Match Point
Chapter 2063: all star game
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2063 All-Star Game 2063 All-Star Game (page 1/2)
"A feast of youthful storm."
In an understatement, Gawain threw a big bomb.
Not to mention Calvelli, even Tobias was full of surprise and couldn't help but look at Gawain again.
Originally, Tobias was only planning for Gawain, expecting Gawain to cooperate with ATP and use the power of ATP to further open up the global market. Although Gawain also needed to attend some events and add some itineraries, compared to the harvest, , these efforts are just a drop in the bucket.
but now?
It is not that ATP invited Gao Wen to participate in their plan, but that ATP and Gao Wen cooperated to promote a plan.
Gawain's position has quietly changed.
Tobias was happy to hear this.
Looking at Gawain who remained calm and composed in front of a big man like Calvelli, Tobias couldn't help but be curious about the follow-up development.
Gawain faced Calvelli's gaze with dignity and dignity, his whole state was very relaxed.
"Casimo, assist the ATP in marketing and increase the exposure of the new generation of players. I look forward to professional tennis becoming more exciting and more beautiful, and attracting more and more young people to join this sport. Believe me, I am very Happy to help.”
"But relying solely on my own strength is not enough."
"So, what are you going to do?"
"Organize some activities, interact with fans, hold charity matches, arrange some fun tennis, etc., but these advertisements are too hard."
"Or, arrange some exhibition games, and then young players will appear as warm-up games?"
"Believe me, until the end of the promotion of these events, people still only recognize the biggest face on the poster. We will go to watch exhibition games because of Roger and Rafa, but after the exhibition games are over, we still only remember Roger and Rafa. Those young players are still the same, unknown."
As cruel as it is, this is reality.
Marketing strategies must also be adjusted according to changes in the times.
Perhaps a tournament that focuses specifically on young players can change this situation.
Calvelli is a professional. In terms of marketing and promotion, he is definitely more professional than Gawain. He can understand what Gawain means at once.
"You mean to organize a special event based on the All-Star Game of the NFL and NBA, but the difference is that young players will come to participate?"
Gawain showed a smile and snapped his fingers, "That's it."
Calvelli couldn't laugh, but felt helpless, shaking his head slightly, "Gawain, do you know how difficult it is to host an event?"
"Sponsorship, points, venue, schedule...etc."
"The current ATP schedule is extremely bloated. If the ATP is required to set aside a special time to arrange such an event, it may be a strain."
"and."
"Moreover! Even if we have everything arranged and things go smoothly, but as you said, only young players are participating, what is the attraction? What is the highlight?"
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