Losing Money to Be a Tycoon

Meng Chang pressed the remote control in his hand, and a picture appeared on the PPT, which was a set of special tableware.

Blue and white porcelain plate, ebony chopsticks, looks very high-grade.

"The second is to work **** the tableware and dining environment."

"The current roast cold noodles are all eaten with paper bowls and bamboo sticks, which are very unhygienic and very unhealthy, and not high-grade. We have to produce a batch of special tableware for eating roast cold noodles, for example, it can be aligned with sushi!

"The long blue-white porcelain plate is divided into small compartments, which are filled with neat, cold cut noodles that are cut to the same width. Each pair of chopsticks are made of ebony wood and are carved with" cold " The face girl's logo, each customer's chopsticks are new and unopened. After eating, customers can choose to take the chopsticks away for collection. "

"In terms of the dining environment, it is naturally spacious, bright and comfortable. Since it is called" cold noodle girl ", the waiters are of course all beautiful girls, giving customers an excellent dining experience."

"The second step is to start marketing promotion. We will launch a series of marketing activities such as sports car delivery of cold noodles, beauty star home delivery of cold noodles, gourmet connoisseurs tasting cold noodles, national cold noodle competition, etc. to help ' The cold noodle girl's brand quickly spread across the country! "

"In short, these propaganda will comprehensively highlight the cultural heritage and brand value of the 'cold noodle girl', users will be very curious, how good can roast cold noodles be?"

"Use marketing to drive discussions, use traffic to create popularity, and absorb more funds, so as to open the branch of" Lengmian Girl "across the country and build a Chinese restaurant chain brand!"

"At the same time, our marketing model will make full use of Internet thinking, put aside the shackles of" public domain traffic ", and strive for" private domain traffic ", so that every customer becomes our marketing node, establishing an unprecedented and extremely reliable Marketing context! "

"The third step is to fully embrace the Internet ecology and use" multidimensional fusion "to break the barriers between online and offline, catering and the Internet, and users and platforms!"

"Tengda Group has catering departments such as fish takeout, anonymous restaurants, and a series of physical industries such as Internet cafes, express delivery, and apartments. At the same time, there is also the` `Tengda Life APP '', which has strong software development capabilities."

"And once the" cold girl "succeeds, you can connect with these industries of Tenda and help each other to produce a chemical reaction!"

"Combine catering, Internet services, cultural communication, finance, mobile terminals and other ecology together, rely on Tengda's existing industries, fully absorb external capital, and use the Internet thinking to create a craftsmanship spirit, you can let your dreams burn!"

"In short, the" cold noodle girl "is only the first step of the whole plan, but it is also a crucial step."

"In the early stage, there was not much capital needed, only 5 million for the development of the formula and the operation of the flagship store. After the" cold noodle girl "received a good response and brought rewards for Tenda, it was not too late to pursue the investment.

After throwing out one by one rare terms, Meng Chang looked at He Desheng with confidence.

If it's done, it's done. If it doesn't, then there is no way.

Meng Chang is very confident in his eloquence and the content on the PPT. If the other party believes, it must be 5 million two words without saying it; if you do n’t believe it, it is useless to say more.

The tea in front of He Shengsheng had bottomed out. He remained silent for a moment and did not reply immediately.

Sounds like a good project.

Do you say that its business model will succeed? That's definitely not true. Sell ​​grilled cold noodles to the national chain? Let people all over the world eat high-priced, cold noodles full of dreams anytime, anywhere?

Cannot be said to be completely impossible, but the possibility is indeed not that great.

Sounds like it's really nonsense.

One of the simplest truths is that grilled cold noodles can be eaten occasionally as a snack. It must be ok, but it must not be eaten.

But He Desheng is a person in the investment circle. He knows that most of the Internet business models are not intended to make money steadily.

Sometimes you earn money for users and investors, and it makes no difference.

Some Internet companies have not found a profit model in the end, and have been burning money, but as long as someone believes, as long as there is capital to enter, you can always find a pick-up.

It doesn't matter if it is not profitable, as long as it can be successfully sold to the pick-up man, it will also be profitable!

As long as you don't cast on the last stick of the drumming pass, it will be considered a success.

Of course, He Shengsheng is very clear that Meng Chang cannot say this clearly, even in such an occasion where only two of them are.

Can only be the same.

From a pure investor's perspective, He Desheng invested in this project, in fact, there are two ways to success:

One is the "cold noodle girl". As Meng Chang said, stores open all over the country, and each store sells tens of thousands or hundreds of thousands of baked cold noodles every day to make a profit.

The other is that the "cold noodle girl" did not achieve the first goal, but it was successfully sold to a large company to take over. Although it was not profitable, it was also considered a success.

Without saying anything else, just say Meng Chang's PPT, this eloquence, this marketing idea, including the grasp of the entire business model ...

He Shengsheng also felt that he was worth the 5 million investment.

But ...

He Shengsheng was silent for a moment, and said: "This project is very good, but ... we can only invest two million."

Meng Chang froze: "Ah?"

He had no idea that the script would develop like this.

In his opinion, Yuanmeng Venture Capital either agreed to give 5 million, or did not give a point.

If you accept the cake you drew, you must meet your requirements. If you do n’t believe it, just refuse it.

What does it mean to give only half?

Yuanmeng Venture Capital and Mr. Pei can't be less than 3 million?

Moreover, this President He did n’t even ask President Pei, he already made a decision?

Meng Chang is very clear that the actual controller of Dream Dream Ventures is Mr. Pei. In fact, the previous projects such as shared telephone booths, automatic bar lifts, and coming to Xueba are actually invested by Mr. Pei.

As a result, I talked dryly here for a long time. He spoke so well. President He did n’t report to President Pei. Is it a bit too much?

Meng Chang hurriedly said: "General He, 2 million is a bit ... not enough. Or would you take the time to report to President Pei and try to fight for it?"

He Desheng smiled and shook his head: "It's true not to hide, this is the rule set by President Pei."

"If you come here half a year earlier, I will definitely report your plan to President Pei immediately."

"But unfortunately, Mr. Pei just set new rules for Dream Dream Ventures some time ago. He himself no longer directly participates in investment. The investment ceiling for each project is determined by the size of your company."

"Your concept is good, but considering company regulations, I can only vote 2 million."

Meng Chang was dumbfounded and didn't know what to say for a while.

I talked about it for a long time. The expression and eyes of Mr. He were obviously moved by me. I was very optimistic about me, but the result was only 2 million, and I did n’t add a penny?

Can't stand, it's very uncomfortable.

Moreover, President He's attitude is not about picking and choosing or bargaining.

According to the habits of ordinary people, since they are willing to give 2 million, it must be quite satisfied with this model, but there are also some dissatisfaction.

This situation can actually be discussed again. If you are not satisfied with this business model, you can change it. After you are satisfied, you can add 5 million to me.

But President He is not like this. He neither intends to continue in-depth talks nor plan to add money. This attitude seems to be saying: "Just take this 2 million and get away quickly."

This makes Meng Chang very uncomfortable.

But he couldn't say much. He acted too eagerly, but easily showed his feet.

Although 2 million is tight, but at least he got the aura of "Pei's total investment", he can still think of ways to fool around from other places.

Meng Chang nodded after thinking for a moment: "Okay, then thank you, Mr. He! But Mr. He, I would like to ask, if this money is spent, would you like to pursue it again?"

The first wave was only given to 2 million. Although it was tighter, it was acceptable.

The key is to see if you will continue to give money later.

He Desheng considered for a moment, and answered truthfully: "Whether to follow the investment depends on your actual operation. The amount of the follow-up investment, I have to report to President Pei's decision. In theory, it is not capped."

The so-called "actual operation" refers to whether it is a loss or a profit. This is the only measure.

According to Mr. Pei ’s request, if he makes a profit, he will immediately sell the shares and leave the market. If UU reads the book www.uukanshu.com, if he loses, then continue to invest. How much to vote is decided by Mr. Pei.

But this can't be said clearly to outsiders.

If it is clearly stated that "If you lose money, you will continue to invest, and if you make money, you will not invest anymore", what kind of mobs might these people make?

Therefore, it has to be said implicitly, "decide whether to pursue investment according to the actual operation situation".

But this sounds to Meng Chang, it has no other meaning.

His eyebrows frowned slightly, and his brain worked quickly.

"According to the actual operation ..."

"Then, data and profit will definitely be taken into account?"

"Say it early, it would be easier to do that!"

"First find a way to finance and open a shop under the banner of" Pei Investment ". In the first stage, we burned money to do data and speculation. Although a lot of money was spent, there was no profit, but as long as the data is done well, Tenda Certainly will continue to pursue a large sum of money. "

"Later, continue to drive more investment through Mr. Pei's investment. In the second stage, he began to work hard to make financial reports, began to create the illusion of profitability, and promoted the rapid expansion of the company's valuation."

"With both data and profits, Mr. Pei and other companies will definitely continue to pursue investment. By then, the value of the" cold noodle girl "will expand to the maximum, and it will absorb a large amount of funds. Then no matter whether it is a way to find a large company or take ... … "

Meng Changyue wanted to be happy.

As long as Yuanmeng Venture Capital will continue to pursue investment in the future, it is easy to say!

The original plan can still be implemented smoothly.

Thinking of this, Meng Chang shook hands with He Desheng tightly: "Good President He, I hope we can cooperate happily!"

"Let's burn dreams together!"