Losing Money to Be a Tycoon

Seeing Yu Ping's expression extremely dazed, Pei Qian smiled slightly.

Dazed? That's right!

You are at a loss, indicating that my model has a great chance of losing money!

Pei Qian has also carefully considered this question. The current mode of success is relatively large, one is to do encyclopedia, the other is to do question and answer, and thousands of degrees have already been done.

It cannot be said to be successful, but it is not a failure.

Although the world has not been pushed for a while, Pei Qian can come up with a less successful model based on the forced model.

In Pei Qian's memory, the forced model is very successful, and its goal is to create a "high-quality social question and answer website."

There are two keywords here, "high quality" and "social", both are indispensable.

In the early days, it was forced to be based on the invitation system, and registration was opened two years later. Within less than a year, registered users climbed from 400,000 to 4 million, and received a B round of financing of 20 million dollars a year later.

Many people think that open registration makes the atmosphere of the entire community worse. This is an objective fact, but it is also a trade-off that this business model has to make.

The invitation system and strict restrictions on the number of registered members can indeed guarantee the high quality of the content of the entire website, but after all, any website to develop requires a large amount of traffic and users.

The invitation system and strict restrictions on the number of registered members will indeed make the atmosphere of the website better, but if you want to obtain financing, popularity and revenue, the website traffic must be high.

For creators, they also need a lot of traffic to get exposure, and convert this exposure into popularity and real benefits.

The success model of similar platforms should be a perfect balance between user growth rate and Q & A quality, which is indispensable.

Therefore, Pei Qian's approach is to not seek any balance, do not have any heat and flow, and dissuade users as much as possible!

First of all, all users of useful apps must pay, and they can only browse the content after purchasing a member.

This article directly dismissed more than 90% of users.

In addition, the profit model is determined, which also plays a role in fooling the system.

Pei Qian knows that even after ten years, the payment rate of similar question and answer platforms is extremely low, because most people are reluctant to pay for knowledge, which is a matter of concept.

Without users and without traffic, useful apps won't catch fire.

Secondly, to combat the acts of reposting, copying and pasting, on the one hand, it is because Pei Qian hates this kind of behavior, on the other hand, it is also to further reduce the heat.

Although there is a strong sense of copyright in this world, and piracy in movies, games, and so on has been very rare, there is still no way to completely ban such things as manuscript writing.

After all, the law enforcement cost of this thing is too high, even if most people are washed, it is difficult for them to find out.

What if the premium content on the useful APP is reprinted in various ways and attracts users?

Pei Qian feels that he simply prepares a team of lawyers for the team of useful apps. Every day, if there is nothing to do, they stare at whether there are people on the Internet who wash the content on the useful apps.

On the one hand, to prevent the secondary spread of useful APP content and increase the popularity, on the other hand, it also combats these worms that steal things on the Internet and work as porters, and report private revenge!

When Pei Qian thought of the large number of duplicate web pages he found when he used thousands of degrees to search for information, he could not help raising a knife and following the network line to talk about life with these plagiarized self-media.

Finally, full real-name authentication restricts users in all aspects.

Ordinary users, that is, people, although you paid for it, are members, but you can only watch, not express your own opinions, or even leave a message for discussion.

As for those creators, they can only answer the content in their professional fields, and they will be deleted once they find that the text is wrong or the answer is wrong.

Of course, the painstakingly written answers will be sent to the original author by private letter, but it can't be displayed on useful apps.

On the surface, writing answers here can be profitable, and the monthly membership fee will be paid to the creator as a reward.

But the point is that few people will actually pay in this mode, so the creators will not get much money.

In this way, it fell into a vicious circle of "no traffic-no money-no creator".

Is n’t it easy to lose money?

The more Pei Qian thought, the more perfect this model was.

Absolutely can lose!

Yu Ping'an obviously clearly realized this too.

He was originally dedicated to educational projects, and he has a deep understanding of similar encyclopedias and Q & A products. How can he not see the fatal flaws in this model of President Pei?

But thinking carefully about President Pei's previous series of operations, Yu Ping'an still suppressed his doubts.

He thought about it for a moment and asked, "So ... President Pei, can you talk about specific practices?"

Pei Qian nodded: "Of course."

"Useful apps are a combination of encyclopedia and question-and-answer mode. We will also create many entries based on keywords. The entries include two sections," Core Content "and" Derived Content. "

"Our creators are divided into three different stars and have corresponding problem areas."

"If you want to be a creator, you must provide certification information to our auditors to prove your professionalism in this field."

"One-star creators can only edit and interact in" derivative content ", that is, they can only answer questions in their own professional fields, or post comments in other answers."

"Two-star creators can edit in the" core content ". The" core content "is equivalent to the essence and index part of the entire concept. At the same time, they have the authority if they believe that there is a factual error in the creation content of a one-star creator. Reporting is possible. "

"Samsung creators, in addition to editing permissions for all content, can also view the historical version of each entry edit, and view the addition and deletion of content by various creators. At the same time, they can process the reported content."

"Our staff has the highest authority. If Samsung creators violate the rules, they will be dealt with by the staff after discussion."

"All the first and second Samsung creators in the early stage are invited by our official staff. After that, we can start the review and decide whether they can upgrade according to the quantity and quality of the creators' output."

"If a creator has violated our creative rules, such as wrong text, wrong facts, malicious inclination to answer, etc., they should be deleted."

"Our APP is called" useful ", which means that all the information above is useful."

"We can not have a certain entry, but as long as there is, we must ensure its correctness."

"For some issues that are extremely controversial and inconclusive, we have to indicate that the issue is controversial, and write down the views of both parties to the dispute; if it is an entry that is too controversial, we simply do not include it."

"For example, we don't do anything about emotional issues, machine-shaking issues, and warfare issues with high traffic."

"Real-name system, membership fee."

"Our real-name authentication is as strict as payment software, each account must be bound with an ID card and face recognition, and we only have one charging model: membership, delayed charging."

"Every month, we will charge based on the member's usage time and page views last month."

"If you haven't used it at all, you won't be charged."

"If used, the minimum charge is 1 yuan and the maximum charge is 15 yuan."

"At the same time, we have to do anti-theft and anti-scratch functions. For online manuscript washing, we prepare a team of lawyers to fight lawsuits at any time, and the recovery of a lot of compensation, all returned to the creator!"

"At the same time, creators can get incentives. The value of incentives depends mainly on three aspects: the star rating of the creator, the number of editors and answers to the creator, and whether there are violations."

"We take out 90% of all monthly membership fees and use them as incentives for creators. The remaining 10% is used for the daily maintenance and development costs of the website. If the maintenance and development costs are not enough, I will cover them."

"It's almost like this, is there any problem?"

Pei Qian said all his ideas in one breath, and took a sip of tea silently.

Yu Ping'an was in a daze. He was silent for a long time before asking: "Then, Mr. Pei, where do we come from the first batch of content on the APP? To cooperate with Qiandu Encyclopedia or some other similar websites, use them Content? "

Many websites that do encyclopedias are directly available from the Internet. This phenomenon is very common.

Pei Qian shook his head immediately: "Of course not!"

"What we have to do is absolutely original, and of course we have to start with ourselves! We don't let others copy us, and naturally we can't copy others."

"All entries are edited from scratch, and it must be clearly distinguished from Qiandu Encyclopedia."

Yu Pingan was stunned: "Mr. Pei ... This is the workload of Yugong Yishan!"

"To follow this practice, I am afraid that in the next ten years, this APP will not have any possibility of profit ..."

"Not to mention profitability, I am afraid that even traffic is difficult to get up ..."

Pei Qian couldn't help but feel happy ~ www.ltnovel.com ~ Really? Do you think so?

Great!

You will not be profitable in the next ten years, you are more optimistic than me!

Pei Qian feels that this thing can guarantee no profit for five years, thank God.

Five years, at least a dozen cycles, enough money to lose!

It ’s such a good thing that we wo n’t be profitable for the next ten years. I dare not think about it.

Pei Qian smiled slightly: "Yes, this is indeed a Yugong Yishan job."

"However, it is also very meaningful. We want to create a pure land without garbage for the Internet full of garbage."

"There is a good saying, the best time to plant a tree was ten years ago, followed by the present."

"Since the workload is so large, we have to start quickly, don't we?"