Made in Hollywood

Because of the negative impact of the Santa Monica Commercial Plaza shooting, "The Dark Knight Rises" has not been promoted in North America since its release. As the media and public attention shifted to the death of Van Diesel in a car accident Above the truth, Duke and Warner Bros. have also started some propaganda work.

Although the box office of the film is high enough, if you want to maintain a steady trend in the follow-up, there must be enough publicity.

In the third week of the release of "The Dark Knight Rises", the North American film market, which was almost dominated by this film before, ushered in another masterpiece, "Despicable Me 2" produced by Lighting Entertainment and released by Universal Pictures. Released.

This animated film with its stupid cuteness as a selling point also ended the "Dark Knight Rise"'s two consecutive box office championships, stealing this week's North American box office championship throne for $83.51 million, but "The Dark Knight Rise" still Easily won the second place, plus the box office won this week, the North American box office totaled 489.21 million U.S. dollars, breaking through the 500 million U.S. dollar mark just in sight.

At the same time, the overseas trend of the film can be considered stable, with the global box office totaling $1.17866 million.

It’s still far away from the next stage. Such results basically guarantee that "The Dark Knight Rises" can win the 2013 North American and global box office championships.

This does not satisfy Duke and Warner Bros. Fortunately, Duke said that although he personally made a lot of adjustments, whether it is self-evaluation or the audience’s reputation, it far exceeds the previous "The Dark Knight Rise", but Movies will eventually be affected by the social environment. How can something like James Holmes not affect the overall box office of "The Dark Knight Rises"?

However, Warner Bros. is a bit unwilling. In their eyes, "The Dark Knight Rises" is a film of the same magnitude as "The Avengers", and now the box office performance is far inferior to "The Avengers", the media that contributed to the flames and behind The forces of Warner naturally became a thorn in the eye of Warner.

Commercial competition has always been fierce. Sometimes it is still disorderly. As long as anyone who has a little understanding of the business circle, it is clear that there are companies or groups in direct competition, as long as there are enough interests. Can often do a lot of incredible things.

Although there is no evidence, Warner Bros. naturally focused on David Ellison.

Compared with the complex relationships between the six major companies and concerns about cross-shareholding, David Ellison, an outsider, has undoubtedly become the main target of Warner Bros.'s anger.

Just like Duke said. Some things do not require evidence, it is enough to see who the biggest beneficiary is.

As a result, the Los Angeles police and the FBI stared at the death of Van Diesel and wanted the private detective who hired James Holmes worldwide.

In this regard, Duke has been keeping Tina Fei staring, and he himself is more involved in the promotion and marketing of "The Dark Knight Rises".

"The ending of "The Dark Knight Rises" is actually an open ending. This ending allows the police officer played by James Franco to take over Batman's heritage and become the new Batman. But Duke Rosen Berg doesn't think so. He feels that his ending is a sublimation of the characters in the movie. In this ending, Batman is no longer a specific person, but a symbol."

This is the "Allen Show". Facing the question of Alan DeGeneres, Duke replied, "The open ending is a very important idea when we were shooting the movie. In this ending , Batman becomes a symbol, he can be anyone. The concept of this symbol. Maybe not every Batman fan will recognize it, but it is very important to us."

"For me, this idea came about when I was filming "The Hour of War." At the time, I thought it was the character Bruce Wayne who turned himself into Batman."

Uphold the concept of everything for publicity. Without thinking about it, Duke continued, "He sees himself as a catalyst to change Gotham City, as a temporary process. If after a few years, Gotham City does become different, Then he can disappear. This is the end of the whole story. That is the meaning of this open ending. Batman is a symbol, not a person. People can die, but the symbol and meaning will last forever in the world."

Alan DeGeneres asked again, "Does the ending Florence scene have any special meaning?"

"I said I would draw a good ending for Bruce Wayne that he deserves."

After thinking about it for a moment, Duke said unhurriedly, "At the end of the film, Batman can finally retire, because this legacy of sacrificing everything for the city has been successfully conveyed. More than three thousand Gotham police and The scene of the citizens battling the Bain criminal group proves that while facing the danger of their lives, they also believe in the belief that Gotham City is more important than themselves. At the end of the trilogy, beliefs motivate these The fighters against the criminals rushed into the battlefield fearlessly."

It can be said that the biggest change Duke has made is the effect of belief on these ordinary people.

He continued, “Because of this, as the guardians of this city, these people no longer need any selfless heroes, and because of this, Bruce Wayne was able to retire. This trilogy is about a parent who was taken away. Boy, but with the help of his loyal allies, he tried to regain justice for the city that blamed him. In the end, Bruce Wayne gave Gotham City everything it needs."

With a soft sigh, Duke smiled, "The day when both Gotham City and Bruce Wayne himself no longer need Batman has finally arrived, and he can finally start the life that he has put aside for a long time."

Afterwards, Alan DeGeneres chatted with Duke a few words, and the question revolved back to the end of the film, "Why is it designed for Bruce Wayne and Alfred to meet in the same coffee shop in Florence?" "

Each film has targeted publicity. Compared with the silence in "Inception", Duke is undoubtedly much more active at this time. "At the end of the film, Alfred finally met Bruce Wei in a coffee shop in Florence. Enshi realized that Bruce Wayne did not really die, he realized that he actually faked his own death while saving Gotham City."

"I know that many viewers may regard this as an overly exaggerated coincidence. The two actually met in a coffee shop in a city so far away from Gotham."

Speaking of this, Duke couldn't help shrugging, "Nevertheless, there is one thing that everyone must remember. Alfred was once Bruce Wayne's closest friend and his ally, not just in Bruce? The time when Wayne became Batman, but since the moment he was born, facing the tragic fate of Bruce Wayne, Alfred became extremely sad and depressed."

"With Alfred contributing so much to his master, it might be cruel to not let him know the truth. If Bruce Wayne were to tell someone that his death was faked, then Alfred Germany will be the best candidate. It is imaginable and understandable."

The opposite Alan DeGeneres nodded, and Duke continued, “So it’s not so much that the two met again at the coffee shop by accident, it is better to say that Bruce Wayne was there deliberately waiting for Alfred. s arrival."

He reminded him, "At the beginning of the movie, Alfred once told Bruce Wayne that he was on vacation in Florence, and he had a favorite coffee shop there, and Bruce Wayne was also the world's most powerful detective. One, even after falsifying his own death, he can easily find out the coffee shop where Alfred had been."

Duke's personal interpretation of the film also aroused the curiosity of many fans, and to a certain extent made the box office decline of The Dark Knight Rise further slowed down.

However, "The Dark Knight Rises" didn't seem to be calm for a moment, and something happened to Christian Bale.

As the actor of Bruce Wayne, Christian Bale has been obviously mixed recently. The positive side is that the movie "The Dark Knight Rises" starring in him has won an excellent box office, and the sad side is that he wants to pay The commission is paid to his broker and brokerage company, but he doesn't know who to pay the money.

Because he is currently in a lawsuit against the attribution of his remuneration by two brokerage companies, CAA and William Morris, and he himself simply sued CAA and William Morris in court.

This lawsuit is not a new issue. Since Christian Bell's agent Dan Aroni was swept out by CAA and transferred to William Morris, this lawsuit has been foreshadowed.

The time involved in this commission battle began in October 2005 and has continued to the official outbreak now. The amount involved is at least 250 million US dollars. The films involved include Duke’s "Batman Trilogy" "Terminator 4" and so on, even including some unannounced films.

In addition to this lawsuit, several lawsuits involving Dan Aroni leaving CAA and taking away some major clients were also submitted to the judiciary at the same time. The major clients taken away by Dan Aroni included Jin Kai. There are nearly twenty people including Rui, Mike Myers, and David Dawkin.

In fact, lawsuits between brokerage companies and different brokers are very common, but lawsuits involving brokerage company clients are very rare.

Fortunately, such cases will generally only circulate in the circle, and will not have much impact on "The Dark Knight Rises". (~^~)

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