Losing Money to Be a Tycoon

Monday, October 10.

In the office, Pei Qian considered the planning of the physical industry in the next cycle.

The most frustrating thing for Pei Qian in the last cycle was not the 500 million yuan of the company's shares, but "Tengda Life."

Touch fish internet cafe, touch fish takeaway, sloth apartment, managed fitness, unnamed restaurant, thrilling hostel and other projects have exploded in the past. Before making money, you have made money, and you have made big money before. After the APP, all the industries were linked together, and they were instantly revitalized.

It was originally a good loss, but as a result, the chain reaction, all turned into a profit, is this uncomfortable?

Pei Qian has also struggled a few times, such as Touch Fish Internet Café, all of which have been opened from 1.0 mode to 3.0 mode. As a result, they are all profitable, which is very uncomfortable.

However, since the last letter from the tenant of the sloth apartment, Pei Qian has also undergone some changes in his attitude towards these real industries.

In the past, Pei Qian didn't think too much about the influence of Tengda Group. After all, it was a two-year-old company. Most of the real industry was concentrated in Beijing.

Take the Moyu Internet Cafe as a local chain Internet cafe. How much influence can it produce?

Jingzhou has a population of more than 7 million and 11,000 square kilometers. On such a large territory, Tengda can even generate dozens of Internet cafes and hundreds of fish take-out stores, but how big can it be for the huge Jingzhou What about the impact?

If you expand your eyes to the entire Handong province and even the whole country, the physical industry of Tenda is even more insignificant.

Therefore, Pei Qian has not taken the influence of Tenda's physical industries too seriously.

But after the last cycle, Pei Qian realized a problem.

These physical industries of Tenda have actually exceeded their imagination.

Take Internet cafes for example, Moyu Internet cafes may not be as good as the local Xingle Internet cafes in Jingzhou, but in terms of reputation and popularity, it is a crush.

Many outsiders also know that Jingzhou has the brand of Touch Fish Internet Café, and hearing Xingle Internet Café will only be confused.

As for why there is such a difference, Pei Qian thought carefully, probably because of two reasons.

First of all, the profit models of these physical industries of Tenda are very different from other competing brands, and it is easier to trigger online discussions. Coupled with Tenda ’s brand endorsement, it has gained high attention;

Secondly, just like a sloth apartment, some industries are completely worse. As long as you have a little conscience and earn a little, you have already defeated 90% of your peers.

After seeing the letter from the tenant in the sloth apartment, Pei Qian's feelings were more complicated, but the main feeling was that he realized that Tenda's physical industry had already had a huge impact on the lives of many people.

There is a saying that the greater the ability, the greater the responsibility.

There are certainly many more consumers in the world who are endangered by formaldehyde rooms and various waste products like the tenant.

Before, Pei Qian felt that he was unable to solve these things, but now he suddenly realized very clearly that he could easily solve problems that some people could not solve within his ability.

It is no longer impossible to open up the various industries of Tengda Life to the entire Jingzhou, Handong Province and even the whole country to change the lives of more people.

For Pei Qian himself, these physical stores will consume a lot of funds during the expansion process, which is enough to consume the money earned by these industries at present, and they can post more.

If you earn money, continue to post money in it. Anyway, it is still too early to open these stores nationwide.

If it can really change the lives of some people, then Pei Qian thinks it doesn't matter if he finally makes money or loses a bit.

After all, I have no worries about food and clothing, and there are so many people in the world who really need help.

Moreover, this also made Pei Qian realize a huge advantage brought by insisting on losing money: precisely because he does not care about profitability, so when doing these physical industries, he can use all the funds for expansion, and work hard Make all aspects of the experience the ultimate.

If you really aim to make money, you must consider how to control costs and how to maximize profits.

If that's the case, there will be no modes like Moyu Internet Cafe, Moyu Takeout and Hosted Fitness.

And if industrial profits are directly linked to his own earnings, Pei Qian is also hard to determine whether he can do these things willingly according to his current mentality.

Assuming that the decoration materials of a sloth apartment will reduce the cost of each block by 1,000 yuan without affecting the health of the tenant, the final profit will be one million more. Then, if the profit is the goal, how will you choose?

Pei Qian does not know the answer to this question, and he does not want to try it, because people often cannot stand the test.

Once you put your interests and customers on the opposite side, I am afraid that few people can refuse the temptation of money.

Pei Qian does not think that he is a saint, nor does he want to be subjected to such torture, so it is best not to think about it.

The goal of losing money is still the same, because only in this way can you spend your money without distressing and continue to maintain the current state of mind.

On this basis, the current physical industries related to Tengda Life, including Moyu Internet Cafe, Moyu Takeaway, Sloth Apartment, Managed Fitness, etc., are completely liberalized.

Let the heads of various departments make their own expansion plans, and go wherever the branch wants to open.

There are only two requirements: the first is that we must adhere to the current model, and we must have a conscience; the second is that we can ask for money, and we must never pay it up.

Others, Pei Qian is too lazy to manage, and now he has to concentrate on those industries that are more likely to lose money.

In addition, for the model of the sloth apartment, Pei Qian considered launching the model of the sloth apartment 2.0.

This time the initial system funds increased by another 10 million, so Pei Qian can at least spend another 50 million to buy a house.

The sloth apartment 2.0 model is changed to a set of decoration styles to provide customers with a certain storage space, which can be regarded as an "economical and affordable" rental house.

In the future, the sloth apartment will be mixed with the 1.0 model and the 2.0 model. Whichever customer demand is greater will be opened first.

Will the 2.0 model be more popular than the 1.0 model? Not really.

This is up to the market to decide.

Of course, the basic purpose of the sloth apartment remains the same: equipped with butlers and cleaning services to ensure the quality of life; conscientious decoration, health and environmental protection; advocating a simple, comfortable, and conducive to a modern lifestyle of concentration.

After thinking clearly, Pei Qian called Assistant Xin and asked her to notify the heads of various departments of Tenda Life.

Afterwards, Pei Qian continued to consider the arrangement over the game.

In the last cycle, all the energy on the side of the game was focused on promoting ioi and GOG, and there was no research and development of new games.

And this cycle, Pei Qian felt that they had to do something else.

Because GOG's overseas version is advancing all the way, Pei Qian feels a little bit bottomless.

In fact, the best situation is that GOG and ioi continue to saw for a long time overseas, so that Pei Qian can naturally burn money on GOG, making GOG overseas version a very valuable money-burning tree.

But from the current situation, it seems a little optimistic.

The development speed of GOG Overseas Edition is a bit beyond Pei Qian's expectations!

Originally, Pei Qian spent money on the GOG overseas version in order to spend the 500 million yuan at the fastest rate, so he bought ads crazy, bought a street in Times Square, bought a comic company, and sponsored many foreign established clubs. , Held the GOG Global Invitational Tournament.

The money is indeed spent, but the effect is a little too good!

Now that GOG's market share in overseas markets is increasing, Pei Qian's mood is estimated to be the same as Dayak's, but I feel a little flustered.

In particular, GOG's mobile game version is almost as powerful as overseas development, because there is no competitor at all.

Pei Qian felt slow.

Let ioi breathe a little slower, otherwise it will kill ioi directly. Isn't my burning money tree gone?

After thinking about it, Pei Qiansi decided to transfer half of the staff of the game.

Half of the staff is responsible for the GOG international service, and the other half of the staff, just casually update these previous Tengda games.

Dayak Group, I let you go with one hand?

You hurry up and fight back a bit, and then grab back some market share, so I can continue to burn money justly.

And these old games of Tenda have not been updated for some time.

Pei Qian originally wanted to change some of the games to free, but after looking at it, it didn't seem to meet the requirements of the system.

The requirements of the system are: stand-alone games, which are released for more than 10 months, and the income of the previous month must have fallen to less than one-fifth of the income of the next month.

"It's time to go back" is enough, but the current sales are still very strong, and Pei Qian is not very clear who else has been buying this game has been abused.

So, let's do DLC.

The sales of many games have basically reached the top. Even after the DLC is released, the popularity has passed, and there should not be too many people to buy.

Of course, it doesn't matter if you earn a little money, mainly to disperse the energy of the foreign game, so that they don't want to focus on the GOG international service, and kill ioi in one breath, then it is a loss.

Thinking of this, Pei Qian called Lin Wan.

The phone was quickly connected.

Pei Qian casually asked: "What are the work arrangements in recent months?"

Lin Wan answered truthfully: "Oh, President Pei, I just wanted to report this to you."

"The performance of GOG International Service is very good. The previous publicity has played a very good effect. We next intend to continue to increase our efforts to promote GOG overseas and seize the market share of ioi ..."

Pei modestly listened.

Sure enough, the rapid advancement of the GOG international service some time ago made them all fighting, and they had to cool them down.

Otherwise, if you accidentally killed ioi, wouldn't the money burn?

It ’s gushing!

Pei Qian thought about it and said, "Don't hang up, call Ye Zhizhou and Wang Xiaobin."

"Ah? Oh." Lin Wan was a little surprised, but he got up and called Ye Zhizhou and Wang Xiaobin who were working to his office.

Pei Qian said on the phone: "Let them guess the fist, win two in three games, and the person who won, give him the phone."

Lin Wan was even more at a loss for two seconds before saying to the two people: "Mr. Pei made you guess the fist and won two games in three games ..."

Both Ye Zhizhou and Wang Xiaobin's heads coincided with a question mark.

?

Mr. Pei called me specifically to make us punch?

Although somehow inexplicable, the two still followed suit, and eventually Wang Xiaobin won.

Lin Wan handed the phone to Wang Xiaobin. UU reading www.uukanshu.com

"Uh ... President Pei, what is the matter with me?" Wang Xiaobin's tone was hesitant.

Pei Qian said: "You choose half of the players from the game, and are responsible for formulating an update plan for Tengda's old games, which will be completed before January 20. The budget is as high as possible while ensuring the construction period."

Wang Xiaobin froze for a moment: "Ah?"

"Wait a moment, President Pei, this job seems to be more appropriate for Ye Zhizhou?"

"He's good at functions, and I'm good at values, so I'm responsible for the operation of GOG's overseas version, and it seems that it should be more important for him to develop a new version ..."

Pei Qian: "No, just come. Okay, let's prepare."

"But President Pei ..."

Wang Xiaobin wanted to say something more. President Pei already hung up the phone.

He looked blankly at Ye Zhizhou and Lin Wan at the same time, completely unclear about the current situation.