Losing Money to Be a Tycoon

Friday, July 8.

Pei Qian, as usual, had breakfast at Moyu Internet Cafe, then perfected his mind map while drinking coffee.

"Well, Mr. Pei, isn't it the day when the hostel was opened? Are you not going to sit there?" Xiao Peng couldn't help wondering when he saw Mr. Pei being so light and windy.

Pei Qian drank coffee and smiled, "No."

What's so nice about opening?

I know with my feet that there will be many people!

There are Tenda's famous blessings in Jingzhou, there are public phone booths, Xueba come and other investors ’publicity, there are Tenda games, the drainage of national comments ... If the hostel is not on the first day of opening, then Pei Qianlai It's too beautiful to say, so beautiful.

Therefore, Pei Qian felt that he shouldn't even think about the good thing, just lay down in the past few days.

The key is to see how this first wave of development will pass.

Pei Qian hasn't given up on the startled hostel project, mainly because this project has a last line of defense, which is the original line of defense: the charging model.

Of course, there were originally three or four lines of defense at the hostel, such as the remote location, inconvenient transportation, no supporting facilities around it, insufficient publicity, etc., but these lines of defense had not been broken before the hostel was opened. Very sad thing.

But the last line of defense can still be counted on.

Pei Qian's pricing strategy is: the first multiplayer project has extremely low fees; the second project is relatively scary and the fees are moderate, but if you want to clear the customs, you must go through the specific processes and operations of each project; the third project is charged High and must pass a second project to qualify for the challenge.

In this way, most people will be attracted by the first project and stop at the second project. The tourists who actually enter the third project for consumption will be very few, and most of them will not go to the second time.

The construction and maintenance of the startled hostel requires high costs. The space for the first project is limited. Even if it is fully loaded throughout the day, it will not make much money. If tourists do not enter the second and third projects on a large scale, they will crazyly Spending in the Golden Maze, then the hostel is not profitable.

Anyway, the first wave of tourists is the most dangerous. There will be haunted house enthusiasts in Handong Province, old customers of Tenda, and even fans of Tenda games from all over the country.

But they must not be able to play haunted houses every day. After this wave of tide has passed, the hostels are safe.

Therefore, Pei Qian intends to avoid the trend in the past two days. Going to the hostel now is definitely no good result.

However, looking at President Pei didn't seem to care, but just drinking coffee and typing on the computer, Xiao Peng inexplicably had a feeling of "Pei's strategy".

Such a key project with huge investment and time-consuming, on the first day of opening, Mr. Pei couldn't help it?

What kind of perseverance this has to be!

Moreover, this is not only something that can be achieved by perseverance alone, but also has absolute confidence in the startled hostel project and always keeps a calm mind.

Xiao Peng couldn't help but sigh, Mr. Pei is an extraordinary person!

Inspired by President Pei, Xiao Peng also quietly found a quiet corner and began to think seriously about the next work of Moyu Internet Cafe, including how to arrange specific locations for a large number of new stores.

Pei Qian was sorting out her mind map, and her phone rang.

"Ding."

Pei Qian frowned, thinking, was it to be surprised that bad news had come from the hostel?

Can't you?

Picking up the mobile phone and looking at it, Pei Qian's expression was a joy and a shock, and the "lying" almost didn't help blurting out.

Happily, Ruan's skin income has arrived!

The hero Ruan was launched at the beginning of last month, which is exactly one month.

Of course, it is certainly not issued separately.

It seems to be exactly one month, just because by coincidence, such a sum of money must be checked before it is released, so it has been delayed from the beginning of the month to this Friday, which is the 8th.

But this efficiency is already quite high, there is nothing to be dissatisfied with.

The reason why Pei Qian almost shouted "lie" is that he didn't expect this money to be so small?

The account information clearly stated that the money totaled 4,1366.4, and there were odds.

At first, Pei Qian didn't see clearly. After carefully counting the digits, she confirmed that it was really a five-digit number and 40,000 yuan.

"Isn't someone jealous of silver?"

Pei Qian instinctively thinks this way. It is not that he does not trust his finance department. The key is that this is much less than he thought.

Hurry up and open the background data to take a look at it. After checking it, Pei Qian found that it seems really special.

At present, the number of GOG simultaneous online users has reached more than 1.7 million, and the domestic MOBA game market has exceeded 60%. This data is not much different from the LOL national service data in the first half of 2012 in Pei Qian's memory.

In other words, the number of players is already large.

After LOL can be heated to that extent, it is mainly because of the development of several years that has expanded the player boundary of MOBA games and made many other types of game players pitted.

At present, it is clear that GOG, which was born less than a year ago, cannot reach that kind of popularity. The number of simultaneous online users in the national service is more than one million, which is a miracle figure. There is still much room for development in the future.

Of course, more than one million are online at the same time. The number of real players is much higher than this number. Some people only go online once in two or three days, and they will buy skins.

More than 400,000 players have purchased Ruan's skin. This is Ruan's first skin, an epic skin for 18 yuan.

This skin was released for sale two weeks after Ruan went online. At present, the GOG project team is doing its best to develop new heroes. The production priority of new heroes is much higher than that of skins. So extruding this skin after two weeks is already very Not easy.

The price of the skin is set by Pei Qian himself. The brave skin is free of charge. The epic skin is 18 yuan, and the legendary skin is 45 yuan.

If it is 400,000 * 18 * 5%, it is also 360,000, but the problem is that when collecting heroes in the GOG creative community, there is a rule: after the new heroes that players participated in the design are online, the first skin will be folded and the second 50% off this skin and 20% off the third skin, all players can enjoy, limited to one month.

If you are an active user of the GOG community, there are other benefits.

In other words, players actually bought this skin for 1.8 yuan.

It is no wonder that so many people have bought it in proportion. Many of the players here may not play the hero Ruan at all, and even ban it before each qualifying, but because the price of this skin is too cheap, So many people still buy it for reasons of collection.

The main source of income for GOG is still skins sold by non-player-designed heroes. Those skins that do not participate in GOG's creative community will not be divided with players.

Pei Qian had mixed feelings.

It stands to reason that 40,000 yuan is already quite a lot for their current income level, but there is still a slight sadness. What is going on ...

Is this how it feels to shoot yourself in the foot ...

In order to reduce the game's income as much as possible, Pei Qian previously set the skin to the price of cabbage. Min Jingchao obviously also implemented this idea. In order to allow players to actively participate in GOG's game design, the discount was unprecedented.

As a result, Pei Qian found that the first month's division was only 40,000 yuan. I have to say that this is the cause and effect that I planted before ...

Pei Qian took a sip of coffee and calmed down her mood.

"Calm, stay optimistic."

"In fact, there are a lot of 40,000 yuan, and it will be more and more in the future."

"Actually think about it, I don't lose anything."

"GOG now burns money to expand its market share, which is conducive to my use of losses and system wool; if GOG is really a big fire in the future, every skin of Ruan will bring me hundreds of thousands or millions of income."

"So it's good to think of this money as pocket money in the short term, anyway, it will be available every month."

Sure enough, from another perspective, Pei Qian was much more comfortable.

"Is the first group of tourists already in the Amazement Hostel?"

Pei Qian looked at his watch: "I don't know what the scene is now."

...

at the same time.

Amaze at the entrance of the hostel.

Qiao Liang got off the bus from the hostel and looked at the bustling crowd, and had the illusion that he was visiting the amusement park.

Er, that's not true. Amazing Hostel was originally an amusement park, but it currently only has a haunted house project.

"Jingzhou! My old Joe is back again!"

I set foot on the land of Jingzhou again. For some reason, I have a familiar feeling, like two old friends who haven't seen each other for a long time.

Qiao Liang pulled out his mobile phone, opened his fan base, and all new messages popped up quickly.

"Brothers, we gather at the door!"

"I'm on the next bus. It should be coming soon. Please wait for me."

"Where's Joe Wet? Come and lead the team! I'm under the tree beside the parking lot!"

Qiao Liang quickly found his fans and successfully met.

"It seems that there are fewer people than imagined. I remember when I went to Disney and Huanqiu, the crowd was so crowded that I was lining up to death." A fan said.

Qiao Liang smiled: "What do you think? How can you reach the level of Disney and Universal? Disney's amusement park will need to invest billions of knives. How much did you invest? Think of it as a big one. A haunted house will do. "

"However, I believe President Pei will definitely surprise us as always!"

Somehow, Qiao Liang felt that he always had a honey trust in President Pei.

The news of the startled hostel's opening had already spread to Qiao Liang's fan base. As President Pei's old friend, he had no reason not to come to see it, even though he was more afraid of the haunted house.

If it ’s just Tengda ’s consumer status, then of course it ’s okay to come or not, but since it ’s Mr. Pei ’s friend and Mr. Pei ’s haunted house is open, why ca n’t he come to the show?

Qiao Liang cherishes his friendship with President Pei very much.

As for what to do if the haunted house is too scary ... Anyway, after seeing the scene, look at the situation.

Soon, Qiao Liang's fan team got together.

These people come from all over the country. They usually chat online and brag. They don't have the opportunity to meet, so they just use this opportunity to meet.

However, Qiao Liang quickly discovered a sad fact: he did not seem to have a female fan ~ www.ltnovel.com ~ a group of big men went to the hostel.

"Don't say it, the scale is not small, and the ancillary facilities are well done. This restaurant, hotel, shop, parking lot is all available. How can it cost two or three hundred million to add it together?"

"It is said that it is not Mr. Pei who contributed the money alone, but many local investors in Jingzhou together, who are responsible for part of it. If Tengda alone, it is not easy to bear such a large cost."

"Well, after all, Pei should also consider sharing risks."

"Well? Aren't tickets checked at the door? We've all come in."

"It seems that each item is sold and checked separately. There is a joint ticket, but I did not buy it, because it costs 200 for a joint ticket, it doesn't seem to be much cheaper ..."

"Go in and see which project is fun, and then decide how to buy tickets."

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