic meaning of characters and stories, and cause players to think ... "

"I previously sent everyone a page with the character's Facebook features. You should try to figure them out and show them in an exaggerated way ..."

The actors listened carefully and nodded from time to time.

Before Zhang Zuting came, they did not know in what way to perform the role. Everyone had their own ideas, and the effect of the final performance would obviously be chaotic and could not meet Hu Xianbin's requirements.

However, after this analysis and explanation by Zhang Zuting, everyone has a deeper understanding of their role, and the performance methods have been unified.

When Hu Xianbin was overjoyed, he hurriedly said, "Okay, everyone will work harder. We will retake the previously unsatisfactory shots again!"

"We must meet President Pei's expectations!"

...

"A sneeze!"

Pei Qian was lying on the sofa basking in the sun, and suddenly sneezed for no apparent reason.

"This president Li said bad things about me ..."

...

...

Thursday, June 23.

In the cafe near Handong University, He An's third lecture on "Ma Yang" officially started.

Publicity campaigns for the hostel hostel seem to have begun. On the way to Pei Qian's cafe, a billboard for hostel hostel has been seen at a bus stop.

It's just that Pei Qian doesn't have a very good solution at this time. He can only leave it alone. At the same time, he prays that these publicity activities will not have a good publicity effect.

He An handed today's textbook to Ma Yang, and at the same time took a sip of coffee and was ready to start the lecture.

Pei Qian's face still had a humble and eager smile, but his slightly trembling fingers had betrayed him mercilessly.

Today, it seems that it is really not going to talk about the case of Tenda!

At least from the content of the textbook.

The title of the textbook is "Lesson 3 of Successful Cases: Restraint on Private Goods and Expressing Desire."

Just in case, Pei Qian flipped through the specific content of the textbook and found that the case inside was a successful game by He An himself a long time ago, called "Landlord Game".

If it was Pei Qian who saw this name before, he might think of a three-player card game of "27 cards, you can second me", but after all, he has done his homework and studied the successful games that He An has developed. .

"Landlord Game" For Pei Qian, you can find another familiar name in memory: "Monopoly".

Although the name is different and the packaging is different, the gameplay is still the same.

Pei Qian could not help looking forward to this course.

He An said: "The main content of this course will no longer talk about Tengda's case."

"Because of this case, Tenda's case has little value to learn."

Pei Qian was a little surprised: "Huh? Teacher He, how do you say that?"

He An smiled: "What I want to talk about today is restraint on private goods and expressing desire. Whether it is a movie or a game, the output of every content becomes an exporter because they have very strong Desire to express. "

"And what they express is strictly" private goods ", because these contents are derived from his own knowledge reserve ~ www.ltnovel.com ~ and are not necessarily recognized by everyone."

"When most people agree, we will say: His expression triggered empathy, revealed the truth, contained philosophy, and thought-provoking."

"And when most people don't agree, we will say: His expression entrained the private goods, produced the wrong inducement, and his heart was terrible."

"However, if the creator does not` `carry private goods '', then he is not a qualified creator, because the content he outputs will be thoughtless and empty."

"So, if a creator wants to succeed, he must exercise restraint. There must not be too much or too little private goods entrained; it must not be too extreme or too vulgar."

"As for why the case of Tenda has no reference value ..."

"Because Tenda's games and movies have already passed this stage, no matter how much private goods they carry, everyone will accept them. So don't learn."

Pei Qian: "..."

For a moment, I don't know if it should be happy or the egg hurts.